How To Make Profitable Facebook Ads Quickly · Bizathon 10 · EP3

Hello guys, welcome to episode 3 of Bizathon 10. This episode is very close to my heart because what we do is when we work as dropshipper's or E-com marketer's, everyone starts using the same video, the same image. And even if there are slight differences, it is largely similar.

50 people are using the same thing. Whatever ad is running in the market, the entire audience is watching the same. Eventually, everyone's conversion rate goes bad, which creates an impact on the conversion rate.

But as marketer's and dropshipper's, it is our job to do the marketing. And the basic principle of marketing is the creatives should be your own. Not only it will reduce your cost per purchase.

But it will also be something that you created yourself. On which you have the rights, which you can use. And that will make you stand out, your store, your brand.

It has the monitory benefit of less cost per purchase but it also impact your brand building when your own creatives are used in the ad. In today's episode, we are going to talk about how you can make your own ads. You have to take care of a few principles to make your own ad.

First, what is the resolution of the video? The resolution will depend on where the ad will be showcased. It'll be a vertical ad if its going to be showcased in Instagram stories or reels.

It'll be a 4:5 or square ad if its going to be shown on Instagram-Facebook feeds. I will explain to you everything that what is 4:5, vertical, and square ad. You have to mainly work with 3 resolutions.

You can do all 3 resolutions by taking your phone camera. All the ads that we shoot, we will shoot with the phone. We will keep the phone vertical whenever we shoot the ad.

With this, your vertical story ads will be ready if you keep your phone vertical. We can crop the same ad and make it square. And we can even reduce it further to 4:5.

You'll shoot one video and you can use that for different resolutions. Or when you run that vertical ad on most of the platforms, Facebook will crop it on its own. Your work becomes very less because you shoot vertically.

Don't shoot like this. Keep in mind that you have to do it like this. If we talk about actual resolutions, what are the resolutions?

Square is generally 1080*1080 or 720*720. Vertical is 1080*1920 or 720*1280. In this, height is more and length is less.

And 4:5 is generally 1200 by 1500 or 600 by 750, in ratios like this. The only thing you have to remember is that creating ads is not that difficult. We put many things in our mind, and keep following them and then they are not justified.

When we see the ads, we feel we should use ongoing ads or modify them. It is not like that. Just like I said, products never saturate.

Creatives do saturate. And especially if so many people are using the same creative. So that is why it is important to create your own ads.

It took us approximately 30 minutes to shoot one ad. And I guess, it'll take approximately 30 minutes to 1 hour edit one ad. If it is a small ad, like a 10-15 second ad then it will be edited in 30 minutes.

If it is a 30 second-1 minute ad then it will be edited in 1 hour. But our entire video was ready in 1-1. 5 hours.

A video that currently does not exist, nobody has seen it, and you yourself made it. And you'll run from your account. You will standout.

There is a very high chance you'll get good cost per purchase especially if you have made the ad very well. How to make a good ad? It takes a lot of time to find the clips and edit them together.

or it is easier if you order the product? One, you can do the quality check. You can shoot it yourself with the product in 30 minutes, wrap it up, and make your own creative.

I think making your own creative is faster and easier than finding the clips and then doing it. I will give you a list, like for example, I will describe the scene. The backdrop that you are going to use and suppose you kept the product.

So what are the things around it? What's in the background? Once your scene is set, and you have decided where you have to shoot the shot.

You put the product on the table, that is your scene. Or if you are hanging something, like in your bathroom, that is your scene. You showed the use cases in the bathroom, kitchen, and in the study area.

So, the areas became the scene, like a bathroom scene, a kitchen scene, something like this. You've to be careful about the lighting, the lighting should fall on the object properly. Doesn't matter if the surrounding is dark.

Like the aluminium juicer, we can make a kitchen scene. We can make a office scene. Ideally, a kitchen scene is better.

We gathered the fruits, cut the fruits, and put it inside. And generally the sieve inside it is a thick sieve. So you either put a strainer on top of the glass, press it and then pour it.

So you have shown this and how easily it is done by squeezing. You don't need any fancy lighting or any umbrella lights. You can use the natural sunlight.

The object should be placed where light is falling. And the camera will be here. Your camera is placed at this angle, and the light source is behind, which is the sun.

And the sunlight is falling like this. Next part is the story of a product. What story are you showing?

Now the story of many products is very simple. And you can make the story of many products very well. When I talk about a story, of course, we are not writing a book.

We are just showing the impact of the product in life. How will your life improve when you receive this product? And it doesn't always happen in life that there should be some use of it.

For example, someone is buying sunglasses. And they are literally just sunglasses, nothing else. But the sunglasses are a little fancy, like wooden sunglasses.

Literally, you can even have like; a person wore the sunglasses, and he is just seeing like that, and you can see it's a cool sunglasses. So, a person visualized it for himself and that is the story. You have to show others how cool those sunglasses look.

Actors can also be involved in your story. By actors I mean, your brother-sister, friends can be involved. You can give them a brief about what to do and right now, the migraine hat has not arrived in the office.

But as soon as it arrives, we will make the video and it will have actors. They're having a headache, they put on the migraine hat and their migraine is gone. So, story will be around how to get rid of the migraine.

In the story, you first show what the problem is. Then you show what the product is doing. And then show its solution.

Like this mop, you can make it long or short, like if I have to clean this roof. I want to clean this fan. This is useful to clean hard to reach areas.

And I can make it short as well to clean this table. If I want to clean this the sides of the painting. Since it's in a triangular shape, it can be flat as well.

It is a simple product, it is a mop. And there is also a wiper behind it, so that if you did it like this, you can clean it like this too. So, this is a simple mop with simple features.

But the story around this is like, I'll show the scene first. My ceiling is dirty or maybe something is stuck on it. Maybe something is stuck on a hard to reach corner.

Supposedly, the mirror was dirty and suddenly this mop came in my hand. And I cleaned everything with this mop and suddenly everything was clean. So basically a problem, an item solving a problem, how it is working, and the conclusion is everything is solved, problem is solved.

Life no problem please. Ok Please. Ad mode will define what story are you going to tell.

What are ad modes? Ad modes are different types of ad that you make related to the product. You can create 5 different ad modes with the same product.

I'll tell you what are the ad modes. And this is not conclusive by the way. As you keep experimenting with it, you will realise that you can also start implementing your own ad modes.

To give you an example, let me tell you the ones that are used the most. Utility. What is the utility of the product?

Like, for example, this is a utility item. It has no other function. You can show many different things with this mop.

With this, you can show that you squeezed the fruits and the juice is ready. Utility means what is the main use of the product? You showed the main use of the product, utility done.

This is one type of ad mode. Next ad mode is lifestyle. For example; clothes, sunglasses, shoes, watches.

If you want to show these things in a real world perspective that how does it look on somebody's hands or feet. If you are showing a cap, how does it look on the head? And it's a lifestyle shot of how that product looks in the real world.

After utility and lifestyle, next is a testimonial. A testimonial is basically a review of a product. Someone is narrating a story of how their life was impacted after using the product.

Yes, testimonial ads become a little personalized. Because a person is narrating, telling, showing, and shooting his problem. Like an example of the migraine product, the testimony can be very good.

A narration of story; What problem I was facing and how this problem was solved by using this product. It can even go beyond that like for example, because of migraine my work was getting affected. My family life was affected.

But now everything is fine. Narration of stories can do beyond what the problem was. And how it was impacting your life.

Use cases are the most important. For example, in how many ways can you show the same product. ​ There are so many usages of one product.

And we are showing the usages of it in the real world. This is how people are finding out that these are the things that can be done. This is how you've to blow away someone's mind with how much a product can do.

And how much their life will improve because of the product. We shot an ad of a rack that sticks to the wall. And humans are made on it.

We showed that rack in the bathroom. We showed that there are so many products in the bathroom and it's messy, and after that, we hung the rack on the wall and we organized the products on that rack and suddenly the bathroom looked clean. This is how we showed the bathroom setting, kitchen setting, and study table setting.

Study table is messy, then we put the rack and placed all the items on it and the study table became clean. Before and after impact but not just in one use case but we showed multiple use cases. And everything happens very rapidly.

You don't create a build up you just show that it's messy, and now, clean. So, a person knows within a few seconds that what is the product, and if he can relate with any of those use cases, okay? Maybe he doesn't need it for a bathroom or kitchen, he needs it for the study table.

We were able to relate with him by showing that use case so that he would buy the product. The final ad mode is demographic. Many times, you've to show a product with different demographics in different ways.

What is demographic? Demographic is a different age group or a different gender. Supposedly you decide that your target market is women of 50 Plus.

You have to show the ad to old women. In this case, you'll not show the ad where young people are jumping around wearing the product. You obviously want to relate with them.

You will make the ad around the problems that they are facing. The main purpose of demographic equation is you make a relatable ad with that particular audience so when they'll actually see your ad, they'll feel it's right. You can make different ads for the same product for different demographics.

We shot the ad for storage containers. We made three different ads for the storage containers. We have to make one for the students.

We have to make one for home-makers like women or men who handle the kitchen. And the third would for the old people. I'll tell you one by one.

If our target audience is students then you could have added chips in the containers. You can add Maggie. You can add different snacks items.

You can add bars. With which young people can associate like Granola bars or breakfast bars. If you add these things, they will be able to relate with it.

Majority of the public can relate with what we made from flour and rice. That is a broadway stat. Suppose we have to make the third ad in which we have to target old people.

I didn't give much thought to this but like if you have put medicines, then knitting materials have been added. They need change more often so you can add coins in the side. Just to distribute the change.

Different things that are going to be useful to people of that age. So whenever they'll see the add they will think that this is useful to me. Yes, I needed this in my life.

These are all your ad modes. By the way, this is not an exhaustive list that these are the only ones. You can obviously categorize them in different ways.

And apart from this, you can make different types of ads. And basically, I want to say is that you've a lot of options, okay? You just have to choose.

If you just stick around these 5 ad modes, so you can make around these and in that you can spend your whole life. Because there are so many products and ad modes. There are so many audiences and demographics.

You can make a lot of different typed of ads. In which angle are you keeping the phone while you are shooting the ad? Are you showing your object from above or from the side?

Most things don't matter and I tell you about the zoom too. How much will it be zoomed in or zoomed out? If you want to show a specific part of the product then only you have to zoom in.

Generally, it will be a zoomed out shot and your entire product will be in frame. And you will be able to clearly show the product and how to use it. Firstly, learn things from observation.

Whenever you see any social media ad, what things are other people doing? Suppose a product's already ad is running, so, what use cases have they shown? How can you replicate that in Indian context?

There are many ads which are made in Chinese or in American context. You can Indianize them. The characters will be Indian and the setup will be of an Indian kitchen or house.

Because it is for Indians to see and they will be able to relate better. If they see a white person having a headache, he is putting on a headache hat. Versus any Indian, they will be able to relate better.

So, this is how you have to Indianize things. Basically, you are watching other social media videos of that product you are watching that to get an idea of the shots. And of course, I told you the ad modes.

I told you how you can make different stories. So use all these things and make your own ad. Once all your clips are ready, and the clips you make of 5-10 seconds, maximum clips are of 15 seconds, and you edit them all together.

And your video of 10 to 15 seconds or a maximum of 1 minute will be ready. So that is why it is said that you don't have to put a lot of effort into making this. Because we're not making Bollywood movies or a complicated things, we are doing a very simple thing.

You have to combine those clips and you will focus only on the relevant things. Suppose you shoot a clip of a product that is 30 seconds long. And you don't have to add the entire 30-second clip.

Supposedly, the actual relevant thing out of that 30-second clip is only 5 seconds. I will give you an example. We set up a rack in the bathroom.

In that rack, we were setting different bottles. Overall the clip was 1 minute because we showed how to fill those 2 entire racks. But when we edited the video, the whole process of filling the racks came down to 5 seconds.

We have to show such rapid things. Because social media is all about being quick. There is no need to add transitions and fade-in, fade-out effects.

You can add texts in between, okay? If you are describing the product, you can add voice-over if you want. But in most cases, people just add music.

To add music, there are so many royalty-free music libraries. There's one for YouTube and Facebook. If you search for royalty-free music, you will find many platforms, some are free, and some are paid.

If you want to go for the paid one then you get a very big music library. And you also have the option to use the free one. You can add the music from there to your video, which matches well.

When you add music, you have to careful about the beats. There was a problem, take the example of a mop. The mirror is dirty, then you used the mop and you cleaned the mirror.

If the beat drop is added to that wow moment, then suddenly the beat gets better, so keep in mind that the music should sync with what's going on in the video. In this, you don't have to put in a lot of thoughts. I have seen many successful videos with a random music in the background music just to give you a feel.

There are no beat-drops, just simple a background music to not look empty. So, both things work. Either you add a random music or you add music which matches with your video.

And that is your choice, okay? Initially, you can try to find music that matches well. If you don't find any then add normal music, that is also fine.

Guys, when you find the product, you have to then make ads. It's a simple thing. But make a habit of it.

Whatever ad you make, shoot it yourself. Firstly, your practice will continue to be strong. You will become quick with it.

You are making your own thing, so there is a chance that your cost per purchase will reduce. As marketers, cost per purchase becomes a burden on dropshipper's. If that reduces then our profit will increase.

So, in the end, all this is to increase our profit. Many people do this also. They find somebody on Fiver and give them a gig.

And dispatch the product. They make ad for the product. This can also be done but you need spend money for it.

You order the product, shoot your ad, that is a much cheaper option. And in the long run it will be beneficial, your skill is getting better. Making videos and eventually if marketers don't make the marketing videos then who will?

That is your job. Anyways, you are not handling the inventory. You are not talking to this supplier, you are not doing anything.

If you don't even want to make marketing videos then what are you doing? Are you just making the budget less or more on the ads? No.

Do you know that you can edit on your phone through InShot? Canva is also a free tool you can use to make videos. And of course, you can edit on the computer.

You can use different software's for it. We take this vow that from today onwards we will make all the ads ourselves. And as I have described, you can do everything from your phone as well.

So now you have no excuse. You have no excuse. It takes effort to create your own ad.

I want to give you an alternative solution who wants to start as soon as possible. Suppose you have not received the product. You've ordered the product but it is going to come after one week.

But you don't have to wait for an entire week. You would want to shoot for the ad after the product arrives and it'll take 10 days for the ad to launch. But you want to launch the ad right now.

So you can do one thing. For testing, that is, when we test the product, run the first ad sets, during those testing, if there is an existing ad of the product suppose many video ads run on the Clout, you can pick any of them or else, or you can see through ad library or many different places like YouTube or you can make by combining different clips which already exists. This is not your footage.

But remember that we will use this only for testing. As soon as we get the product, and we validated in the test that in the first few tests, you spend Rs. 1000-2000.

You got a good cost per purchase and you feel that you want to scale this. Now create your ad yourself and scale it. That is you will do the scaling procedure with your own creatives.

And you can do the testing with the existing creatives. But remember that this should be your choice. If you rapidly want to test and you don't have the patience of waiting for the product, then use this technique.

So guys, the clips that we shot, you must've seen in the video that we were shooting different clips for different videos. But what was the final output? Let me show you all the videos that we made.

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Be it orange, pomegranate, lemon, Pineapple, watermelon, apple or any other fruit, cut the fruit, put it in the juicer, and squeeze. Want fresh juice anytime, ready in seconds. It is also very easy to clean and use.

Press the shop now button and order it from Ok Please for cash on delivery. What is the next step after making the ads? To launch the ads.

I'll show you how to launch the Facebook ads in episode 4 and it's going to be fun. So, see you tomorrow.