Consumer Defense Code and Your Rights. Understanding this subject well is essential to succeed with your company. Because it is very important to know and respect consumer rights.
Thus, avoid headaches and possible losses as well. And, above all, ensure customer satisfaction with your brand. So, understand now what the Consumer Defense Code is, why it is so important , its main rules and when to use it the right way!
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WHAT IS THE CONSUMER DEFENSE CODE 2. WHY IS IT SO IMPORTANT 3. KEY RULES 4.
WHEN TO USE IT So here we go! 1. WHAT IS A CONSUMER DEFENSE CODE This is a set of rules that establish how the relationship between the customer and companies/brands/suppliers should be.
That is, between those who buy and those who sell. In this process, it is necessary to respect all these rules so that neither side is harmed. Especially when one of the sides may act in bad faith.
And if you have a business, you are on both sides of that relationship, but at different times. For example: if you are selling products/services to your customers, you are in the salesperson position. Therefore, it is necessary to know all the rights of your consumers.
However, if you are purchasing merchandise from a supplier, you are in the position of a consumer. Soon, you will also know your rights in this role. Thus, an important point is that the consumer protection code does not only deal with the rights of consumers, of those who buy.
It also deals with the seller's side as well as their duties and obligations. 2. WHY IT'S SO IMPORTANT The Consumer Protection Code establishes rules to protect and guarantee consumers' rights.
In this way, it serves to make sure that neither side comes out at a loss. Thus, the legal and legal basis is guaranteed. That is, consumers will know that they are protected by the law and that their rights will be guaranteed whenever necessary.
One of the reasons the consumer protection code was developed is that it assumed that the relationship between buyer and seller is unequal. In other words, whoever is selling has a more privileged position. Since he will earn the money from the sale, but if he has a problem with the product/service being sold, he could simply protect himself and do nothing about it.
Leaving the buyer at a loss. That way, with the consumer protection code, that can't happen. Consumers now have the guarantee that they will always receive what they bought.
Literally, to make both sides happy and in agreement. Often, companies can act in bad faith to try to deceive their consumers. The famous sell cat in a hare.
That is, advertising something much bigger than your products/services really are . Therefore, the consumer protection code protects consumers from this deceptive activity. Which still happens in many cases.
In addition, even with signed contracts, it is possible to review abusive or inconsistent terms or clauses. Sometimes some contracts can have some malicious pranks. And this can be reviewed if it is something very harmful to any of the parties, something that is outside the legislation, for example.
At the same time, if there is any material or moral damage or damage to consumers, the supplier will have to bear the consequences. Still, it is up to those who sell to make clear and correctly all information about the product and service. Everything needs to be very informative for consumers.
Including all the details that consumers need to know to make their decisions. Also, if there is a problem between the parties and no agreement is reached, it is possible to file a lawsuit in court as well. There are even public entities that help with this.
Like Procon and the Consumer Defense Institute. They work to ensure compliance with the Consumer Defense Code. In this way, companies will be able to understand everything that needs to be followed and respected to meet consumer rights.
So, consider all this in business strategies. Also, consider margins in case there is a problem of this type with consumers. Therefore, we can say that the defense code guides the business as a whole.
Since leaving customers dissatisfied is one of the most dangerous things for any type of company. Often, the damage caused by dissatisfied customers is irreversible. So, with the knowledge of all consumer rights in mind, companies will prepare in an organized, planned, coherent and assertive way.
3. MAIN RULES There are several rules and regulations in the consumer protection code. However, here we separate some of the most common and main ones.
How: MISLEADING ADVERTISING As we said earlier, it is forbidden to advertise something that your product/service does not comply with. That is, trying to deceive or deceive consumers is not allowed in any way. For example: if you show a product with different specifications than the real one, this is already wrong.
Soon, customers will be able to ask for their money back. PROHIBITED MANDATORY TYPE-SALE Basically, tying is when the company forces consumers to buy one item in order to buy the other. Even when customers don't need one of these products.
For example, a clothing store sells a pair of pants and a t-shirt. If the customer wants to buy only one of these items, he can. It is not necessary to buy the pants and t-shirt.
And if the store says it cannot sell the items separately, it is wrong and violating one of the rules of the consumer protection code. ADVERTISED PRICE IS RIGHT Sometimes, sellers make pricing errors. In this case, if the consumer saw a price for a particular product, he must pay for that price.
For example, if an online store unintentionally makes a mistake and advertises a product for a price far below what it is actually worth, consumers who see that price and decide to buy the product will pay for this advertised price. At the same time, if they have two products with two different prices and it is not clearly identified what the price of each item is, the customer is entitled to pay the cheaper amount. Another important point is that products advertised with prices, but without specifying an expiration date, consumers also have the right to pay the advertised price on this occasion.
PURCHASE CANCELLATION There are some cases that consumers can also cancel their purchases. For example: if the purchase is made in person (such as online), it can be canceled after 7 days and receive your money back, no questions asked. In other words, the customer has the right to repent.
Another situation is when the customer receives the product/service different from what was announced or established in the contract. This is also liable to cancel the purchase and get your money back. As well as products with defects, damaged, without proper instructions, among others.
WRONG COLLECTION Also, if there is an improper charge by the sellers/suppliers, the customer should not only have their money back or refunded, but also receive double for the situation. For example: if a store unintentionally invoices twice the amount of your purchase, which in this case was R$ 100. 00, you have the right to receive the correct amount twice.
That is, R$ 200. 00 and still keep the purchased product/service. EMBARRASSMENT AND PRIVACY Sounds basic, but embarrassing, defaming or exposing your customers in any way is also prohibited.
Likewise, consumers are protected and must have their privacy respected. For example: disclosing possible data that you, as a consumer, have shared with companies, they cannot be exposed and shared with anyone. That is, companies cannot let this data be disclosed in any way, without your consent.
There is even the LGPD, which is the General Data Protection Law. Something that is very important and needs to be respected by all types of companies. Therefore, we recommend knowing this law because it deals well with this issue of consumer data privacy.
If you want, we have a very complete and practical video about it. If you want to watch it, just click on this button above or on the link we leave in the description. 4.
WHEN TO USE THE CONSUMER DEFENSE CODE Literally, always. That is, your company needs to be up to date and follow all the rules of the consumer protection code . As we said before, you need to prepare your business to respect all the guidelines and not have any problems with it.
And in case you have any unforeseen or situation, be prepared to solve any type of question. That way, if there is any moment of impasse, make sure to respect and follow what we have said so far. And every item of the consumer protection code.
In the same way that consumers have their rights, as a seller/supplier, you also have yours, agreed? Added to this, the use of consumer protection code also helps to make both sides understand and analyze situations with a pattern. With rules that need to be followed and understood by both sides.
Did you see how the consumer protection code is very important for any type of business? It will certainly be a guide for your company's day-to-day operations. Also, it will help you understand the rights of each side of the negotiation.
Both as a buyer and seller. Keep in mind that the success of your business depends on the happiness of your customers. Therefore, leaving them satisfied and enchanting them is fundamental.
So, if you want to know how to serve and improve your customers' satisfaction, let's leave here our video that shows the mandatory step-by-step to make it happen in the right and profitable way. If you want to watch it, just click on this button above or on the link we leave in the description. Also, if you want full access to the consumer protection code, let's leave its link here in the description of this video, okay?
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And just to recap what we talked about here: 1. WHAT IS CONSUMER DEFENSE CODE 2. WHY IS IT SO IMPORTANT 3.
KEY RULES 4. WHEN TO USE IT We hope you enjoyed it! And if you want to know more about how to set up and manage your own business, visit our Youtube channel, we have several videos on this subject, ok?
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