hello everyone and welcome to Facebook group in the retention model in this video I'm going to be showing you exactly how to run a successful Facebook group with your members in there why it is so helpful for member retention um and why you should definitely create one if you don't have one already if you do have one already um I'm going to discuss on how to really run it um it's very short video um but massively helpful and this should definitely be um if you don't have this this should be the first thing on your
to-do list um to get this ready and get this done so here's here's what we're going to cover we're going to cover creating a Facebook group how to do that very easy super simple um what pin post you need to have on there so the post that every member sees um when they join the Facebook group you know what what to really have there very straightforward and then a long list of content ideas um for you to um actually manage this Facebook group make sure that Facebook group is very uh vibrant that it has a
lot of post a lot of Engagement with members members are you know they uh they're comfortable on there they're free to post whatever they like um and stuff like that so create a Facebook group so the first thing you want to do is just create a Facebook group go to your personal account create a Facebook group make it a private Facebook group so not everyone can just join um and you can actually manage um who's in there because you want to make sure that it's only the members then you want to add all your members
to it send them emails um you can do this from within the group you can just send them um a direct Facebook group invite um when you have that email and Facebook will send an email for you um you can also just emails yourself with a Facebook group link text them um use high level for example or something else and just invite them in person right just get you know get all your members in there at least 90% get like 100 plus group going um if that's your member count or depending on how many you
have um just try to get as many of your members in there as um as possible um and make sure you really work at it that everyone's in there um so that when you post something to the Facebook group you can confidently say that all your members are going to be seeing it um then you also want to and this is a great extra extra tip that a lot of gym owners and a lot of um you know even Fitness gurs don't mention but you definitely want to do this you're going to want to add
all your free trial users your Challengers that from your you know transformation challenges and stuff like that you that you might have running um everyone who isn't a full member yet you're going to want to add them to the Facebook group as well and welcome them as well this works wonders when it comes to converting them down the road when they've already been added to the community you know when they're actually enjoying the Facebook group they can see the engagement they're engaging with posts and stuff like that um when they're not a full member yet
it's going to be very hard for them to leave that leave that alone um after before uh you know after for instance the free trial is over if you didn't get them on the one day clothes and stuff like that this is very powerful and if they don't convert if these people that you've added don't convert then just remove them um after they uh after they've you know officially said no and they're not going to be member right very extra very simple tip to do very simple but very powerful all right then the pin post
so first of all when you have your Facebook group going just write a post and then go to the top right and pin the post um and this is the post that will always be pinned at the top of the Facebook group um and this will always be the first post members see right um and that's where you just want to put the rules and you know just sort of the the straightforward things in there um you're going to want to add you know no complaining like right like um you know ask you know criticize
ask questions but don't complain right that's the first thing you want in there no bu business related subjects um and if you kind of don't understand what I'm talking about just go to the north FL Consulting Facebook group the gym growth accelerator Facebook group and we'll have the same pin post on there um won't be the same pin post as you have um but you can kind of get the sort of what I'm getting at you can kind of understand what I mean um so no business related subjects make sure you add that in there
you know things about pricing and you know business stuff um and then just like uh say like hey if you want to talk about this just talk to to about this personally don't post it in the Facebook group um another one is just stay positive right pretty straightforward um a contact contact information right a phone number a support email um and you're going to get a ton of questions in this Facebook gr about class times so just add the class times in there um add the class times in that can be a picture it can
also just be text make sure they're in there so whenever people want to know class times and and make sure you change it around if if the class times do change around um and make sure that you have just all the class times from Monday to Sunday in there um another one is how to reach support right maybe you have like a support chat or something like that um get that in there a membership portal which I discussed in another video make sure that that is all ready and get get a link in there as
well um obviously you should do some extra work to make sure that everyone's in the membership portal but it's good to just have that link there as well um for people to sign up um sign up through the Facebook group to the membership portal um and make their own account then you're going to also want to make a link to the Facebook business page um they're going to be able to check that out maybe like the page and stuff like that it's just free engagement and uh it's always great and um if you do have
a success manager or accountability coach or just coaches in general who work one-on-one with members right maybe you're doing a little bit more personal training oriented then you're also going to want to um have a section on how to contact your success manager or your coach or your accountability coach something like that all right now content ideas so these ideas are all just kind of I just you know all just kind of thrown on here um and this should be more than enough to get you going eventually you know you're just going to have your
this this is completely up to you but these the ideas that I'm going to give you are you know are really good and you know if you don't know where to start just start with these ideas um but eventually you're just going to have to post this stuff yourself but it truly isn't rocket science um you know just get you know make engaging posts make more innovational posts posts that actually help members so don't make don't use his Facebook group as some sort of extra way to make money yes you can promote you know discounts
and other stuff like that um you can do that but like I like we discussed in another video make sure it's 80% helpful post for members without promoting at all and then 20% you can do supplement promotions maybe clothing line promotions personal training promotions all that sort of stuff right so content ideas uh welcome new members to the group weekly and tag them so do a welcome post every single week with all the new members um tag them in there as well your your uh current members are going to be able to say hi you
know say congratulations you're going to have a great time all that sort of stuff it's a great post and then make sure you do that on a weekly basis you know basic rules and info they need to know that can be in the pin post a quick five minute video as well which can be added to the pin post right um and this is a great one and I I really recommend doing this just like a quick selfy video shot from your phone just giving them a tour of the gym maybe have one of your
coach film you while you give them a tour of the gym or you can just do this yourself right um healthy meal photos and maybe like U um recipes engaging questions like example you know like how many times did you work out this week what are your favorite Fitness what are your uh Fitness struggles what do you enjoy most favorite cheat meal guilty show most fun workout these are posts that people will easily be able to engage with um and these are fun posts and people love reading stuff like this um before and after pictures
and the story that comes with that and then tag the person that you've gotten the results for make sure you ask permission first people love stuff like this um gives them an extra boost of motivation to think okay I can I can do this myself as well I can get results uh motivational videos you can shoot motivational videos yourself you can also just go on to YouTube um and find some motivational videos and upload them to the Facebook group um key habits you know habits that will really help them uh member events you know the
scheduling the you know all the stuff that comes behind that you know when it is when you're going to do member events how the members event um is going to work what it really is stuff like that um people love that food logs you know Q&A live streams you can do like one a week you know just like an hour long or 30 minutes long you know just ask me any questions class workout videos um you know just set up a simple set up your phone when you do when you're doing a glute crass and
just record that thing and throw it on there um people love that meal tips photos you know nice nice group photos um you know stuff like that blog posts stories about yourself and your fitness journey posts that people can interact with is really the main goal here post that are helpful and that people can interact with because you know people want to have fun um and they want to learn something uh on your Facebook group and that's what your Facebook group is meant for um because that's going to increase your retention to massive levels right
so the possibilities are endless and you can really have fun with this stuff this is not rocket science you can really just figure this out on your own um and just kind of just uh have fun with it um because running a a Facebook group a vibrant Facebook group with a lot of members is really fun uh and post at least two to three times a week yourself and let members post things as well and before you know it you will have 10 posts a week from members and yourself and you'll have an amazing and
fun community that is going to add to the value of your membership and is going to increase your retention that simple right a couple more ideas things to know about recovery or training life hacks or tips any new classes or programs coming maybe you got you've got some new programs um or some new classes stuff like that post that on there um interviews with success stories right like how did you do that how many you're a member here you know just simple customer interviews um new t-shirts on your website supplement discounts don't promote too much
the Facebook group is all about is about the members not you right the 8020 rule which we discussed in another video really follow that um share your p for fitness and other stuff um and really just you know videos pictures text posts Etc that's it um and that's the content is you know get to work on this it really isn't rocket science but this is going to massively help you and really create a community um on this so if you don't have a Facebook group yet you're really really missing out so get to work on
that um and that is the action item for today as well create a Facebook group create a Facebook group weird spelling that but that's fine um invite everyone get a strong 100 plus people group going stop posting and stay consistent with it Facebook you know you got to stay consistent with this stuff don't feel discouraged if people AR liking your post very soon you know just stay consistent with it um and don't give up on this um and you'll be good to go all right I'll see you guys in the next video and goodbye
