last year my apps in up store made more than 50k in sales but that will not be possible without up store search optimization or ASO so here where that is important imagine we comparing two apps keyboard in this case but two apps in the same category they both do the same thing the first one has better overall user interface design it has more functionality it even better priced you defitely getting more value the second one has better visibility in up store sege but it's worth in any other case user interface is not so great functionality
is limited do just one thing and maybe not perfectly well and maybe that is even more expensive but this one is on the top of the search results if you are looking for up in this category let's say keyboard for Simplicity but this one is somewhere on the bottom of the search this up is great but anyways how much download it will get close to nothing well and if you are Developer of one of those applications which are not getting any downloads even maybe it is better than competitors then you start thinking okay maybe I'm
missing some features I should add more features to get more downloads or maybe price it cheaper to get closer to competitors have you been in situation like that you spend a few more weeks or months adding features and shipping updates but nothing changes and you decide that making money on up store is impossible and you are leaving your apps somewhere on the bottom of the search results forever or just putting aside and killing that project no worries we can fix that and instead of develop new features you need to improve your app SEO and here
is how I do that I will show exactly how I do that for my applications all that we do know applies to Google play as well but I do not care much about Android therefore I will focus on up store optimization there are plenty of AO optimization tools in the market and most of them offers free trials so here is my suggestion secret use those trials and do Upstore optimization for your app and if you can't afford it just cancel in this video I will use ASO mobile which is sponsor of this video so thank
you for sponsoring this video and um I can recommend it to you because it is priced very competitive and it is loaded with features so you will see on the go ASO Mobile offer fre trial so you can follow along and do the optimization for your application while you are watching this video Let's Start uh of course I already can sign in but you can just uh sign up and then you basically will choose upgrade and you will need this one AC Pro so when you will create account you will need to add application I
will use my friends app this one and I hope that we will still be friends after his application uh roasting I will add application and automatically their competitors will be added what those competitors means I will show you so we are doing that quickly let's go to the keyword finder now we will go from all keywords to the relevant keywords and take a look Barcode Scanner that is relevant okay let's take a look on this keyword and let's take a look which apps are on the top of the list so here we can add more
competitors we already have few of competitors added but book trackers also there are many book trackers actually minimal book list okay Reading Tracker sure you can go into the details go to the store and check out the application you you should do that but now I'm just going adding quickly relevant books because it's YouTube we have to do that quickly it's not webinar so now we are going back to the app keywords opening competitors stab and now here we see keywords that our competitors using as well and I would like to filter them this one
of course has a shitload of traffic audible but no chance to compete with that but I would like to remove all the kind of very low traffic keywords and here we would like to basically add all the keywords which are greenish yellowish you can just click plus and add those for monitoring the story graph uh not sure book reading tracker yes bookshelf yes I don't know what buso means if buso means something for your for your app you probably know but if that means nothing don't add it basically we are adding all the keywords which
make sense okay when keywords are added let's go to suggestions again we'll use filter I don't care much about low traffic keywords basically doing the same thing go through that and add whatever feels relevant for you basically you may find some interesting keywords here and of course you can just think about keywords from from your head knowing kind of Niche where you're up is knowing terminology for example for my free diving application there are some specific competing terms and I don't know for example like PTY for diving and so on and so on do not
expect that this or any other tool will give all the possible and the best keywords for you but it helps a lot so and next step we are going to the asso Creator here we can see our keywords oh it is already sorted by traffic basically more traffic higher chance to get downloads and now we can see you can see for this bluish color around the keyword that means that this keyword is used somewhere in the app name or keyword list the most important if you do not anything else but just this one thing you
already significant improve your app downloads you should use your most important keyword in the app name so in this application we have book as very first word and that is kind of important keyword for this application it will be hard to win this keyword and be on the rank on the top of the ranking for this keyword right maybe some longtail keywords like book library or something like that so what we can see here in the up name Nest book Nest is great up name I like up there there is the fox with the books
and so on but Nest is not relevant at all for this obligation and there is Big application in the app store Google Nest that uh thermostate system which is getting all the downloads for nest world I don't know until you are Spotify Facebook what else not was do not stick with your app name it doesn't really matters if you building small applications and hoping to get downloads use those 30 characters wisely so here I would change it because Nest doesn't make sense personal doesn't help my also now I don't know I will do I will
try to use some of those Reading Tracker for example so here we already kind of duplicating keywords that doesn't make much sense subtitle is second important thing so the most impact on keywords is title so first word second word and so on that's basically just weight of the keyword and then in subtitle you are kind of adding second list of most important keywords exercise was way easier for my habit tracking application we did that on the live stream let's do not stop here basically we need to add subtitle for keywords you can just click generate
keywords and uh almost all the keywords are included already in the one localizations what many don't know that uh App Store basically Apple and Google as well doing the same they are making combination of each words you don't need to make kind of long tail kind of keywords for example if you have book uh book bookshelf scanner keyword you not need to put them together they will make those combination of keywords you just have to have them somewhere and you can use up to 100 characters in the keyword section that is not much apple using
keywords across different localizations I'm doing optimization now for the us then you can use another language for example for US market for for us app store Apple will use Arabic Chinese uh French Korean Portuguese Russian Spanish in Mexico and Vietnamese languages Let me show in the app store if you will go into the app version you will see that I have localization English here in English I have this keyword list in if you will switch to the Arabic I have another keywords and those keywords are used for App Store search in US App Store I
hope that makes sense so basically when you adding new app version let's go to the my free diving application because here I already have new app version added you can go into the app information and you can just add another localization by clicking plus you don't need to do any localization not for app not for App Store uh page description can stay in English screenshots can stay in English you just you're just changing the keywords that's it so Andy should create new app version now and as soon as um keywords and name will be updated
up store will start indexing and in about a week you will see that you have improvements in keyword ranking or not so we can't check how it works for this application but we can take look did I have any improvements for my habit tracking application they have way more keywords to use here but okay whatever we can check up store report for current version so here we see last update that was when I when I updated the metadata keywords everything basically we have check marks everywhere competitors here top indexed keywords relevate keywords and so on
and use it keywords on the application and ranking for it Asos or kind of okay organic downloads those are important keywords you can try to take a look on again on competitors here who is getting downloads on reading log so and yeah this is very powerful tool we we spend all the time in the asso part only but let's go to the competitors Tab and let's say visual comparision basically let's compare how our app visually looks next to our competitors and that also can help you know you can take a look on screenshots get some
ideas what you could improve comparing with the competitors and so on so let's compare my habit tracking application so that's how my app looks like I don't like those screenshots anymore I think this looks dated already unfortunately App Store optimization is not set and forget that is endless game you basically have to follow your own up keywords and your own uh and your competitors as well therefore kind of setting the your keywords and cancelling subscription that's fine that will work but it's cool if you can kind of monitor situation and improve that so as soon
as you're earning enough to invest back in your apps I think that uh App Store search optimization tool is the first one what you need because how are you getting downloads you are getting downloads by Impressions impression means someone scroll it in the App Store and saw your application then they will go to next step to the product page and then probably we'll download application or not so in my case I see that my impressions for my Atomic habit application signs December 23 I had how many around 200 downloads in a day something like that
and then as soon as updated my metadata immediately App Store uh Impressions started to increase of course in the New Year everyone is looking for habit tracker and something else but if you are not ranking for those keywords you have zero chance to get those downloads yeah sure I I use it kind of the opportunity to get downloads on New Year uh on New Year but not without up store optimization and now our new normal is 600 700 around 700 downloads not downloads sorry Impressions per day from two to 300 so it's that's at least
twice or even three times more and yeah that's of course up store search optimization will help you to get those Impressions but you need to have great screenshots to get those downloads my conversion rate are down actually 1.6 that's not a lot and but downloads are still up and I had zero sales so far so I should improve my first uh download then onboarding flow to get more sales and yeah then after and only after that it makes sense to kind of take a look on features do you need to improve something in the application
I guess now it is clear why searching in the top of search results is more important than kind of having more features Better Price better looking product and so on to be Frank if user is looking for single function application in this case copypaste keyboard This one is better product and when you build your first version of your application you should develop something like this basically this dude just copy paste but do that great and uh how all the extra buttons all the fancy design everything for later versions but that's topic for another video that's
about how to build MVP see you on next one maybe about MVP maybe something else keep shipping
