1.5 mil in the last 90 days but how can you scale so much and sell this amount of product in this amount of time you need to know the audience and you need to understand where the market search volume is going so rather than trying to find a product we're trying to find an audience that is looking to buy and we position ourselves in front of that audience it also works with long-term Drop Shipping as well like building an efficient long-term brand if you're new here I've been doing Ecom for 9 years 6 million in
Revenue now I've exited a company which made $1.2 million in profit A Drop Shipping brand that was built over 3 years I've been in the game and I've got a fashion brand that is scaling I've got this store as well my fashion brand that I'm scaling is a long-term business as well this is a longterm store as well that we're pivoting to as well and we're developing in it but people do not speak about this a month and the call I was having with my student was basically explaining Drop Shipping with short-term products is my
worst nightmare now because I feel sorry for people that have stores that start make a bit of money than go dead because you're in a very difficult position the only reason you'll be using short-term drop shipping stores is really to make your first 100K profit or to leverage the cash flow into a longterm brand which gets into my point it is a lot easier building a long-term brand when you start with an Ever Green Niche this video I'm going to give you an example we're going to get into the fashion space the fashion Niche drop
shipping within fashion it is an evergreen Niche the examples I'm going to be giving you is going to lay out the structure the platform how you leverage Drop Shipping and turn it into a long-term brand leveraging the profits from the initial Drop Shipping into building a sustainable store because what is the point if your business canot even Last 5 Years unless it's to make your first 100K liquid profit otherwise there not much point you must leverage the stores before we get into this if you resonate with me I'm going to leave a link below for
booking a onetoone cool we've got a few spaces open every month you can speak with me or my team and they will see if you are eligible to work of us and we can build a scale a long-term branded Drop Shipping Store together we've got so many results of our coach students at the moment but if you are interested you can book a cool now the end goal with Drop Shipping is to build a long-term branded store that you can actually turn into a brand and even exit which I've done myself ideally minimum 3 years
ideally 5 years the business needs to be able to withstand five years of growth even 10 ideally otherwise what is the point unless it's profit to build a longer term business which you would leverage if we want to build a long-term branded store you must enter an evergreen Niche you cannot continue selling the same product over and over again to the same clients you need to enter a long-term Evergreen Niche such as fashion example obviously there's Beauty Health home deore but you must be able to leverage a winning product profits into releasing new products or
developing new products or have a reoccurring product you must be able to build on the brand name so how do we enter an evergreen Niche so in this video I'm going to basically give you an example for fashion and the key point if you want to enter a long-term Niche is the only way to enter this Market is hopping and taking momentum off a micro Trend let me get into it so what most people do when they're looking for winning products they look on adsy tools but they specifically look for products that are performing well
not why they are performing well what I've always done for the my original store this store I have currently and this store we have now we chose an evergreen Niche and we found a micro Trend which we can take momentum off to build a brand so the brand name example this one is a home decor brand but we have started it with a singular product that is off a micro Trend within the niche how do we find those Trends to become very profitable very quickly with an evergreen Niche you must find where people are looking
to buy so tools that are tracking the basically search volume what are people searching for what are the audiences looking to buy because once you know what people are looking to buy you then go okay there's a high volume or increase in amount of volume for people looking for product X or product X within this Niche y now all we need to do is find products that basically solve that group of customers solution and we put the products in the face there is already a market looking to buy these Goods within this Niche we're just
going to position ourselves right there at the right time so we use tools like Pinterest Trends exploding topics winning Hunter has that this feature as well right now I'm just going to show you Pinterest Trends because it is a great example so we are going to build a store within the fashion nich is is going to be in the Evergreen Niche that is fashion we can go to 10 mli year we can go to 20 mli year we can build a long-term brand your goal right now if you are not scaling or you are scaling
is to basically leverage A Drop Shipping product to basically put the profits to reinvest into building the brand so we choose the fashion Niche which is Evergreen which means we can go broader in the future which means we've got that 5year cap minimums we can keep building the business of a long-term brand and even exit it now we need to find the micro trends that customers are looking to purchase and we profit off this to gain momentum because your number one goal when you are starting or scaling is to get profits to basically scale up
the bank account within the business for example Pinterest Trends we are looking for audiences what are people trying to buy when we go to Pinterest Trends I'm not exactly sure what it is but my assumption is it is basically the search traffic of what people are looking for on Pinterest which is basically a micro section of should be similar to Google so we can do exploding topics which basically shows growing Trends winning Hunter trends Pinterest Trends Google Trends but you can see what Search terms what are customers looking to buy and what is increasing so
you can find a market and provide a product to it rather than to find a product it's the other way around you are creating a solution for people looking to buy already so it is way easier to sell that's how we scaled the store to million dollar months that I showed you previously so obviously it is summer coming up so I want to do a men's fashion brand we are going to build a men's fashion brand as you can see imp pinous Trends clearly saying 10% weekly change monthly changes 100% people searching for men's summer
outfits what does this reflect it reflects there is a group of people and customers looking to buy men's summer outfits because it is February right now and it is nearly spring spring is coming in a few weeks for USA UK USA especially one of the best markets in the world now we see okay there is a percentage change within this Niche which means there could be a big market for this but obviously there is going to be because it's coming up into summer so we know within the next 30 days there is going to be
a lot of people beginning to buy summer clothes for men people are going to be looking to purchase this now we need to think how can we come into this and positions ourselves to build a store to hop off this micro Trend to then build a long-term brand within the men's fashion space I'm going to go on to the search term of men's summer fashion Goods we see here this is the trend so if we look last year 22nd week end in 2024 it was just here and now we are literally at this point exactly
the same as last year this a year ago was this which is pretty much similar and what happened after this week we had a massive spike in people searching for men's summer outfit this essentially reflects a growing customer base of people looking to purchase we know there is an audience of customers looking to buy this now we know what the audience wants now we need to position ourselves to take some of this money this is how we scale Our Brands I'm trying to make this as clear as possible get it in your head okay we
find the audience within an evergreen Niche and we position ourselves to take the cash how do we enter the market Market the next goal is okay now we understand men's summer outfits are going to be booming over the next few weeks we want to build a brand within the men's fashion space and we're going to position it with a summer catalog now what we need to do is we need to find every single men's fashion brand that is doing very well curate a catalog of the best performing products a little mini research on what each
of these stores is selling so are they selling old money goods are they selling Sporting Goods are they selling IB for style like summer out what is their target audience write all these down from the competitors okay and then we're going to get a mini mind map of what audience are people selling to how are they actually making money then we need to think how can we come into the market with a slightly different audience branding for example this one this they've already started promoting summer items as you can see we're going to find every
single competitor in the men's fashion Niche look at all their bestselling products boom boom boom then what we're going to do a mini mind map on who is their target audience so I would say this is like the IB for St British iefa style I'm going to say it's like smart casual very holiday esque especially for summer outfits obviously icon am is a massive brand as well but create a list of all the competitors how they position themselves what is the type of audience they're selling to we know this trend is going to be booming
how are we going to take the market as well and we come up with the idea okay we want to be slightly different we've seen all these Brands men's outdoor running gear is starting to Trend in the UK how can we position ourselves in that and that is how you create a micro brand to leverage of a micro Trend to to enter an evergreen KNE so I found a pretty good website example I'm not sure if this is Drop Shipping or not however you can drop ship this level of products and you can create this
level of product photography very easily especially with AI now I've seen full websites with AI images that are very high quality we basically have like a full guide within our course as well which is really good cuz a couple of our students use only AI content on their brand and they're doing very well it's a lot cheaper to do AI content on your brand as well but let's say for example obviously I've been in the space for a while you can drop ship products like these similar it's very easy to drop ship which I'll explain
to you how to do it shortly as well but we enter the men's fashion Niche with the men's summer outfit search term but we're going to position ourselves and brand it to the audience of people young men that like training in the outdoors hiking running marathons 5Ks because running clubs are massive now running is a big thing it's like very trendy we're going to position ourselves within that so how do we make a micro brand within that number one you name the brand of what it is condition condition wear which basically means outdoor wear we
curate a catalog that is essentially training items and we make all the photos very minimalistic Etc and we make it look clean so I would say this this is more of a minimalistic higher end outdoor running brand okay and it's very good now we have got a brand idea next stage is basically finding a supplier that can drop ship these Goods how are we going to do that we're going to hire someone from upwork called a agent a manufacturing agent who is based in China give them the catalog of what you are going to create
so the catalog of what you're going to create is going to be a concoction of all the bestselling products from all the other competitors of the men's fashion brands you're going to curate a catalog that fits the audience that you are going to sell in this case we are selling running clothes at a more minimalistic upper class level presented well and this is going to also fit the sumon niche we're going to curate a catalog of that and within our criteria of what our supplier needs to be able to do they need to be able
to drop ship they you have to do branded packaging they need to be able to Source these types of products and have high product quality and be able to get 5 to 10 day shipping to the UK or USA ideally be able to drop ship and do developments of products in the future it is very important to get a good supplier straight away if the supplier is bad after using them you must change because if you want to build an exit you must have a good supplier they must be able to do branded packaging custom
clothing improve issues over time so for example if we're selling this product and it's a best seller and there is issues coming up with a product like it's too tight there's rips you must be able to develop these issues and improve the products as time goes on now what we have done we have positioned ourselves for summer clothing selling it to a micro audience of the runners trending with an upper class level upper class minimalist aesthetic really hitting that specific audience on getting a micro Trend this will give us a difference from all the other
men's fashion brands create profits to pump and reinvest back into the brand to develop the BR products develop the packaging and to test more products over time this is how you scale and build a long-term brand just just as we've done the 1.2 million or $1.5 million over the last 90 days this was a quick speedrun of how I would find an audience within an evergreen Niche and sell to it with a micro Trend and position it with Brandon to build a long-term brand not like General fashion Drop Shipping you're actually branding a product and
selling to a specific type of audience of people that are looking to buy already if you want to work for us you can book a call below all the details are there if you're very new there is free training below as well feel free to follow me on IG as well I'll post some stuff on there as well peace of love guys let's get it
