How to write viral tweets with the man who beat the X algorithm

Nick the man who needs no introduction but I'm going to give you an introduction anyways you have probably more businesses than you have fingers at this point you are running somewhere. comom which is just taking over as a recruiting agency right now you've got probably 100 million bucks in in self storage facilities you got time to be a good father you got time to troll the internet when hundreds of millions of people see it of course you're of course you're coming here and you're sharing some ideas let's do it [Music] man and I wanted to do something a bit different I want to get inside your brain around how you actually craft content that gets people ticking and I don't know if you can just like open up a Google doc and just start like typing out stuff and we can jam on it how ever it works I want to I want to I want people to listen to this and at the end of it understand how you do it how you're able to be in Athens Georgia and get the entire planet uh to jump up with happiness or or pain or or do something you think that works let's do it man I think we can cover A Lot quickly because my strategy is pretty simple I mean the we all know the framework of great Twitter copy but the mindset is a little bit different and the mindset is that if you try to make every single person like you on the internet if you are worried about what people think if you have thin skin it's it's impossible to do well it really is because if you try to make everybody love you nobody will actually have an opinion on you at all is is the truth so if you're not a little bit different if you're not afraid to put yourself out there and if you're afraid to look silly then it's not for you right so I make myself look stupid sometimes is the bottom line I'm going to I'm going to share my screen and I want to go through tweets and I want to just we've never done this together like we we've never you talking some of the real bangers the viral ones yeah why not and and and and also other people's tweets too and just like what makes them great let's just go through it um I'm G to share my screen can you see my screen I can let's go to you for a second which which tweet well let's I'm going to go through maybe a few tweets and you tell me which one you want me to stop at I mean this one has you know 720,000 Impressions like what were you thinking when you tweeted this so the structure you can see it here I make a statement that people say oh wow that sounds unique I'm not sure if I agree with it or not but that's not like what I mostly hear that first line okay then I spend the rest of the Tweet taking a hard line on one side so there's no Nuance there's no teasing out both sides my structure is hey I'm GNA say something boom whe you know obviously there's Nuance obviously there's two sides of it obviously it doesn't apply to everybody but I'm G to act like it does and I'm going to take a very strong side towards one of them that's the structure of a great tweet so something that not everybody agrees with said as fact with conviction and then a bunch of really strongly written copy to back it up that's how almost all of my viral tweets are structured and how were you thinking about this this reply second tweet it's a little small for me let's see here don't don't buy into here I'll I'll actually make it bigger don't buy into this actually can you see better now yeah so I feel like I just feels super passionate about this in general maybe it's cuz I live in the south maybe it's cuz I see a lot of people making the mistake of waiting too long to have children and I'll read the tweet my advice to 25y olds get married young and have more kids than you can afford that's the wow part of the Tweet right everybody reads that and they're like whoa that's the opposite of what I hear I hear marrying your picking your spouse's like you know the most important decision you'll ever make be very careful about it be very deliberate in it be you know super thoughtful on it and kids are super expensive and I need to be financially secure before I have kids like so Boom the thing that Nick said at the very top is different than what a lot of people say then I go on to take a very hard side towards having more kids younger I've never met anyone who wishes they'd had fewer kids that's a super strong unnuanced take supporting my first line but I've met a lot of people who regret waiting so long or having so few every 60 plus year old that I know cares about one thing Above All Else their kids and their grandkids that is just a super powerful convincing thing that's also super triggering to people who disagree with it and what percentage like what percentage true is this tweet I pretty strongly believe so look it's it's it's geared towards my target person obviously not everybody is in the situation where this applies to them right they're people with mental issues they're struggling with alcohol they're literally do not have their own life together and they have no business getting married and trying to support a child but I'm talking to to the people who are like me because that's the majority of people who follow me on the internet are competent people 30 to 40 to 50 years old who are kicking ass at their career they're making money they're into entrepreneurship they're into business and maybe they've just kind of forgot that holy cow kids are super important to live a rewarding life then I make the second tweet don't buy into the illusion of choice because you hear the excuse all the time of guys and girls alike being like I just want to travel I want to get out of my system I want to go live my life and you know do all these things before I have kids and I personally pretty strongly believe that that's and it actually creates a bunch of bad habits that are really hard to break when you actually do want to settle down so my second tweet I just lean in don't buy into the illusion of choice you know don't buy into the lie that is getting out of your system if you travel and sleep around and do whatever you want for 20 years it'll be even harder for you bad habits die hard and that just it just lights people up right I think the the strategy by the way of like double Downing on your second line always hits hard yep yeah catchy catchy little intro my advice to every 25y old okay I'm going to read this because I want to know what Nick advises 25 year olds and then boom a super strong controversial Viewpoint and then me taking one side even though if I were in a conversation with somebody you discuss the Nuance like right we can we can discuss the Nuance of this right now that having kids is not right for everybody but I do think a lot of people make this mistake so my goal with this was to make people think twice about it totally and by the way for for for this pod like it's okay what we're talking about right now is how to create content that goes viral so we're not talking about nuances and stuff like that it's really just about how you're structuring it and what the insights are right yeah Nuance um the lesson here is that Nuance does not go viral yeah Nuance does not go viral all right I'm to continue scrolling and then let me know uh when I should stop yeah I'll scroll too shh don't tell anyone but I've got 30 plus startup ideas that could make you millions and I'm giving them away for free these aren't just random guesses they're validated Concepts from entrepreneurs who built hundred million plus businesses I compiled them into one simple database compiled from hundreds of conversations I've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next cash flowing business is waiting for you oh this is a good one dude okay could you do this one yeah all you have to do is refuse video games until about the age of 16 then your kids will be so far behind their friends it won't be fun for them they'll give up and focus on real life virtually no chance they'll grow old to spend 20 hours a week on a computer casting spells it's a say uh it triggers all the people who sit around and play video games as a hobby because it's true that video games while they do add a lot of critical thinking skills and maybe people argue hand eye coordination I disagree with that but um they argue the benefits of it I don't think they're very beneficial so I took that hard line and it it frustrated and made Angry a lot of uh Gamers yeah and the reality is you actually believe this you know and so it's like you're twe things that you believe which I think is whether I agree with you or not like I actually disagree with you but I know that you believe this because I remember texting some you know you I was like I played video games today and you're like basically why um but it's cool that we can still be friends and just have differing opinions you know um I get a lot of messages I get a lot of messages from people who support me and follow me and want to and want to use my businesses and they the first thing a lot of them say to me is I love I love your stuff and I don't agree with all of it right I spark good conversations I make smart people think critically about things and obviously that what I think doesn't apply to everybody so throw out the stuff that doesn't apply to you but I guarantee you some of the stuff might strike home with you how important is putting numbers in tweets yeah I think I have this one tweet about a white Escalade like if you want to the more if you can get really specific and it adds just a layer of humor like 20 hours a week on a computer casting spells just adds a layer of humor to the thought of like somebody it's somebody playing World of Warcraft it's that you picture that guy on South Park who's got his hand up on the desk and he's and he's really obese and he's eating chips while he's beating Cartman and their and all the friends at World of Warcraft right that's what you picture when you think of you know 20 20 hours a week casting spells so I I like to add a little bit of complexity I have this one tweet about salespeople and driving a white Escalade like I love to hire salespeople who are paycheck to paycheck but drive $120,000 white Escalade because they're super motivated to sell and they are highly determined to make it rain and they'll work super hard because they're cash strapped and it's just funny because we all know a lot of sales people like that um this isn't let's talk about Marshall this this one that you retweeted here why do you think uh why do you think this one blew up this was I actually I actually workshopped that with Marshall so we worked on that one together um because it's it's a promotion for somewhere. comom but I think that it's the same structure that we are talking about at the beginning okay we have a line at the top is just the wow factor right of like I should read this it's catchy it's the hook I sold my company For $52 million earlier this year that's the first line that says says Hey drop what you're doing and read the rest of this tweet because in reality somebody scrolling Twitter you get an eighth of a second of their attention you have to realize that like they are selfishly scrolling Twitter being like what can you do for me what can you do for me what can you do for me are you g to make me laugh are you going to make are you going to strike my emotion or are you going to teach me something those are the three things are you going to make me laugh or be entertaining in some way or are you gonna are you going to teach me something so you're trying to stop them in their tracks with that very first line just like my advice to every 25-year-old oh I might want advice because I might be I might have a kid who turns 25 or I just might be interested in this boom Marshalls I sold my company For $52 million not very many people done that I'm going to read I'm going to give it more than eighth of a second I'm going to give it four seconds so now you have four seconds and it's the the controversial part right my secret weapon I had two Americans on my team and 150 plus International Folks at the time of the sale wow Not only was this a remote company but 1% of his employees were us-based and 99% of employees his employees were overseas Finance Ops sales and then the rest of it we're selling right we're we're telling people what somewhere offers Finance people operations people salese developers even Executives and then bang this is the catchy one all for 80% less than us Talent you can do this too here are seven people ready to hire today that tweet got 1.

4 million impressions and it drove 100 plus leads to somewhere. comom and it was worth a quarter million dollars of marketing for us and it was fre insane insane that's crazy and you did something else that was really smart here which is you could have just put higher sales people for $1,800 $100 a month but you did this can you explain why yeah we made it so that these people can see and like hear the voice of who they could potentially hire because everybody a business owner thinks oh I might hire somebody abroad and they think of what they get on the phone when they talk to a Filipino who works for Bank of America and they're like damn I really hope this person can actually help me but it's unlikely they're going to forward me around a culry and it's going to be kind of tough because Corporate America has trained us to think a certain type of person who works overseas but if you play Keegan's video he sounds like us he sounds like an American so yeah it's it's really it's really pretty cool so when they see that and they feel it it's uh it hits different and it sells much more effectively yeah and the platforms are optimized more for video now so I think it also just you know you're feeding the Beast the algorithm Beast as well you you mentioned something that's so important actually this is this is really hard because Twitter is changing so fast and I think Elon is Elon knows what he's doing and he's chasing engagement chasing daily active users and it's going to point him towards a Tik Tock Instagram type model so I'm worried that we're going all video over time on Twitter so it's kind of scary for guys like me what do you think well well I agree um just cuz the ad dollars are also in video but you seem to be like leaning into video right here like this this is working like I don't see many videos that have 700 likes how how do you what did you do here did you script this out um how important is the background talk walk me through your thinking on this one yeah so I recorded a 52 second video can you can you scroll just the very beginning of it so I can read that yeah um I can't remember exactly what I filmed what I said in this video oh yeah I'm saying repeat after me I will keep keep it simple I will copy what works and we're going to talk about this in the second half of our of our episode which is a maybe a pretty cool transition but yeah my videoos the exact same thing it's catchy because I have when when somebody's scrolling Instagram or Twitter I have one second of their attention so I have to catch it right away so let me tell you my advice to every entrepreneur in this world copy what works I will do boring things I will um you know avoid what's sexy I'll stop chasing everything that everybody else is chasing in the the world and I'm going to simplify it and I'm going to do boring things and the people who have succeeded in entrepreneurship most of them can really relate to that so that's why it took off very cool all right let's do one or two more uh bangers maybe this one three names you never share yeah it like I I I I just have a I wouldn't say it's a natural gift to be funny with word or anything I don't know if it's funny but it does hook so yeah three names you never share your babysitter your house cleaner and your attorney I've learned my lesson on all three and it's just funny this is a funny tweet because you really you cannot share your babysitter in the group chat or you will not be able to secure your babysitter next Friday when you need your babysitter and and you know someone's probably listening to this and and and thinking like why is Nick posting this how is this going to actually make his businesses better so you know what's the what's the ROI of of a tweet like this I think it's a it's a mix right most of my tweets are just trying to get smart people to think maybe there's some entertainment maybe there's some personal stuff to get people to know me and then there's trying to get smart people to think more critically about something and if I can get smart people and entrepreneurs to follow me then when I post a tweet like the one Marshall tweeted about International Talent um I'll be able to get $250,000 worth of business in the door that way so it's just a it's just a a constant process of trying to get attention trying to add value trying to make smart people think critically about something and then you ask it's the Gary ve jab jab jab jab jab Right Hook and the right hook is the ask hey let's do business pay me money for recruiting services or whatever yeah really it does really Prime the algorithm so if you do hit like a banger like this gets 1 th000 likes your next tweet uh maybe it's a lead magnet maybe it's something else but it does it does work more you'll notice it like if you if you click at somebody's tweet on Twitter you're going to see another one of their tweets the next time you open the app and start scrolling but if you scroll right by four people's twe you know one person's tweet four times you'll see that the Apple realized hey I don't want to see Nick anymore because you just scrolled past five of his ideas so I'm not going to show you his next couple so it really does prime the algorithm and your next tweet after a really high engagement tweet will get a lot of Engagement so you can use that to your advantage okay I want to do this last one from from you and then after this I want you to pick one Creator and we're going to like kind of look at one or two of their of their posts okay n Nikita is a genius copywriter so I pick him cool this football one what do you what were you thinking when you when you tweeted this I just talk a lot about how I think football is brutal on the brain and I'm not going to let my kids play it um and then I just see a kid here get laid out and obviously can cussed as a 5-year-old and it's sickening so just spreading just trying to spread I'm I'm not I don't have an agenda for engagement with this one I'm literally trying to talk other 35y olds like me to not let their play football right totally I I will also say like the quote retweet this is like a it does work a lot in the algorithm these days um you find something uh and then you can just you know add your POV on top of it and a lot of times it goes viral yeah you know who's good at that levels IO I don't know if you follow him Peter levels yep but he uh he's a massive quote retweeter so he like probably about 20% to 30% actually maybe more is him just quote retweeting and he gets massive engagement yeah he has the same strategy as me I think he has a lot of people who totally dislike him because he has what some people would call radical views just like I do but he stands behind his actual opinion and he's done the work to build his own opinions so I think he also gains a lot of respect so I think it's been a massive part of him building his brand is to not being afraid to ruffle some feathers totally yeah he went on the uh Lex Freedman podcast and basically um talked about PHP and like this a language that no not many people sort of write in and he he writes in it and and it's just it's a dividing thing to say that just like oh yeah just build something in PHP so I think he believes the stuff but he also does it to ruffle some feathers for sure quick ad break let me tell you about a business I invested in it's called boring marketing. com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.

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