Hello friends in this video of I company we will learn about the business communication Its importance is quite large in any environment in which we develop Whether in the family, at work, in the relationship, in the study or having a company itself Let's learn about the depths of communication That although it is a simple term we can learn some interesting aspects Which will serve us to improve our communication So we started Well, let's start talking about the elements of communication Which are simple terms that you and I have probably heard somewhere However we must understand them and we must understand the importance of each of them To begin with, we must observe here each of the elements For starters there is an issuer that says the message, which communicates the message We can also observe that there is a receiver Who is the recipient, since it is the person who receives the message The communication of these two persons so that they can communicate is necessary other additional elements For example there is a channel is the means by which that message is ace to arrive Which can be the voice of the person, which can be through a medium such as radio Like television Can be any medium that serves as a communication channel But we also see that there is a language there is a coding system And that coding system will depend on both people Ie the sender and receiver The issuer can use the coding system For example it can be the Spanish language or it can be the English language Or it can be another language or coding system so that the receiver can also take care of it Which is a fundamental requirement to know which is the coding system Which will serve to be understood by both parties We can also see other elements like the message The message is fundamental Because it is what the sender intends to send to the receiver And last but not least we can observe the feedback Which is important and will serve to monitor if the message I arrive as the sender wants These elements it is important to be able to understand them Ues from there we begin to understand the whole picture through what is communication And through that we can achieve our goals We will analyze about the importance of communication in companies Communication is essential to operate properly Many of the problems that occur within the company the cause is communication And for this we will learn about communication with employees What happens with the communication with the employees We know that there is a downward communication That is to say a communication of the management Towards employees And what happens, many meetings are often held many hours Many days a long time to be able to decide on some business strategy The last one is given much importance in that, ie in the system of decision Nevertheless the importance to the execution is not given The meeting is over, the decision is made, the strategy is taken And many times it does not put importance of how it is going to communicate that down. . .
Ie towards the middle controls or towards the operative base Which makes the decision can be very good, the idea can be very good However due to poor execution because it does not properly communicate down The idea does not run properly And the results are definitely not going to be as expected The idea is possibly very good However because it does not run properly, the results are not achieved as you want Which causes the idea to be discarded When it is not really the main cause So within the communication it is important to pay attention to it We must communicate from the management down We must feed back Are reminded of the elements of communication We must put them into practice, we must apply the feedback To understand, to reinforce, to properly execute a decision There is also communication Definitely as there is a top-down communication There is a bottom-up communication That is, from employees to management Or to take the means, ie an upward communication Which is also fundamental in companies It is fundamental that open-door policies are handled within management That is to say that we must promote That any employee of the operational base Have the freedom to communicate with management However many times we are the first obstacle We put the obstacle to that communication Which makes and limits that there are very good ideas That there are very good suggestions Or very good information towards the management To make better decisions Therefore we must pay close attention to it The employees, who are in the operation day by day Are those who are in direct contact with users Or with customers According to the company that we are operating Therefore they must understand That if we create a communication mechanism Cash from bottom to top Together we will be able to develop the best strategies We will be able to solve the need of our clients much faster We are going to be many more effective than the competition Any complaints any suggestions we will be able to solve it immediately So communication is also fundamental from the bottom up And there is also horizontal communication That is to say between work associates Which we must promote within companies No matter the size if it is a company, small, medium or large We must promote good communication between employees Ie horizontal communication Communication is also important in companies with the clients With my students in the university many times we comment that it is a good marketing And many times we can summarize that doing a good marketing Is to communicate efficiently That is to say if we are good to communicate of the company towards our market To our customers as we are doing excellent marketing There are companies that allocate large amounts of budget In your advertising campaigns Many times that budget is thrown away Because they do not know the art of communicating To understand, the company becomes an issuer And the market with customers becomes a receiver To understand a message or to send a message We must know that receiver And many companies are launched to the market And many companies advertise Without knowing your customers How are we going to communicate with someone we do not know Who do not know if he understands the language, or the coding system If the channel we are using is the right one to reach them It is not the same to reach a market for example in the urban area To reach a market in the rural area There are certain cultures or micro cultures Which have specific channels for each of them However we ignore it It is important to know from the communication towards those clients Therefore we must start learning About the characteristics of my market You know what your market is If I ask you what are the characteristics of your mer. . .
He would tell me how much he knows That is to say what are their specific characteristics The market segment, the socioeconomic segment That is directed The age of your market Your likes and preferences you know them It is important to be able to understand it to choose The best medium and the best message for Reach them So we must understand that part Many times we see billboards That have certain messages that are not suitable for customers With the in to take advantage of and to be more productive The use of the fence We put many messages, many words Which causes the opposite effect That is to say that we get zero message to our client Therefore we must strive to know our market To make good communication So that is the importance of communication with the clients Communication is also important within companies With suppliers Definitely the company belongs to a channel Either being a retailer or a wholesaler We must understand if we improve the communication between the members of the channel It will be more effective to be able to give a product or a service Towards customers In spite of this in practice Is not observed thus, there is no good communication For example between the manufacturer and the wholesaler And the wholesaler with the retailer Which does not take advantage of The abundance of communication or information that can be obtained from a market That is to say the producer who is totally divorced Of its market That if you paid attention to your channel If he maintained excellent communication his channel Or with your wholesale customer That this information will serve to develop market strategies And be able to increase the satisfaction of your cel For example here in my country Guatemala We can observe quite large companies However do not take advantage of the great advantages of having good communication with your channel If they will improve that communication Could be much more agile in the market Much more aggressive in the market However do not take advantage of these advantages That can be obtained from the communication Communication is important within the company with suppliers And we must take advantage of it Now we are going to learn some tips that we must take into account when it comes to communicating Let's learn about communication first are not just words Okay as we can see here According to science the seven because I feel what we say Of what we communicate represent only the words Which is incredible that the ninety-three because I feel what we say is not a word. . .
That is, it is our modulation of the voice are our gestures Is our body speaking Which we should pay close attention to Fifty-five percent of body language And thirty-eight percent of voice modulation This is important because many times we can hear the words Of a person, however they may be saying ninety-three percent otherwise And that is much more effective and we can occupy in any environment In any negotiation is important and we would have an advantage To know what to say, what to do Or if our strategy adequately agrees The body language we are observing On the other hand So we must pay close attention to these three elements And so we will improve our communication Let's learn some communication tips in a negotiation And for this we will understand some elements First we must see how the other is For example if the person has crossed arms That means that there is a certain message to the message that we are giving One of the recommended advice is, that we use the mirror effect Which is the mirror effect, is to put us in a position similar to that of the other party This means, that if the other person is with the arms crossed Because we are going to cross our arms too If the other person has a different position We are also going to use that position We are going to follow it quite adequately That is to say that it is not noticed, because otherwise we are going to have many problems The mirror effect is fundamental in a negotiation Because the message we are sending to the other party Is that we look alike and if we look like, I am worthy of coniance of the other person Another aspect that we must take into account is the rhythm that the other person speaks Means that if the other person speaks slowly We'll talk slowly too. If the other person is talking fast With that we entered into a tuning In a favorable environment for negotiation Which I can use to achieve my goals According to some studies it has been verified Which increased the thirty percent of the results in sales With the sole fact of training salespeople to use the same pace Speak to your customers If customers speak slowly or their customers speak fast They must use the same pace as their customers Then that resulted in an excellent result Which is an important tips when negotiating Another aspect that we must observe Is for example if a couple arrives To our shop we must observe who imitates whom That is, subconsciously in a couple there is a person who imitates the movements And the other person does the mirror effect If the person who talks to us asks the products and services He may have some physical position We must observe if the other person imitates To that person when he changes position We must observe who is the first who changes position And so we will identify who is the one who takes the decision on the sale Therefore we are going to go with the person who takes the decision and not waste time with the other That you will not make the decision to buy that product or service Which is also a very important tips We must also observe other aspects For example the level of nervousness when negotiating with another person. .
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A person with arms or hands crossed And that this with the fat fingers giving a certain massage In a certain way, shows a certain nervousness And which we can observe also in the other part This may indicate certain elements when it comes to negotiating Therefore all these tips we must observe and take into account When it comes to any type of strategy And where we have to go and present a project Towards the other party Whether for a strategic alliance Or to sell a product or service directly As human we fall into that effect And we must learn from it That same thing happens to us when we drive a vehicle We are actually driving and if the other person starts to re-take Subconsciously also this person begins to accelerate And that is something very normal and very natural in the human process Ie the mirror effect is manifested in any situation And we must pay close attention to it and use it for our purposes These are some tips in the area of negotiations It is important to note when there may be interest in some negotiation Because that gives us the guidelines to get closer and do the negotiation Or just prepare and find the right time For example let's talk about couples again or people For example a man when he wants to negotiate or approach to bind a woman There are certain elements that you can observe and that give the pattern if there is interest or not in that negotiation And one of them can be If you notice that the woman is sitting somewhere On a bus or wherever If that woman starts to touch her hair more than normal Those are elements that can indicate that if there is a taste for the other person Shows some kind of nervousness Shows that that person wants to be well groomed For the other person to observe Another aspect may be intermittent glances If there are intermittent looks towards the man In this case, as this may indicate that there is a like And that can give me the guideline to approach towards that person If known for example There are also certain elements One of them is: if they are talking a man with a woman And the woman for example constantly tempts the man in the arm on the shoulder or in the back Also gives some kind of confidence And can tell us that there is a taste for the other person We can also observe the personal inner circle If a person approaches a woman And if that woman simply does not go away This gives us a certain pattern for conducting a certain type of negotiation We can also observe it at a general level If we see for example two people talking from afar And let's do this exercise Go to a mall where there are certain people talking We can see if there is a person who is focused forward Ie showing some interest towards the other party with whom he is talking And if we see another person lying on the armchair or chair backward Let's see one person forward and the other person back With this we are going to realize who is interested of the other person Or in the subject that is speaking and we see who does not If the two people are forward it means that they are both talking or towards each other These are little tips that give us certain elements To carry out a certain interest of the other party in order to negotiate Now let's talk about our brains Let's understand a little of how our brain works All people have a right hemisphere and a left hemisphere The right hemisphere is the creative part of the person And those people who have fairly developed right hemisphere right It is those creative people who dedicate themselves to art To sing poems etc While there is a person who has developed left side left hemisterium And these people are the most reasonable Those that are good for mathematics for numbers Or any aspect that needs more reasoning With base to them these allows us to have some type of communication Or have a certain type of language that we must observe Based on this we can define that there are three types of language that a person can use The first is the visual We can also see the auditory And we can also observe the kinesic or sinesthetic These are the ways to communicate and take into account at the time of sending a message That our receiver can be any of this type of people Who are the visual people Are those people who need images To be able to understand a message The auditory ones are those that learn much faster when listening The message, even if this message is repetitive And those kinestesicas or kinesthetic are those people who learn by playing That is to say those that have to feel something to be able to learn and remember it One must take into account each of these aspects For example if a person is engaged in teaching or is a teacher You must keep in mind that within your students There are visual, auditory and kinesthetic people And this allows you to use Various resources to get different resources to get a message to your students For example for the visual people you can ask a question And these may be to remember look up And start downloading images or remembering images To answer that question It is important to occupy images to reach such people It may also be necessary to use certain types of sounds To also get some kind of messages to students It may also be important to get certain types of products, models So that they can reach and be able to feel for the kind of people who are kinesthetic This type of people always has some developed more than another Right or left And we in the communication can detect when they make use of one part and when they use use of the other We can detect and ask a question to a person And we can see if that person looks up To the right side is resorting Towards the right hemisphere To the creative side Then we can say with certainty that that person is lying Because it is using the creative part is creating the answer But if the person looks up Towards the left side of your brain Is a rational person and what he is doing is trying to remember The image of the question that is being asked Therefore we can say that he is telling the truth In the same way the hearing people, the people who do not remember a name Many will see to the side, to the left side Of their ear, and they will remember that name much easier We can say that your answer will be true Likewise if you turn to the left side In this case right of your ear This person is going to be creating an answer and we can say that he is lying There are also people who flip down Are people who have a more direct relationship With your emotions Or with your body That's why we can see wine tasters for example That when they taste a wine they turn to look down And try to interpret the elements of that wine These are elements that we must pay attention to our brains Which is very important when it comes to communicating Now we will understand about the role of reason and emotion In communication Which is essential to understand when it comes to communicating Well the brain has two systems The limbic system and the neocortex system There really is a third element that is the reptilian But today we are going to focus only on two elements When we communicate something how our brain works How the message is processed First comes to the limbic system And with it we process the emotions That's why many people talk without thinking Because first the message reaches the emotional system to the limbic system And then arrives at the neocortex system Which is the reason part that makes already analyze the message Well first comes to the limbic system then the neocortex that means That we first feel and then think At the marketing level it is fundamental to understand that In the process of communication Because we try to reach the emotional part Of our market, our customer If we know how to take advantage of that, creating messages that reach the emotions We will have certain advantages because many of our purchases Are by impulse There really is no reasoning behind If we ask someone in the market because they are buying a certain product Is likely to give us an answer, but a response that clings to reality But there really is a background That is to say, it may be that it is buying a certain product And we ask him why he is buying that product and he will tell us by the mark Can give us lots of answers Not to be like someone who does not know what to buy Because many purchases that we make we do on impulse And it is important that we keep in mind that Ie we must learn to know our market And try to include messages in our media Directed towards emotion or reason There are promotions aimed at emotion or reason Which are promotions directed towards reason vFor example discounts If we make a discount of a certain product in our company We must put a message that says before ninety quetzales after sixty-five But if we place only the price of sixty-five we are not communicating anything Which the customer will not value that there is a discount Therefore we must give the information So that the client understands and says I should take advantage now Before the promotion is completed And this is a promotion of the type razonal And there are promotions of emotional type Which can also be harvested so that people can buy a certain product All these tips are very important that we take into account At the time of communication with the company to operate a company At the time we develop into a church In the family or anywhere So remember to visit us on our page Www. alks.
