EXPOSED: What It's Like Being An IAG Media Client (Interview)

so ladies and gentlemen this is a leaked IAG media client interview now I did this interview with one of my clients and when it comes to everything about being an agency owner I am meticulous except for getting client testimonials and interviewing clients just in general I think literally everything that is the one thing I need to get better at I just make it more of an effort any of the testimonials I've ever gone from clients they've all just sent to me voluntarily but anyways we actually did two interviews with this client one is going in

the follow-up for this case study funnel for the agency the second one was actually just something I've been sitting on I was planning on giving it to my students just doing a bunch of client interviews and asking my clients like upfront why did you decide to work with us from your perspective what makes you actually set up a meeting with an agency what makes you decide to work with an agency etc etc I really didn't do much with it and I decided to release it twofold one because the IG media website is taking way longer

than expected and basically we have a new system for getting clients this year last year is very frustrating if you want it to be a client for IG media there was a lot of friction involved with it which is like you have to watch the case study and then at the end you have to fill out an application to work with us and then I will personally email you if your application is good and then we just have to set up a call etc etcetera the reason that I had to do that is because I

can't make my scheduler public I've tried it before I just get flooded with a bunch of piss-take bookings so this year if you want to become a client with IG media you can book in a 15 minute call with Danny so as many of you guys know Danny has been working with me for two years at this point he's now moving into a little bit more of a chief marketing officer role which across the board that Kieran and I do not want to call him that but he this is insisting on calling himself that especially

as we're looking to bring on more clients this year and double our client load and bring on a second media buyer anyways the first few months of this year have been pretty quiet for the agency we have signed one new client actually last week you guys saw that on the vlog one wee retainer client we also had another clan that we did a funnel build for but apart from that we just retained the clients that we've had since 2019 and that's because there's been a lot of work to do for the education company but now

that that's kind of coming to an end I'm almost oscillating between the education company and the agency now I'm very excited to have time again to focus on the agency so the first thing that we do when we're looking to bring all more clients is first of all go through our type form and see any of the applications and reach out to them we have kind of a bit of a waiting list on there the next thing is to run cold ads but I was like you know what now that we have an actual system

for someone to become a client with us that it's reduced the friction why don't I just upload this YouTube video feel like this is 0.1% of you watching this that could actually be IG media clients and now is your chance to do it blab going through this roundabout loop but for the rest of you I'm not going to show you the interview that we're using in our agency follow-up I'm going to show you the interview that was intended for my students so you'll still find value from it and once watching this that could potentially be

clients of the agency they'll also see what it's like to actually be a client of ours so I thought I'd keep both camps happy in that sense anyways if you are an e-commerce or in photog business and you want to work with the best of the best go ahead and book in a 15 minute call with Danny down below this is literally just to see if you could potentially be a good fit for us we don't work with many clients as it currently stands we only ever work with seven to nine clients very specific with

who we work with a large majority our money is made through performance fees anyways so once again we have to be very selective if you're an info product business making at least twenty thousand a month and an e-commerce business making at least fifty thousand a month go ahead book in a call with Danny if he thinks you could be a good fit for the agency then he'll book in a follow up 45-minute call and we'll be speaking one-on-one also if you want to find out a little bit more about our agency go ahead and check

out the case today that I'll tell you a little bit about who we've worked with the sort results that we've gone in etc etc but then make sure you go ahead and book in that call with Danny as well before just being with you so ladies and gentleman we are joined here by Mohammed from under les Institute I really would just want to shoot this interview for you guys you could get a just a deep dive into the psyche of an IG media client and I just want to I really just want to go over

you know from the other side of the fence you know we always talk from our side about how to actually source leads how to build rapport how to close clients all that stuff from our side but let's go over to the other side of fence and you know let's talk about it from someone who has been closed and you know analyst Institute actually worked with another agency prior to us for three months and then they also tried to do it themselves so you know a lot of times people ask okay why would a company and

I'll try to do themselves well here's an example of a company that tried to do it themselves then hired another agency fired that agency and then we came in yeah you might just come a little bit about your business for sure yes well first of all thanks for having me in terms of my business it's probably little bit different than any other niche out there but under Institute is basically a company that focuses on teaching Arabic online so we take the person the random average person who wants to learn Arabic from zero to two level

of fluency in the language in a in a program that we have called Arabic like an adult which is a 15 month program and I yeah that's what we do what's the price point and how do you sell it yeah the price point is it's 997 after the the discount and you can pay as well three times four hundred twenty-five dollars and we said it mainly through through our webinar really the webinar is the is the sales funnel many times we might jump on a call but it's really really rare yeah and that's the main

cut the main sales funnel amazing so let's take it back to a year ago and let's take it back to a year ago and and guys for anyone watching this just a little bit of a back story like Mohammed knows how to run ads like he knows about digital marketing he's been in this world previously so he's competent in the world of ads so you actually tried to do this yourself right and what sort of results do you get yeah I got I did it myself for um instead of driving traffic towards the the webinar

I was driving traffic tours booking a coke so I've done that for for a while but I couldn't he's just I'm time-consuming I couldn't I was doing everything myself the calls the had in delivering in recording the program it was just burning me out burning me out so that's the reason why I'm why I started to plus a swole when he when he came to skelling there was a lot of little things that I was like you know this is I don't think I'm actually at this level when it comes to you know they tell

you oh yeah just scale and and then you see that it blows over you he was getting leads at $2 now you're gonna need $25 it's like I just did what they told me I was kind of like just following you know you know what what I was being what I was being taught but it was hard to do based on time based on on just having to learn about it basically so I decided to you know to try and put it on someone else's hands and so you hired and sorry go for it yeah

and uh yeah trying to put in someone else's hands and in actually we tried we tried to one it was a it was a Facebook Ads manager but I quickly and this is the thing like when you come from the world you know I you see through people basically it's like you're just trying to get a few case studies basically and then I went with an agency and and yeah it wasn't the results was in freely there was just breaking even for the three months for the three you know I gave it a good three

months to see how to see the results and uh and yeah I tried actually before that agency I'd try to try being a client of iag media what'd you say I wasn't making enough money yet so I gave it a go with another agency the results wasn't really there and then finally I was at the at the level of IAT media to become a client that's also a perfect that's also just a you know a very important lesson right there which is it has like it's fine you can have a client at their current stage

is not qualified that's fine you can turn them away and then who knows you know you can also work with them later down online you know for example in this case so just to kind of fill out the rest of story previous agency they're kind of breaking even and we actually just had a team call yesterday a client check didn't call and posted up around three to three and a half 3 to 3.5 X Rho as and keep - an info product so it's pure pure profit and yeah I mean that's just going from strength

to strength from the the prior month and how would you how would you say your your feeling about the results so far I mean there are those is the first three on is the first month that I see that much money in my bank account I was just I mean I was just trying to see how I am running ads and making know this revenue but same time I'm not making any profit because he goes to the ad spin and isn't that so definitely money you see the difference straightaway you see the difference right away

many many different aspects in terms of numbers anything so you know logistics a bit more amazing so obviously this is this is really the the point of this is educational so you know we're actually right after this we're gonna do another interview that one will actually be for some follow-ups in our case study because I'm terrible again testimonials and client cases and stuff like that but this is educational for you guys so I just really wanna as said I want to get into your mind as a buyer as a prospective client you you mentioned you

know just off camera that you get hit up not an excessive amount but you know you've had you know three four or five different agencies come to you trying to get your business and you know have you ever been compelled to get on a call with any of these agencies ya know I was in just the protégée was I mean I remember I just remember right now a message on messenger someone approached me said run ads for people like you in a smiley face it's like okay you know it's like I don't know what they

trying to I don't know if but is yeah it's just the approach it's not it's not professional man and and I I mean the way how you do it with the loom even though you know you can find many different ways and whatnot but uh but yeah the way how you guys do it it's just it's just how you present your your your agency like like an actual company like it's actually we doing this this is a company this is professional so uh and I feel a uh I like as well that um you know

I can talk to you in a personal level we might joke whatnot but then when we talk business it's like okay let's get serious let's talk about this all right he's done this that's not now talk professionally so in terms of the thing that I want to mention is in terms of you know the difference that I've seen between my experience with other agencies whatnot it's just uh it's just the little things that you guys to add that makes it like oh they actually care they actually you know running the ads it's not they're not

just waiting for the for the monthly retainer so you know the looms that you guys that your team sends me on what is referring to there is basically the schedule that we have it is every Monday we'll send a loom probably anywhere from you know four minutes of its short anywhere from four minutes up to 20 minutes that's every Monday and then every Thursday we'll just do a couple line just update and then obviously in that space if there's questions that come up you know obviously uh communication and then every two weeks there's also the

the client check-in calls but you're saying yeah and I think it's uh is important because sometimes it's not even some anything important but it gives that are they actually doing this because if uh if you allow me to remember is that all these guys know and they don't even sending me anything and then you have to go there and and from the perspective of a client you just get it's like you're chasing them instead of them and chasing you so I just like even if it's just to update like just to show literally that that

yeah we're running this we need check-in you know we keep an eye on it as well the fact that um that well you have you have you know the the person that's taking care the copyright the fact that you guys update the cup the copyright as well on a monthly basis or whatnot or you know actually check if the copyright is actually working this is something that the last agency that are that I work with they just use my copyright that I was using myself and I'm not even a copywriter or it's not even supposed

to be my my field so I expect you to coming in and you know and renew and check and and tweaked of the bad things that I was using things like that the tea the group team the weekly calls with the whole team that's game changing like I spoke to that agency once for the surfs cold and and I can't remember any other time that I spoke to that I spoke to them so so just just adding that as in is almost as a plus because I didn't ask for it it's just your logistics guys

but it actually helps me if it wasn't there I don't think I would be that happy as a as a client and yeah it's just little things like this man just yeah just the professionalism and the invoice I actually get an invoice from the other agent I didn't get it even an invoice with a v80 and everything that I can just send to my accountant it's just everything man it's just all the logistics it's the small things awesome so there's a lot of one pack they're actually first things first and now I want to give

some a little bit of context 12 to 18 months ago I actually was that agency now the only difference was you know with IEG media with our team is like we were getting such an incredible client results as we are now then you know like I guess clients put up with it but I actually realized because you know anyone watching this year knows that I'm I like to you know productize my agency as much as possible but in the last six months I actually realized how important communication is when previous that we would have one

client call every month now we do two a month so bi-weekly and apart from that there will be no community like there would be no like Mondays we send we send a loom to update Thursdays we just sent a couple liner to update there'll be none of that literally just be like okay if a Claddagh has a question whatever obviously we're gonna answer you know within 24 hours and I actually realized that similar to what you said if there's a long period without any communication even if we get you the exact same result even if

we're doing the exact same amount of work you start to wonder you're like are they even doing any work like like are they just are they just letting things run so that is that's massive right there cuz I actually used to be that agency and with clients that we were getting results for which is you know eighty ninety percent of our clients you know we were getting incredible results for no issues whatsoever but obviously you know you can't have a hundred percent track record as an agency know those ten or twenty percent clients that you

know we were getting decent results for or okay results for you know that's really where it caused the friction so you know I'm really glad that you mentioned that because that's an epiphany that I had to have as an agency owner as I as I kept evolving and maturing and I kind of had to let my ego down and realize that like yes you can run an agency super streamlined and efficient and like almost like a well-oiled machine and you should in a lot of ways in everything outside of the human interaction one to one

aspect of it and actually is a goodly way into my next question I am a big firm believer that one of the best ways to keep a client on long term is just [ __ ] professionalism you want professionalism in every single area I mean you guys have literally just heard right here from a client you know to experience and and one thing I want to say about the the agency prior to us and you know I actually know the agency owner personally like amazing amazing guy actually a good friend of mine like I have

a lot of respect for them and their agency was it said you can never have a 100% track record but that agency wasn't expensive they were three thousand dollars right so it's not that sir that agency wasn't cheap you know like they weren't like a you know a $750 month or a thousand or you know and it's not like they didn't know what they were doing that agency and that that you know that person running that agency is seen as as a leading expert so you know they're charging $3,000 month which is still a decent

fee so it's been very interesting to just kind of compare the way even just the way that you run your agency the onboarding the communication the invoicing what that does to a client's perception of the value of the service so as an agency you want to be super professional in terms of all the systems all the operations obviously get incredible results but apart from that communication everything else everything needs to be organized and shot so we like to be super professional but when it comes to one-on-one what do you prefer do you prefer like because

you cuz you you know you mentioned that slightly that me with my clients like myself Danny Kieran we actually end up becoming friends with pretty much all of our clients like actual good friends where even if you know they bring it in-house at one point or we just end you know you know maybe a year later we end up and the relationship for whatever reason we actually end up still being friends further down line so what's your preference you know and then today you've hired an agency they're there to do a job you just want

them to do their job or do you kind of prefer to have that fun relationship with them like what's your opinion on that yeah I think as you know the the world we are in as in digital marketing and and you know digital space and whatnot you I think you choose these lifestyle because you don't like that restriction of professionalism and like you know suits and things like that property so yeah exactly but at the same time you want like you you know is your business you take care of your business is as in you're

a business owner so what I like is that with you guys is you know maybe the cause is the beginning so first of all how you doing yesterday oh you're looking all white today and I just realized what he meant I think he will even be close and later so we talking is he's talking about Israel Oh much a serious diver but it was is this little you know personal you know communication and then he said okay let's talk about you stop business iku so the vibes change and it's like okay yeah actually I actually

like that is you who has to do instead of me having to is instead of missing okay can we talk about the numbers now so yeah I like that you know I like that but I'd same time I don't like and I think everyone will be different anyways but uh mainly based on age mainly as well probably I don't know but me personally I like I like you know smoothness in everything and in taking taking things serious about the same time not just like just robbers like okay it is what we got this week alright

bye today do they even breathe like good people so yeah that's personally me mmm so the next thing that I wanted to ask is obviously you mentioned that you've had some agencies reach out to you there are certain ways of someone like keep in mind obviously because I own GRU agency comm like I have service providers reach out to me so like I love I love being like there's been like two three instances where someone's actually cold outreach to me and they've actually got in my business and I love that because it puts me back

to the mind frame of like being on the other side of the fence so for you are there some forms of outreach like let's say you know realistically no one could cold called you but like cold email versus sending you a cold Instagram DM versus and you hold a message on Facebook versus sending you maybe like one of the one of those but they include some sort of bloom in there like which if you were to gifts if you were to give someone your time and hop on a meeting with them and hop on a

discovery call with them whoa in what would be the easiest way to secure meeting with you for me I need uh I need to see a face first of all so so if you just message me and your your account or your you know your Instagram page or whatever it might be is just it's just a picture of your simple log logo or something like that it's like okay like and mainly what you say as well like you you if you expect from me an answer I probably one answer back if you say hi there

I run ads how are you doing like what's your business about if you ask me question I want you to this way for me a Lumia would be perfect because it's like okay let me see what these guys about let me just watch the video and then I can see your vibes as a person I can see through you or you actually sincere are you actually lying do you know what you're talking about I can feel the amount of knowledge that you have about what you were talking about etc for me a loom will be

perfect from on whatever platform but it needs to be it needs to have a loom but a message like just a text or as in you know way emo or something like that it will really have to be something that that um that like I said that doesn't expect a answer for me like for example I've seen on your website that you have this indecent is the way how you messin up with this and then you know give me a whole like you know list of mistakes that I'm making how they could fix it but

like I said if it's a loom and I can actually see the person who's running it in and the low movies is not him sitting on his or his bed room in the back room is all messed up if you you know even everything in his house by like you want to see that he's actually like intending to to be presentable to you that would that would be preferable for me mmm okay amazing yeah I definitely agree with you in the loom aspect of things like for me it's just like it's just such an easy

way to assess like I can watch the look because for me it's like for me to actually respond and tell you about my business and this and that like I've seen gauge like I have to have to actively do something whereas a loom like honestly like people could send me a buck like I wouldn't mind receiving ten looms a day of people pitching me their services because it was in one minute I know whether I'm interested like just immediately based off your energy or vibe how presentable you are all know so maybe like from those

10 people that reach out to me in a day you know two will remain and from those two I can just put on 2x speed and if I'm seriously considering then I can slow it down and click here and there it's just it it's something people can do passively which I love about it now the last thing that I want to talk to you about is I preach especially to the students and copy/paste agency you know the ones doing we're trying to go from you know 10k a month agency to 100k a month agency and

then beyond like it's not enough just to do what it like it's not enough to just do the deliverable you have to be more than that and what I mean by that is we didn't go through your webinar did we Danny say he would go over but I remember it's over so I don't think we went I don't think we went over your webinar but it's something that like ethic because once again nothing's gone wrong yeah I think everything's going well so we didn't really need to but when things go wrong as an agency we

will free-of-charge complimentary sit down for two hours and watch the webinar and write you know three pages of notes of what things we change you know things we change in the funnel this that and we don't get paid to do that but it's all the services like once you start up you know once you solve evolving and moving up into the other upper echelon of agency life and start becoming you know becoming a real agency that's on their way or re at seven figures a year you know you gotta you gotta change some things so

my question to you is obviously we run your ads we get good results how important is it to you because because obviously you know you run an info product business I run an info log business and our agency it's you know as it stands right now we're actually transitioning to more ecommerce this year but as it stands seventy eighty percent of our clients are info product so even on the call yesterday once we you know we had that little laugh at the beginning we have the seriously you know the serious aspect of the mean where

we want over results at the end you you know we stuck around for an extra 20 minutes I answered questions about the actual business of info product so my question to you is how much of a benefit or A+ is it to be working with an agency that can help you not only from that pay traffic side of things but other aspects of it because they've niche down and they have experience and they have that knowledge there yeah I mean to be honest sometimes that do feel if you were busy if you're in a busy

way as you Iman I feel I feel like it was just busy today America even asked him about this or did because me person I just feel bad to take off people's tongues because I very much I'm a lot but yesterday for example you actually sat down and and you know listen to my questions and actually kind of you know cared about is a young man I'm really loving these guys man I got you know I really want to stay for a long time so definitely expect it when you give more than expectations it's just

it's just is like it makes you love it even more and is something that I understood with my info product once the student joins I've seen I used to feel a lot of refunds so after he joins on the Thank You page I would I would give um you know the possibility of or availability to book a call with me basically so we can talk and these in the in that I mean refunds went down like crazy so I think it's the same in in this case to reduce to just so over deliver and in

actually give of your time because a long term me actually actually helps a lot when you feel like the person just goes okay yeah well this is what we had or I buy is I like like okay maybe he got the job done he did when he was supposed to do but he you still human at the end of the day and and a human once you know for people to kind of like engage with him and be empathetic and actually you know talking communicate I think that's just the natural the natural human being basically

so he helps a lot in terms of retaining you know a client now say and you know it helps in terms of the relationship aspect of it but in my opinion also really helps in terms of the client just feeling safer like you know the client feeling safer knowing that okay if the ads ever go like you know you might be doing what you've delivered you might be delivering what you've sold on and that's going well but maybe there's one other specs of their business that's breaking and like them knowing that they can come to

you like even you know you've come to me about like accounting and accounting stuff you know just like this you know even even that sort of stuff or you know if you have ever have any questions about email marketing we know everything about email marketing for info product businesses like if you have any questions about tracking we know everything about tracking for info [ __ ] businesses and guys and you don't have to have your own like for example if you're really if you're working with real estate agents that doesn't mean you have to have

previously been a real estate agent that's not what I'm saying I'm saying if you're working with real estate agents and you're doing Facebook ads for them or maybe you're doing a more realistically you'll be doing Facebook ads for a clan like that like still learn once you get those leads for them how can they make the most of it because they've already paid for those leads like how could you know give them some tips on maybe how they can Sarah sent out a weekly email just to stay in front of that audience of leads that

they've already paid for you know give them some advice on maybe how to how to do some stuff with their social maybe give them some advice on just maybe other software's or tips or tricks that are working for your other real estate clients my point is from I'm not saying you have to learn everything about like how to actually be a better realtor but anything anything and everything about how to get you know marketing not only just advertising if that's what you're doing for them but general marketing whether that be email whether that be inbound

whether that be whatever whatever it is anything in the realm of marketing in my opinion you should become an expert on so that way you know you really are they don't have to go to another agency for something else or that that's what doesn't mean you're delivering the service for them but as I said it just the class it shows the clan that you care it shows a client that you're just a boss of an agency cuz you know not not only do are you the best of what you do you don't even you know

you could even if they asked you to do another service you wouldn't do it because you know even if they tried to pay you you wouldn't do it because you know you're a streamline agency but you're even probably you're probably no more than the best agencies out there in in the other services so you know just all that together just makes client I think the most important thing it makes them feel safe like it makes them feel safe and you know working with you as an agency and that's how you keep them on long term

yeah and I think to add on on that I think makes you feel safer when you have this relation as well if if something goes wrong I say I don't know they block your car or whatever happens that was a mistake you don't feel like I'm out man yeah I don't know how to do this because it's it's kind of like if you don't build out that relation with extra stuff extra communication extra human actually human communication it's like it bills how do they call it emotion your emotional tank or something like that so as

you build in that that trust with them if something breaks it's not like they have been they have been building that hate against huge is because you don't communicate with them and so you get to a point where what if something happens you just be okay yeah I didn't actually didn't like you guys anyways oh yeah that's because of this mistake I don't want to be part of of this anymore and yeah I mean that's that's just given like when you meet someone and the person is just like cold and a right talking like does

he hate me you start overthinking so yeah I think that's very important awesome well yeah hopefully you guys enjoyed this unique insight as to what it's like on the other side of a business that not only of a business that not only went from running their own ads you know they went through that paradigm to running with another agency a very respected agency to now working within the agency you know the thing the thing is I teach you guys every like I don't hold anything back like I'm not doing anything different to what I teach

you guys so you can see you can see the progression and just a difference when it comes to all of the operational stuff I teach you not only the fact that like the service delivery that's why I like you know sometimes a you know sometimes people tell me they're like the service delivery aspect it's very thorough but like it seems too simple and it's like that's actually another thing that what a touch on is you know when we came into your account do you remember campaigns last agency was running yeah it was a whole lot

of [ __ ] it's like 20 30 campaigns and like we came in and we only ever have three campaigns and it's like you know it just it adds this total air of simplicity which I feel is a long time locks people's vision makes them think that oh no that can't work because it's so simple but that's really a key there so I hope you guys have enjoyed this insight dude thank you so much for taking the time I your dates bro to bless my audience and my students with that we appreciate it