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here we're on module number one end of lesson two beginning lesson three somewhere around there right and i mentioned you know about the importance of logical certainty right but don't forget here the other counterpart right which is your emotional certainty now these are things that i'm going to like go through ad nauseum you know on an emotional study we get to tonality and in looping much later modules looping is one of the later modules right but for now so you can start acting on this stuff right now what i want you to understand is this
just remember that how you say what you say imparts emotion it transfers emotion to the person that you're speaking to and you must never forget that logical certainty by itself the logical one you know what the logical mind says wow it sounds great let me think about it that's what the logical brain always does in order to get them to say yes to by now we must layer on our emotional certainty right and it starts with that first ten you know that first ten meaning they must absolutely positively love your products right now in the
lesson i gave you a really in-depth explanation of you know what it really means to have that first 10 and a half level what someone sounds like right what someone sounds like but what i want you to focus on right now is a little bit different side of this equation here is that when you enter the sales encounter right just remember it's very easy to get caught up in this slowly descending level of outward certainty that you portray to your clients because you keep selling the same product again and again and again and again so
what happens is after your 3 000th time saying something you lose the certainty that you want something not inside but you become like habituated you kind of tone down your enthusiasm because you stopped feeling sorry i keep saying the same words how can i sound as excited you have to you cannot afford to lose that enthusiasm than exciting that certainty because they're hearing it for the first time listen all i can tell you one takeaway from this module one the most important one of this lesson excuse me is that unless you establish the first ten
nothing else matters nothing matters we must get the prospect to this ultra high level of logical certainty for the first ten have to everything else depends on that because of this idea of positive intent people don't buy things that they think will make their life worse they just don't they buy things that will make their life better they think they'll make their life better that doesn't always end up being the case but we act from positive intent you must take the time to make an airtight logical case and don't blow past it if you hadn't
and again of course we go through this you know this is again looping you see i lay the foundation here for all the stuff it all comes together in looping right when you're executing and you know kind of you're out there doing what you do right but don't forget now it starts with these building blocks focus on this don't don't just don't like me this is not like you know additional subtraction or long division in fourth graders that ask where that's boring you can't you must learn how to make your airtight lives okay so i
want you to study this go through your exercises and make sure if you see over this next three months when you're on this the program is eternal it keeps going after this right you still getting daily motivations right the point is is that while you're on this you gotta give this your all make this is an investment in you you invest in the dollars fair enough the dollars weren't that much right what you also do is invest your own mental energy in you and i promise if you do that you will get the result so
go out there kick butt today seriously work harder you've ever worked just start your role to get better every day and we'll talk again tomorrow you
