this past month i have realized a common theme in my life and the life of many others that i am connected with and that common theme is obsession as a kid i was obsessed with finding a better way of living that's what i noticed that i've i've always been a silent observer and not like observing people in a judgmental way but in a discerning way and i would be lying if it wasn't a bit judgmental at first but thankfully i at least try to come to my senses and not be a very judgmental person i
try not to but you guys know how that is it's it's hard to escape but it would always blow my mind to see how other people lived right you can go to the grocery store and you can just see like you can observe silently and discern whether their actions are good or bad what are they putting into their grocery cart uh how do they look do you want to look that way you're trying to notice the reflection in yourself here what kind of reaction does that cause and what can you learn from that reaction so
one thing that i was very big on observing was the conventional career path right you're told your entire life to go to school get a job retire and that the entire thing sparked a lot of questions for me it's like why am i going to do this stuff to possibly get a job in this market possibly enjoy the the 70 of my life that i have that i don't have to myself right you only have like 30 of your life to live on your own terms when you're working eight hours out of the day and
then also you are possibly going to be set up for success after 65 years so thinking back and reflecting on this i think this was a major reason why i decided to not pursue that path i went to school i ended up dropping out after five years because i switched majors too many times i didn't know what i wanted to do right i don't think anyone knows what they want to do at 18. they don't it's impossible to know what you want to do at 18. i was also the naive young teenager that was like
oh i know what to do oh i'm smarter than this 30 year old it's like no you're not it's temporal leverage it's time there i'm only 25 and i have been enlightened to this fact very quickly that your your brain just isn't developed enough you can notice it like once you turn 22 23 24 whatever either way at 18 you're going to be that kid that is like no i'm smarter than everyone it's inescapable but i'm just letting you know now that when you get older you will realize some things and i have like i'm
still in that space where it's like no i'm smarter than this guy and at 40 years old i'm probably going to be enlightened to many other things that i'm not aware of right now so pursuing an unconventional career path is one something that hasn't been available for a long time right i'm very fortunate that i grew up in the time with the internet boom and i'm very glad that it is continuing to boom because that's what that's who i went to to kind of find solace and people that i could connect with right i would
follow the youtubers the fitness youtubers and i learned a lot from them it got me in the gym for 10 years it uh opened my mind and kind of expanded my awareness to understand that like oh there's an economy and then there's a digital economy and they both work similarly i need to learn how to get in on this and create something that i can monetize and make money from and so that led to me trying failing seven different business models if you've watched my channel before you understand this tried everything right and then after
like five four or five years of just trying all of these things and failing everything clicked because that's that's how it is you gain awareness from your failures you find the things that would have led to success earlier that you you just didn't know existed because you didn't dive into it a bit it's like when you start your first business it's almost inevitably going to fail because there are just some things that books can't teach you there are things that you are going to glance over because you just have no idea what they mean right
when someone's telling you oh you need to do this that and that a lot of that will not make sense because you haven't gotten to the place where it will make sense to you now after all this time this has led me to what i am theorizing this is a theory as the future career path where what i think a almost everyone will have to do in order to make some form of an income the human psyche is wired for entrepreneurship it is wired for survival that is in modern day entrepreneurship is survival modern day
survival is entrepreneurship we used to hunt gather trade and now we hunt for let's say ideas we gather information we make connections and then we trade value through the internet right and so in my eyes the people and i experienced this at my nine to five is that it's the difference between pursuing an intrinsic hierarchy of goals and an extrinsic hierarchy of goals and there is a big difference that big difference there in terms of how your neurobiology is affected it's kind of it's not good dopamine versus bad but it is pursuing someone else's goals
as opposed to pursuing your own goals right in the past there were no corporations or corporate culture there were communities but communities are comprised of individuals right they are individuals that have their own intrinsic hierarchy of goals within the community's intrinsic hierarchy of goals they can do their own thing they can hunt gather do whatever they want by themselves i may be wrong there but i'm speaking from experience here when i say that building something that you want to build will you will notice the dopamine and other neurochemicals flooding your brain it feels good it's
progress but when you do that for someone else let's say like you're a freelancer and you're doing client work for someone else you're doing what you enjoy doing which may be like design but when you're doing it for someone else that working on that project does not have the same effect as working on a project that you love it's like it's skill for someone else compared to art for you now how do we start this it's it's curiosity we keep talking about curiosity but i want to read uh two quotes from neval's thread called how
to get rich without getting lucky the first one is specific knowledge is knowledge that you cannot be trained for if society can train you it can train someone else and replace you then the next one is specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now so what that means is that figuring things out for yourself as opposed to doing what other people tell you to do is how you gain specific knowledge right there is and that is immensely valuable this is kind of a subtle flex but
this past week i gained 120 000 followers on instagram i know exactly how i did that other people don't know how it's not buying followers it's not any of these like weird hacks i understand it enough i've been in the game long enough and dissected the social media platform for long enough to understand oh it finally clicked this is exactly what i need to do in order to grow and it worked and that's specific knowledge you will never find that in a course you will never find that online you will never find that really anywhere
unless i tell you how to do it but even then there is so much involved there like my branding my minimalist style and all this other things where if i told you what it was you're not going to get the same results so you need to figure things out on your own if you want you need to stick stay in the game long enough and figure things out that and make discoveries that other people have not made right if you dive into an iceberg of whatever you want to master that is how you get this
extremely valuable specific knowledge so on the topic of curiosity you have to understand uh conditioning in general because for the 13 the first 18 years of your life before adulthood you were kind of told what to be curious at things were given to you there's a common theme here you may be able to notice but for the first 18 years of your life it's like you you have to imitate imitate people in order to survive that's what you do by your parents you're told here's what you eat here is how you walk here is how
you use the bathroom and then you go to school and it's like here's what you learn that's it here's what you learn do your homework and then your friends they're doing the same thing with their parents and they start projecting their opinions on you and you start forming these beliefs that you eventually that those eventually create your identity we're going to talk about this more in the next video but you're getting the point here where uh as a child before you were like started learning things you were very curious you'd go outside you'd find the
beauty and the flowers and you'd laugh at everything sure you'd cry and you'd poop your pants or whatever you [ __ ] do but that it wasn't because you were attached to your identity it was because you're a [ __ ] baby so now that we're in adulthood or you're at least being made aware of this things need to switch from cope to curiosity from oh no there's no other way to doing this to maybe i could do that maybe it's questioning right it's like oh that guy got lucky and it's like instead no stop
what skill did he learn in order to do that what is he actually doing here uh what goes on behind the scenes what is he posting about how did he learn about that you just ask questions horizontally and vertically until you gain the bigger picture and then you can make whatever opinion you want to but aside from that it's just assumption it's a blurred lens that you're looking through and you're not seeing the full picture you're just telling yourself you're feeding yourself a story that you want to hear based on your prior conditioning so after
questioning it's let's let's take the example of a skill like oh what if i did learn that skill that would lead to me doing x y and z that the next step after curiosity is education you buy books on it you look on youtube you google search it you find the answers the answers are out there especially for beginner level stuff the specific knowledge that you find by actually doing these things that comes later but the beginner level the principles of all of this stuff let's say the skill if i i could watch a youtube
you guys are [ __ ] lucky we're all lucky because if i want to learn graphic design i can go and watch an hour long video on youtube that will teach me everything i need to know about graphic design and then once i do that and i make a few of my own projects i can go and apply for a graphic design job and if i'm smart enough and the job isn't silly enough to write off talent that doesn't have a degree which a lot of them are opening up that option i could get a
[ __ ] job but for watching a few hours of youtube videos or i could go in freelance and do whatever i want so i have a theory which we will dive into more in later videos but i have a theory that humans are documenting the collective consciousness online the the internet social media is a giant mind as is the universe again we can dive into all of my weird theories but the humans make sense of things from stories labels concepts all of that fun stuff what do we post online we post the things that
we can make sense of that's what our mind does it makes sense of things we're telling stories we are posting our opinions we are posting advice we are posting everything that our mind can make sense of and that we think will make sense to other people so it is becoming a giant mind but this means that creators personal brands uh thought leaders as cringe as that word is because it's not well known and i also have a theory that that is going to be one of the greatest uh evolvers of humanity because ideas beget ideas
in order for us to have these innovative ideas we need more ideas like something can't be built unless the idea was birthed first so we need the thinkers that are expanding their mind but what these creators and personal brands and thought leaders and online educators they're doing is they're condensing information i want you to think about this because humans can process around 126 bits of information per second the things that we are conscious of now what used to take let's say four years in an outdated formal college curriculum let's say those four that four years
of information was uh 60 million bits of information that we had to process right now from that and from education and all this other stuff humans and these creators have gotten results simplified it into a process that helps people get results faster they've condensed the information they're putting it in courses they're putting it online as content and what used to take that 60 million bits of information to get results now takes maybe 10 million bits of information and this process goes on that's a that's what creation is right you are creating better solutions for people
and that way we are able to expand our mind and develop ourselves intellectually a lot faster way faster than we used to be so now's the time where i kind of transition into the practicality of all of this where yeah pursuing your curiosity sounds great but like how how what do you do with that how do you like actually do that full time potentially full time or something else like that so you need to understand two things you need to understand media and code so media is the message media is communication it's how we communicate
as people especially online right like we're like tvs used to have commercials that's media but now and the shows themselves were media but now it's online everything is media litera the front end the entirety of what we see on the internet is media right you don't see the back end which is the code which we'll get into but media is how we distribute the valuable condensed information like the zip file like knowledge the 10 million bits of information that you expand in your mind and it or like i guess plug into your mind and it
gives you what used to be that 60 million bits of information that's what media is it's information so in order to display your value online because we already have the first two steps right it's curiosity and then it's self-education so learning by yourself online right and then what do you do you are a perspective vessel nothing is original but there are original perspectives and that's where you come in so the best way to do this in my opinion is like you don't need experience to post a video online you don't need experience to post an
article online you don't need experience for any of this stuff especially if you understand perspective and positioning which is a marketing term so along with all this curiosity if you want to make it work and impactful and effective you need to understand marketing psychology persuasion possibly epistemology philosophy you need to understand the mind you need to understand how we make sense of things so stories metaphors concepts what catches attention what holds attention what is deemed valuable that's what you need to do but you can learn it in public you can post your perspective on something
that you are learning and you can give credit to people it's like there are ways around not having experience and building experience while using this opportunity to post videos articles tweets posts whatever it may be as a way to learn more you learn the most let's say you're studying design you will learn the most when you actually create something and then you have somewhere to post it you have accountability you have direct feedback so rather than sitting in your room and making fancy little designs or even just learning and not doing anything with it post
it online it's not like you have to turn this into a business because even then twitter linkedin instagram they're all public resumes you don't even have to grow you just have to post your stuff and then let's say you apply for a design job it's like oh let me see your work oh here's my instagram they look at it they're like oh this is [ __ ] beautiful you're hired right that's optimal situation but you get the point so just by doing this at a minimum you are not only learning faster but you are potentially
getting a job so you can make more money and then if you want to take the entrepreneurship route you have a good paying job that you can help fuel that with not that it costs anything to begin with but then at a maximum you're building leverage for the future let's say you're just doing this to get a job right let's say you build 10 000 followers based on design and then you go and create your own design course because at this point you have specific knowledge you've done things on your own enough to know okay
these are the roadblocks i want people to avoid this is what this is how i would learn it and all of this other stuff you package it up and you can give it away for free if you have a bad relationship with like selling courses and other things or you package it up into a course or consulting or online mentoring imagine this right i've been toying with this for a bit but why why isn't online mentoring a bigger thing right because at school it's like oh yeah you need mentoring and so you go after school
and uh someone helps you for an hour and you get like one-on-one help but what about like online right what if you know design really well and people that are following you want to learn how to design things so they can increase their own value and so they hire you for mentoring and you get on a zoom call with them and you walk them through here's how you design stuff here's the design fundamentals all this other things and boom you make an income and you may have freelance work coming to you and all this other
stuff and this is oh man one thing i have to mention i keep forgetting to mention this like in blogs and on podcasts so this is exclusive for you guys because one limiting belief that i had and so many other people have is there they don't have the creator mindset and they they think that there is like too many creators when it's only like less than one percent of people are creators but even then think about this how many interests do you have how many people do you follow on social media maybe like two to
five hundred people right maybe more everyone follows that many people right did you ever make that connection like even creators i follow maybe like three 500 people and it's because i'm interested in those things it's not like it's not like someone is going to choose you over someone else because of like oh they can't follow enough people everyone in the world is going to follow five to 700 people right there is more than enough work that's what the creator economy is it's a self-sufficient utopia you don't have to sell these digital products only either you
can sell more than that if you want to open up a farm and uh be like your followers go to grocery store then you can do that you can sell anything that's already selling if you want to learn how to create [ __ ] refrigerators and sell refrigerators to someone be my guest so we understand media the front end of the internet that's how you communicate so you capture attention that's how you potentially sell something of value to someone else and make an income for yourself now there's code which is the back end of the
internet and what houses all this stuff and uh is what like the advancements of tech and code allow for more creativity we are kind of replacing some jobs here and there but we're creating new jobs creators or uh whatever this is or even sometimes freelancing it wasn't a thing before like we're creating an entirely new digital economy that's why i started digital economics my own school for this stuff is because there's a fit there i want to train people to be able to fuel this economy so the thing about code is it's very similar in
the fact that you can self-educate online you can learn how to code you can increase your value very very quickly and you can get a job you can get a job without a degree in six to 12 months that's what i did i got a job in a year by learning to code i used my income from that job to fuel my side business and now it is it has been my full-time business for three years now the brutal combo with this is that the coders have kind of made their own jobs in a sense
where it's not only about web design now it's not only about building fancy websites it's not even about building sas or software as a service it's not they've created no code tools for these things so there's drag and drop website builders right but my point here is is that you anyone can take what they're curious about build their own website build their own email list sign up for a free social media account it's all free and then you start attracting an audience by learning psychology all of this other stuff how like how to catch attention
and you dissect the social media platform so you understand how do i get eyeballs on my profile because that's how you gain followers right that that's it that's what a lot of people start up it's not just posting content you have to get eyes on your profile and in order to get followers so now i want to read this quote to you from jack butcher who's a designer so it's kind of fitting but he said build distribution then build whatever you want so as we've learned uh this is important distribution is just potential traffic it's
it's an audience it's an email list it's communities it's your network's audience it's everyone that can send traffic to something right so let's say i build a 100 000 follower audience let's say i want to sell a physical planner which i actually used to i want to sell a journal easier i want to sell a journal and i have my friends on the internet let's say i have like five friends i connected with them in the dms they have a hundred thousand followers too so now that's six hundred thousand followers five six hundred something and
now i reach out to them i write a post promoting my new product i have them send traffic to it and i get that many eyes on my product if i make a lot of sales like that's a lot of money so that's the point build distribution and then build whatever you want because at some point when you have enough traffic you really can build whatever you want especially like you see mr not mr bc's not a very good example but you see people online where it's like they have their merch they have other things
that are exclusive to them and they have distribution and so they're going to sell it to them now with all of this the world is going personal we're losing trust in formal education we're losing we're losing trust in corporations we want that human connection more and the thing with that is is that as i've illustrated in this video everything's kind of going decentralized right youtube can is educating people on modern skills much faster than colleges are people are flocking there and learning and making as much money as they want because that's just how that's what
happens right and it's going to continue to move more individual as it would it used to be individual like individuals within communities and then corporations were like oh no i'm going to come and take this all for myself and now it's going back to individuals and communities so keep an eye out for that because a lot of people are talking about this and it's inevitable i mean i'm a part of it many other people are a part of it and with that i i also want to read this quote from naval naval was a huge
inspiration for this video and everything else that went along with it there are almost 7 billion people on this planet someday i hope there will be seven billion companies of all and the thing with this is is like i didn't understand it at first it's like seven billion companies like no way no not everyone can have a business and then maybe a year or two after being exposed to this quote it's like yeah this is actually can happen and probably will happen sometime soon so might as well just try to take advantage now so let's
make this even more practical right i'm a fan of practicality i'm also a fan of theory as you can tell at the beginning of my videos so people that stay later in my videos they get a bit of like a treat now but this may be beginner level advice this is beginner level advice but for the people that just like want to learn more about this i'll give some to you so when it comes to products and services there's three different types you can sell right there's done for you done with you and do it
yourself done for you is like freelancing where you literally create let's say a website for someone right and then there's done with you which is like consulting or the online mentoring thing i was talking about where you get on a call with someone or you're in the dms with someone and you help them with whatever problem you can solve because of your expertise and then there's do it yourself which is something like a course where you package up that information that you have and you sell it and distribute it to other people so another naval
quote what do you know the first one is a quote from archimedes but it leads into the next one very well so that quote is give me a lever long enough and a place to stand and i will move the earth and then after that follows from naval fortunes will require leverage business leverage comes from capital people and products with no marginal cost of replication code and media so this is like i've been dissecting naval's philosophy on this and i've kind of it's become my own philosophy without even realizing that it was from naval but
this is how you make a fortune for yourself and we're talking about like wealth here not just riches right we're talking about having more than enough money to meet your basic needs and do what you want it's what humans are meant to do so with all of that start building leverage start posting online you don't have to be in the entrepreneurial mindset yet eventually you will be because it's part of your psyche but start posting why not you learn faster you possibly get job opportunities it's personal growth it really is it sheds light on your
blind spots very quickly and it helps you it gives you a project to apply everything to right you may you might not be remembering or experiencing certain things because it's like i don't have a place to actually utilize this thought or idea that's the difference between a thought and idea is utility right so you're out and about you're having this thought and then it's like oh i could write about this online and so you start to organize it and you're like how can this actually help people and so it's it's great because you start turning
everyday experiences into life lessons that not only you benefit from because they get solidified in your mind that way but you're helping other people and you're attracting an audience and you're actually doing some good in the world and you're impacting people where it truly matters and that is their direct human experience so that is it for this video i have more coming to you next week next week we'll be talking about intelligent imitation but for now check out the links in the description there's the private community there's the 10x your creative output free challenge there's
the power planner which is also free uh the podcast all of that fun stuff uh be sure to like subscribe and enter the rest of the generic end of youtube call to action here and i will see you in the next video