New Learning Phase System from Meta!

hello Faceook Cuts people I'm costos and today we're going to discuss about the new learning phase system from meta we're going to go into my PC I'm going to show you how it works before we go just a little bit of theory until now we knew that the learning phase in order for your ad sets to pass the learning phase because the learning phase is being passed on the adset level not on the ad level we're going to make a separate video explaining where the optimization is happening where the hot pockets are being created but

on another video few minutes later the hot pockets are being created on the ads and the optimization is happening on the adset level even if it's Advanced Plus or normal CBO so the theory says this from meta that you need to have 50 events of the event that you are optimizing for I don't want to say purchases because you might be optimizing for view content you might optimize for leads so whichever is the event that you're optimizing for in the adset level you need to have 50 of that events or maybe less we're going to

check that in a little bit on my PC in the attribution setting that you have set so if you have 7 Days click one day view then what you need is to have 50 events on this 7 Days period if you have one day you need to have 50 50 events on that meta has made it a little bit better so now you can hover over on the learning phase and you can see how many more events are you missing how many events you had and why you're in learning limited and all of that that's

why we're going to go into my my PC I'm going to show you all of these things in some other accounts it's less events in some other accounts it's 50 as the ones that we used to know and uh let's go straight away to my PC hi guys I would like to interrupt this video in order to talk to you about my new mentorship programs and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and

over there you're going to be able to see the different mentorship programs that I have you can find the one that's going to fit better your needs and I will hope to see you there so guys we're going to see several accounts and we're going to discuss what is uh happening here let's go on this one for example we are on learning phase we can see that on this other account we have 50 events uh there are some other accounts now that they need less events but for sure Advan plus campaign is working really well

on that side I have seen also that in bigger spend accounts we have the 50 events on other smaller ad accounts we have only 10 events which is actually good and it's actually something which which I was noticing that you don't need necessarily 50 vents to all the accounts I could see ads getting outside of the landing phase uh faster here it says also that we have 31 of the 50 most probably we will be able to hit our targets with that again by just observing the learning phase and if F not passes the learning

phase or not I haven't seen any major differences for example one uh campaign doing much better because it passed the learning phase comparing to another that didn't okay so 31 events over here the fun part here is that we see 30 here so it's not always accurate on that side let's see another one H let's go to this one this one says says active so I guess it pass the learning phase uh let's go in another one smaller one learning let's see so 0 out of 50 yes it started yesterday we have no results yet

I would like to show you a little bit if we go to the cost cups over here the learning limited okay so it says 39 purchases this ad set isn't generating enough purchases to exit the learning phase this usually occurs when your ad set is limited by audence size cost control which is the case over here budget or other settings consider making a changes to improve it what we can do in order to test it is we can take this one to 200 and hope that it's going to be fixed now when we see on

the other we have 22 of 50 over here as you can see this one has six out of five this one over here has only three out of five learning limited over here it has 33 but look here we have an ad that actually has really good results for this at account without being outside of the learning phase and being learning limited so I'm not looking so much on the learning limited on or learning or if it passes the learning phase but it's just an interesting concept that I'm going to just Monitor and I'm just

making a video so that you can also monitor it let's go now on another smaller account so that we can be able to see how it's tracking there so let's see guys on this account over here we have also the recommendations which are annoying let's see if we can remove them come on dismiss ah I'm satisfied no I'm not I will never be uh I don't think it will help confirm and we have another recommendation and let's dismiss this one I don't think this will help confirm don't do this on your account just let the

recommendations there so learning phase progress over here okay so we have a learning phase progress over here and we can see that we have 14 out of 10 so in smaller ad accounts that we don't have high spend I have seen that instead of serving uh 50 it gives us 10 purchases or whatever the optimization event has to be I must tell you that I haven't seen any other price like 25 or something like this I have seen 10 and 50 so far and in this case we we can see that we passed the learning

phase let's go in another account that we haven't passed the learning phase but it has 10 for instance while I was looking I found this this is a learning limited campaign for example guys as you can see we are having 43 purchases here we having 23 and we are having 28 of course someone might come here and say but yeah if you put them all together in just one you were going to pass the learning phase do I care about that where I'm getting results no I don't I don't care about it just to be

honest with you you guys let's see this one this one is active it passed the learning uh phase it doesn't say how much this one has 43 and this one has 44 still amazing results over here I don't care about passing the learning phase we have learning limited even here with how many 49 49 is a little bit of you know anyway with one event now are you telling me that you're going to get even worse results no you're not you just got 49 instead of 50 okay that's a little bit brutal let's see what

is happening on the new ones this is an advanced plus it says nothing most probably past the learning phase and let's see this one which is in the learning phase we have 20 out of 50 let me try to find a smaller account for example over here in this account which has significantly smaller spend you can see that it says active but here it has enough data but if we go on this one we can see that it has only three purchases over here okay so being active with the maximum period with just three purches

it doesn't make any sense and it doesn't have the landing phase so I just think that it's interesting you can just keep monitoring it let me try to find one more so I'm in a smaller one so it's not as accurate as it should be for example here it says 0 to 10 purchases and here we have two here it has only one and it has the one here nothing so I just have the feeling guys that yes it's another feature that that I don't want to be negative and say that they're making it so

that you can consolidate more and try to have just one ad with all of this event so that you can pass the learning phase I'm not going to say that but I'm telling you for sure that learning limited adds that they haven't passed the learning phase and all of that I haven't seen any difference with the ads that they pass the Ling pH and they are actually uh doing better that's why I'm going to monitor it and see it how it's working but I'm not going to take decisions based on if my are going to

pass the learning phe or not but for sure a good thing is that for the smaller accounts we need now 10 events not 50 which is going to help a lot if we believe that the learning phase is so important for uh all of our campaigns so these are new interesting stuff maybe that means that we have to focus a little bit more on uh learning phase and passing the learning phase who knows now that they have made the events Less on the smaller accounts it makes sense we can go and we can aim to

pass the learning phase if we uh don't maybe we can see the differences I showed you also on the other account that with learning limited you can also have good results it says nothing meta ads are becoming more and more like a game right now that you have to complete milestones and stuff which is uh actually nice and fun to see we have also the scores and all of that if you want to learn more you can check my book my course my website my mentorship programs the reviews below my mentorship programs and how people

completed and until we meet again guys be creative and be consistent [Music]