Success Principles - Jack Canfield

[Music] [Music] well I I think what most people don't know about me is I was born in a a really lower middle class family and was born in Texas my dad was in the Air Force and um so I lived in five states by the time I was six and have very little memory of it but we settled in Wheeling West Virginia where I grew up primarily and uh my father was somewhat Abusive and so uh my mother divorced him and I got a stepfather who really raised me from the time I was about six

until graduated high school and I was a typical middle class by then Suburban kid in West Virginia uh except for the fact that my mother was an alcoholic and my father was a workaholic and sometimes drank as well so it was it it it created a lot of compassion and empathy for me because I'm very what's called hyperv visional and I notice every little thing Because I had to to survive in those families and also um I think I have a huge sensitivity to pain and and that was really how I got started the Chicken

Soup for the Soul books which really catapulted my career uh those came about when one of my uh students some lecture I was giving said you know that story about the puppy you just told I said yeah she is that in a book anywhere I said no and she said what needs to be I said why is that said my daughter needs To read that story well just tell her the story I can't remember I need to see it in the book when you're a kid you have an Impulse to act you act you want

to touch the cat you want to throw the cat out the window you want to stick your hand into the V CR and put peanut butter in there you do the problem is as we're growing up we get conditioned by our parents and our caretakers and our siblings and our teachers and coaches and nuns and all these different people That come into our life don't do that stop that's bad you know we get slapped and told we're not okay and so after a while when we go to do something we're looking is it okay if

I do this you know instead of just doing it all my sons and and my stepson and my stepdaughter have been great Risk Takers they're they're all artists one's a drummer one's a hip-hop singer uh one is a is in high school but he he's in the school play just had a lead in the school play to Sings He sings and uh and then my daughter is a singer and my other son is a very athletic he's a surfer he snowboards as well and um he's always inventing games and trying out new things always on

the edge you know always coming in with cuts and scrapes uh which I love because they're out there on the edge of their potential exploring how they can keep pushing it and it's not that they never get scared or they never feel rejected and have to Go through things but they seem to rebound very quickly every one of us knows what we want we can feel it I'll just tell people if you could have anything you want there were no limitations what would you do and everyone has an answer little kids big adults and that's

that's their Core Essence and if we all just fully do that which we're passionate about and understand the principles for how to bring that into being then I believe the World will work perfectly that's why I do what I do thank you thank you very much well it's a pleasure to be here and to share these ideas with you and uh really help you take your life to the next level which is what we all want to do where we wouldn't come out to these kind of events I'm going to um start by sharing with

you a number of very important critical ideas and um the first one is Uh this one there's a friend of mine his name is Orin Hudson and he was the Alabama State chess champion and he grew up in the ghettos of Birmingham and became a chess champion then he was a number one Cadillac dealer and became a professional speaker and I was talking to him we were having lunch together down in New Orleans and it was at a professional speakers convention and we were talking about my new book the success principles was about to come

out And he said you know to me success is like knowing the combination to a lock he said said if you know the combination to a lock it doesn't matter if you're male or female white or black Hispanic or Asian you're 55 or you're 16 your IQ is 150 or your IQ is 93 if you know the combination the lock has to open and the problem is most of us are going through life and we don't know the combination we maybe have three of the four numbers we need but we don't have them all and

So the idea is that what I'm about what I've spent 30 years of my life doing was researching what is the combination to the lock interviewing people at the top of their careers whether they were athletes politicians people in business Etc and saying what is this combination what is the system and if you know a system a system always produces a um predictable result you know if you use my Aunt Betty's uh apple pie recipe it always comes out really good if you do What it says because it's a system that's proven and so I

want to share with you the basics of A system that works no matter what you're starting out at wherever you are it will work for you and uh you may remember oilman J Paul Getty he was at one time the richest guy in the United States and he said there are three secrets to success it's very simple he said you have to get up early you have to work hard and he said find oil it's that simple Okay now obviously it's not that simple if it were we'd all just go do that and so I

wrote this book called the success principles and in it there are 64 principles of success 64 for now that's a lot a lot of people go you know that's like too much to learn so what I've done for you today we're going to cover about eight nine of those principles The Core Essence the the the necessary building blocks that if you do them uh they'll take you to the next level now the Promise I always make people is three-fold if you do this work and you apply it to your life and the key is apply

it not just listen to it uh but put it into practice number one you can double your income and number two you can double your time off and you can create more balance in between your work life and your family life and have a lot more fun and you can do that in three years or less now how many people here if you could double your income and Double your time off in three years or less would be interested in learning how to do that okay good response we're talking to the right crowd so basically

how do we do that and I first of all want to tell you that it is possible because a lot of times people go well how do I know I can really trust you well I've done it in my own life and I've caught hundreds of thousands of people to do this around the world just a couple of quick little Stories here we work with a company called Remax of Indiana it's a real estate company and we taught them these principles and in the first year 65% of the people doubled their income by the end

of the second year uh over 85% of the people had doubled their income and the company had doubled its total revenues and went on many people tripled and quadrupled their their income in two years or less okay uh in my own life here's one of my uh students Scott Shilling he said I took your training and I learned these principles and literally he said I made 22% of my 365 day salary in just two days after working with you now think about that that's a fifth of his yearly income in two years I mean two

days rather uh look at my own life I have a Guinness Book of World Records I had seven books appearing on the New York Times bestseller list on the same day Stephen King was the only guy that had six Before that and he had done that book The Green Mile it came out in six chapters no one's ever done that since here's a check written to for $1,130 32835 it's the first check our publisher had ever written for a million he actually put a smiley face in his signature if you can look real he was

so happy to have to write that kind of check and that represented three months of book roties for the first Chicken Soup for the Soul books and that year mark and I both made $6 million my co-author and I split a $12 million uh royalty on that now I share that with you not to impress you about me but to impress upon you if little Jack Campfield who grew up in West Virginia and who graduated from the half of the class that made the top half possible can do this then literally anybody can do it

it's not about brain power it's about Knowing the principles gravity always works if I drop this it always falls it's never floated never had that happen in my life and so if you know the principles you can use them like we can make water flow downhill all the drainage systems in your house take advantage of that gravity works so what are the principles again that work for us now Jim Ron says you can't hire other people to do your push-ups for you I love that quote I can't hire what's your Name I can't hire Robin

to go to the gym and work out for me and have my muscles get more tone I can't hire you to meditate for me and I'm going to get a higher Consciousness I can't hire you to do my planning for me at night so my day is more organized the next day all the things I'm going to teach you are things that you have to do they're things that no one else can do for you there are things you can delegate certain things in your life but not your health care Not your meditation not your

exercise not these princip and strategies we're going to be learning here today so the first principle building on that says You must take 100% responsibility for your life and your results and what that means is you have to give up all blaming all complaining all excuse making all looking out at the world and saying well if the world were different then I would be better off right now we're all upset about the Chinese and the Indians are Using more oil which is sending the oil prices up and we wish that wasn't happening some of you

may love the presentent we have some of you may not we go through all these things where we say if it wasn't for that if it wasn't for the war if it wasn't for him if it wasn't for her if it wasn't for the economy then my life would be working perfectly but there's a little formula I learned it's very very powerful and it really is the basis of everything I Teach it says e plus R equals o and what that stands for are the events in your life you have a response to them and

that creates outcomes and everything in your life that you experience whether you love it or you complain about it is an outcome of how you've responded to earlier events for example if if I put $200 in front of you and you go out and party with it a month later your net worth hasn't increased but if I put that $200 in front of you that's the event Your response is you invested and then year later maybe it went up to $250 so now your net worth went up same event different responses what's your name Valerie

Valerie let's say I say to Valerie of all the people I've ever met Valerie you have to be the biggest idiot I've ever met in my life now how many people think that would raise her self-esteem no hands how many people think that make her her self-esteem go down a little bit yeah see everyone that Just raised your hand was not listening to the lecture called e plus R equals o it's not what Jack says to Valerie it's what Valerie says to Valerie when Jack stops talking she might have said oh my God the man's

only known me a few minutes how'd he figure it out so fast right her self-esteem would go down or she might say campfield's only known me for a few minutes he can't really know what I'm like I'm sitting in the front row people that sit in the front row are Really willing to participate I've got a good ego structure you see me smiling at my jokes beside I'm one of the more attractive women room probably can't keep his eyes off me anyway now if he said that which way would her self-esteem go would go up

see so if she says that so basically it's not what people say to you it's not what they do to you the world's just out there worlding it's not personal and if you want a different outcome because e plus R equal o is like 2 plus 2 equals 4 and if you're not happy with four you've got to change your response the word responsibility means you have the ability to change your response resp to something other than what you're currently doing and if you would do that you would get a different outcome does that make

sense Yeah so basically we are responsible to change our behavior until we get the outcomes we want and that's kind of an experiment you never know if Something's going to work or not maybe you're distant from your spouse and you try a new communication technique you learn in a workshop and it works you go ah great or maybe you try and it doesn't work well there's just about 500 more you could try you know you could read Men Are from Mars Women Are from Venus children are from Hell one of books and uh just kidding

uh but you know there's so much out there so many good techniques and unfortunately most people Don't experiment with trying on new ones life should be approached as a huge experiment and you just keep experimenting until you get it right okay all right we talked about that so we'll go to this e plus R equals o again I want to give you a business example friend of mine during the first Gulf War was a Lexus dealer and people stopped coming into by lexuses they were all watching CNN and CNBC and watching the war on TV

and plus we were having a Minor recession so people were holding on to their discretionary income so what happens was he said to his staff e plus r equal o there's a war people are watch TV our responses we've been doing the same thing ads on a radio ads in a newspaper waiting for people to come in well they're not coming him we better do something different we not going to go out of business but we're going to take a huge economic kid if we don't so they tried four things one of which worked I'll

tell you what that was they said if the people aren't coming to us let's take cars to where they are okay so we would they would go go out with five or six lexuses and they go to a party what's your name sir Tom they go up and say Tom uh what do you do for a living I'm an investment B you're an investment banker how's the investment banking business doing these days great doing great uh what's he eventually going to ask me what do I do and I'm goingon to Say I'm a Lexus dealer

and then I would say have you ever driven Alexus yes yes did you like it loved it loved it you know we have a new LS400 outside never been ridden by them it's got the new Nakamichi sound system quad funing sounds it's got the tilt back mirrors it's got the new seats that have the air that comes out that can keep you warm or keep you hot depending on what you need would you like to take a little spin with me see what it's like great so we Go and we take a little spin in

in the Lexus now you come back in let me ask you a question how many of you have ever test driven a new luxury car and then got back in your old car you know that feeling you were really satisfied until then well they ended up selling over 60% of the people they did that with a new car within two weeks because they didn't wait they tried something different and if you keep experimenting like that you'll find The r that works but you have to be willing to take a risk and the reason most of

us don't do that is we don't want to feel uncomfortable because all new things require discomfort i' like you all to do this with me real quick fold your hands like this and you can do this watching at home in your hotel room wherever you might be if you're watching this on a TV set and notice which thumb is on top your right or your left and whatever that is I'm going to ask you to Unfold all your fingers and have the other thumb show up on top okay don't just move the thumb but all

the fingers are moving now how does that feel uncomfortable awkward strange yucky wrong not me right now what what is your body want to do go back wants to go back so let it go back how's that feel most of you said better Tom over here went oh like I'm me again right what happens is literally in life this Is what stops most people from being successful one of the things is that they would rather be comfortable than do what's required anytime you do something different it's uncomfortable by its very nature now most of you

remember learning to drive a car you were probably awkward you know you forgot to hit the clutch when you hit the break and but after a couple months you're there driving with your knee you got a Big Mac in your left hand you're breaking up a fight in the Backseat with the kids with your right end no big deal but you have to be willing to go through that awkward uncomfortable stage and most people unfortunately won't do that and so they get locked in what we call their comfort zone so what I want you to

do is to realize that life is an experiment you have lot of responses that are possible and I'm going to teach you some of those new ones perhaps that you can apply to your success so there's three kinds of Responses number one is your behavior what you do and say out loud number two is your thoughts number three is the images you hold in your head those are the only three things you have any control over in your life what you say and do the thoughts you think and the imageries that you hold inside your

head so we're going to look at this whole area of thoughts for a minute and I'm going to ask somebody to come up here and volunteer to do a little um exercise With me it take about one minute so okay great what's your name Maran marann very good come on up Maran and I like you to turn around and face the group now are you right-handed or left-handed right-handed right-handed is your left arm okay any injuries going on here very good so what I'm going to do is push down on your arm I want you

to push up okay so we'll see how strong you are very good now you said your name was Maryann yes so say my name is Maryann Out loud my name is Maran and then resist that's a very funny last name but that's so my name is Maryann my name is Maran and resist good and strong now I want you to make up a name it's not yours my name is Margaret my name is Joe any name it all and just say it and then I'll test your arm my name is Kathy say it one more

time my name is Kathy and resist what happened to your arm it went down it was it a strong no no my name is Maryann say that my name is Maryann and then say my name is Kathy my name is Kathy and without any effort it goes down now see when you lie this whole set of muscles goes weak okay literally the whole Michael Jackson trial could have taking about 1 minute all right and we would have known one way or the other but see the reality here is that your thoughts affect your physiology we

just saw that the brain Wasn't designed to lie it was designed to perceive truth and organize truth and express truth then things work otherwise you're called psychotic or you're called a liar and gets in trouble and so forth so let's look at one of The Lies We Tell ourselves I'd like you to uh think of something you always wanted to do marann that you didn't think you could like I can't sing I can't bow I can't Skydive I can't can't start a business and run a family you know anything at all that Feels true for

you okay take me a minute that's okay kind of confident okay you got one okay can you say it out loud I can't swim in the ocean out too far I can't swim in the ocean out too far so say it again I can't swim in the ocean out too far and notice what happens to your arm now say I can swim out in the ocean as far as I want I can swim out in the ocean as far as I want one more time I can swim out In the ocean as far as I

want and resist notice what happens now you're twice as strong so what happens is when you say I can't you actually weaken yourself you weaken your resolve you actually change your physiology become less resourceful you're less capable to actually do the thing you're saying I can't so it becomes a self-fulfilling prophecy uh do two more quick things with me close your eyes and remember a failure experience in your life you're not going to have to Share it with anybody just to yourself but you set a goal and somehow it didn't work out when you can

remember such a time just nod your head okay you got one okay so I want you to visualize what you saw at the moment you knew it wasn't going to work there's the pink slip person slamming the door whatever it is and when you have that image just imagine just nod your head okay okay and notice what happens to your arm now open your eyes did you eat any meals today Yes name one thing you ate um chicken sandwich chicken sandwich chicken sandwich okay good you brought your agent with you okay A friend all right

so now close your eyes and and remember a time when you had a success experience you set a goal and you achieved it and you were really proud of yourself you remember such a time and vision what you saw then make a real clear picture in your head Of what you saw when you knew it was a success okay and resist no it's really good and strong I want you to do one last thing with me then we'll talk about what all this means I want you all to look up at her look at maram

and I want you to think a negative judgmental thought about her just make one up I don't like you you're an idiot whatever okay and give her that look parents give their kids when they're disappointed in them and I want you to resist with all Your strength and notice what happens to your arm can't do it now smile at her and send a positive thought wow she volunteered in front of all these people to go up there with Jack and resist Can You Feel the difference yes so what happens here is when you say I

can't when you lie when you focus on your failures instead of your successes and when you surround yourself with people who are judgmental rather than Encouraging and empowering it actually has a physical effect on you so that's how powerful thoughts are we see that our thoughts affect us and other people's thoughts affect us so we have to be very careful where we place ourselves and who we hang out with and who we surround oursel with give Maryann a hand for coming up here thank you very much so partly here we've just done this thing this

is called a Kinesiology demonstration Kinesiology is a fancy Term for muscle testing all right and one of the principles here is you have to eliminate the phrase I can't from your vocabulary I can't I wish I were able to I'll try those are all ways of saying I'm not capable and they're very Insidious and it's part of our culture I actually teach people to wear a rubber band and if they say something negative about themselves they just snap themselves when they're aware of it not like to really hurt yourself but just to Raise your awareness

in my company if anyone says I can't or we're not able to we can't get that done by Friday you know they they'd say something like well we need eight people to do that well great call the temporary agency it can be done by Friday and if they'd say something negative it cost them a dollar we'd find them and we' put it in a jar and at the end of the month we give it to charity well we stopped doing that after a couple years because no one was Doing it anymore because the culture shifted

because of that Focus Henry Ford said whether you think you can or think you can't either way you're right why is that because if you think you can you will try and if you try you're probably going to pull it off and if you think you can't you won't and if you don't try then you're not going to get it done at all make sense okay um mty Christensen was a kid I interviewed for our book imagine this picture he has no leg from The knee down on this leg no leg from the knee down

here two prosthetic devices that he's got his right arm is just a normal prosthetic device and his left arm from the elbow down is um a prosthetic device with a lacrosse stick appended to the end he is the pitcher on his little league baseball team and he could use that to catch the ball his team with him as the pitcher went to the New York state finals in Little League he wrestles he plays basketball how many Of you if you'd been born with no arms past the elbow and no legs past the knees would have

thought that base was your career but Maddie went for it uh I can tell you story after Story I met a kid named Kyle mayard last year he wrote a book called No Excuses we were over in Ireland together he has no legs past the knees he was the number two wrestler in the state of Georgia his senior year in high school and now wrestles for the Georgia State University Wrestling Club Wrote a book on Oprah can type 150 words a minute with the stubs of his arms he can eat with a spoon I mean

he's the most amazing guy and we say that then I when I hear that and I look at these people I think what's my excuse what story am I telling me that I can't do something when these people can do that and I tell you that hopefully to inspire you to realize you can do anything there's nothing you can't do and all those people that are out there That are doing anything that you go wow that's great is just a model for you that says this is possible and if they can do it I can

do it he said to me when I was interviewing him he said you have to give up all of your excuses he said you have to become solution oriented you have to move in such a way that you're always solving a problem he said it was just a problem to be because he was so passionate about what it is that he wanted to do some of you Have seen Tony Robbins on television and he tells a wonderful story that we put in our first Chicken Soup for the Soul book of being in New York he

sent his staff out he said I want you to go find a van because I want to take some food put it in some baskets about 30 baskets of food and we'll go give it to the homeless people Up In Harlem so they went out to rent a van he came back a couple hours later from some radio interviews there was no van he said Where's the van he said Tony there are no vans for rent in New York they're all being used it was Thanksgiving weekend they'd all and rented up he says well why

didn't you just go get one from someone else I saids Tony people own them they're using them he says come on they went down on the street and the first van that came by Tony jumped out in front of it like this it started going like that now Tony must be I don't know s foot eight 10 whatever he's big And he said I learned something about New Yorkers that day he says they don't stop they speed up so he said that strategy wasn't working e plus R equals oh we need a different response so

they went to where the cars had to stop called a traffic light and then he'd knock on the window and they'd roll it down and he'd say hi I'm Tony Robbins you may know me from TV but even if you don't what we're trying to do is rent a van and you know find a Van we're glad to pay you to rent it and we'd like to just get some food and drive it up to Harlem and give it to some homeless people and uh they would all say you know I don't want to go

to Harlem it might not be safe up there and so this went on for a half hour and finally Tony staff said Tony give it up it's never going to happen we're not going to get a van let's go eat dinner and Tony said that's a terrible attitude we are going to get a van it's just a Numbers game well another half hour went by and Tony knocked on a window of this one vanand and the window went down and told him a story and the guy said jump in and as he jumped in the

driver reached over and picked a hat up off the seat that Tony was about to sit in the passenger seat put it on his head said Salvation Army turns out the guy was the head of the Salvation Army Captain John Ronan for all of New York City and they went and they bought the food and he Said look there's a worse place even than Harless called the South Bronx let's go there and so they went and took 30 baskets of food to people living in these you know literally abandoned houses and he said we lifted

a lot of lives he said but more importantly I raised the consciousness of my staff that day and they realized there's always a van in New York City but let's look at what some of the principles are of success that are contain in that Story number one Tony had a clear intention you must know exactly what it is you want you have to have a goal you have to have a vision number two he had a positive expectation he fully expected to get it Pete Rose the great baseball player said he was interviewed once he

said when you go up to bat how often do you expect to get a hit he said every time he said if I'm not expecting to get a hit I shouldn't be standing there there and you don't always hit it but You're going to come from that expectation level he never gave up cuz he fully expected the result was going to happen it was just a matter of time number three he took action because a lot of times you have great ideas I was just here today A guy was talking about oh we were talking

about horseback riding and he said you know it'd be neat if they made those gel things they put in the feet to put on the saddle of horses because you get your butt gets Sore when you ride a horse and I said that's a great idea and he just passed it off I said no you ought to do something about that how many times have you had a great idea didn't do anything about it and then a year later someone did something about it made a lot of money got the promotion Etc so when you

have the idea the inspiration to act it's time act and you don't have to know it perfectly you know you can drive from here to California wherever you might be Assuming you're not in Hawaii by going west and what happens is that you don't have to see the whole route you only need to see 200 yards ahead of you at night you can drive just with your headlights and the headlights keep moving with you and your goal in life is to like get in the game you don't have to see the whole blueprint you just

have to see the next steps the next steps the next steps and if you keep taking the next steps eventually you get to where You want to go does that make sense and then he persevered he never gave up some people give up too soon you know we were rejected by 144 Publishers when we did Chicken Soup for the Soul most people don't know that what if it we' stopped after 100 said well this isn't going to happen I wouldn't be standing here talking to you today we just kept on going until we got the

result took us a year and a half to sell that book but we sold it now the last thing is called Law Of Attraction we believe that when you are vibrating at the level of a 100% expectancy that you're going to get something it's already a done deal you know piece of cake no no big deal we're going to win this thing we're going to get that contract you know I'm going to make this thing happen then what happens is the universe literally responds we're going to talk about this a little more later now who

is the most perfect guy to come in a van for Tony could anyone be More perfect than the head of the Salvation Army who knew all the places in New York and was committed to doing this well they had to wait for an hour cuz he wasn't there yet see so sometimes when you're doing this you're putting on it the vision of this should happen by this date it's okay to set goals like that but sometimes it takes a week longer a year longer whatever but Law of Attraction says if you'll just hold the expectancy

like attracts like if you say I want to be a millionaire but I don't know anyone that would ever teach me how to do that or I want to buy a car but I don't have any money then what you're doing is saying it's like calling up Domino's Pizza and saying send me a pizza and calling them up a minute later and saying never mind it's like you know you've got to create the space mentally to hold this Vision that you've got and that requires expectation and then knowing that the Perfect thing is on its

way just as it was in that situation for Tony in the success principles I write about a woman named Katherine lonigan uh Katherine lonigan went off to college she wanted to be a writer and she took her first writing class and she got an F and she went to see the teacher and said why'd I get an F says because you can't write she says well I I'm on a scholarship you know here to be a writer I came to be in the creative writing program I was the Editor of my yearbook editor of my

school newspaper I wrote a play that was performed in high school they told me I was gifted said well you're not he said you know if you stay in my class you're going to flunk it if you flunk my class you'll lose your scholarship and she said well what do I do he said I'll make a deal with you if you promise never to write again just you know history paper and stuff but you're not going to try to be a writer I'll give you a passing Grade you'll keep your scholarship change your major so

she did I called it she made the deal with the devil 15 years later she's down in Texas they're making a movie at the next town over and down where she lived in Texas you know people would show up at the gas station after it rained just to see the oil slick it was kind of boring there so she said wow they're making a movie let's go so everyone drives over and everyone's talking to the movie stars she's talking To the writers saying you know what's going on what's Happening and why are you interested in

us why not the movie stars well I always wanted to be a writer the guy said BS if you wanted to be a writer you would have written she said' I was told on good authority I couldn't write he was a Harvard Professor visiting our campus that year he said that's BS he said what I want you to do is go write something send it to me I'll tell you if you can write I Do it for a living I know so she goes and writes a book sends it in to him he sends it

to an agent in New York and they publish it her next book was called Romancing the Stone the book after that jul of the Nile both made into movies with Michael Douglas and kathern Turner so what's the deal here 145 years of her Talent wasted because she bought someone else's evaluation of her my friend Terry Whitaker says she wrote a book called What you think of me is none of my business you know do not let other people's evaluations of you control you okay it's just an e your response is thank you very much you

keep pursuing your passionate dream okay now another principles you've got to drop out of the ain't it awful Club what does that mean means you have to surround yourself with positive people we saw when miam's arm went down up here when you all did negative thoughts about Her and how many of you think about this where do you spend your time is it with positive people or it with negative people you have to be very careful about where you put yourself Jim Ron said again You're the average of The Five People You spend the most

time with who do you spend the most time with they're a mirror back to you at what level your life is actualizing at if your friends are victims and their lives aren't working and their marriages don't work And they're not making money that's a reflection back if you're working out with people and hanging out with people that are at a higher level then that's a reflection back and what I teach people is always try to get with the people that are the next level up you're making 50,000 a year you want to make 100,000 find

some people making 100,000 spend some time with them however you have to do that you know if you want to be more spiritual go to some spiritual Retreats Where spiritual people hang out get in their space learn what they do how they think Etc we had a story in the second uh helping of Chicken Soup for the Soul Carl Coleman's driving to work when his car collides with another woman's car and they get out and she's crying and he's like relieved Miss A minor fender B why are you crying she said you don't understand this

is a brand new car three days from the showroom how am I going to Explain this to my husband and he said well I'm really sorry about that but we need to get your registration your driver's license your insurance record so we can you know exchange that data so we can follow our accident reports so she goes into the glove compartment of her car opens up the manila envelope that everything's in and on top of that there's a message written in handwriting by her husband and it said in case of accident remember honey it's you

I love Not the car see the women all go oh the men are thinking yeah right I don't know about that but why do we all go oh we all go oh because that's what we want in life we want someone to love us more than anything else especially things vases that have been in the family for three generations the white carpet your special sweater whatever and when we know that we're loved unconditionally Then you feel safe and when you feel safe you get creative and when you get creative you come up with ideas that

can Quantum Leap your success so that's why it's so important number two uh success principle that's really the core principle here is decide what you want you can't get from here to there unless you know where here is and there is right if you have a GPS system in your car all you have to do is type in the address it knows where you are from the Satellites in the sky and it plots a course your brain works the same way the problem is according to the research less than 10% of Americans have written measurable

goals for the year in some cases I've been in the companies where less than 3% of the people did less than 10% of high school students were ever taught how to set a measurable goal this is a failure in our education system you know anyone that got divorced because they didn't the seven exports of Brazil Or the five causes of the Civil War no but they didn't know the communication skills they didn't know how to set goals for their relationship so many things we're not learning in our education that we now need to learn in

these kind of courses General Wesley Clark who I interviewed said it doesn't take any more effort to dream a big dream than it takes to dream a small dream so if you're going to decide what you want go for what you want not what you think is Possible most people hone down their dream because they can't see how they can do it and I'm saying to you dream as big as you want in fact Big Dreams are exciting Big Dreams attract big people if Martin Luther King said I'm going to over the supermarket in Mississippi

I don't think a whole lot of people would have gone down there with him but when he said I want to end racism in America that was a big dream and inspired a lot of people to want to play a great Personal sacrifice to themselves because it was big enough and worth doing Walt Disney said if you can dream it you can do it which means that you're never given a dream that comes out of your own desire place that isn't something you have the capacity to fulfill you may have to learn some new skills

you may have to partner up with some people you may need to learn some you know how to access some new resources along the way but all of that is possible if you'll Simply dream the big dream because the dream doesn't come unless the capacity to achieve it comes with it does that make sense okay so trust your dreams now there's seven dream categories or Vision categories that you need to focus on to create a balanced and fulfilling life success means having all of this stuff and I want to walk you through these number one

is financial what are your goals for your money how much money do you want to make how much net worth you Want to achieve how much money do you want to have when you retire if you own a business you have cash flow goals you have money and Reserve goals you have profit goals Etc and so we need to have goals clearly set in that Arena number two business and career what's my ideal vision for my business or my career or my job you know I was a high school teacher and at a certain point

I realized I wanted to teach teachers because I just thought I could impact More people then I became a teacher trainer trainer I trained people how to train teachers and now I'm teaching you know on television around the world so it kept growing the goal changed but it was always like you know what is it that I want to be doing with my life in relation to my business and career number three Funtime and Recreation goals one year our Funtime goals my wife and I was learned salsa dancing this past two years I've been learning

to Play the piano my goal is to play J Joy of Man's Desiring as well as Bach could have played it when he wrote it I'm not there yet but I'm working on it and so you know one year it was to go to the Eiffel Tower we took our kids and we walked up as far as they let you walk which is about two-thirds of the way up there uh number four health and fitness goals these are things like weight you want to achieve uh cholesterol levels maybe you want to run a 10K or

a Marathon uh there's just so many possibilities in that Arena maybe you want to um you know have your waist come in by a couple inches you want to grow some hair back I mean there just a number of things you can decide about in that Arena of Health and Fitness number five relationships What relation what would your ideal relationships look like one year I decided I didn't have enough male friends so I created this thing called boys day out i' read this article About Kenny Rogers the singer he brought all these athletes down to

his Ranch in Virginia and they would spend a week playing all these different games tennis and soccer and basketball and I thought well I can't do that but a day a month would be cool so I asked a bunch of guys that had control their schedule lawyers and psychiatrists and people like that and we created this day and we would do guy things we' pitch pennies throw baseball cards play soccer go to the Racetrack do ice hockey uh Broomall I mean you name it we we we we tempted to do it and it was really

a lot of fun and all of a sudden I had the guy energy that I needed in my life instead of just complaining about not having it I said what's my goal I want this many men friends and I set out to create it number six is personal and this is just things you want to do because you want to do them you want to write a letter and get it published in the newspaper You always wanted to act in a play just you know because you thought it' be cool or record a a song

or this could be where your personal growth goals your spiritual growth goals goals are you know you want to reach Enlightenment before you die learn to meditate you know get to know a closer walk with God whatever it is for you uh that's that Arena and finally contribution and Legacy what is it that you want to leave to the world what's your vision of your Contribution that you leave behind you know we've planted over a million trees through our uh work we do we've given over three and a half million dollars in the last couple

years to all kinds of Charities uh limbs for kids that have lost them uh Child Abuse Prevention so forth so on so we picked five or six areas we said we want to make a difference there Habitat for Humanity we built some houses and so forth so what is it you want to do pick one thing in Your vision and and go for it now if you had success in all these Arenas of your life your life would be balanced your life will be fulfilling and here's the neat thing nobody can tell you what you

should want in any of those areas it's what you want not what your mother your wife your pastor or anyone else as you ought to have but what do you really want to achieve in your vision and I usually ask people to look five six years out about that you can look Farther if you want and then to write down you know all the details like your putting in a purchase order to God okay all right create a breakthrough goal this is the thing you want to do where you create a goal that's going to

Quantum Leap your career so something that if you like wrote a bestselling book that would be a Quantum Leap goal had your own radio show that'd be a Quantum Leap goal opened up China as a market that would be a Quantum Leap goal And it's a goal that would not be like a five yard play but like a 50 yard pass play on the first down and so what you're going to do is is set that goal here's some examples of past clients of mine create a $10 million Revenue stream through internet sales create my

own 30-minute talk show uh get our product sold on QVC secure a $10 million line of credit for their company teach a weekly holistic health class for the public and become a wellness coach for a major Corporation instead of continuing being a doctor on callid day and what you do is with your breakthrough goal once you've decided what that is you do something with call the rule of five write your goal on your business card and carry it like I carry mine in my wallet at all times and then once you've done that every day

you're going to do this was my this for this year it says I'm joyfully celebrating 15,000 people having completed the camfield success Principal coaching programs what that allows me to do is have you all get value without me having to leave my house see and that's a breakthrough for me so I could travel less be home more Etc and uh with the Breakthrough goal we say the rule of five that means every day you do five specific con actions to move that goal forward you're not going to do that in all seven Arenas of your

life it's just too timec consuming but if it wanted to be a best-selling author Then maybe I write for so many minutes I do some interviews each day when we brought out Chicken Soup for the Soul we sent out five free books every day to people that could promote that book one day we couldn't think of anyone to send it to we sent it to the OJ Simpson jury and we gave them each a book and about five days later they're all walking in the court carrying Chicken Soup for the Soul and the cameras were

all going made national news and so if you just do Something every day toward that goal there's something called The Law of probabilities which says the more things you try the more likely one of them will work they may not all work but if you only try two things law of probability is not on your side try a hundred things one of them is likely to hit does that make sense okay good mentioned we did that and this book which was rejected by what I told you over 144 Publishers went on to sell 10 Million

copies in 41 languages because we did five things every day we did not hit a bestseller list until 14 months after the book came out 14 months and most people would never sustain it that long and it was kind of like the universe test us I think how committed are you how badly do you really want this and if you go for it and do the rule of five Bill Bradley was a great basketball player played for the Knicks he was All-American at Princeton and High school he was an All-American every day he'd find five

spots on the basketball court and he would have to shoot 15 in a row before he would go in and sometimes he'd be out there two hours after everyone else had showered and gone home he did that all through college all through his professional career what happens he goes on becomes NBA Hall of Famer later senator from New Jersey cuz he was willing to prepare you have to be willing to do the work as Well as dream the dream the third thing says Unleash the Power of goal setting so now we got this Vision things

we want but we have to get and turn them into objectives and they have to become measurable in time and space and the key words here are how much by when I want a big house well what's big for some people it's 4,000 square feet for Bill Gates it's 35,000 F feet it's a real different definition of what big is and by when do you want it Well I would like it by June 3rd 19 you know or 2007 or I want it by January 5th 2010 be very specific now we said it may not

show up exactly then but the more specific you are your brain will figure out what has to happen to get it to happen in that time frame so here a person says I'd like to increase my income they're better off if they say I will earn $200,000 by 5:00 p.m. December 31st I'd like to spend more time with my husband well will take three long Weekend vacations and one twoe vacation with my husband by November 30th at 5:00 p.m. much more specific now the brain knows what to do okay I'd like to spend more time

with my wife I'll take ballroom dancing lessons with my wife for 12 weeks from September 21st to December 21st as soon as we get specific there's a part of your brain that starts calculating what to do if you call a travel agent and say want to go on a trip what's the first thing they ask you Where do you want to go and when do you want to go there and until you tell them that you're stuck and your brain works the exact same way that little GPS system I'm going to lose weight and get

fit needs to be I'll weigh 190 lb or 140 lb by a certain date make sense again less than 10% of Americans do this and guess what 10% of Americans own 90% of America and guess what they're the same people because they're clear about what they wanted clear intention all right uh Next area is images we now know that your body cannot tell the difference between a real event and an imagined event okay if I were to have you close your eyes and imagine you were standing in the middle of a very small Terrace on

top of the tallest skyscraper in the world you'd start to have queasy stomach and your hands would sweat because your body would really think it was there even though you were safe in this room now we can use that principle to our Advantage to create success by using this power of visualization and uh here's an example one basketball team at Ohio State University they took and they said we want onethird of you they all had equal foul shooting records to not touch a basketball for 30 days the other third we want you to go out

and practice basketball every day for a minimum of a half hour preferably an hour shooting foul shots for 30 days and the third group they said we just want you to Close your eyes and visualize shooting foul shots don't touch a basketball for 30 days and guess what first group as you'd imagine showed no improvement second group practicing for 30 days they get 24% Improvement and the third group that only did it in their mind got 23% Improvement when they brought him back to the the um court and had him him practice so what happens

here I wish there had have been a third fourth group right practice and visualize we' have Probably got up in the 30 or 40% Improvement level but what this tells us is simply by visualizing your goal is already completed by seeing it nothing but net every time the body starts to respond and adjust itself to create the result so one of the great success techniques is people that are super successful are often called Visionaries and the reason is they close their eyes and they see the future you create your future by envisioning it okay and

I Recommend you do that every day at least twice once in the morning when you get up and once before you go to bed they did a study at Nasa where they took astronauts and they had them wear concave lens goggles which meant you see the world upside down imagine trying to negotiate relationship with me and I'm hanging from the ceiling and my right's my left it'd be pretty complicated these goggles had no peripheral vision and they had to wear them 24 hours a day for 30 days what they were expecting was to see if

they'd get nauseous become hostile lose sleep to see how they'd handle disorientation out our space what they hadn't predicted was it about 25 to 30 days into it every one of the astronauts their brain flipped the image right side up again they're still getting upside down input but they created new neural Pathways and they came out of this that the psychologist came up with something they call a 30-day principle what the 30-day principle says is that if you want to change a behavior change a habit anything at all you must in fact do it for

30 days uninterrupted because they tried a subsequent experiment where they had half the astronauts take their goggles off on day 15 keep them off for one day put them back on again took another 25 to 30 days before they flipped them right side up again so we know that it's current contiguous Everyday repetition this is why most New Year's resolutions don't work it's why most corporate change programs don't work it's why most of our school programs don't work there's not that 30day uninterrupted this is why basic training in Marine Corps does work because they got

you down there for six weeks and they're not letting you out of their sites and you're in a context that's held tight for you know that 6 week period so if you want to visualize Your goal has already achieved minimum of 30 days that make sense okay good um let's see here I'm going to skip over that real quick and get to this now the reason this works where your vision becomes real when you visualize what it is you want is there's two things that go on in your brain you have a vision of what

you want you have the current reality they don't match okay and what we want to do is purposely create that it's what advertisers do imagine Yourself in the new car it's like the guy getting out of the Lexus we talked about earlier getting in his old car the vision of what's possible no longer matches the reality and that creates a little dissonance or structural tension in the head which we call motivation which says I want that until we had that there was no motivation to move to anything different any of you women ever experienced visiting

a friend with a new kitchen and then you come home to your Old kitchen and they've got all the new granite and the new appliances and everything's cool your kitchen was fine until then so we want to purposely do that to your brain to motivate you so you Vision the thing you want your goals your vision you hold that in your mind every day for about 10 minutes in the morning 10 minutes at night if you have 10 goals you can cycle through them I put mine on 3x five cards read them and I close

my eyes see the vision as if It's already accomplished see the car I want the program happening in Singapore that we're doing whatever then I go to the next one I just keep cycling through the cards until I go through all of them what happens then is you get a perceptual shift you start to see things in your environment that were always there that can help you you never saw before you get expanded creativity you start noticing that the things that you want you wake up in the middle of the Night you're in a shower

you start going oh that's how we can do it that's how we can do it that's how we can do it that's how we can do it and unfortunately most people aren't having those kind of breakthrough ideas because they're not holding the V the vision the third thing that happens is you have increased motivation you'll find yourself doing things just out of nowhere boom you know you get up and you do something like volunteering you know sometimes people Do that's not like me but you just do it because you've been holding this that creates it

now what happens is that then creates the action that you need to have for the the the result to occur now I want to show you how this perception shift occurs because this is magical there's a sentence up here and we're all going to read this on the count of three out loud if you would one two three finished files are the result of years of scientific study combined with the Experience of many years very good now I'm going to put that back up and we're going to time 10 seconds on my clock here I

want you to count the number of times the letter F appears how many FS are there in that sentence okay and um when you do this keep it to yourself don't say anything out loud all right so here we go okay how many counted by show of hands now it's real important you participate how many counted three FS Hold your hands up we got about half the audience more how many count of four FS about five people how many counted five FS about the same amount seven maybe how many counted six FS 1 2 3

4 5 six about eight people anyone counts seven FS all right now were we all looking at the same sentence go like this and yet some people saw 3 FS some people saw four some people saw five and some people saw six let's look to see what the real objective reality is up there there are Three FS that I'm sure most of you saw correct but there's also three more there are six Fs in that sense now do you think that Bill Gates and Michael Dell and Steven Spielberg and George Lucas see more FS out

in the world than most of us do yeah these are resources these are possibilities these are options these are people that can invest these are people that can give a good hug when you visualize what it is you want it opens up your perceptual filter To let in more information right now you're not aware of what you're feeling in your right foot but as soon as I say it you can all feel it it was getting filtered out by a part of your brain called a reticular system you are filtering out resources and solutions to

your problems all day long and the only reason you're filtering them out is because you've not had an image in your head that you are going to solve those problems and get those results once you Do that it programs this part of your brain called the reticular activating system to open up and let in more resources to let you see you'll only see enough to match your vision if you think you're a $100,000 a year person you're going to see just enough to make you $100,000 a year if you think you're a $300,000 year person

you're going to see just enough to do that your your your perception is controlled by your Bel beliefs and your goals okay so it's Critical that we uh change all that now let me give you just a couple more principles I'm going to kind of speed through these like the last 500 years of European history you know when the last lecture you get in college but I want you to get the whole model here because it's important so we've got we've got a vision we've taken 100% responsibility we've got some goals now we've made them

measurable okay we're now visualizing those goals every day the next thing That needs to happen I'm going to demonstrate by giving away something here see if I can find it right here okay I have a book here it's my book it's called the success principles and I've sweetened this but I put in as a bookmark a $100 bill okay that's real money and I'm going to give this away to someone here in the audience to illustrate the next principle who would like this Okay Maryann good job now what did only five people in this whole

room do that no one else did got it they got off their butt and they took action and so the next principle is you must take action when you start visualizing your goals and this GPS system comes in you're going to start getting little robe maps and we call them inspired actions you're going to start getting Inspirations to act you must act on them I've had people sometimes nobody gets Out of the audience and then I'll ask them how many of you thought maybe what you ought to do is get out of the and like

half the hands go up I'll say What stopped you I didn't want to look like I needed it that much I didn't want to get up there and have me be wrong and look foolish you know I didn't want to like get there a second I thought maybe you weren't really going to do it I'd look like an idiot you know uh you know whatever they have all kinds of excuses Those are the same excuses they use in their life not to take action on their dreams so you must take action but here's the problem

or the challenge not every action is going to work goes back to e plus R equals o we have to experiment right so if not every action is going to work you have to take action and then you have to assess did it work work and here's the next principle ask for and respond to feedback ask for and respond to feedback let's say that I was Married here what's your name again Valerie Valerie yeah so so Valerie and I were married right and what I would do every week if we were husband and wife as

I would ask her on a scale of 1 to 10 how would you rate the quality of our relationship anything less than a 10 gets a follow-up question what would it take to make it a 10 if we were in business and I was a vendor and you were a client I'd say on a skill 1 to 10 how would you rate the quality of our Product or the quality of our service or the quality of our delivery and anything less than a 10 gets a follow-up question what would it take to make it a

10 that gives me directive feedback on how to improve why don't most people ask that question in life anyone know afraid they're afraid of the answer they're going to get here's what I want you to get everybody in your life if I'm married to Valerie her mother knows her sister knows the women down at the shop Where she shops know the women in the uh Salon know that she's not happy with me I'm the only one not in on it and I'm the only one that can make it better isn't that absurd so asking for

feedback is a really critical thing asking is a critical principle period if I want more I have to ask other people participate support Me Be My Mentor be my coach buy my product whatever it is and again most people don't ask for what they want and the fear there is fear of rejection I Want to talk about rejection if I asked Valerie to have dinner with me afterwards and she says no most people go wooo Jack got rejected in front of all those people and on television and oh my God but see let's look at

it did I have anyone to eat dinner with before I asked Valerie no did I have anyone to eat dinner with after I asked Valerie no did my life really get worse no it stayed the same see if I apply to Harvard and don't get in I wasn't in Harvard before I applied I'm not in Harvard after I appli and as one of my friends pointed out recently you spent your whole life not going to Harvard you know how to handle that right it's not that difficult so you have to be willing to ask you

have to reject rejection and then the other key after you respond to the feedback and get the feedback is you've got to persevere you never ever ever ever give up 144 Publishers said no we're not Interested in Chicken Soup for the Soul we didn't give up I had a friend who wanted to be a chiropractor up near Pebble Beach California and he knocked he went to the the Chiropractic Association and said you know would you help me open my office here and they said no we really don't want any more chiropractors here we're going to

recommend you go somewhere else we have one chiropractor for every eight people he said well I really want to be here so He ignored them remember what you think of me is none of my business and he went out and he literally knocked on doors for six months knocked on 12,500 doors talk to 6,500 people and ask four questions you know should I name my office this or this should I put it over on this side of town or that side of town if I wanted people to come in before or after work if they

had a 9 to-5 job would I be better open 7 to9 or 5 to 7 And finally he said what newspaper should I advertise in and lastly he said if I do an open house would you like an invitation 6 months later he opened his office his first month in practice young kid still in his 20s out of chiropractice school made $72,500 net profit he netted over1 million dollar that year now what did he do different than most people he went out and he engaged people he asked them would you like to come would you

get involved with Me I was given his talk and a guy came up to me and said said you know I've been doing he said I've been coming to this chur Church where I was talking to he said for 15 years and now you're telling me about this guy you know he came and he knocked on my house and I talked to him and I didn't need a chiropractor for 5 years and then once I had an accident at church I mean at the work and he said I still had his card on my bulletin

board in the kitchen and I Went to him because you know him see we do business with people we know okay so never ever ever give up ever ever ever now other principal we'll start to wrap this up here it's never too late to to start some of you are sitting here or you're viewing this and you're going but I'm too old I want to tell you two quick stories Helen Klein at the age of 55 her husband comes to her and says I want a train to run a 10k race that's about six miles

she said are you crazy we're in Our 50s he said no I want to do why don't we just run around the backyard now their backyard was about three times bigger than most of our backyards but it wasn't a ranch or anything they ran around and they just dropped dead almost at the porch on the back like and she said I was so disgusted with myself I had decided the next day I would either walk or run around twice the next day three the next time four times she just kept adding one lap every Day

then she started doing it around the block and she would add a lap every day one in six months she got to the point where she could run a 10- mile race and she entered it now I met her when she was 83 she was getting an award at the same place I was in California and um she had just finished running a 100 mile marathon she's run several 24m marathons five 75m ultramarathons including one all the way around Lake Tahoe she started when she was 55 Cliff young shows up Australian 61 sheep herder uh

to a race that goes from Sydney to Melbourne it's about 800 kilometers he's not wearing Nikes he doesn't have on Pumas he's not wearing the latest running gear all these worldclass athletes are there he's wearing OshKosh overalls over a t-shirt with a baseball cap work boots and gashes and they all they're all laughing at him like you crazy is this some kind of public says no he says what what Running experience do you have he says well I chase the Sheep WR we don't have a horse or anything so when you know anyway they take

off and they're going crazy and they're running running running run running and he just kind of starts shuffling off like this that night all the other Runners went to sleep you're supposed to run 18 hours and sleep six well no one told Cliff you were supposed to sleep no so he didn't know so because he didn't know He didn't do it he said I've stayed up many nights chasing my sheep around make sure they didn't get in trouble so he's running and he runs right by him because he runs right by him no one tells

him to stop because they're all asleep he cut five and a half hours off the world record for that race okay so here's the deal doesn't matter how old you are and the other thing important in that story is the less you know about how you should be and they just go for what you Want see most of us we have all these beliefs that are limiting us find the stories that inspire you and start believing that believe you can talk to yourself in a positive way and if you do that you can create miracles

in your life and I'll end with this story one of my favorite stories a minister gets a call from his parishioner her name is uh Aunt Hattie they call her in the church and he's Reverend Jim and she says I just went to the doctor and they called Me and said that I've got terminal cancer and uh they said I got six months to live at the max and I'd like you to come over and help plan my funeral with me he said well he started to try to comfort her he said no don't comfort

me I'm I'm really old and lived my life and achieved all my goals I'm very happy but I don't trust my kids to do the funeral right so please come over and we'll PL it so he goes over and they start planting the funeral she said I want This uh you know I want to wear this dress I want this Psalm read and I want this hymn sung and I want this open casket I want these kind of flowers and I want this poem on a card memory card with my picture that people can think

away then she said I want to be buried and I want to have my Bible in my left hand and my and a fork in my right hand and a minister said well I understand the Bible in Hatty but why the fork she says you know whenever we have those Church socials and we're down in the basement and they come by and they say um you know if it's going to be a really good dessert they always say keep your fork it's not going to be something like Jello-O or pudding it's going to be apple

pie or cherry cobbler or chocolate cake and whenever they say keep your fork I know the best is still yet to come so when people come by my coffin and they look in they go Reverend Jim why the fork I understand the Bible she Was very religious but why the fork you just look him right in the eye and say and hady knew the best was still yet to come and so for all of you if you'll put these principles into action and not think about them but actually do them and if you really want

to go deeper get the book or go to one of my seminars or whatever you can go to my website and download things is Just Jack C field.com and take the forms there and use them I promise you for you the best is still Indeed yet to come thank you very [Applause] [Music] [Applause] [Music] much if you've got goals you got a vision of what you want to get from where you are to where you want to be you're going to have to take some steps and a couple of those may be uncomfortable and so

what you can either sit there and justify where you are and Rationalize I love the word rationalize they're rational lies to justify your current reality or you can do what's necessary to create what you want and the people that create what they want tend to be happier tend to be more fulfilled which do you want I pick happy [Music]