my name is Jason Flavin they call me the best webinar presenter in the world certainly got the track record to prove it I've done webinar trainings for Zoom I've consulted with some of the biggest companies in the world and many people have used my webinars very successfully it's all in the book here one to many I've got several several seven eight and even nine figure results for clients with the webinars that we've designed now when it comes to the actual philosophy of how a webinar should be presented let me break that down for you first
there's a couple different ways you can do a webinar one way is this very high production multi-camera shoot where it's mostly You full motion video and a camera kind of like I'm doing now without any other cameras and that's okay and there are places for that generally for Mid ticket type of offers that have mass mass mass mass Market reach so if you're talking like weight loss and you're doing a program there then it might make sense to do a full motion production especially if you could get hundreds of thousands of people watching it basic
level personal development that kind of stuff might make sense we're talking this kind of like an infomercial basically so you'll see people use that like a Tony Robbins will do something like that and they have like all those crazy zooms screens in the back and all that kind of stuff that's a hyper coordinated effort I know the companies that work with those types of personalities to run those types of events and you're paying six figures just to get the company interested to produce the thing for you so even though there's power in that most of
the time you're not going to want to go there there's too much upfront work and in most use cases it's not even the best way of going about it so there's very rare instances where that's going to out convert everything else on the flip side you can do something like a screen demonstration where you're showing your screen and you're sharing your screen and everything is kind of like a demonstration via a screen share and those generally don't work very well because it's hard to coordinate and orchestrate those so what most people do is use PowerPoint
or keynote or Google slide some sort of slide deck and that is probably the best way to do a webinar especially if you're selling something at the end of it is with a slight deck nine times out of ten it's going to be the best tool to increase the amount of conversions and to pull them out most amount of money out of your webinar now with that said most people's slides they're not very good and they often can get away with it because they have a really good offer they have a really good Insight which
is the content portion of the webinar and so the audience will tolerate substandard visuals because the topic is interesting enough and the offer is good enough but if we want to hit a 10 out of 10 on every component the design aspect of a webinar is also very very important so I'm going to give you best practices and then I'm going to give you the real world examples because I very rarely can meet best practices myself even though I know what they are we're making concessions by the way that's a good lesson in and of
itself is being able to know hey this is the ideal but we got to get it done by Wednesday so where we we going to make sacrifices knowing that we are certainly not making a Mona Lisa here we're cutting corners but we're doing it intelligently so I'll give you the best practices first and I'll tell you about the Practical implementation of this the general rule of thumb with slides is one point per slide so what you'll normally see on a sales webinar is a title and then three bullet points one headline one main point or
even just a main point there's no headline subtitle or there's no title subtitle bullet point ideally it's one point per slide and in an ideal world you're changing the slides between every 3 to 10 seconds you would have movement so I want you to think about this if it's you're making a slide change every 10 seconds that's six slide changes per minute and if you have a 60 Minute presentation that would be 360 slides that's what it probably should be I generally don't have I'm not generally on slide 300 160 one hour into the presentation
but I know if I was it might make a difference and I hear love and caveat might okay so let me let me unpack that for you when you're first doing a webinar there's things that are more important than design like you got to make sure you got the right offer to the Right audience in the right mode of communication in terms of what you're focusing on in the content how you're setting it up what their objections are and so forth and so design plays a lesser role to those issues but once we know that
those are the issues and once we've dialed them in we're like man we have an offer people are buying it we seem to have dialed in just enough so we know that this is working where can we improve the slides are usually the first place that we can go to improve the presentation if I have a good presentation I used to do this when I used to consult more than I do now really big YouTuber I can't reveal who he is last I took I think he had about two maybe three million subscribers huge personality
and he hired me for Consulting so we did eight hours of Consulting 25 000 is what I charge for eight hours of Consulting and we did it in two hour chunks in the first session that we did out of everything I taught him I taught him a lot of good stuff and a lot of it didn't make it a big difference in his business but one thing that I showed him that immediately more than paid for my Consulting is I said just triple your slide count he says what do you mean I said you're at
150 slides right now I said if you just make this the same presentation over 450 slides instead of 150 I guarantee you your conversions will go up I just could see it in this scenario so we implemented he came back and he'd already made an extra hundred thousand dollars and all they did was take it to their team and just find a way to take one slide that he was stuck on and turn it into three that was it because movement movement is important the visuals are important and so we want one main point per
slide and then we want the slides to move very quickly now what I'll do when I'm first laying out the slides is I'll just put words on them for the most part other than when there's an obvious visual but then on the second pass-through of my slide deck I'll say can we show this instead of tell this and if we can show this how can we show this now the best type of things to show are proof elements to validate whatever claims you're going to make so when I'm doing an Amazon webinar it's one thing
for me to say one out of every five professional Amazon Seller sells over a million dollars a year it's another thing for me to clip it from the web and show the article where I got that piece of information from and then put the source URL of that article underneath of it and put that on a visual I do this other part of the presentation of this Amazon webinar where we show how if you started an Amazon business and you only sold 600 month one and made 600 profit if you reinvested your profits in in
24 months you would make a million dollars that's the magic of compound interest that's what I teach there and so you could start with a thousand dollars turn it into a six hundred dollar profit and then just reinvest that profit and in 24 months if you sold at the same rate it would compound into a million dollars I show the actual compounding chart I show every single month on that chart and I show the number down to the penny now do I read every number out no I don't read every number out I just talk
about the magic of compound interest how you could start with a little amount of money I said here's how you could start with 600 and in 24 months through the magic of compound interest you could charge it into a million dollars and then I move on the next slide it is maybe five seconds of the total presentation because I bring up a point before then the real point that I'm making is people underestimate the momentum that can occur so at first they're selling these products that don't seem very interesting that don't seem like there's a
lot of money involved in them but what they don't get is that if they just had three or four or five or six of those products and then over time they went from selling one or two a day to three or four or five a day oh my God this is how most fortunes are made in a very boring way not in a spectacular Instagram with models and Ferraris in the background way but in a very boring almost invisible way so I've already set up that point and then I bring it home with the example
that I just described to you and that's how that visual shows up there it's the chart and it's only flashed on the screen for five seconds and then you move on so this is one of the reasons why people aren't building these things out like they should be because of it takes a lot of effort it might take somebody five or ten minutes to build that chart out that you would only show for five seconds on the webinar you see what I'm saying and so usually the second pass through on the slide deck what I'm
doing in that scenario is finding the easiest visual elements to fold in there or what I'm doing on the second one is saying okay there's too much on this slide let's break it apart let's put it on a couple different slides so I'm decoupling these slides that have two complex of ideas the other thing that I'm doing with slides is I want to make everything always feel comfortable to look at for the most part now in the instance of the chart there's no good way to show a lot of data all at once and so
sometimes you say okay it is what it is but in most instances I say if I could show this visually what would be most attractive and pleasing to the eye what would make somebody say wow that looks awesome because even if you're showing a lot of cool stuff if people are looking at it and they start to feel weird inside like oh this is too hard they're associating this negative feeling with you and your content we don't want that we want positive now this doesn't mean you make it all look flashy and pretty and glitzy
and glamory because that's impersonal first of all so people feel disconnected from that second of all it feels like it's too much about the presentation not about the content in the presentation so the design is hyper functional and it usually does not look pretty or slick but what I mean is looking attractive at a glance is if I can show somebody here's Amazon they're this big here's walmart.com here's Etsy and they're these tiny little blips on the radar somebody looks at it instantaneously they can understand the information oh wow I get that and then they
say I better be doing what he's saying I get it you know I talk about climbing Mount Everest naked is the equivalent of trying to make money online without Amazon Walmart and Etsy these smaller marketplaces in comparison to Amazon Amazon's this big they're this small and I talk about how they're mom and pop shops compared to the Mass thing that is Amazon so I'm just showing as much as I possibly can for each point that I'm talking on the screen and the idea is movement now here's the cop out here's the practicality of this if
you do have more than one point on a slide animate them so if I do have three bullet points on a slide it's bullet point one shows up all by itself and then I animate the second bullet point so when I say it then bullet point two shows up and then the third one shows up so there's still movement there it's one slide but there's three animations so each one you see it building on the next one on the next one so they're not seeing too much information all at once the information is solely revealed
to them but in an ideal situation those would be three slides all on their own another little interesting point for you is oftentimes people will make the big title and then they'll have like the three bullet points underneath of it the title will often contain the least important information so if anything the title should be the smallest thing and the three pieces the bullet points should be larger than the title and oftentimes we don't design them that way simply because design theory has taught us to default titles big and then bullet point bullet point is
smaller but just take a look at that is what I'm saying on this slide is the most important thing the biggest font if it's not hmm maybe should it be possibly should we put some sort of visual component on the most important piece of information it could be a highlight it could be an underlined it could be a different color that's something you want to consider as well but other than that I think when you get to the offer that's when it becomes very clear on each slide I have a call to action so they
know here's where you go to sign up and I have what I call an offer slide too one slide and if I could only have one slide to sell you on the whole thing it would be this slide I designed that so it shows everything you get and it's just one slide now this does have a lot of information on it but in this particular case it's the most important information because we're trying to sell products here so you have that one master call to action slide that contains everything on it on its own that
somebody would need to know what you have what you offer and why it's a good deal so that's the only really busy slide that I focus on so people can always and we land on that at the end of of our webinars and that's what we stay on for the most part is we have that going there but the one last thing I'll do is sometimes you want to mix up design so if they're used to seeing something a certain way change the slides a little bit so it's not always like title bullet point bullet
point title bullet point bullet points sometimes you want to have just an image sometimes you want to have it where there's two columns instead of one column so you want to have a little bit of variety so we don't just habituate it so there's changes in the designs to keep people awake keep people focused and to break up different portions of your presentation to look fresh unique and exciting and this feeling of oh my God what comes next now if you want to see this in action get the book and in the book you can
see some of the designs that I lay out and I have a link in the book to some of the presentations that I've done so you can study and look at the designs that way that's what I got for you now chew into that let me know your thoughts I'll see you on the next video
