[Music] we need a real rock stars and I'm the biggest of all of them on the number one rock star on the planet there it is that Rick who it says that that's what your album says and you come out and you know there are songs on it when you make that very clear so what so what I want to explain to everybody out there is like I make music I can do it but I shouldn't be limited to only one place of creativity and it's literally only like one or two or three reasons why
I haven't been able to break that down but why would you feel that you are because this the thing is you guys don't understand you guys don't understand you guys don't understand that I did the easies and they Ebates for $90,000 right and people wanted them bad is whatever right but I didn't get a call from Nike the next day you guys don't understand that I've met with the companies and they say what we're trying to figure it out is how we can control you and control that if you're an architect if you're a world
builder if you have all these ideas and you're Gaudi and you want to build buildings if you don't ever get that out what's gonna happen isn't that why you do it isn't it the process isn't it the point y'all do it hear what I'm saying but I'm trying to as a creative yeah for you to have done something to the level of the easies and not be able to create more and you cannot you cannot create that on your own with no support with no backing so when I say clean water was only served to
the ferris skin what I'm saying is we're making product with chitlins t-shirts that's the most we can make t-shirts we could have our best perspective on t-shirts but if it's anything else you're Truman Show Boat is hitting the wall and what's more important to me about this then everything that I could do sonically and everything is if I go somewhere someone says hey we don't Kanye West you've heard that before right what people don't realize is I want to make uniforms for my high school basketball team through brand easy I want to make that one
step and then make another step and then eventually do uniforms for the entire city then I want those uniforms to be hot and make money and make then I eventually want to be the anchor and the force behind a billion dollar company and after I've made that billion dollar step then I can go in and say hey I've got an opinion on this and that could be a ten billion dollar step and I eventually want to be the anchor of the first trillion dollar company but when you sit and you have a meeting with a
company and show them the most innovative take on theater because you thought of it one night while you're sitting on top of watch the throne set which you design with Eze Devlin and I design the sets Devlin I thought okay surround vision it should be a screen above you below you to the left or the right right of you in front of you also then I pay my own money that I get paid for doing gold digger which I never really liked that song but I always knew I would get paid for doing gold digger
then I shoot a film in Qatar with three camera crews with Nate Brown Virgil Matt William the bill all of these crew all of the people that every video that pops up every other day or hypebeast that's my crew right so we go out and shoot that three camera crews over five days edited over 30 days show it amfAR know show it in can the night before amfAR on the beach building them within a pyramid with rim cool houses agency design the entire thing put editors in it ba ba bla people give a standing ovation
I do an interview in New York Times the next year to say hey I did this and I want that you know I did it right and then it doesn't get mentioned in the interview and a week later they do an interview with George Lucas of Steven Spielberg and they're talking about what the next frontier theater will be and how it'd be higher priced tickets and it will be something that's surrounding you and by Obama maybe it's in a goggles I said wait a second I just only did the interview too people that I invented
it I made it like I went I remember when I was dropping William Morris right and then certain Newkirk at that time said before you drop them goat meat where are you Emanuel and I sat when I'm I said re I'm an inventor and he goes on to tell me about the way it works and what he said is you are a celebrity so basically what's gonna happen is there's product here and this is where you end up right here if you could communicate this product you can make money off the product cuz look at
Gaga she's the creative director of Polaroid I like some of the Gaga's songs what the [ __ ] does she know about cameras so it becomes all of this thing where all of the musicians the musicians try to get more money by promoting other products right so you'll say hey you know what I've got this water and we've got you know we've got this red version we've got a red bottle and we got a David Beckham version here then we got a blue version so my opinion is no more than the patina on top of
it when I understand the reason from my core of why something should work all the way through so I understand we want to make it about music but I wanted to take this step to say we got this new thing called classism it's racism's cousin this is what we do to hold people back this is what we do and we got this other thing that's also been working for a long time when you don't have to be races anymore it's called self hate it works on itself it's like real estate of racism we're just like
that when someone comes up and says something like I am a god everybody says who does he think is I just told you who I thought I was oh god I just told you that's who I think I am would have been better if I had a sauna say I am a [ __ ] or if I had a sauna say I'm a gangster or if had a sauna say I'm a pimp all those colors and patinas fit better on a person like me right but to say you are God especially when you got shipped
over to the country that you're in and your last name as a slave owners how could you say that how could you have that mentality I mean I know in the past you've talked about like you know building hotels doing things that are beyond people's normal frame of reference yeah they know you as Kanye West an artist they know that you're moving into fashion but these things I guess in a way are hard for people to comprehend because they don't have that level of drive do you know what I mean has it always been like
this for you have you always felt like you can set your mind to anything and you will achieve it ultimately I always felt like I could do anything that's the main thing people are controlled by that's their perception of themselves they're slowed down by their perception of themselves if you're taught you can't do anything you won't do anything I was taught I could do everything and I'm kinda West at age 36 so just watch the next 10 years yeah yeah one thing I want to express to people also people think a lot of my motivation
is very like megalomaniac and self oriented to the contrary completely I just want to help from day one I just wanted to help like my father was a black panther my father was a journalist a paparazzi a photojournalist he was a paparazzo he had a darkroom in our house like seven years ago he lived in a homeless shelter not because he was homeless because he wanted to help the ex drug addicts he wanted to get that close he started a foundation called good water and moved to the Dominican Republic to help right there to help
with the prostitution to help with the extortion to help right there he stays in a Dominican Republic right now my mom was the first black female chair of the English department there is no award show there's no amount of billboards there's nothing that that can define me or make me pass what my parents made me and that's exactly who I am and I put on that pink polo and said broke broke and broke through that TV and now you got an interview with me cuz their presidents was coming out the gate names like odd ain't
gonna work daddy ain't gonna work but me I'm here you know what I mean by I'm here like meaning like I got no play on Jesus on the owner on the radio right no not charlie truth by the way a little bit but no number-one records no Kanye West bah-bah-bah right so then I was going back and forth with the company I'm in touring wit right now and I said I want to perform in the round and then creatively we just couldn't find it I said put me up against the corner like how we did
on watch the throne we'll just do that instead they said well you know we just can't technically do it cuz well technically why why can't you do it they said look if you do that you're gonna be in breach of contract right so basically meaning like if I didn't sell the tickets I would go into debt right so they they push me my back against the ropes right and I said I'll take that chance I'll take that chance right so pre-order 9,000 the first day in Chicago doubling watch the throne full of pre-orders in one
day that meant the people stood up and said we like what Kanye is saying we like new slave we do that all the time there but that through radio wow I'm a Brady a broadcaster and I love your records I mean you know for me I'm not pinpointing just you I'm talking about the overall radio there is no get lucky on the album and perhaps you know it's just because that just wasn't the song and maybe it could be that but it sounded like this hits on the album to me but it sounded like this
hits that's distracted by the statements [ __ ] you and your corporation y'all [ __ ] can't control me on the first single yeah I mean you know this to me sounds like a radio hit where I'm coming from but you what you save yourself at the start you made a record that was built out of frustration and then you were trying to create cracks in the pavement I like that description more than you made an album for the radio hits as a Kanye West fan I don't you know turn to your own and subscribers
that album full of radio hits no no no saying like you know I preferred then you to describe it as cracks in the pavement then to have made a record just full of radio hits you know I mean I want to hear where you're at bother posit that's it that song is a hit song - the line [ __ ] you and your corporation y'all knees can't control me on your first single I think it's a great record but you ain't here I'm saying go on that song is a hit record - [ __ ]
you in your corporation y'all [ __ ] can't control me sat on your first single because if you can't control me then you can't control him you can't control him then you can't control him and then the information age starts what occurs while I was talking about starts with Steve Jobs has left us starts Steve Jobs made the internet usable this is the information age we barely scratched the surface yeah there's things that are moving the entire music industry was hit by a [ __ ] glacier by the internet and Sean Parker just like that
Greg shut up and Steve is like no now wait a second come on yeah give them a little time there won't be any music you just give it away like that yeah you know I'm saying but [ __ ] is changing yeah people are gonna look at this interview it's saying hey I understand what he's talked about people don't look at this interview say I don't like Kanye look he looks mad I don't like his teeth they're gonna say why doesn't he just focus on music I liked him as music they're gonna say hey I
want the okm over but one thing they will do they will play this interview in five years they will play this interview in ten years and say he called that he called that he called that he said that was going to happen that was going to change you're a futurist yeah I'm a post modernist as best as a as a as a career I'm a futurist mentally
