How to make $20,000 with Digital Products on Instagram

digital products are one of the best ways to convert social media traffic like Instagram into money especially for beginners or those who know already how to create content now I've been able to make thousands from leveraging my social media pages with digital products and in this video I'm going to give you the breakdown of how you can achieve the same we're going to go into everything from why to how to where to what to when this is for you if you're interested in digital products right now now the first thing that is important for us

to understand is why I recommend digital products for monetization now of course there's other methods which we'll discover in the future but today we're focusing on digital product and here's why easy to get started little to no investment needed at the start no inventory is needed like physical products so I don't need to have physical products here waiting I can simply have them stored automatically online and then finally High profit margins once I've created one digital product it's there and it's dusted and the profit margins can be insane now one of the key elements in

reality is the scalability especially if you're a beginner in terms of making money online let's say you're a life coach or a motivational theme page Handlock you may have big dreams of doing one-on-one coaching with people or cre creating a clothing line both of those require a lot of effort to set up to scale to Market Etc and ultimately they may not generate results fast whereas with digital products as I mentioned we can create it quickly we don't need to get it perfectly and we can begin the testing phase much sooner if you think digital

products right now it's too late to start trust me it's not it's just people are not approaching it the right way guys this is really important the biggest mistake people make with digital products and selling anything on their social media is not understanding Their audience whether you have a motivational page a pet page an influencer page whatever type of page you need to understand why someone follows you that reason is what you're going to sell to so people follow Instagram profiles or social media profiles for a number of reasons to love to be entertained to

learn to gain knowledge to build muscle to learn recipes to be inspired to be motivated there is so many different reasons once you are able to kind of pinpoint this reason and build your digital product build your strategy around that reason everything becomes so much easier guys as we progress in the video you will see the importance of matching your product with your audience is going to transform how how much money you make stop making products that you want and start looking at what your audience wants let's now look into the digital products which I

recommend and examples of how you can start and everything you need to know to make thousands with digital products let's jump into it the first product we're going to look into is online courses now you might think it's complicated to create or to make money with it's not now the focus for this is creating an online course which actually matches your audience and here I have the perfect example here we have affirmation vibrations which is an Instagram theme page they've been able to gain over 200,000 followers by simply by creating content with AI and now

they're monetizing it by selling an online course which targets Their audience and is focused on exactly the desires that Their audience would want which is about mastering your potential this is a great example of matching your audience to what potentially they would actually buy to create a course and Market it properly is not as overwhelming as you might think I recommend if you're a beginner and really new to the online course space to use a platform like system iio system IO is relatively cheap compared to all the competitors to start and it will host everything

for you such as a web page the actual content and the whole system for your people who buy the course course to watch the course and absorb all the information to create the course it can be simple you can use a platform like canva or Loom to create it and it's really dependent on you on how you want to present your information it's possible to do it completely faceless but online courses you know it can sell for a really high price you know and this can be done in any Niche if you understand the desire

hey guys here we have a luxury page now the next one is filters this is a massive massive one anyone who is adding a filter to their video or has a certain aesthetic can be monetizing through selling a filter so here we have a luxury page which is opal Leno and they are essentially creating luxury content motivational Etc and they've used a gumro to sell their clips now this is a great idea you know it's relatively cheap Etc and it's good money so if you have a page which is doing these types of filters or

this type of content selling something which is low ticket is a great option as it allows people to get creative and be inspired by your content on the flip side you can also do video clips so a lot of luxury Pages or a lot of other brands or theme pages in general will be selling clips that they might use in their videos so you have two different options with video to sell clips or filters on gumroad for a low ticket option so obviously this is not the same price as an online course but this will

sell in volume especially if you do it the right way so video filters or video clips a great option if you have a certain aesthetic on your page the next one is digital art now not every single Niche or every type of account would be able to sell digital art but there are some which can definitely profit from it so let me give you an example of how this would work let's say you have an affirmation account or a motivational account you could sell digital art as for example wallpapers if you've built your account well

your branding is unique and people really resonate with your content selling a wallpaper for your desktop or for your mobile can be super easy for you to create and you don't need to sell it for a massive price but if you're getting hundreds of thousands of followers or even 50,000 followers people are going to buy it if you're selling it for $7 $10 whatever it might be you know one of your posts that goes Super viral you know turn that into a wallpaper and you can simply do that using canva this is a great idea

for those who really focus on their branding and on the message of their account digital art there is so much possibility with it and wallpapers could be your first step into that world the next one is AI prompt so again we're going to use the affirmation account as an example so this particular affirmation account has been using mid Journey or similar AI to create its content so people are going to be resonating with that and a portion of that audience might potentially be interested in also creating similar content so what they can sell as a

low ticket digital product could be AI prompts if they're AI the kind of images they use are unique they could create a spreadsheet or a list which is basically telling people the different prompts they use to get those images and give some advice onto it this again doesn't need to be expensive people can you can sell it for like 20 $25 and people will buy it it's another product that is unique to you as you've done your branding your content is unique and people could be interested in replicating that or doing something similar there is

so many combinations out there when it comes to AI it's very useful to know how certain accounts create their content so AI prompts you know the way you create certain things with AI people are interested in that and if you're able to put that into a product you will get sales a I promps it wouldn't be a digital product video if I didn't mention ebooks now we all know what ebooks or come across ebooks purchased ebooks tried to sell ebooks in some regards but are we doing it the right way right now ebooks still work

in an extremely important asset if used by the right account now with ebooks we have two options we create an ebook based on exactly what the audience wants so if we have have a page about knee pain we can create an ebook you know which gives knee pain advice exercises to do and so forth if we're a self-development page we create an ebook based on self-development guys it's important to Target that pain Point here's an action plan that you can do the first thing is choosing your topic now this does not have to be broad

even if you're in the self-development niche there might be certain posts on your page which do better it might be Ones based on sleep it might be Ones based on you know waking up early create an ebook over those viral content guys the more specific you are the more people will probably connect with it self-development is a massive niche in itself so if you can pinpoint a certain category create content around that you will get more sales the next thing is do research use Google Trends use different platforms to search what people are searching for

in terms of self-development if I go on to YouTube and type in self-development I'll see loads of questions or keywords that people are typing then I can see which part of self-development is the most popular and start creating my ebook around that so doing research and understanding your Niche are going to be two massive ones the next thing is outlining your chapters now this is simple even chat GPT can help you with this but it's essentially writing you know how the ebook is going to you know be now writing the actual ebook again you can

write this yourself if you're knowledgeable or use AI like chat gbt and a reword up you can get information from blogs out there from websites from social media put them into chat your BT reword them there's loads of different ways for you to kind of create this ebook I have a whole video about creating ebooks so make sure you've watch that if you're interested then it's finally about editing your ebook and designing your ebook if you use a platform like canva they already have loads of templates the ebook doesn't need to be complicated you're not

going to be selling your ebook for $500 you know it might be $10 $20 you know what people care about if you've done it properly and you've done your branding on your theme page or Instagram account is the value you provide in the ebook so your branding for your business will be enough to kind of do the design and then concentrate on the value now as I mentioned there is another option with ebooks and it's something that I definitely definitely recommend especially if you're a beginner in the kind of selling online space and that's using

your ebook as a lead magnet so you can actually give it for free in exchange for collecting data and in 2024 data is one of the most important assets that we have you know building an email list separate to your Instagram Tik Tok or anything is going to really really help you long term so that's an option for you is that you create these ebooks they don't even need to be as complicated if you're not selling it and just start using it as a lead magnet using a platform like gumroad which we'll speak about later

on in this video to get you started guys ebooks are still great digital products are still great really think about what's POS possible and then concentrate on the value okay so where to sell your digital products so let's say you've picked one of the digital products you've created it now you need to find a place to actually sell it okay here are the best three which I recommend for beginners or anyone who is selling digital products for the first time the first one is stand store which is extremely popular right now it's a very clean

interface people are familiar with both buying and selling on that platform so from a worldwide perspective you know people will feel it's a trusted place to buy something from you the downside to it is that it does cost around $29 a month to get started but you keep nearly all the profit you do have a 14-day trial which allows you to kind of get started and test the waters if you want a free option then the next one is for you but stand is great super clean obviously it's paid you know I'm not sponsored by

them or anything but it's a great option and you'll see a lot of people using it for $29 it's worth an investment if you've not spent too much on your page so far your digital products Etc now the next one is gumroad gumroad takes 10% of your sale okay but it's free to start so you don't pay gumroad anything until you make a sale and they'll take 10% from that for those who are new testing certain products want to kind of dip their foot in the water this is the best option you know some people

will be like you know gumro takes 10% that's a lot but 10% of nothing is nothing so until we really see that this is successful we've picked the right product people like it Etc then we can move over to another platform which will you know we'll pay less fees for but I think gumroad at the beginning to start is probably the best option for everyone in terms of like setting up your page you can simply use chat gbt to write your description canva to do your pictures and one of the great things about gumroad is

the Discovery section so simply go to the Discovery section you can type in for example motivation ebook and it will give you loads of different options which can inspire you give you ideas in terms of how to set up your page Etc so if you are new to this as I've said definitely take a look at gumroad now a quick hack on gumroad is let's say you decide to use it at the beginning for a lead magnet which I you know bang on about a lot in my videos so start building your email list for

example something that is good to do is the upsell options so let's say you've done a league magnet you know people are downloading your free ebook there is an option where a popup can appear which actually sells them a paid product and it will appear like it's discounted because they're downloading the other one so even though you're you know giving your ebook for free every time someone does that a popup will appear and some people you know whatever the percentage will actually purchase that so even when you start doing your freebie you can start getting

sales from the upsell so that's another reason why I really love gumroad but these are options that I've tried tested over many years and gumroad is a great option for this regard as well and to build the email list you know if you're into lead magnets freebies Etc a great great place to start the last one which I mentioned earlier is system IO now to get started on system iio I believe it's around $30 similar to stand store but it's entally hosts everything for you so you can create your own funnels create your own Community

course products whatever it is it's kind of an all-in-one system to get you started in terms of selling so I would definitely take a look at system Io if you're interested in getting started with any of those types of digital products the startup cost again compared to others is super low so it's something that I definitely recommend getting into so if this is a path you want to test start with system IO and over time you can expand to others I've tested it and it works so you've created your digital product you have set up

your store but how do you get traffic to your digital product to actually get sales now you might think I'm just going to post it on my story I'm just going to do this yes that can work and you can get clicks but it's important to also subconsciously sell to that pain point and here is what I mean by that your content needs to have have value and it needs to Target your audience's reason why they're going to purchase your digital product so for example if we've created an ebook which is about self-development and it's

about waking up in the morning what you want to do is start to make sure that every few days or every day depending on your posting schedule you're creating content which is also giving tips based on that as once people start to think okay you know what I actually maybe need to wake up at 5:00 a.m. you've given them some value but if they want to take that and actually take action on that take it one step further then they're going to have to purchase your product so it's important to give people a taste so

that then they can want the actual product the reason people are not selling their digital products online is because you're not giving them a taste you don't walk into a coffee shop and you see completely different things in there no you walk into a coffee shop and you can get coffee beans you can get freshly made coffee you can get potentially some pastries you need to make sure that you stick to that bubble and sell within that bubble and keep nurturing your clientele your future customers this is a business if you have an idea of

a digital product but you have a page with which is only 2,000 followers or you know you don't have enough traffic I would think about creating a faceless Instagram account or a theme page on my YouTube channel I have a whole playlist about theme Pages which is which are basically Pages which you never need to show your face you can repost content or create create original content in very simple ways and they can generate thousands and thousands of clicks onto your website if you're interested in that definitely check out that playlist as that is a

great way to start selling digital products but guys even if you're a business influencer whatever you are digital products whether it's a free product whether you're going to sell something whether it's an online course are great great options for you guys my name is Alex and I'm all about growth let's grow