in this video I'm going to show you how to use an AI SEO tool which is perfect for local businesses looking to rank their website on the first page of Google it's also fantastic for agencies that need to scale and manage multiple SEO campaigns efficiently I'll show you how to use this AI tool to boost your Google business profile and keep track of its progress but I'll also walk you through how to create a complete content strategy for your website and then use the tools AI copyrighting feature to write value driven articles and blogs and
finally I'm going to show you how to use this tool to optimize your content so it can rank on the first page of Google so stick around until the end because you do not want to miss this all right so we've been using search Atlas a lot in our agency recently and it's really impressive so the first thing we're going to dive into is the heat map feature now there are some similar tools out there but we found this one to be the most accurate and reliable we've ever used and this is how it works
so first you enter your domain and link your Google business profile then you want to add specific keywords that you want your websites and Google business profile to show up for so for instance this is our client who is a Garden Room installer in Essex so we're looking at keywords like Garden rooms Garden rooms Essex Garden Room installer in Essex and Garden Room installer now these are all the potential keywords a person might search on Google when they're looking for a Garden Room installer in Essex so now this toour will tell us in which position
our Google business profile is ranking on the map pack in the Essex area whenever someone types in these exact terms into Google Now this is really important to know because your Google business profile is one of the most crucial elements for generating leads so you want to make sure it's set up correctly once it's all set up and optimized it can be tricky to determine if your profile is ranking in the top three across multiple areas but that's where search Atlas comes in handy it provides a heat map that shows you exactly where your profile
is ranking now this is how you set the heat map up you can add keyw by entering them from here next you need to select how many layers you want the layers indicate how dense you want the data points to show up typically three layers is a good balance after that you want to set up the radius of the scan let's set it to a 5m radius around the business we also have the option to refresh this data monthly or even daily although personally I think daily might be a bit excessive so in most cases
refreshing it monthly works just fine now once that's set up we run a local scan you'll see the tool generates a heat map showing a 5m radius around where the business is located it then displays pins on the map indicating where the business is ranking for the selected keywords and right away you can see we're ranking in the top three of the map pack for many of these areas so this is a solid indication that the Map listing is performing really well you can easily switch between different keywords and see the rankings from each over
here now if we zoom out a bit we can see a broader view of where the business ranks for example when we look at the term Garden rooms it's ranking number one across various locations and without a to like this you wouldn't know exactly where your business is ranking let's say we want to refine the heat map or adjust the radius to 4 miles you can do it easily from here as you can see after changing the radius We're still ranking in a top three across the board for all of these keywords you can adjust
this as much as you like and track multiple listings at once it's it's an excellent way to monitor where your Google business profile is ranking and if you notice a drop in any area it usually means you need to optimize your profiles further by adding more photos getting more reviews or by posting more frequently and we've got an entire step-by-step guide on how you can set up and optimize your Google Business listing and I'll share the link to that video in our description now you can also set up weekly reports to be sent directly to
your email giving you updates if there are any changes in the ranking this is just a great way to stay on top of your local SEO and ensure your business maintain strong visibility in your key areas so next we're going to use search Atlas to give us a solid content plan first you go into the content planner section and from here we can create a strategic content plan tailored to your website's requirements so for instance let's say we're working on a loft conversion website we will enter in a broad keyword like Loft conversions and then
adjust our location settings to the UK after that we'll click on generate keyword clusters now this is really useful because it helps us identify topic ideas that are relevant and valuable for our content strategy whether we're focusing on service Pages or blog posts Now by entering a broad keyword the tool provides a detailed content plan complete with suggestions for various content types and AI powered copywriting tools to help generate the actual content and once it's ready we click to view the topics here we see a range of keyword classes and topic ideas as you can
see there is this keyword attic storage along with its keyword difficulty and search volume and we can use these metrics and select topics that have a reasonable chance of ranking well on Google as we scroll down you can see this keyword LT conversion drawings now this keyword has a high search volume and a low keyword difficulty making it an excellent choice for us to create a blog on if we then go to Google and search for loft conversion draws we see numerous search results including Pages specifically dedicated to this topic such as Loft conversion plans
or architectural drawing seeing that there's already demand and content around this topic on other websites shows us that it's a relevant and potentially great topic to Target now once you've identified a topic using the content plan at all the next step is to create the actual content now this tool makes that process very easy and very efficient you start by clicking on create article where you can input your primary keywords such as Loft conversion drawings or Loft conversion drawing cost the tool will also suggest additional keyword ideas that can help optimize your content further you
can then proceed by clicking on right with AI now to structure the article you need to add all the header tags like the H1 the H2 and the H3 you also need to put in terms to include or terms to exclude and depending on your preference you can choose from various AI models like chat GPT or Claude to help in the writing now here's a pro tip to fill in all the H2 and H3 header tags check out existing top ranking articles on Google on similar topics then use their headings and subheadings for instance if
a competitor's H2 heading is plan your Loft conversion you can change that head in a bit and put in something like how to plan your Loft conversion this allows you to create content that is both original and relevant now you can add AI generated images create FAQ sections to address common questions and even decide on the length of the content then just add a brief description of what you want to be included in the blog over here once you're satisfied with all the details you've added simply click on generate AI content Now search Atlas will
start creating the entire article based on the inputs we've just provided and voila within minutes you now have a fully written article what we recommend doing is using this tool to create AI generated articles for multiple different keywords it's a great way to build up a variety of content around different topics that are relevant to your audience and if your website is on WordPress you can plug the tool directly in into your site and push the article right onto it however I wouldn't suggest just copying and pasting the AI generated content straight onto your site
without a human review first while AI generated content can provide a solid Baseline it's not quite at the level where you can just publish it as it is what you really want to do is have a human editor go over the content first the AI might get you 80% of the way but that last 20% the Nuance the tone the quality of the information still needs a human touch make sure you're always going over the content carefully to ensure it offers way more value than what's currently out there it should have a good structure offer
solid device and provide more in-depth information than other articles on the same topic essentially it should be the best article on the subject on the internet and if it's not meeting that standard it's just not worth posting now let's create another AI generated article based on these keyword ideas so for example we can see that types of Loft conversions is getting around a th000 searches per month and the difficulty level is very easy you can simply click on create article select the keyword you want the article to rank for for and search Atlas will even
give you an estimate of how much traffic you can expect from this article now let's just fill in all the details so let's put in types of Loft conversions as the H1 then for your H2S you can add different types of Loft conversions so vux or roof light Dorma hip to Gable mansard and modular then select the AI model so let's select Claude this time after that we can choose the tone of the article casual professional funny Angry if you really want and over here we will write a short description about what should be included
in the article and then click on create article and there you go search at the starts writing the entire article for you it will cover all the different types of L conversions diving into details about each one after the article is generated it also gives you a score out of 100 so at the moment this article content score is 65 and what you want to do is go through and make adjustments the tool also provides suggestions like how many times you should mention a keyword and it shows which websites are ranking on top four these
keywords this gives you an idea of what competitors are doing and what you need to do to improve your own content it's a fantastic tool for building content but remember to always look over the AI generated content with a human eye sometimes the AI might miss the mark so you'll need to use your professional expertise to fine-tune the article thank you for watching until the end I hope you got a lot out of the video so our goal here is to help you generate the best quality lead you can fill out your diary with more
customers and grow your business and that's it for me and by the way if lead generation is a problem for you right now then there's a link in the description that's going to help you solve that problem in under 3 minutes and if you want more tips on running an agency and getting more leads there's another Link in the description where we've built a series of videos just for you I want to say a big thank you again for watching this video if you want to see more like this please like And subscribe and also
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