The Ultimate Guide to Building an Engaged and Loyal Audience that BUYS in 2023 (FREE TRAINING)

today I'm going to teach you how to build an audience in 2023 and I'm going to teach you how to build an audience of buyers because it's not enough to have an audience that doesn't buy anything right you can't build an audience off of that and we're going to go through how things are different today than they may have been even as recently as a year ago because when we're in boom times everybody's buying things you can kind of get away with not building a long-term audience and go right for the sale you might have

seen this in a lot of the coaching funnels what people were teaching a year or two ago was that you should run ads straight to a vsl put people on a strategy call and you're making sales and you're building an email list and it buys over the short term but you're not really building an audience of people that follow you for a really long time and buy from you over and over and over again the strategy changes when we're not in these crazy boom times because the buyer cycle is longer because people don't don't buy

on day one as frequently as they do during the really great boom times your audience is the secret weapon to having seven figure businesses I've helped hundreds of people build seven figure businesses and the secret is can you get an audience that likes you enough to buy from you over and over and over again all right so if you're listening to the podcast right now you can't see that I've got this beautiful whiteboard here behind me but I'm going to draw out what I call the traffic triangle the traffic triangle is how we can get

people to engage with our stuff buy our products and come back to us over and over again I call it the traffic triangle because I'm in the Illuminati and the traffic triangle is three things the first one is obviously traffic the second is conversion and the third is something that I'm going to call the hopper and a hopper is just engagement it's a place where we can engage with our audience frequently and stay with them top of mind now we have to have all three of these pieces people who fail at building audiences only do

one of these three things I'll give you an example conversion is where Amazon sellers fail because people who are selling on Amazon just get the conversion and they wonder why people don't come back and buy from them over and over again it's because they've only got one part of the triangle influencers who have a ton of exposure on Instagram or even YouTube to some extent they they just have exposure they just have eyeballs they don't have real engagement or conversion this is why you see influencers who launch a t-shirt brand and they sell 26 units

it's because they don't have an audience that buys from them it's also difficult to take people from an exposure Channel like Instagram and turn them into binders but we'll do that by building the traffic triangle and the these three pieces all work together to create trust and to create bonding and to ultimately lead to a sale so let me walk you through what each of these three things are traffic is your exposure this is where we get in front of people I had a friend say once there's not a lack of traffic out there you

don't have a traffic problem there's all kinds of traffic out there you just gotta go out there and step in front of it you can do this in a thousand different ways you can do this by creating short form content long form content or the easiest and fastest is ADS right and if you uh if you don't have a ton of capital it doesn't matter you can still run ads but you don't have to spend ads it's my favorite and I'll explain how we're using it here in a second traffic is how we're getting in

front of people just how people become aware of us now the hopper piece is what most people skip this is our engagement this is where people are really bonding with the brand or the person and there are really three ways to build this Hopper there are Facebook groups which are really popular uh with a lot of businesses because it grows organically you can have direct engagement with your potential customers if you're selling High ticket stuff Facebook groups are awesome they're awesome for high ticket stuff there is also and this is what I do there's YouTube

and podcast now why those because that is where people will engage with you for decent amounts of time for a while podcasts were the highest converting Hopper because people spent the most amount of time consuming content from that person I heard Tai Lopez say once that if you can get someone to to engage with you for a total of seven hours you have a really hot Prospect seven hours so what is the chance that somebody is going to consume seven hours worth of content with short form Tick Tock videos zero right unless they're with you

for a very long time what are the chances somebody's gonna consume seven hours worth of YouTube content pretty good podcast absolutely so where people are going to engage in you for a very long time that is that that that's how you're gonna create the hop out that's where you're gonna create the bonding you're gonna turn a a cold Prospect into a really warm Prospect but the Hot Prospects the hot audiences are in your conversion and that is always email why because email to this day is still the number one converting platform you can send an

email get clicks and get sales right away it is still to this day the highest converting Channel now we again if we want to build an audience that buys whether you're selling physical products or you are selling High ticket courses I don't care you've got to have all three of these if you're gonna build an audience that grows organically and grows your business for a really long time so the trick of the game here is marrying these three pieces and tying them together in some way that grows engages and leads people to buy I'll tell

you how I'm doing it in 2023 and remember my strategy changes a little bit during recession times because the buyer cycle gets longer and people are also less willing to buy your highest price thing right out of the gate there has to be trust from them buying from you and having a good experience when we look at building an email list like some people write to me and say how do I build a really big email list well first we have to have a reason for them to give us their email address so what I'm

doing here at capitalism.com is I am currently creating a free course and I'm doing a free course it's going to be called the road to 1 million it's going to be a probably a 30-day course where I'm just giving away some of my best stuff it's gonna be investing to build a high net worth how to come up with business ideas and it's going to be free and I'm building this with the intention of giving someone just an amazing experience of what it looks like to change their mindset work with us come up with ideas

and at the end my hope is that they obviously want to work with us in some capacity over the long term and so we'll prove ourselves by creating something really good that's free now if you're selling physical products this could be a free ebook this could be a free challenge this could be a discount code like the if you want to make it super simple just do a discount code for your products and give that away for free because now you've got a hot list of people who want your stuff if you haven't even launched

yet you can say go here to be first in line and save 25 when I launch and you can build the pre-launch list now this isn't enough on its own this is where I am bringing people into the conversion platform now if I were to make a free course that was really really good but no one ever saw it that would kind of suck right because I'd have this great course but nobody to send it to nobody engaging with it that's why we have these other two pieces in the traffic triangle now the top part

of this we obviously need traffic to put into the free thing and the way that I will do that is run ads to the free course and I will also do short form content so here's your short form Tick Tock IG reels Etc and guess what this is gonna do this is gonna link back to the free course if I did only those two things I'm ahead of most people and you will be too you want to build uh an audience of people that buy for you on lunch yeah great example is somebody who's in

our community his name is Damien he launched a cookie company and this this the the company is called effing good snacks you can find it on Amazon he's crushing it he's doing a great job all he did was create short form content that documented the brand hey we have a new cookie flavor hey look at this guy's reaction when when he tried our cookies and he did that several times a week just documenting what was going on in the business he did this great video recently where he showed how he was running into trouble at

Amazon how is getting these emails from Amazon saying they had pulled his listing or they had restricted his listing he talked about how he was trying to get it unblocked thanking the people who helped him with this with advice or writing to Amazon it was really cool so he built up exposure from the short form content and he sends everybody over to a pre-launch list where they're first in line to try the cookies he comes out of the gate and smashes it I will use this case study for years because he did such a great

job of just doing these two things so again if you're selling physical stuff or if you're still in the process of getting ready to launch your product that is better than most people because you've got the exposure and you've got people on a conversion list this is better than most people if you want to grow really fast run ads so one of the ways that I'm doing this is I we're running ads to a book funnel so the whole point of the book funnel is to break even so we've got a low dollar book it's

my book sold 150 to 200 000 copies of it and we're doing a digital copy of it for seven dollars and we're running ads to it now what that does is it it breaks even like right now we lose money on it but we're running ads to get exposure and then when someone buys the book they're on our email list and so we're able to grow the list of buyers by running ads and when they've either on our email list make sense now here's the depth grip here's where we really create the type of audience

that wants to buy from us over and over in Oregon it's when we layer in the hopper so once again if we just have traffic in the free core traffic and the conversion Source we're better than most people but the depth grip is when we have some way to engage with them over and over and over again Facebook group is going to be the easiest way to start so here is how that would work in my free course that I'm creating again it's going to be called the road to 1 million it's not available right

now it's not ready you'll see it when it's ready but when we run ads to the free course they'll opt in they'll give us their email address yeah we got two things out we got the traffic we've got the email address but on the thank you page for the free giveaway we're gonna invite them to this Facebook group the Facebook group it's going to be called the road to 1 million and it's going to be where everyone who is going through this free course can engage together now what have I done there I've now completed

the traffic triangle where I am getting the person to see me and my content in three different sources psychologically if you see someone in three places you feel bonded to them now if I can get them into my Facebook group after seeing an ad and being on my email list someone is funded to me and I have the ability to stay in front of them almost all the time because I can send them an email I can send them a notification by tagging them in my group and they're seeing my ads and my retargeting ads

or my short form content it's not like I'm everywhere it's gonna be pretty easy to get that seven hours of interaction for that Prospect now I personally like to create content I like and like to teach this kind of stuff I like to be on stage I like to make videos so my deaf grip and all of this is that I'm sending follow-up emails to the email list to my long form content like this like this lesson right here and the the YouTube channel and the podcast serve as the hopper I don't take sponsorships on

my content at least as of right now I don't really care about you know monetizing my Channel all that much I care about engaging the people who are following my work because this is where I can deliver a ton of value this is where I can grow an exposure for a very long time and this is where I can I can serve the people who are paying attention and build trust and Goodwill with those prospects and followers now at this point half of you are like oh this sounds like a lot of work look you

don't have to create a ton of content you could just create a Facebook group and interact with with people here so I'll give you an example I have a company I sold a company in 2017 I just bought it back for pennies on the dollar because the group that bought it ran it into the group and we're now running the traffic triangle to build up a list of our ideal prospects which is fit dads or dads who want to be fit the company's called Shear strength Labs don't look it up it should be called strength

right now because the company sucks right now the products are great but the company sucks and I have to fix that because previous ownership ran into the road and what are we doing to build up the the traffic triangle we are running ads to a book funnel the book is called from Dad bod to Father Figure when they buy their on an email list and we're going to create a Facebook group where they're going to be engaged with where people who are going through the book were buying our supplements are engaging in that group Traffic

triangle complete and now we have a list of people who want to come back over and over and over again so check this out if you do this right you get organic growth across all three channels because if you've got a Facebook group or if you've got a YouTube channel or if you've got a podcast and it's decent you're not only going to engage the people who are already on your list you're gonna get people who share it you're gonna get people who invite other people into the challenge you're gonna get people to invite each

other into the Facebook group well done Facebook groups can add a hundred to 500 people a day that are engaging with the rest of this community and when they engage you can have processes to put them on an email list and guess what if your emails are decent you're gonna have people who are recommending that if you're short form content or your ads are well done you're going to build the audience that way people obsess over getting one of these things right they try to build massive YouTube channels they try to build a massive email

list they try to get famous on Tick Tock that stuff happens but it is not predictable and if you're like most people like I am I don't have the biggest audience in the world I don't have a huge Tick Tock following I I I I don't have the body that you want to follow on Instagram I'm a dad I don't really know how to dress I'm not as funny as I think I am so I'm not gonna go viral every time I do a piece of content instead every time I engage with any one of

these three pieces of the traffic triangle I'm just making a deposit in the relationship when I send an email to my list it's on the Fly it's from the heart at least most of the time and I get feedback from my readers that are like hey this was insightful this helped me on my journey when I run an ad I don't just want to sell something I want to connect with somebody when I do a short form piece of content I hope that it engages with somebody a little bit that they might share it with

somebody else and when I am doing a YouTube video or I'm building a Facebook group or whatever it is it's one more deposit into that person's experience and as a result I can have a seven figure this is a multi-seven-figure business hopefully headed towards eight figure business by the end of this year that's our goal by having kind of a small audience again my audience isn't huge but it buys and that's always been the case with all my businesses sheer strength at its peak was doing about a 10 million dollar run rate we never had

an email list more than like fifteen thousand we did have a Facebook group but it wasn't very big so maybe a thousand people it was not a big audience but it was enough seven eight figure exit and when you realize that you only need a few 100 or a few thousand people have a multi-seven-figure business this doesn't seem so daunting anymore so let's clean this up into like an action plan that you might be able to use your first step is to say okay how am I gonna create something that would be meaningful to someone's

life and if you are selling weight loss supplements for example you might do a free weight loss core weight loss course or a free keto diet recipe book or some some accountability group via email I don't know it's your business you come up with it but the the minimal viable thing that you could do is some sort of coupon for a future purchase that's enough to get them on the list and we want to have some place that we're going to engage with them the simplest is going to be a Facebook group because we don't

have to create a ton of content so if we now have something free and some place to engage them we just gotta get awareness for it and you have your option of either content or paid you can pay to play which is fastest or you can go free which requires that you take short form content and you create enough of it to get some awareness like Damien did in in the the earlier example this isn't Rock good science it just requires you to remember that every lead matters that every eyeball is the potential to impact

someone's life and that when they see you in three places they are likely to engage with other people go through your short form content which is going to boost you in the algorithm which is going to make them share it with other people and get in front of lots of other people over time what starts to happen is you start to get a little bit of traction on the short form content you start to get a little bit of traction in the Facebook group you start to get a small email list and then you launch

your second product or you pre-sell your first product and what happens is that your group of 800 people and your email list of 1600 people buys at a very high rate and you sell 300 units of your first product and you're like oh my goodness I have something here and then what happens since all these people are so bonded to you they are much more likely to leave a review and when they leave a review your conversion rates go up and as your conversion rates go up you're able to spend more money on advertising and

if you spend more money on Advertising you're getting more customers and as you're getting more customers there's more people who are joining your email list there's more people are going through the your your engagement content and your audience is starting to build and over the course of a year you can have a group of people that buy from you over and over and over again which makes it very straightforward for you to have four products that get 25 sales a day at a 30 price point which is a million dollar business so what most people

want to do is they want to come out of the gate with a big audience they want to they want to go viral they want to launch to a big email list and I get why it like it'd be great to come out of the gate with a big Smash and that happens but the more predictable way to do it is to consistently pump out content and or engagement through these three places and build up the long-term Goodwill with a small group of people and as that small group of people gets good results they tell

other people about it the way again that I'm doing this is is before the end of this quarter I'm gonna have this free course that's going to be really good ad people will read the emails they'll get results and they'll be posting about it in the Facebook group I will be screenshotting the feedback from the Facebook group and I will be taking the clips from the lives that I do in this Facebook group to keep engaging with people and I'll turn that into short form content and I'll turn it into Instagram stories that will grow

the exposure that builds both of these and the snowball continues to build that's it that's how you build an audience in 2023 remember that the the it's actually true that the longer the life cycle of a lead the higher the conversion rate the better the Goodwill and the faster the audience will grow in the long term so lengthening this buyer cycle and going through this recession is actually really good for a lot of businesses to build the foundational work that is going to set them up for the next five ten years and have a really

really big exit so this is how I'm building my audience in 2023 this is how I am recommending that our clients and our members build audiences and when they do it they smash a launch they get to 25 sales a day and they have the foundation of a seven figure business if you want help starting that find some free resources in the description of this video it will put you on my email list later I'll have the free course which you will go through you'll love it you'll get into our Hopper you'll start engaging with

my content more and then you'll be able to justify by your step that that my friends is how to build an audience over the next year that sets you financially free for life if you found value in this video hit the Subscribe button and let me know in the comments what you took away from it and I'll engage with you there thanks for watching I'm Ryan Danny Moran with capitalism.com this is part of how I help entrepreneurs build seven-figure businesses hope you enjoyed it and I'll see on the next video see ya