How To Increase Facebook Ads Daily Spending Limit

hi guys it's ben heath from lead guru and in this video i'm going to show you how to increase your facebook ad account daily spending limit um it's something i know a lot of facebook advertisers particularly those getting started who want to scale aggressively get very frustrated with so i'm going to go through through a few things on that and clarify some points on this topic in this video before i get into that i want to very quickly ask you to smash that like button and of course subscribe to my channel if you are new

and haven't done so already so i'm an example facebook ad account and you can see i've got this budget set to a thousand pound daily and in this ad account and in most of our our ad accounts we could basically spend i don't even know what the limit would be of not running into the issue and the reason why i've got this to start with because i want to highlight that the ad account spending limits are temporary there are things that certainly can be done to lift them and so don't feel like it's a lost

cause and you'll never be able to spend any more that's not the case and that's what we're going to go through in this video actually before i i do that just want to quickly distinguish between two different types of account spending limits so there's the daily spending limit that facebook puts on your ad account this is particularly the case for new facebook advertisers accounts without a lot of history and they basically don't want you to spend a whole load not pay your invoices not not pay for for the ads and then disappear so that's why

they're putting a spending limit on them and there's also the account spending limit that you can add yourself manually as an advertiser anyone could go into the facebook ad account and set a manual limit now if that's the case and you've got a manual limit in place and that's frustrating you get in the way of you being able to scale you can very easily go in and edit that and lift it and that's no problem so i'm going to focus on the one that facebook has enforced because i know that's what people struggle with and

that's what gets that's what annoys them when they want to scale particularly if your campaign is going really well you want to spend more and and you'll run into something where facebook will say you can't spend more than 100 a day you can't spend more than 250 a day or 500 a day or something um along those lines that's that's certainly um something that comes up as i said particularly with with new advertisers okay so the first thing i'll say about the daily spending limits is that there are things you can do to help speed

up the process i'm going to get into that in a minute there are also things you need to avoid so that you don't slow down the process and this is actually the more important side of things because if you make a mistake that slows down that process that's going to have a much bigger impact than anything else okay the biggest issue is you need to never and i mean never have a failed payment attempt so we've seen facebook ad accounts where you know you should first start advertising facebook will give you a 250 a day

daily limit okay and then after a few weeks that goes up to 500 after a little you know maybe less than a few weeks after a week it goes up to 500 a day after a week he goes up to a thousand a day if during that process you have a card associated you know added to your ad account a payment method added and you know let's say you've hit your credit limit or the cards expired and um facebook attempts a few payments and it fails that's a big issue your daily account spending limit is

going to increase much more slowly after that basically facebook's going oh okay we've had some failed payment attempts we're not sure about this advertiser let's tread cautiously so i'd recommend you add multiple payment methods to your account check them make sure you're absolutely fine if you're dealing with this issue of your facebook ad account daily spending limit is getting in the way of you being able to scale your campaigns and keep an eye on this that is that is the single most important thing i can't underline how important that is don't have failed pay methods

by the way you'd never want to have a failed payment attempt on your account anyway even if you're not running into these daily spending limit issues um it's just not good for your ad account right if you have you know four or five failed payments without realizing it then your camp your um ad account will be suspended your campaigns be turned off you have to then go and sort it out and that's not good for the delivery systems of your campaigns right that is not um good for the optimization process and you will probably see

a worsening of performance over the you know the week two weeks maybe even longer after you've had that happen so it's just good practice anyway but it's particularly important when you're trying to increase your daily facebook ad account spending limit to never have a failed payment attempt the other thing that we've found works particularly well with the ad account spending limits is consistency so if you're trying to increase that amount instead of having like erratic campaigns where like one day you're spending 50 a day the next day you're trying to spend a thousand dollars a

day again facebook's a little bit like what is going on here that's not how most advertisers would interact you're much better off going up to your limit of 250 a day stay there for four or five days keep the campaign consistent make sure there's no failed payment attempts and then it will be jumped up and then jumped up and if you stay consistently like that um it tends to help speed up process supposed to going up down up down pause campaigns on off um which again makes sense from facebook standpoint right that that that is

how they would approach things because um they want to make sure they get paid you know that's what a lot of a lot of this is all about and very very important that it that it is structured that way for them and that they have the trust in the facebook ad account to be comfortable basically extending people as a relatively small i'll admit but but a bit of a line of credit within their facebook account because obviously you're spending all the ads and then you pay for them um retrospectively okay so that's uh that's another

very important thing add um account disablings or any ad disapprovals during that process of trying to get your facebook ad account spending limit up um will hinder your progress definitely an ad account disabling even if you then appeal and get it back that's going to slow you down again it's all the signals to facebook that is this a super trustworthy advertiser and i said if you're getting ads disabled loads of sorry ads disapproved loads of ads dispute disapproved that is going to start any process so during that time of trying to increase your daily spending

limit just try and be you know squeaky clean always buy the book in terms of your ads and your ad disapproval if during that process facebook offer you a marketing expert to have a chat with otherwise known as a rep um absolutely take them up on it and bring this up as an issue to your facebook marketing expert when you have that call so once you've been advertising on facebook for a while you'll get an email saying would you like to book a free call with a facebook marketing expert absolutely have that call and then

say to them look i really want to spend more on the platform but um i've got an account daily spending limit of 500 um is there anything you can do about that and we've seen them we've actually we've seen it happen where they go oh yeah absolutely i can see you know you've had no issues in the campaign i can see the campaign's going really well i'll boost that up to a thousand dollars now for you or something like that within uh i don't want to give time frames but within a relatively short time period

and this may just require a bit of patience which is absolutely fine within a relatively short time period you should basically have no account spending limit okay um i would say the vast vast majority of the accounts we're operating on we never run into any daily spending limit issues tends to happen more for advertisers trying to scale quite aggressively early on now there are caveats to that so i know that facebook doesn't treat all ad accounts equally um account spending limits are much more severe for people in you know countries um where i think facebook

typically have more issues with recovering payments you know if you're an advertiser set up in like the us or the uk you're probably gonna have um a much higher spending limit and it's going to increase quicker than if you're in other countries where facebook tend to have a bit more issues so depending on where you are in the world it will affect not only what you can spend but how quickly that limit increases and how um and how quickly the sort of the increments take place so so that that's worth noting what i've said you

need to put that through a location filter but in general i've never seen facebook ad account daily spending limits get in the way of a facebook advertiser's um success or progress or results over even the medium term let alone the long term so whilst it may be frustrating in the short run it's nothing to worry about do the things i said it should increase very quickly and you can crack on at the end of the day facebook wants you to spend as much money as possible they're just protecting their downside and making sure they're actually

going to receive the money for for the ads that you've run okay so hopefully that's been useful before you go a couple of three things i want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue now this webinar if you aren't a hundred percent confident in the strategy the sales funnel that you're using is an absolute must watch because if you don't have the right sales funnel for your facebook ad for your business for your products and services if you don't have the

right facebook advertising sales funnel it's not going to work right you cannot use an online presence content sales funnel for an e-commerce business selling 40 products and you cannot use a direct offer strategy if you're trying to sell a 10 000 coaching program you need the right strategy for what you're selling and that webinar shows you how to do it completely free link is in the video description below go ahead and check that out i think you'll be glad that you did other thing i want to mention is our facebook advertising services so my company

lead gurus a facebook ads agency specialist facebook and instagram ads agency and um if you're currently running your own campaigns perhaps results aren't as good as you want them to be or they are but you think you can do better um we'd absolutely love to get involved and help you out with that we do fully done for you managed facebook and instagram campaigns we can handle the creative side of things the graphics videos the management all of it if that sounds something you'd be interested in you can book a free call with one of my

team members right now just click again on the link in the video description that'll go through to a page on a website and you can just literally book a slot into the calendar i should say that in order to have one of those free 30-minute calls those free stretch sessions you need to be doing and need to have a budget of at least 3k per month that's a cut-off point of which we can't really work with advertisers beneath that point but if you've got 3k per month to spend then um then yeah we'd love to

chat okay thanks a lot guys please remember subscribe to the channel comment below to let me know what you think of this and smash that thumbs up button that'd be much appreciated thanks a lot guys bye for now bye