How I Cure Clothing Stores With No Sales

7000 visitors. I think that's great. Okay.

Only two conversions. What am I doing wrong? What am I doing wrong?

Stop right there. I'm going to help you troubleshoot your Shopify nightmares in this video. What I really want to do is tackle four different segments that I think you're definitely going to fall into if you're not sort of performing, on your Shopify store, right.

Things like, you know, high traffic, but low sales, maybe zero traffic coming in at once. Like, I want to be able to diagnose and treat these like you were coming to the E. R.

, right. And and and giving us a nice little visit. Right.

These are some of the things that I would prescribe to you if you fall into any of these segments. So segment number one is going to be that high traffic is people who are getting a lot of eyeballs, a lot of sessions in their store, but they have low add to cart. Right.

The problem or the diagnosis that usually we see is either confusing navigation so customers can't find what they want. You may not have the right things displayed within the navigation. I've actually even seen stores where in the navigation, instead of put in the word T-shirt, they go with a fancy marketing name for their t shirts with like, don't do that.

Don't confuse your customers with marketing jargon right from the get go. Your store should be familiar, but still unique. You know, to some extent, but definitely needs to be familiar.

And then search, search and discovery and app a free app by Shopify. Install that and go through the settings and set everything up in terms of filters, in terms of search, synonyms. These are all things that I want you to do on your store right now.

The other diagnosis or something else that I can prescribe for you is on product pages. They usually lack trust signals. A lot of times no reviews unclear for shipping policies, right?

There is, the photography is just not looking good. Or they have one photo for their products to me, to be honest. The trust, the number one trust signal it's going to be reviews.

So even if you don't have the ability to have reviews for this particular product, they'll showcase and highlight different reviews from different products in your store. In a section that could be below the the regular, you know, review section, but the highlights a bunch of different like a bunch of different reviews for your products. And lastly, there's usually unattractive offers or images and kind of alluded to that.

But like photos that just don't sell the product. You need to be able to showcase, at least I would say at least five different photos for your product showcasing the product on a model. Also, if you're selling clothing that it's a must like you have to showcase how your product looks on a model.

It does something that it's it's too hard to do right now. Start small. Start with three products on your store and get those products to you.

Get some models. Get some friends and family like do something now in order to get better at some of these things. We're not saying that you're going to be able to fix, you know, everything all at once, but these are some of the things that usually are indicator of low add to cart.

These are usually some of the things that are missing in some of the stores when we're looking at them. Some additional fixes and some things that you can do is audit your product pages, right. Use those high quality images.

Use waterfall viewing angles of your products. Use detailed descriptions. Add the trust building features like reviews or trust badges, or literally let them know how shipping and returns work right there from the product page.

Dramliner navigation right? Simplify your menus and don't necessarily overcomplicate your menus, but at the same time, you definitely want to give them the opportunity to find your products and make sure you have a search. Make sure that you install that app search and discovery by Shopify.

It's free and it just adds some additional features there on the backend. The last thing that I wanted to fix is clarity on shipping. So if the customer doesn't know what shipping will cost.

A lot of times they will just bounce out of the website. So it's important that you keep that clarity on product page, on the home page, on the cart page. The messaging needs to be consistent all throughout.

And if this is you, I'm going to give you just another little tidbit to you. Definitely. I mean, if you have a lot of traffic coming in and very, very low conversions or not income, not even conversion, we're talking about really just add to cart ride the add to cart or a percentage, which if you're just starting out, you should see a good 8 to 10% of customers at least adding to cart, right?

That that gives you a good indication that your product is good. Now, if it's way lower than now, you're if you're add to cart rate is at a 3%, you know, low single digit percentages, then it may be a good idea to kind of go back to the product a little bit, right? And make sure that the product is good.

But before you kind of go down that path and we'll talk a little bit more about that towards the end of the video, I do want to make sure that you look into your analytics and that you're looking at your traffic breakdown, like, where are these people coming from? Because I've actually seen this firsthand, where some customers, they have a crazy amount of traffic coming in, but then when you truly analyze the data and you truly analyze things like the heatmaps and the recordings, you start to see, like a lot of this is really bot traffic, a lot of times is, is Shopify testing for speed on your site, which sometimes they will actually show up as Council Bluffs, Iowa in your Shopify Analytics. Or it's like a lot of people just coming from Council Bluffs, Iowa.

And that usually means that it's going to be the the bot that keeps track of your website speed in the back end. So I definitely implore you to look at your analytics first and go through and make sure that you're actually getting legitimate visitors to your store and that it could be a product, you know, issue. But that would be my first.

My go to place is seeing where the visitors are coming from on social media. As a direct as a search engines while locations are coming from if if you're a U. S brand and everyone's coming from India, I mean there's a disconnect somewhere there on the type of customer that you're bringing in to to your store.

Hey, if you're new here, I just want to say welcome. My name is Christian and I'm one of the co-founders here at Bay branding. We specialize in helping clothing brands scale online.

We've started over 250 clothing brands in the last year alone. I would really appreciate it if you like and subscribe this video so that you don't miss any of our content moving forward. All right.

Segment number two is going to be low traffic. And with low traffic practically zero sales right. The problem in the diagnostics here is you either have poor SEO missing content or you lack social media presence.

You're probably not running any ads. You may even not have any clear branding. People may not even like you exist, but you don't really people.

Nobody knows about you or who you are. So if you have very almost low traffic, like very, very low traffic, and when we talk about low traffic, we're really talking about less than a thousand people per month on your store. If you're in that range of less than a thousand people, then this is your segment.

You are in a place where you truly don't exist. You know, for even the people who you think it's your ideal customer. I would say like fewer than a thousand sessions, it's hard to come up with just reliable data for for your brand, I would say.

I mean, if you get less than a thousand, half of those are probably going to be blocked traffic anyways, so you're not going to be able to get a good sample size of your audience if you're below that threshold. So fix this for you. SEO basics right?

Definitely need to optimize your titles, your product descriptions, anything that's regarding content, written content on your website, all that stuff needs to be optimized. Next up is content creation. So making sure that you either start a blog post or you add more products to your store as time goes by.

If you have your specific niche right, writing blog posts should be pretty straightforward. Pretty easy for you to to add more content to your store. A lot of people are maybe afraid of of doing a blog on their clothing stores, but to me, that's just like a very easy way to just add more keywords to the store to potentially rank for those things in the future.

And obviously, the SEO space is changing a lot with AI, but I think at the end of the day, the Your North Star should always be. Is this content helpful or entertaining for my audience? If either of those two things are true, then you're doing a good job of adding that to your website.

On top of all this, running targeted ads, right? Going in and running your Facebook, Instagram, and TikTok campaigns, that's a surefire way of getting traffic into your store and building up to that thousand sessions a month, so that then you can get statistical evidence right, of some of the things that you're doing or not doing within your store. Now, if you want to run your best ad campaigns, and I highly suggest that you watch some of Aaron's videos that basically help you walk through how to build your ad campaigns on Facebook and Instagram, which is something that we highly, highly encourage for everyone to do, and especially even early on when you're still trying to figure out if this product in this audience actually go together.

Right? How are these people actually interested in a product that I have running Facebook ads and going through that process initially to get that data is absolutely important. Data is going to be something that's absolutely crucial in the beginning stages, and a lot of people tend to not do it.

Obviously, doing your regular social media campaigns and going through social media, creating your stories and creating content, it's great. But running the ads initially, it's going to get you on on whether you're doing the right thing or not, right? And give you the data that you need.

All right. The next segment, it's really going to be high add to cart. So you're getting good traffic.

You're getting a lot of people to add to cart. But maybe you have low checkout right. Usually the problem here is unexpected costs either shipping or taxes.

Or it could be slow or complicated. Checkout process a few of the fixes that I recommend for something like this, and to be honest, like this is a good place to be because there's not a whole lot that you can change really within the dynamics of Shopify. But number one, you got to be upfront about cost, right?

Show how to display like free shipping bars or calculators right from the actual product page. Enable the free shipping thresholds on on your cart drawers and then streamline checkout. You want to definitely remove any distractions like unnecessary form fields like less is more.

And I seen a lot of people, even like some things, give you the option to do a terms and conditions box in the actual drawer. Get rid of that. You don't need a check mark for terms and conditions like just keep it simple.

And I always talk about this like the linear path to getting to checkout. So if on your product page you have multiple buttons and multiple things available for the customer to do, I would get rid of all that stuff. I would have a single button on your product page, and that's going to be add to cart.

And then guess what? On your actual cart, you should have a cart, draw out a cart, page a cart, draw on that cart. Drw again, remove all distractions, have a singular button, a singular action which is going to be checkout.

So is that linear path of I'm on the product page from the product page directly to my cart draw. For my card draw, I got one option and that's go to checkout. That's the linear path that we want you to have.

If you don't have this, if you have multiple buttons, multiple ways, multiple ways to get to the same place, that's just more distractions and more things that the customer has to micro. Think about those things. Removing all of that less is more and move on to the last segment.

I just want to say, if you are a clothing brand owner and you want to jump into the specifics of your brand on how it works and how to grow it profitably online, you can actually schedule a free 45 minute strategy session with us. Now there are limited spots, so if you go find a time right now, we can get you in. So check the link in the description below.

All right. The last segment is going to be low conversion despite decent metrics. So you're getting good high traffic.

You're getting good at to cards. You're doing all the right things. You've you've you've gone through all the best practices.

You watch all of my videos in the past, but there's still something that's missing. Now, these are some things that usually are a problem, right? Part of the diagnosis is maybe there's a lack of urgency or incentives.

Maybe there's a poor mobile experience. And again, going back to product, it could be the product at the end of the day. So a few fixes and some things that I would want you to test is create a little bit of urgency.

Right. Try messaging on you know, limited stock available only three about you know only three on this product are available. There's like limited time sales testing.

The pricing of the actual product are also going to be tests that I want you to do. And when it comes to mobile, I want you to not only look at the preview that Shopify shows you as the model that I want you to definitely go into your iPad, to your phone as your friends phones and see how your store actually plays and how it looks on the actual device. Those are going to be definitely important things that I want you to do.

The last thing that you should have this already set up is just go through your Microsoft Clarity videos and actually review the data, review firsthand customer behavior, and try to see and determine what are some of the things that they may need in order to complete the checkout process. Now, if none of this works right, and there's you're still having issues with conversion, then at the end of the day, you do have to go back and question the product. You have to go back to product because that's going to be the, the, the choice for sort of the last thing standing there at the end.

It's going to be the product. So questioning the product, would all the metrics look good except for conversion rate, right. If you have, you know, maybe high return rate from your customer or maybe there's a lack of interest and in some of the ads that you're running, then there's got to be a disconnect with your audience and the product that you're actually selling.

Now, if that's you. Right. If if you think that it may be a product issue and that the customers are not resonating with the product, I'm going to give you three things that I want you to to maybe go over and test for your brand number one is going to be improve the product, right?

If what you're creating is something that maybe it's 100% cotton, but you need a 5050 polyester blend. Like that's what people actually like. They like a little bit of stretchiness with their clothing, then improving the product in that way and maybe the material that you're using, maybe the fit, right, maybe the other product images that you chose or the products that you actually chose for for your store, maybe they're a tight fit, maybe your customer audience, they want that oversize fit.

That's what's in right now, right? So playing around and adjusting either the product materials, the product fit, potentially product packaging, also perceived value of the product. Right.

Like if you actually do have a high quality product, then a lot of times it may be just the perceived value of the product, right, how you're presenting that product. So these are all ways that you can improve. Number one, the product overall.

Number two would be to change the positioning. So you could either change the price position so you could go to a higher end. Maybe you're selling t shirts for $20 and nobody's really you know.

But maybe you change the pricing to even higher. Maybe you change the pricing to $52 for your T shirt. And that's sort of like the edge that you needed in order to convert some of your client base.

Maybe they think that your product is too cheap. That could be something like change the positioning, how you market the product, or it could be even diving a little bit deeper into a deeper niche within your audience could change the positioning of your product in your brand. And that's something, again, that I would definitely test if nothing else is resonating.

And lastly, what you can test is try to expand the offer, right? So try to think of ways to potentially bundle your products with some other items or a again, maybe testing with pricing as well, or doing a complementary product. Maybe your your audience, they truly love, you know what they see, but they need just a little bit of an extra incentive for them to to go through and convert.

So the offer could be a lot of different things, right? It could be. It could be a little bit of the pricing.

It could be playing a little bit with the shipping, or it could be a little bit with free gifts. So these are all things that you can test in order to see again if you have the right product for the right. Like all right.

So there you have it. These are some of the four segments and some of the main things that we see day in and day out and how we would diagnose some of these things and some of the fixes, some things that we would prescribe to those clients. Now, if you want to find out how to do some of these things, then you definitely want to watch this video where we go over best practices for your store and how to actually achieve them in the back end.