CULTURAL MANAGEMENT PROGRAM University of Barcelona CULTURAL PRODUCTION Production of musical events Musical production is a set of things: there is a promoter, someone who wants to bring an artist, and then the public he has to bring to make it profitable. In our case, we do an important intervention about 5 months ago. In these 5 months we have to do meetings, technical visits, etc.
, and revise what has been done in past years and which improvements we can do. You have your idea, your artistic project. First, you have to bring it to fruition, write it, go to the people who you think that might help you, tell them your idea and try to look for external collaborations.
From the 4th month you have about month and a half to size the project, make a half-finalized plan and make an estimated budget. When you have come to an agreement on the budget, you start working. First, you have to see which necessities you have according to your artistic design.
If it is a music festival you have to get in touch with the artists, make a contract with the artists, with the financial institution, look for sponsorships. . .
Guarantee the economic part and the agreements with the collaborators. An artist is not an individual. Is a group of wage earners, his musicians, his materials, the hotels where they will stay everyday.
. . you have to pay everything.
You have 2 or 3 days of work and one or 2 of rest. Sometimes, nobody wants to give a concert on Sunday and you cannot work on that day. If there is a performance in Barcelona and the next is in Paris, you lose one or two days.
Is the material which takes on tour, a group of accountants, sales managers, a group of professionals. The promoter pays out some money and each day the artist has his team to give a concert also has some expenditures which do not stop. Carrying out a festival like this has a very important financial cost, and you have to pay in advance in many orders and artists, so the previous expense to bring an artist has some financial conditions.
Not all companies have enough power, and this has to do with the advanced ticket sale, and this also helps working out the capacity. For instance, if compared to last year, in the same season we sell 2000 more tickets, is something to take into account. On this basis, you make a time planning of all you have to do: choose the spaces, see which technical conditionings you have, ask the city hall for permissions, take out an insurance, make a communication plan with a timeline, place an advert in a magazine a month before, in the radio two weeks before.
. . In nowadays communication campaigns, important projects are advertised on the Internet well in advance.
The last month the press conference takes place, the presentation of the festival and the artists, and explaining the idea of the festival is important, because the main objective is that people goes and sees a specific brand, regardless of the artist, because they feel comfortable and like the kind of people, music or activities. All pieces have fit together until finally the project can be carried out. People thinks that everything finishes when the event ends, but you have to do the assessment, close the budget and see what went right and what went wrong, and already implement solutions, look for alternatives, different possibilities, etc.
