pretty good so hike says hold on Medbox Ben just keep it at what it is but we're not increasing it anymore okay did we get any information on the sales you know with the whole mrns you know versus the quality so I was talking to Ricky about it and then he's just saying that they've been experiencing slower time times these last few weeks and though some leads are relevant not all would be entered as an MRN we still have the usual occurring such as lead submitting or calling for IG but it's really only hydration say
that once they also have like no hold on why are we marking them as qualified then right now the issue is that there's a lot of qualified but less mrns right do discrepancy there yeah so but that doesn't write the the IV wouldn't be marked as a qualified lead right they shouldn't be I me verify with him Okay cool so he had he's not responding right now but yeah honestly hike hasn't really talked about that since last time we kind of have some other issues on our just separate from sales yeah because there's a lot
of stuff happening with like end of the year um we have a lot of different campaigns that we're trying to communicate so that's kind of what we've been busy with okay you weren't there Monday so I wanted to mention one thing right I have kind of an action for December right I'm going to be increasing spend I think till the 10th of December and then gradually reduce from the 11th to the 20th okay and then it could be reduce to the end of year well I would say after the 20th we should be slowly back
up until the end of the month right because we don't want to be bad you know beginning of January right okay make sense yes I agree with that okay so I have that um all right I mean like the biggest listen the biggest thing for me right now is to understand what the discrepancy is between mrns and qualified leads right see if anything is broken there right we didn't get the pharmacy data yet right when we get it in like a few days yeah by the 10th okay because we're going to need that right um
yeah I mean it it it doesn't make any sense that they're saying uh we are not getting the relevant calls and then they are also marking them as a relevant calls exactly yeah I mean I I was asking Ricky like is your team doing anything new or different with regards to choosing not to create mrns he didn't respond but if I'm yeah unless they're doing something new it doesn't really make sense at all so we need to look into this a little bit more okay I'm having trouble with hemophilia just so you know I I
wrote it I think last night right I don't know why I'm trying right um you said most of the leads come from referrals from Health Care Professionals right I think that's what Mary found right all right I'm trying to figure out what to do I don't I'm having trouble this month right [Music] um I'll keep you posted here what's different between the successful like what was doing well when it was nothing changed like nothing nothing that meaning only optimiz nothing that uh you know should affect it right I don't know it could be a competitor
thing right uh fad maybe you look into the competitors right I see advate and advate pro.com and Koval Tri hcp.com maybe they're doing I don't know I mean we have never been performing um awesome on these hemophilia campaigns like three or four like under 10 relevant leads a month [Music] for it could also be this time of year right could it be Patricia yeah still I mean if I look at the average number of clicks like uh three months ago we had um total eight 72 clicks with nine relevant leads um two months ago we
had 615 clicks with eight relevant leads and last month we had five 21 clicks with seven relevant leads and this month we have just reached 95 clicks so I I think it's um bit early uh to say something um but overall leads like all All Leads are down a lot like the the number of All Leads U have been like 49 3 months ago 18 two months ago 22 last month and only one this month so maybe uh do you think any new negative keywords or any any other thing might have affecting something I don't
think so but I'm going to double check everything right just to see I really don't think it's that okay then it's uh maybe because of the end of the year probably yeah maybe you know a portion of its timing and maybe a portion of its competitor I don't know yeah I think things are slowing down but I expect January um we'll definitely be getting a lot of inquiries I'm going to talk to hike to see what we need to do to prepare for that influx uh so we can start doing the work now on our
end fad I don't know if we may need to change our landing pages for influx in J you know how January February is usually like the busiest year I also think ktic is close to launching their specialty copay assistance portal so we probably will want to launch that before January okay so your high LEL form is going to go forward kind of with like how we have it with Medbox where the type form forwards to the Medbox portal we're going to have the high level forward to the specialty copay assistance portal so you um want
users to complete the application without um without Navigators asking them all the questions so then we can also go with the type forms as well or do we need to be on on on the high level surveys or high level forms but we're keeping high level because we have the medication search attached to it but you do you how are your tests looking because I remember we were running a test for like the modal window versus uh initially the model window was outperforming the um uh our setup uh with a huge difference but then it
uh settled down let me uhas you a second do you think we have enough data to conclude that test before end of year yeah I mean um uh right now only 8% uplift we can see with 77% confidence um which is not huge uh because uh we are also looking at the secondary metrics oh so secondary metric is showing two persons upli okay versus mobile because I would think that it is um I can look into the segments um to see how Dex it's performing dektop versus let me see can can you share your screen
yeah sure so this is what we seeing right now um with the model form and the variation let's see if uh we select only desktop xub has a hug uplift when using this um model form that's what I would have thought and that's a high confidence level huh yeah but in that case uh yeah so this one is also higher but it's not same the mobile are you testing this across multiple therapies multiple yeah styles of pages okay and let's look at [Music] so all right so pH that's showing negative impact that um way 86%
I could you can't see or I could I could see how that's the case because to have a pop up on your phone that you're filling out it's kind of uh Let's uh do one other thing I only look for iPhone okay myus 94% and if I look for other fonts only % all right okay yeah so maybe we can implement it on Des stops only I will further analyze and um we'll see because okay so 1295 visitors we got on here I mean total 25 2600 visitors on dextop and if we go to ons
we get like even more so that's I'm surprised the confidence level isn't higher it's 86% um yeah but the other confidence level was like it will be going up and down so that's why the confidence level is not above 90 now there could be some other uh factors that could be influencing it um how many we are running it probably by next week let's call it and let's already start implementing okay okay cool is there anything else that we want to review or discuss nothing crazy outstanding at my end no but uh the relevant is
like a big thing like very very big if you can get with Ricky even for a few minutes to really get to the bottom of that that's helpful okay and then Ricky's only other feedback besides nothing has changed is he's saying in antio seems to be the number one infusion we have where callers are asking if we have if we are the manufacturer most other therapies we will occasionally get calls and we are asked if we are the manufacturer but enio is definitely number one okay so those are the calls where they kind of just
like hang up on them because they're like oh are you the manufactor no okay bye okay fix the add copy there basically yeah okay sorry his message into chat okay so uh when they receive such calls do they mo that as a relevant call or not those I think they should be marking them as relevant honestly is I think that might be it and this enti view drug is it like IV or hemophilia which one is it on like diar I forget we have too many drugs um I think high volume or high margin margin
margin yeah I don't think it's iig so be one of them now I'm telling Ricky these are a good example of relevant but no Mor is that happening a lot more lately okay so yeah let's enio and then see if there's a pattern of what's converting there like whatever is bringing those types of calls is probably doing the same thing bringing other manufacturer calls for other drugs all right I know where to check okay cool let's look into that okay okay I feel like we found a clue that's good yeah okay so nothing else on
your end fad nothing else on uh yeah I guess there are some um some key Search terms which I'm looking at and they're also added uh in the groups which has manufacturer um just like enti view manufacturer and gamard manufacturer LeRon manufacturer let me sure so at that so maybe these are um contributing to such call this is the one it's actually here in total 162 of them have manufactured in that does it these keywords have been performing good for us um historically ass me say that again do manufacturers keywords have been performing well for
us for historically a lot of times I think I I'll look at them separately but yeah usually usually they're the core keywords but I'll I'll see why and maybe certain drugs they they definitely convert well overall it just Dynamic keyword insertion I'm thinking is like making us I have to check the ad oh okay maybe yeah that could be thing uh other than that obviously if user is searching a specifically for a manufacturer no no no but that's normal no no oh you're saying the word manufacturer oh okay yeah I'll see but that's not much
volume it shouldn't be anyways uh don't look at this thing because I am sure that it doesn't give you the accurate picture yeah I'm gonna take a look right but I think likely it's more the DKI that's just what I'm thinking off the top of my head but I'm GNA see because maybe the ads are making us look like the manufacturer right but I still don't think it's the this is the core issue right maybe this is you know right I think maybe there's something deeper with the relevance to the MRN or maybe there really
isn't and it's a mistake that's why I want you if you can connect with Ricky right but you know if he mentioning this I'll just check the account and see if the ads are making us look like you know the manufacturer right okay yeah okay cool okay sounds good thanks guys all right have a good weekend everyone all right takee
