Cold Email Outreach Is BROKEN: What REALLY Works In 2024

everything you've heard about cold emails is wrong all of the advice you've heard or seen from the hustle Bros on social media does not work and I should know because I receive cold emails and DMS every single day and I delete 99% of them that's because there's a big difference between what works and what fails when it comes to cold emailing and sending DMS and in this video I'm going to teach you how to write the kind of cold emails and messages that actually get responses and attract clients to you but first let me show

the kind of terrible DMS that these hustle Bros are sending and recommending that is flat out don't work yo Alex love the you're doing bro had an idea about how you can increase your book calls by 40% on autopilot without doing any sort of outrage or paid ads cool if I share more info so here's why these are terrible messages yo or love the you're doing is not professional most adults don't like being called bro especially women and sending the same kind of generic message to thousands of business owners without any personalization does not work

and even if you do get one client you've just burned hundreds of potential clients by sending some lazy copy and paste message so what can you do instead I mean what actually works when it comes to sending DMS or cold emails well it all starts with having the right mindset you don't need hundreds of clients I mean would you even have the time to work with 100 clients right now obviously not I mean you'd probably be happy with three to four high-paying clients per month so you don't need to message hundreds of people in order

to get a couple of clients instead you want to focus on sending personalized thoughtful messages to a few select people not hundreds or thousands of people and that's because personaliz messages are what people actually appreciate and respond to I mean I'm sure you're the same and that's how you build relationships and attract long-term clients I know because that's what's worked for me so to show you what I mean here are a few examples of the cold emails that I've actually received from other people and responded to this cold email subject cine is got room for

one more at copyrighting crew copyrighting crew is my agency and the email reads hey Jesse Ian here your friendly neighborhood barefooted copywriter first off big fan of your work here that campaign for fly video Fly video was actually a project that we worked on for another client which he's referenced pure gold so a nice compliment I'm just learning photography and video myself so I found it to be interesting that's what the campaign was about I'm currently enjoying some unexpected free time due to a project delay I thought it might be a great chance to offer

my services to a kickass team like yours so obviously that's a great example of a cold email because he took the time to research me understand me and send a personalized complimentary email which I respond responded to now as a YouTuber I receive emails every single day from people offering video editing or thumbnail Design Services and the truth is I don't respond to most of them however I did respond to this one let me show you why hi Jesse I work with Mark Tilbury 2 million subscribers and Mark is actually someone that I've watched before

so I know who that YouTuber is and I worked with Ali abdal and gry and Stefan also people I've watched and appreciate increasing their click-through rate with thumbnails and retention trate with editing I believe I found a few weak points on your current thumbnails that may hurt your click to red and engagement mind if I share a video explaining weak spots of your current thumbnails with you now that's going to work really well in fact I responded to him when we've been going back and forth and the reason is he took the time to send

me an email pointing out some of the problems in my thumbnails and offered to send me a video which I also received and thought was great giving me free value free advice before trying to sell me anything and that's a way you want to approach your DMS or called emails and actually providing value and trying to help the person you're emailing as opposed to asking them for help in the way of hiring you so try and give value first before you ask for Value in return now let me tell you about the strategy that I

Ed to get my first copyrighting client it's actually a combination of using social media and messaging so here's how I did it step by step first I joined a free forum called the copywriters board which sadly is no longer around beon always check out my community copy Academy Link in the description I was an active and helpful member of that Forum regularly asking questions and posting thoughtful comments where I feel like I could give value after a while the group owner posted a sales set up that he' written but wasn't performing well asking the forum

for feedback so I sent him an email with my suggestions on how to improve the copy and I didn't try and sell him anything I just provided my feedback and my suggestions so the moderator appreciated my feedback asked if I was a copywriter and actually started referring clients to me for a full year so here's how you can use the same approach to get your own copyrighting clients you want to start by following people on social media that you admire and would like to work with regular reply to their posts with thoughtful comments don't just

say great post actually take the time to say what you liked about their post with a specific compliment go into detail here now after a few weeks of doing this they'll start to recognize your name and they'll appreciate your support then you can send them an email or a direct message on social media but when you do this don't sell anything or don't write a long email as most of these business owners or influencers are going to be busy if you want to keep your email or your message short and sweet so what do you

actually say in your email or message well here's an example that you could use hi first name I just wanted to drop a quick note to say how much I enjoyed your recent blog post video social media post on specific topic it really struck aord with me especially the part about specific detail it's not just that it was informative it actually inspired me to specific action or change in perspective as someone who's navigating the world of copyrighting I'm always looking to learn and grow I'd love to hear your thoughts on specific question about copyrighting or

their field of expertise thanks again for your inspiring work best regards your name now this approach is not as available as sending a th000 copy and paste generic message to random business owners but you don't need 1,000 clients you just need a few high paying ones to change your life now you may also like my video called 10 ways to get your first $1,000 copyrighting client which you can watch now for free by clicking on the link somewhere above me here thanks again for watching this video and I'll see you in the next one