YouTube Ads - FULL 2024 COURSE by Linx Digital

YouTube ads have changed dramatically over the last year placement targeting is gone and so are keywords ad creative matters a lot more now and oh yeah there's more AI than ever before don't worry I've designed this master class to show you stepbystep how to run YouTube ads profitably with all of these new changes in mind my name is Neil and I run links digital at this point we're one of the biggest YouTube ad agencies Out there and this is the sort of training that I have given to my own internal employees as well as hundreds

of our students with our YouTube ads course so strap in and get ready to start getting some great results with YouTube ads now just a bit of housekeeping before we jump in this tutorialmaster class is divided into four sections and if you are somebody that's never run ads before I recommend that you watch all four sections that's Because I will be breaking down all of the little terminologies all of the definitions and strategies step by step right from the beginning just like how I would for a brand new employee however if you are somebody that

has run ads before and you're just looking for the 2023 updated syllabus well then I recommend that you skip ahead to this point right here in the video but be sure to watch the creative and scaling sections because they do have a lot of New updates and with that being said let's jump into my computer and start with YouTube ads right in the beginning all right before we jump into the ads manager we need to understand what YouTube ads are and how they work and the first thing we'll be discussing is the the ad account

structure more importantly how YouTube ads are laid out now even before you run any sort of YouTube ads you're going to need a Google account now if you are somebody That's planning to use your own audience on say YouTube or you are somebody with an established business and you've run things like PPC ads before maybe you use some of Google's other assets like Google optimize maybe you have tag manager set up already you have Google analytics or search console set up and you want to use this YouTube ads for that business what I recommend is

that you use that Google account for your YouTube ads now once you have your Google account set up what you're going to need to do is set up a brand new AdWords account and don't worry I will be showing you step byep how to do this later on in the video right now I just want to showcase how these things are laid out so inside your ad account um your AdWords account is where all of the fun happens and what I recommend is that if you are somebody that's running multiple businesses maybe you have several

different brands under a Business I recommend setting up a brand new AdWords account for each different brand in your business and the reason for this is say one brand is targeting people that are super old in one part of the world and the other brand is for younger people in the opposite side of the world you don't want the ad data getting mixed up in that AdWords account the second thing is if one of your Brands is kind of on the edge with Google policy uh you want to make sure That you're saving yourself against

uh some sort of uh ad account ban so in case that does happen your entire business doesn't stop advertising just an ad account gets shut down but you at least you can use your other AdWords account and keep rolling that's kind of the best practice that we suggest with AdWords account so within your Google account you have your AdWords account and then within your AdWords account you have these things called campaigns and Think of campaigns as like the main container of your ads these are going to be things that hold all of your ad groups

and your ads and this is where you're going to be able to decide on the the different marketing objectives that your ads are going to be running on and this is also where you set the budgets for your ad campaign so what are the different ad objectives you asked don't worry we'll get to it but think of it this way if you're trying to do a Remarketing campaign or you're trying to do a fall sale campaign you're going to be making those distinctions at the campaign level and that's why this level is very important now

within your campaigns you have these things called ad groups and this is where you go in and you decide on the targeting and placement of your ads this is basically you where you get to figure out who is going to see your ad you can also set things like bids um and even sometimes Budgets for your ads as well as the scheduling for when your ads are actually going to be shown so this is where the meat and potatoes of your actual ads happen and then within your ad groups you have your actual ad SLC

creative level and this is where you pick which video is actually going to run as an ad and then you can also do things like change the Tex text of the ad figure out what the call to action button is so just to recap you have your Google account which holds your AdWords account um and you can have multiple AdWords accounts for different brands within each AdWords account you have different campaigns and these hold all the different marketing objectives and then finally you you have the ad Group which determines the targeting as well as the

ads which are the actual videos that you're going to be running as ads and if a lot of this does sound a little bit confusing here's a diagram that kind Of breaks down what a typical ad account might look like this one's a little bit confusing because it has multiple ad groups as well as multiple creatives within that ad group in the beginning I really recommend that you follow the 111 structure what that is is essentially only running one ad so one video per ad group and only running one ad group per campaign so unlike

this example here you'll only be running a campaign with a single ad group and a single ad within That ad group and the reason for this is one it's a lot simpler and a lot easier to organize especially when you're getting up and started and the second reason is is that you want to eliminate as many variables as possible in the beginning Google has absolutely no data inside of your ad account so it has no idea on how to optimize and for that reason you want to be in control of all of the variables that

Google allows you to alter now once you do have that ad Data and you do feel a lot more comfortable inside the AdWords manager feel free to break out of this rule uh maybe you can add more ad groups to split test uh targeting or maybe add different creatives to split test you can do all of that but in the beginning I highly recommend that you stick to this format I want to give you guys an example of these variables that I'm talking about let's say you run a apparel company for women but you aren't

Really sure what your target audience is uh in terms of age maybe you think it's women over 40 and maybe you think it's women under 40 so what you're going to do is set up two different campaigns and within each campaign you're going to have a single ad group and the variables that you're going to be testing which is age in our case whether women are over 40 or under 40 uh that respond better to our apparel line you're going to be testing this on the campaign level so One campaign one ad group and within

that ad group you will say okay I'm only targeting women under 40 and then in the other AD group in the other campaign you're going to be setting the targeting as women over 40 and within these campaigns in ad groups you're only going to be testing a singular video ad so at the end of the day what you're left with is two campaigns where there's only one variable that's different between the two and that way you can compare apples To apples and oranges to oranges and don't worry if this section doesn't make too much sense

watch the rest of the video get to the scaling section in this tutorial master class and then come back to this section and I promise it will make a lot more sense all right next up uh we quickly discussed campaign objectives these are the different marketing objectives that you can set on the campaign pain level so let's really take a look at what the differences Between all of these are and when you should use each one of them when you are building a brand new campaign you will be presented with these options here and one

thing to note is that the targeting between all of these different campaign objectives Remains the Same regardless of which option you choose the only things that change is how that campaign is going to be optimized and what it's going to be optimizing for and how you're going to be charged and what sort Of ad creatives you can run so each of these sections actually limits you in the ways you are able to run YouTube ads and how you're also charged let's quickly go over what a few of these campaign objectives are so we'll quickly start

off with website traffic so this is a campaign objective where Google tries to optimize for as much web traffic as possible now Google doesn't care if the people visiting your website are actually going to turn into Customers it's just trying to send as many people to your website as possible and the same goes for product and brand consideration and brand reach and awareness campaign so in these scenarios Google is just trying to get your ad in front of as many eyeballs as possible it doesn't care if these people will actually turn into customers the app

promotion objective is for those of you that have a mobile app and are optimizing for downloads and store Visits and promotions are for those of you that have a brick-and mortar store and are trying to get more foot traffic and then finally we have the create a campaign without a goals guidance uh campaign objective which is essentially what it sounds like Google does not do any sort of optimization here and the only real time we actually suggest that you use it is if you are going after one of the very specific bidding options however for

most beginners and most People watching this video here what I recommend is that you use the sales or leads campaign objective if you are somebody with a e-commerce store or uh a digital product or someone with a website where there is a purchase Now button and you're trying to get more sales then I would use the sales objective if you are somebody that is collecting leads whether that's in the form of phone numbers or emails I would really recommend that you stick to the Leads campaign objective all right with campaign objectives figured out let's jump

into the different ad formats that are available with YouTube ads now a lot of you might be surprised to find out that there's a lot of different YouTube ads specifically when most people think of YouTube ads they think of the skippable video ads that play before a YouTube video however there's a lot more inventory with YouTube ads that's at your disposal there's a lot of options Out there so let's break them down and figure out which one is best suitable for you we'll start off with overlay ads these are the banner ads that appear on

top of native organic YouTube videos you probably have seen them before next up you have your bumper ads and these are the ads that are less than 6 seconds long and that play at the beginning of YouTube videos then we have the infamous non skippable video ads these are the 15 sometimes even 20 second ads that you Can't Skip and they play in the middle of a organic YouTube video next up we have the infeed ads and this is formally known as the discovery ads these are static ads so they don't interrupt the video that

appear on either the search result so they'll be the top search result when you go on YouTube or on the homepage or on the suggested bar on your right hand column you probably have also seen these as well and then finally we get to the ad type that most people Associate with YouTube ads which is the skippable video ads now these are the ads that play in the middle of videos sometimes even at the beginning of videos that run for 5 seconds without the skip button and then after 5 Seconds the skip button pops up

and then people can skip them so these are the bread and butter of YouTube ads and this is what I assume that most most of you are here to learn about and what I really recommend is that you actually run with these sort Of ads and master them first before moving on to the other types of ads these are usually the most profitable ads that you can run on YouTube now a quick note YouTube also has these thing called YouTube short ads now you may have seen them they're the ads that pop up in between

YouTube shorts when you're scrolling up on your mobile phone we won't be covering these ads in this tutorial here because they're pretty new but if you wanted to to learn a lot more About YouTube short ads watch this video right here let's figure out how you guys are going to be charged when you're running your ads so if you've run ads before you must be familiar with what bidding options are for those of you not familiar essentially Google AdWords is a auction based platform you basically put down a bid of what you're willing to pay

for your ad to get seen by people and the way it works is with four main bidding options which we will cover all Right let's quickly go over what some of the different bidding options are on YouTube ads so first off we have Target CPM which is essentially a bid that you set that you want to pay for a th000 Impressions um there's no optimization with this bidding method and for that reason we absolutely recommend against using this the next up is Target cpv it's kind of similar to Target CPM but instead of paying a

bid for a th000 Impressions you set a price for a view That you want now the ads are optimized for views here as opposed to just general impressions and this is important to note here because YouTube sees views as somebody watching at least 20 to 30 seconds of your ad or clicking on it so because YouTube is charging you on views and not Impressions they actually optimize your ads for views however we still don't really recommend this bidding option because you're not really there to get a bunch of views on Your ads you're there to

make sales and get customers and the next bidding option is a more common one that we use which is maximize conversions it does work by charging you on Impressions however unlike Target CPM with this bidding option basically Google goes out there and tries to get as many conversions as possible with your entire budget that's the name maximize conversion and for those of you asking what conversions are these are Essentially actions that a user makes on your website and you can essentially set conversions to be whatever you want so a conversion could be somebody clicking a

button on your website somebody adding something to your cart maybe giving a phone number essentially anything you want so what we recommend is that you start off with maximize conversions as a bidding option first especially in an ad account with absolutely zero data because you want to try and get as many Conversions as possible whether you're using YouTube ads to get more phone numbers more emails whatever your conversion is you want to get as many po as possible when you're first starting out when you do have a lot of data coming in then you can

start leveraging some of YouTube ads is optimization algorithms a real life example of using maximized conversions would be let's say you have $100 and you're trying to get as many emails for your new newsletter As possible so you would set your maximized conversion bid to be $100 and Google will try and go out there based on your targeting parameters and try and get as many new emails as possible with that $100 and finally let's move on to the final bidding option that we're going to be discussing which is the target CPA option now this is

the most powerful bidding option in my opinion and the one we use the most at our agency now Target CPA stands for Target Cost per action this is essentially a bid that you set that you are willing to pay for a specific action and then Google will try and go out there and get that action for the bid you bid price that you set so let's say you are a business that's trying to get sales and you say hey I'm willing to pay $30 in ads for every sale that I get and then so you

set your target CPA bid to $30 and then Google will go out there and try and get you a sale for $30 now Here's the catch if Google knows that uh it can't go out there and get you a sale for under $30 maybe it can only get you a sale for let's say 50 bucks the campaign won't actually spend Google won't spend your money willy-nilly so what we recommend is that you use maximized conversions as your bidding option when you're first starting out maybe when you get a 100 to 200 conversions then you can

switch over your campaigns to Target CPA when you Also see the data coming in maybe in your max conversion campaigns you see that you're getting leads for let's say 10 bucks then you can set your target CPA bid to 10 bucks if you see sales and add to carts or say add to carts are coming in at say $25 then you can set your target CPA bid for add to carts for 25 bucks and now finally let's get to the add group level and start talking about targeting options so the big change in 2023 is

that there's no more Contex ual targeting so this is the biggest change for YouTube ads for this new year that means Google is removing placement targeting keyword targeting and topic targeting so in the past you used to actually be able to pick specific placements where your ads will get shown so you could pick other people's channels you could pick specific videos where your ads would show up you could pick specific keywords let's say you have a beer trimmer brand You could actually use the keyword like best beard trimmers and then show up for all of

the videos that rank for that keyword so you used to be able to do that you can't anymore but why exactly is Google getting rid of such a powerful targeting option while Google thinks that its Ai and its powerful algorithms can actually go out there and find customers for a cheaper price than you can with these placement and keyword campaigns and for a lot of people I Think that's true I think Google knows your customers and its own customer data a lot better than a individual marketer so what we're seeing now is that initial data

in a brand new ad account is a little bit more harder and a little bit pricier to gather but once you do get that initial data Google's algorithms are so powerful that they actually end up being more profitable than those old campaigns and what I relate this to is when Google first introduced Target CPA A few years ago everybody was using the max conversion bidding option and they were doing great and then when Target CPA first came out it was you know a little bit weak it wasn't performing as well as Max conversions but slowly

as Google's algorithms got more powerful it actually became the preferred bidding option and is now way more profitable than most max conversion campaigns so let's actually take a look at what is left with the targeting options that are Available to us so the most basic targeting option available to you when you're running ads is demographic targeting so essentially you're able to make an audience based on somebody's age their gender parental status household income you can even get into more specific shared traits like if they were a college student or not if they're a homeowner or

a new parent you're also able to uh Target via geography and languages spoken within the demographic Targeting this is like layer one when we come talk about your targeting options the second type of targeting option that is available to you is your own data segments so these are audiences that are based on their past interactions with your business whether that's through your own videos on YouTube your previous video ads maybe you've had run ads before and you can Target people with this data segment you can also show your ads to audiences that have actually Interacted

with your website so think remarketing and then we have the customer match targeting option and these would be audiences that are built on your first party online and offline data so think email list that you've gathered uh phone number list Google ads data if you run PPC ads in the past if you want to upload that data you can Target those people with their emails or phone numbers and then we also have similar segments so if you've run Facebook ads before this would be like the lookalike audiences so this targeting option essentially helps you by

expanding the reach of your best performing audiences by targeting new users with similar characteristics right to your either your data segments or your customer match list so in order to show you the rest of the targeting options I I thought it would be best to actually show you a live demonstration um that way you can also see where these Targeting options are located and again don't worry I will show you how to set up this AdWords dashboard that you see here just a little bit further along in the video but for now please follow along

so you're going to click tools and settings and there's a couple ways to do this the first is through the audience manager here you will be able to create new audiences based on your different targeting options right the other way to do this is through your campaigns itself So we're going to come in here create a brand new campaign and don't worry I'll go through all of this a little bit later on and um you will understand what all of these uh different options are going to be so we're going to scroll down to where

we can see the audience and and the way we're going to do this is in the people area so this is exactly where we get to pick who our ideal audience for our ads are going to be um so what you can do is Click create an Audience and this is going to give us all of the different targeting options available to us so like I mentioned you get all of your little demographic options um like I mentioned so you get to choose between age uh gender parental status household income and then you can also

do location based targeting the locations area as well as languages but let's talk about what some of the more advanced options are all right the first thing that I want to cover is the Interest based targeting options so these are going to be your main audiences that you're going to first start off with and the two that we want to cover in here are the inm market audiences and the Affinity audiences so what's the difference between the two so Affinity audiences are made up of people that are generally interested in a specific interest or a

topic right so examples of this would be people that are interested in let's say news and Politics and are say Avid news readers right and then you can go around and take a look at what is available for your specific business um or product or service right so there's a lot of different choices out here and these are basically people that might be interested in a specific subin in Market audiences however are people that are actively looking to purchase something in these specific interest so for example if we go down to arts and Peril Right

uh an active Weare let's say running apparel these would be people that are actively looking to purchase something in the running apparel category and these type of audiences are very very powerful now what I recommend is for people starting out is going after people with inm Market audiences and again I will talk a lot more about what sort of audiences to pick in the scaling and launching section of this master class at the end of the video Okay the next big targeting option available to you is going to be custom segments and these are going

to be essentially audiences that are built by Google based on a few different parameters so you can do one of the parameters which is audiences based off of people that have searched certain things inside of Google so on like the actual Google search and basically you're going to put in keywords uh like it's showing right here and Google will Go out there and build an audience of people that actually search for those terms so let's stick with our running theme here um and we will make a keyword so let's do running and see what Google

puts out so yeah best running shoes for long runs so Google has gone out there and found a audience of people that would be searching for this now similar to the inm market audiences you can also build custom segments based on keywords with people that have shown some sort of Purchase intent so what is the difference between these custom segments with purchase intentions versus the inm market audiences well with this you can get a lot more specific let's say you're not just selling any sort of uh running apparel you are selling a specific type of

trail running shoe so I can come come here put in trail running and get a custom audience of people that are searching for let's say Ultra trail running shoes right and now built a Custom segment audience based on purchase in intentions that is a lot more specific than just regular running apparel so that is why this is a little bit more powerful for your targeting options all right so now that you're aware of all the different targeting options available to you right before we can go ahead and start running some ads we have to talk

about one final thing now I know this is a lot of theory but uh trust me you're spending a lot of Money you're going out there you're giving Google a lot of money you want to be able to track the performances of your ad campaign so that you can actually figure out okay are my ads working are is all this money that I'm spending actually bringing in money and the best way to do this is through conversion tracking now conversion tracking can be a very complex system on its own it's a very in-depth topic if

you want a little bit more information On it check out this video here but what I will say is if you are somebody that is going to be spending a lot of money on YouTube ads or you're going to have a very complex business what I recommend is that you either hire somebody to set up conversion tracking for you or you use a third-party company now there's a few companies out there that will do this for you but for most of you watching this tutorial I will break down how to set up conversion tracking in

the Most basic of forms and this should get you going going right away so we have to talk about what conversion tracking is it's essentially tracking your customers and their entire customer Journey now earlier in this video I mentioned a conversion is essentially an action that a customer takes after seeing your ad and this can depend business to business product to product right however you want to be recording each conversion or each action that your customer takes Throughout every single step in the customer journey and you want to measure this all the way through so

if you are a e-commerce company and maybe you're selling e-commerce products you want to be able to track your customers that click from your ad and then go to your product page your landing page and then you want to track all of the people that hit the add the cart button and treat that as a conversion people that purchase that's a conversion people that Purchase upsells that's another conversion and you want to assign values to these conversions so in the purchase case obviously you want to assign the value of whatever the product price was so

that you can get a value associated with that conversion so every purchase will include a purchase price or every purchase conversion will include a purchase price if you are somebody that is collecting leads so you're selling like an information product you want to Be able to track people that uh hit your landing page either submit their phone number email all that sort of stuff and then also go to your thank you page um maybe you are somebody that has a lead magnet so you're running things like a vssl a webinar or you're giving out a

free pdf those sort of things you want to be able to track and put conversions on every single page on your customer Journey on your funnel as we like to call it so your call booking page your Call confirm page your purchase page if that's applicable so let's jump back into AdWords and I will show you how to set up conversions so before we even run any ads we're back in our dummy account and don't worry I I will show you how to set this up we're going to be setting up conversion tracking for a

uh opin funnel so let's say somebody comes to our website or they see our ad they come to our website we promise them say a free pdf they submit their email they get the PDF right pretty simple so this is what our landing page is going to look like they can get you know this um once they put in their email and then once somebody hits the claim Now button they get taken to this peak thanks um and the way I'm going to set up conversion tracking is pretty similar let's say instead of a form

and a PDF maybe you had a product page and then somebody could click buy now uh maybe you were selling an ebook or a physical book and Again it took you to a thank you page it would all be very similar so we're going to jump into our AdWords dashboard here and go into tools and settings and under the measurement tab we're going to click conversions this is how you set up uh conversions the most barebone ways possible but it still gets the job done we're going to come in Click a new conversion action and

because we're mostly tracking websites there's no phone calls or apps uh we're going to Click website and now if you have tag manager installed or you have analytics installed Google will basically scan see if that's set up and uh setting up conversion is going to be a lot easier in our case for our website we don't okay so I put in my website it wasn't able to find anything so we're going to have to add conversion actions manually and this is how you do it so the first thing we're going to do is a page

view for this first page right so each page Is going to be based on a page load system and each page is going to represent a conversion so on our first page it's going to be somebody that comes and Views a page and then on the second is when some they're only going to reach this thank you page once they've submitted their emails right so the second conversion is going to happen when somebody reaches this thank you page so if we go back to Google AdWords for the first page I'm going to select Page views

right you have a bunch of different options so if you are running maybe a e-commerce website so instead of a um form that somebody has to submit and this is a claim Now button this would be a buy now button let's say you were selling a $5 ebook or a $5 physical book then you would make this a um purchase conversion right so or if it was add to cart as opposed to purchase now then you would click add to cart or subscribe if it was a newsletter right For us right now we're just doing

page view because this is what the the customer does we're going to make the name test page view and then the value uh we won't use a value for this conversion action right now because it's it's it's a free ebook and then okay now count is super important depending on what sort of product or service you're selling uh for us we only want to be counting one conversion for every single people person that submits we don't want To be having repeat uh conversions because it doesn't matter for us but if you are running let's say

an e-commerce store you want to count every single sale that you're getting every single purchase by the same person right um so this is going to be great um so I'm going to click my view through you can leave this at 30 days engage view view through yeah one day this is perfect and I'm just going to leave all of these settings default now the second Conversion that I'm going to add is for the second page when people reach the thank you page and instead of a page view this time I'm going to say this

was someone that submitted a lead form right obviously they came to this page because they submitted that form so I'm going to classify this as submit lead form let's say test and then you can play around with this if this is the only conversion uh that you're optimizing for really depends on what sort of business you're Running but for now I'll just uh leave this unchecked for us and then for Value again I'm going to go with don't use a value but again if I was selling this say for $5 then I would come here

um use the same value for each conversion and it would make it say $5 if this this ebook that I was giving away this PDF was worth anything and then uh click once again and everything is done and then we're going to click save and continue now there's a few different Ways that you can actually install conversion tracking you can obviously email this to your webmas or do it using Google tank manager these are a little bit more advanced but for us right now we're going to go through the Google tag essentially the Google tag

is a all-in-one piece of code that you need to install throughout your website wherever conversions happen and then you will need to install the event SN it code um for whatever specific page that That uh conversion happens on so for us we don't have a uh Google tag uh a global tag uh installed so I'm going to install a global tag and essentially you can install this manually and take this piece of code and this essentially needs to go on the entire website right so I'm going to go back to my page builder go into

my JavaScript so every single page that we're going to be recording conversions in I need this piece of code so I'm going to go to both Pages here go Into my JavaScript put a new JavaScript and then put in This Global tag then I'm going to go back into I'm going to click done uh then I'm going to go into my individual event and then copy this event uh this conversion for wherever it happens on our customer Journey right so the page view happens on this first page and then I will put this code on

the first page the submit lead form happens on the second page so I will come here paste it on the second page and then we Are done here and we are done here um I can hit save republish this page save republish this page and click done and that's essentially it that's how you set up conversion tracking um again this is unverified for now because uh we just did it again if you are having trouble with this Reach Out to us on either our Facebook group or watch the other tutorials let's get to the fun

part and This is where we're going to be launching our very first campaign and in order to do that you're going to have to sign up for your Google AdWords account and the best way to do that is to go to ads. goole.com you're going to be taking to this page right here and what you can do is just click Start now um since I already have a Google AdWords account I'm going to skip this part but essentially it's pretty self-explanatory you click Start now you put in your Information we're just going to jump into

my Google AdWords dashboard so once you have submitted all your information you're going to be taken to a page that looks exactly like this and the first thing you're going to do is go into tools and settings go into settings um under billing and then make sure that you've uploaded a uh payment card uh whatever your payment method is right and this is where you'll be able to see All of the different uh information regarding your Google ads account so once you've set up your payments you can go back into your main dashboard and then

this is now where we can start creating our very first campaign so let's go ahead and just click brand new campaign like we just did and this is after the fact that we've actually set up conversion tracking so let's go with the example that we are a company that helps people get in fit by running Marathons right let's go with that example we've been going over this running theme all um tutorial let's continue with it so the thing that we're going to do is um take people you know because we're helping people get fit through

running um the thing that we're going to promote is our running program and um what we're going to be selling is a PDF so similar to the conversion tracking thing so what I'm going to do is uh my campaign objective we're going To be optimizing for leads and because we have a page view action for the one that we just set up let's just pretend that it's already set up we're going to optimize for this event so when people go into our example and then they submit their emails after which we're going to be uh

taken into this campaign type so this is where you can kind of pick what sort of uh YouTube campaign or Google campaign that you're running for us because we're running YouTube ads we're Going to click video uh and then go ahead and then our goal again is to drive conversions we want as many people as possible to give us their email to sign up for our running PDF right that helps people uh lose weight uh through trail running and then we're just going to click next and then so the basics of our ad campaign are

now presented to us and we can kind of go through this together uh so the first thing we're going to do is name our campaign so the First thing I'm going to do is Click LD that's for links digital and I'll kind of walk you through our nomenclature for setting up these campaign names um so this was a campaign that we're running to get new leads so new New Leads uh the conversion and um and we only want people that uh live in the US that are under 35 and then uh this is going to

be ad number one right so we're only targeting us um let's say you wanted to Target another location like say a Specific state or something uh for us the US is POS uh is uh great now we can pick our language so U I know my ad is actually only in English so I'm going to click English if your video ad is going to be in a different language you can pick a different language right for us English is great so like I mentioned now we get our bid strategy right so we get presented with

the options that we come across and because this is a brand new ad account we're just trying to get as Many emails as possible I'm going to go with uh maximize conversions um now this is going to be a very important thing for you to decide which is how much money do you want to spend on your campaigns this is going to be pretty subjective um depending on how quickly you want results however I will tell you to stick to the end of this video when I start talking about launching and scaling campaigns and it'll

help you decide what your initial budgets should Be for now we're just going to go within a easy $50 per per day right um and then the ad can actually start today and uh it can start at this time now you used to be able to uncheck some of these networks but because we're using the leads objective we actually have to allow our ads on their Display Network so next up we have content exclusions this is basically where you can choose what sort of YouTube videos your ads will show on again they just recently Moved

this however I think the default setting is perfect however if you are a brand that has um a very small narrow audience or you're you know you can't be advertising your products or service everywhere definitely look into narrowing your content where your ads can be for us it really doesn't matter and we're not really worrying about site links just yet this is a bit more of an advanced tactic and it really doesn't Matter at the beginner level I am going to click additional settings just to see a few things um you are allowed to Day

part which means you can set specific times that your ad will run but for our scenario we want this ad to run whenever you can also frequency cap and I recommend that people do this uh to save on ad costs frequency capping essentially ensures that the person watching doesn't see your ad over and over and over again so I'm going to do a Impression cap so I don't want the same person to W uh see my ad more than three times per week and then I don't want them to view it more than one time

per week and these are pretty standard frequency cappings this is pretty important I I want my ads to not be shown on tablets or TV screens if you were an Advertiser that would like to advertise on TV and T tablets do it at your own discretion from what we've found is that these two placements don't Really convert uh for YouTube ads we're going to stick with just mobile and computers again if you want to do this for your own brand go ahead try it out but what I recommend is just stick to computers and mobile

tablets if you are somebody that's also running a let's say something for desktops maybe your products are for desktops or you're uh running something that's just for mobiles right pick appropriately depending on your situation for us we Can advertise everywhere now we're down to the ad group level and I will now uh Define my audience so we'll do in Market okay keyword being uh keyword of let's say uh running runners okay and this is again uh how we discussed in the targeting section that we're coming up with our actual audience so this time around I

am going to do a inm market audience let's go into browse inm Market these are people that are Looking for they want to get fit right so let's see if they have anything around Fitness uh let's see Sports and Fitness oh I don't want that big big audience Fitness oh yeah Fitness products and services Let's see we not necessarily exercise equipment and uh let's go with Fitness online fitness classes yeah this would be people that would be interested in learning to lose weight with trail running and our uh PDF that we're promoting this would actually

Be a great audience right and then we could do demographics so we said this could be uh either male or female but they have to be under let's say 35 right let's go to additional demographics and then yeah this can this can be top 10% to let's say top 10% so we only want uh people who can afford our very expensive coaching program um and then we're only going to go after that audience and that's pretty much it um so for our first round of audiences Let's see um let's do uh in Market okay boom

I'm going to save this audience right here and one of the most important things that I can tell you is you want to isolate for optimized targeting now this is a new feature again Google's rolling out I don't know how it's going to work on your specific ad account if you are somebody that wants to test out optimized targeting you can uh but like I said create a separate campaign so if I was somebody who was interested in say Optimized targeting I would create a separate campaign and then keep everything the exact same and then

just click this right however for me I don't want to use optimized targeting at this moment so I'm going to check this off I'm going to go into advance settings and now we're at the add section level okay now that we're at the ad Channel level we can actually run and create our video that's going to be seen by people so what you can do is basically run any Single YouTube video that you imaginable all you have to do is just upload it to YouTube you can even upload it as a unlisted video which is

what we suggest and then just grab the URL of that video and then paste it here so for the demonstration purposes let me go into our YouTube channel and I will take let's say this video and I will copy the URL for this and then uh paste it into this so this is going to act as our ad for the uh product that we're promoting Right now we have a few sections that we need to fill out and these are going to be important details about the ad so firstly where exactly is this ad going

to so let's go links digital agency.com and then our URL was Peak and then I don't necessarily need to have a different display URL and this is usually done if like your final URL is very long and it's it's confusing and it's a bunch of letters and numbers Sometimes people like to use a shorter little term to describe it next up is going to be our call to action and I will say either learn learn more is a great button or I will say get PDF and then now we can write a headline grab this

PDF and then long headline uh talk to The Experts perfect description beautiful um and then I don't really need any sort of tracking right now and we have a autogenerated companion banner and this is just going to be ad number One so that's pretty much it guys uh what I suggest is only again running one single ad per ad group per campaign and it really is as simple as that so all you do is hit create and then that's it your campaign is pretty much ready and what you can do is come inside of your

AdWords dashboard go to campaigns and then you will be able to see that your campaign is after getting reviewed running that's essentially how you launch a campaign okay so now that we've Launched our campaign you can see that it's um back in your dashboard I've just put this one to pause just because we don't want to be wasting a little bit money on uh these test campaigns so how do you go about actually looking at the performance of this specific campaign again I can make a whole video on each of the metrics and what to

look for when you're running YouTube ads and in fact I have over here U or in the description where wherever that's going that video Is going to be but um for the general gist uh you're going to come inside the columns section and this is going to be on your campaigns tab in your main AdWords dashboard so come into columns and you're just going to customize your columns um now some of you might have conversions um or conversion actions just by default um here some of you might have to hit custom columns um in our

case we do so with this uh we'll just say we'll do a new conversion then We'll do all conversions right um so let's say versions um and then essentially I can take a look at all the conversions that happened uh with my campaign I can then go ahead and add uh few other custom columns uh and you can really come in here and mess around with all of these metrics um you can take a look at uh what you've spent I really recommend that you say put cost here so you can see how much you're

actually spending Every single day um and then important things like let's go over the few important ones um the number of Impressions you've got what your CPM is um what your CPC which is your cost per click is going to be um then we can also take a look at uh CTR which is the clickthrough rate on your ad and don't worry when I get to the uh actual creative section you're going to understand how important this metric is because it's the biggest indicator into Telling us what whether your ad is actually good or not

and then within conversions we can actually look at the specific conversions that you set up so let's do that let's do a number of signups right so we're going to click conversions again then we we're going to go down to conversion action right and then these are all of the conversions that we set up so this was the first one this was the second one so I'm going to quickly do this one so now we have all Of the conversions and let's say if I wanted to get um my cost per conversion so how much

money did I spend getting a a sign up what I could do is come inside here click cost uh actually I got to it's got to be cost performance cost and then I'm going to do divided by go to conversions and then come down to conversion actions and then pick my conversions so I can see uh my cost Divided by how many submission that I had right cost per sign up and then boom um and I'll save it and then let's just say this is test one and then save and apply and now you'll be

able to come inside your AdWords dashboard and take a look at uh what your cost is what your conversions are what your cost per conversions are you can look at your click-through rate your view rate Impressions uh what the cost per click is and start making judgments on what uh To do with your ads and then you can do it over the different time periods as well well right so today we just launched this campaign if you wanted to just look at today's data you could again um obviously you can enable pause or remove campaigns

I highly recommend that you don't ever remove campaigns um just because you'll lose the ad data inside them and it's also always nice to come back and see okay even if your campaigns didn't perform well okay which Campaigns didn't perform well which audiences didn't do well um and that's pretty much it now let's move on to one of the most most important things which is scripting all right let's talk about one of the other big changes that's really happened over the last little bit with YouTube ads which is that your ad account performance is really

dictated on your ad performance means that your ad your actual video is way more impactful in terms of how much money YouTube ads will make than ever before so it's super important that we actually nail how to make really effective video ads because the truth is you can have a great offer you can have great targeting and great campaign structure all of that stuff but if you don't have a good video ad you won't make any money and this is because Google is again moving to more of this AI targeting we're getting rid of specific

placements and specific keywords and more to giving power to Google and its algorithms and letting it figure out where to find their customers especially in the beginning of AD accounts when it doesn't have a lot of data your ad is going to have to carry most of the the weight when it comes to getting your conversions and for that reason I really do think 2023 and Beyond creative is going to be king there's going to get a point with YouTube ads where you don't need to set up any campaigns or pick your targeting you're Just

going to be able to put your YouTube video up and then let Google do its thing Google will find your customers based on no targeting parameters whatsoever that's what we're going to get to so it's really really crucial that you nail your ads what is a way that we actually figure out if an ad is doing well or not so the most obvious answer is if your ad is actually producing a positive Roi or return on investment let's say your ads are Bringing in $2 for every dollar of AD spend right it doesn't matter how

crappy the ad is that is a fantastic ad as long as it's producing a positive Roi it is a good ad doesn't mean it can't be improved or anything but I'm just saying at the bare minimum if it's not broken keep running with it however if you are at the point say let's say even if you are getting an Roi of 200% you still want to go for more what are some ways that we can actually tell that ads are Doing well or not the biggest metric that we look at at links digital and I

teach this to all of my students and my employees is look at your CTR this is going to be your click through rate this is going to be the percentage of people that actually when they see your ad click on it and why is this metric super important well this is because on the uh ad inventory side when people are actually seeing ads it's consistent throughout the platform right your Instream ad is going to look like everybody's instream ad I mean in terms of placement in terms of how many pixels it's going to take up

on a screen so it's a very good comparison to be able to compare two ads beside each other even if the offers and stuff are different so what makes a good clickthrough rate well at bare minimum what we recommend is that your clickthrough rate is at least 1.5% so even if you're getting a 10x Rass right A a return on ad spend or an Roi even if you know your backend metrics are fantastic but your clickthrough rate is not over 1.5% you can probably improve that ad I would say a bare minimum decent ad is

anywhere from 1.5% to 2% um that's on the lower end we like to see that number a little bit higher good ads the ones that consist ly perform good they bring in a good Roi they're usually from 2 to 3% um and then every now and then without accounts you'll start Seeing some really good ads and these are ads that are getting anywhere from 3 to 5% and with the right amount of targeting uh constriction and the right audiences you can even get ads that convert with a click-through rate of five to 78% and those

are what we call our Superstar ads those are the ones that you keep seeing on YouTube YouTube over and over those are the ones that have been running for years with millions of Views yes they do exist and they are out there but you are going to have to work a little bit to make an ad that can get that high click-through rate now the other big change that we're noticing with YouTube ads is that YouTube as a whole is maturing as a platform it's not this brand new place that it was back in like

2018 a lot more people are taking YouTube seriously we're seeing big Brands come onto the platform we're seeing creators step up their own Content on the platform and that's making it a little bit more difficult for advertisers even in the last few years I've seen a flood of advertisers come to YouTube competing over that Li uh that same amount of inventory so what this has resulted into is that the base level of quality required for a good ad has gone up slightly now gone are the days where you could just take like a really crappy

iPhone video with distorted audio run it and still see Profitable ads I'm sorry that Those ads are now few and far in between again that doesn't mean you can't hit a home run with those ads if you have an offer that is fantastic if you have messaging that is really really strong you can still get away with using just an iPhone and the internal microphone however these ads are becoming a little bit more rare what we're seeing is quality is starting to matter a bit more we can take the same ad right in experiments That

we've run ads that are shot on a professional DSLR or Mir camera with professional audio versus just an iPhone we're starting to see that uh ads that are shot a little bit better do perform a little bit better the other thing that's happened is uh brands have realized that YouTube is a great platform to advertise on so they've started investing a lot more money into their ads especially if they figure out that things are working so not only are They making better ads themselves they're enlisting the help of other ad agencies like ours or other

Studios that film ads for them or they're even hiring individual content creators we've seen a huge rise of ugc content user generated content even on YouTube now this is like super true for Tik Tok for Facebook but uh now we're seeing this even come through on YouTube so if you are a person who's somewhat struggling with coming up with ads my advice would be Don't beat yourself up over it you can easily go and find a spokesperson a voiceover actor a ugc content creator for as little as like $5 $10 on platforms like Fiverr who

will make ads for you that are high quality however I deeply believe that you can still come up with really effective YouTube ads all by yourself as long as you're following this formula and let's dive into what makes a great ad from a scripting perspective so in the past we used to Say you need a very strong hook to start off your videos um while this is still somewhat true uh we have noticed because of all the content we put on YouTube and other YouTubers uh finding out about how to do these scripts we've realized

that a lot of people are fighting over the same eyeballs and they're all starting off with really good hooks so what do you do in that situation well you have to get the viewers attention so you got to start off the ad with a attention Grabber like think about yourself when you're watching YouTube uh you probably see four to six ads in a regular 10-minute video and all of these ads kind of blend in and they're all the same so in order to stand out from the crowd we really suggest that you start off with

some sort of attention grabber now these can be things like a big uh motion spur waving Graphics that come in even sound effects these are big big component of standing out within the First second or so in your ad maybe you yourself have even seen this on YouTube where you've seen creators begin their ads by starting and saying something like hey stop whoo listen up uh or like um bringing in sounds like bangs sound effects whooshes uh things of that nature and what this is designed to do is essentially break the pattern and interrupt uh

whatever little video that the person was watching and make sure that the viewer actually pays attention To the ad and after you've done this little attention grabber the premise Still Remains the Same you still want to come in with a strong hook this is not only going to ensure that you can make it past the first second but that the person actually watches the entirety of your ad and gets the whole G and messaging that you're trying to pitch so what are some good examples of hooks that we've seen well these can be easily things

like calling out your specific Audience if you are selling a product or service to a niche audience definitely call them out in a hook and this basically perks up everybody's ears that are in that audience the second thing you can do is say something out of the norm or ask a rhetorical question or genuinely spikes some curiosity spark some discussions uh these are all great methods to grab somebody's attention for a longer period of time and if you are struggling with this what I recommend is The next time you're actually watching YouTube and you see

an ad come through and you have seen this ad a few times before so you can pretty much validate that it's been a long successful ad take a look at what this Creator is doing within the first few seconds specifically what are the things that they're using to hook people in you can also use third-party apps to take a look at what your competitors or other people in the space are doing again I've made Videos on these uh tools like big spy and video ad Vault and vid spy they're all Linked In the channel and

be sure to check them out after this video but you can use these tools to figure out okay what are some things that other people that are successful at ads doing and then use that as inspiration to come out with your own hooks all right next up and this is probably the most important section of your ad which is the promise and and proof section this comes right After your hook so you've hooked the viewers attention now you got to pitch your case and seal the deal basically in this section are explaining what your product

or service does uh you got to really explain what sort of problems or customer pain points does your product or service solve you also have to prove that the product or service has Merit and with both of these scenarios proving that your product or service works and then what exactly it works at it's Always better to show rather than tell so in any time when we're making ads we always suggest if you can show it is better than telling so instead of telling me what your product does have a live demonstration instead of proving to

me by saying hey uh my product does this give me testimonials show me success case studies let me know with my own eyes that your product or service Works customers need to be convinced that your product or service works and this is Probably the biggest thing that holds back most ads there's not enough conviction in most ads people don't think that your product or service really delivers on what it promises you can see this with YouTube right uh back in the day you used to have all of these ads that were like hey click this

ad if you want to make you know a million dollars in 30 seconds and now these ads are coming becoming less and less frequent it's because people are losing Faith in these sort of ads and the people that are run running these ads are not doing a good job convincing people that their method really works the ones that are still running do a great job at that so you are going to have to follow this formula and really prove to the people that your product or service is really valuable and delivers on what it promises

and then finally um we've spoken a lot about this is that you want a call to action and this is is A prompt in the video that tells the viewer to take a specific action nine out of 10 times for those of you that are watching this video it's your your action that you want the viewer to take is going to be to click on the ad right they want to go on to your website to do whatever the next step is right so at the 30 second Mark or right before uh you definitely want

to insert a call to action which encourages people to click the link in the ad below and then you Can even have things like pointers countdown timers I've even seen crazy animations and stuff being used to really get people to click on the link now why do I say 30 seconds well that's uh usually when you get charged for a view depending on what sort of bidding method you're using so you really want to get people to click on your ad and convert before and then you also want to have a call to action at

the end of your ad now I say keep your ads generally Under 2 minutes long so you want to be inserting this last little call to action right before those 2 minutes now you can go ahead and play around with where else you can insert this call to action but generally you want to have at least two to three call to actions for every 2-minute ad next I want to cover the thing that most people get wrong when it comes to making ads for YouTube which is they make one really pretty ad and they put

it up on YouTube cross Their fingers and they're like okay let's let's see how it does and uh I will say nine out of 10 times that ad fails people just then go ahead and give up unfortunately the way YouTube ads work is that you are going to have to try out a few different ads before you find one that's a winner and I can't really tell you how many ads it's going to take because we've had some businesses that we actually work on with an agency where the third ad that we Made for them

boom home run we don't need to make any more ads then there have been ad accounts that we've made like 80 different ad variations and it was the 81st one that finally was a winner and then we figured out okay this is the format that we need to follow and then we were able to repeat that success however that success took 80 tries so don't be discouraged if your first ad or your first few ads don't do well the thing you want to do is methodically Test and make sure that you are testing different variations

of these ads in a prompt and quick manner so what exactly is testing when it comes to YouTube ad creative so testing is you're making different ads attacking different pains that your product or service is solving for in different ways you're highlighting different benefits you're highlighting like let's say secondary or tertiary benefits of your product or service um and this is because sometimes You probably don't know your product or service best unfortunately or you don't understand how the public perceives it so I'll give you an example right we've been doing this running uh weight loss

thing right so for us if we were making an ad we would say hey if you're interested in this uh in losing weight check out this running thing now let's say we made an ad and it didn't work what I would do is in my next few variation would figure out okay what Other pain points does my running program solve okay maybe instead of just weight loss maybe it gives people mental Clarity okay then I would make an ad around the mental Clarity aspect maybe it uh improves posture so I would go after people who

have bad posture maybe some back pain and then say hey this type of specific running is really great for people with bad posture right you see that it's the same exact product or service and it does the same thing but I'm just presenting it in a new way and what ends up happening is a lot of times that one of these different angles that you're presenting with resonates with your audience way better than your original method so here's my rule of thumb when it comes to testing with creative so in most cases you only need

to change and split test like the hook and like the promise in your script the the proof and the promise right in general I would say you want to be Testing at least two to three different hooks and then you want to also be testing fiveish problem solution angles right so you want to be attacking your pain points and problems and benefits that your product or service offers and present them in up to five different ways that way when you combine the different hooks with the different promises you get a whole level a whole variation

of ads and you want to then take these ads and then start testing Them across your different audiences and that way hopefully you find a winner soon now I will give you one final bonus tip and this is what I call my 5c Rule now this 5-second rule is absolutely crucial because I think with the new emergence in short form content people's attention spans are getting shorter and shorter so you're going to work have to work extra hard to keep that attention throughout your ad so that's where this 5-second rule comes in so what this

5-second rule states is that for no longer than 5 seconds in your ad should there be no sort of attention grabbing tactic or video editing tactic so this means every 5 seconds in your ad your ad needs to do something new to keep people's attention whether you're changing your shot angles you're adding b-roll you're doing transitions maybe you add some sound effects maybe some image overlays some graphics something needs to happen every 5 Seconds to keep The people's attention unfortunately this is the way the world is going and unfortunately this is how YouTube ads are

moving so you are going to have to employ some of these tactics on your ads if you want to see success all right so you've picked your targeting you've launched your first campaign you've installed conversion tracking and you've made your first ad what next well let's talk about what it actually takes to launch a few campaigns how you should go About it and then what you should do if you start seeing a little bit of success when it comes to scaling all right so in the beginning what we recommend is that you have three to

five campaigns right so you're in these campaigns what you're going to do is mix up your targeting so you're going use a combination of a few in Market audiences a few customer audiences those custom segments based on keywords and and a few affinities right see what uh your product or service best Relates to figure out okay maybe I can Target these people maybe I can Target these people just have a few variations right what I recommend is you want to have three to five different uh little variations in terms of your audiences and your targeting

options then I recommend at least three to five uh different ad variations so these are going to be like the things we just talked about you know different hooks different pain points and you want to Combine this with the three to five different targeting options and like I said if you remember we want to be following the one one structure so each campaign you're only isolating for one variable so in total you could have anywhere from 9 to 25 different variations so when you're first starting out it's going to be at least 9 to 25

different campaigns now you might be asking I don't know if I have the budget for these things what's it going to cost Me okay so rule of thumb is you want to aim for anywhere between 2 to 6X your initial cost per action right so whatever you're optimizing for uh 2 to 6X that cost right so let's say you are optimizing for emails like we were and you're comfortable paying let's say $5 an email so my budget per campaign would be $10 to $25 right so 2 to 5x or $10 to $30 right and the

reason there's a variance in here is uh because sometimes products are very expensive right let's Say you're optimizing for a purchase for a $1,000 product now it's pretty scary going out there and setting the budget to $6,000 per campaign that that could be a lot but what we also recommend is you know these are guidelines you can you can go a little bit less maybe if you're selling a $1,000 product maybe lower the number of campaigns that you're running lower the initial budget but do know you want to be letting your campaigns run and have

enough budget in Them okay so you've picked your budget you're like okay yeah I I'm good with this how long do I let YouTube ads run now unlike Facebook ads if some of you guys are um coming from that World YouTube ads are notoriously slow to get off the ground uh but when they start working they go off into space like a rocket ship right however you do need to let these ads breathe I wouldn't even bother if let's say a ad account has not spent at least least 4X the target CPA Let's say again

I'm going back to my leads example right we're collecting emails and my target CPA is five bucks I wouldn't even look at that campaign until it spent at least $20 and I won't even like really make a decision until let's say $30 spend let's say my daily budget was around that $10 right so I'm not really making a decision on that ad campaign for three days maybe four days and that's honestly what it takes with YouTube ads you don't you can't be Looking at immediate things when it comes to YouTube ads you want to be

taking a look at performance 3 Days 7 days if not longer Windows right so see the how how the ads have been doing over a few days let the ads let the algorithm learn a little bit and then start making decisions so what happens if okay you've been letting these ads run for a little bit how do you make a decision maybe it's gone to 6X your target CPR right it's spent that 30 bucks over 3 days my My rule of thumb is this if the ROI is greater than 0.8 for a brand new account

I will let it run so Roi is you know money in versus money out so let's say I know every subscriber on my email is going to pay me $5 right I want to get that Target CPA under five let's say I can get uh that email for $6 I will still let that campaign run even though it's it's losing me a little bit of money because the ad account is brand new and I know when I go from max Conversion campaigns to Target CPA campaigns usually that cost will get better as the ad account

ages so my rule of thumb is if it's break even or near break even I will let the account uh the ad campaign run if it is not then we're happy if it's making money let's say each email gives me $5 I can get uh those emails for $2.50 that means my Roi or row CL roas is greater than two that means I'm essentially printing money so I'm getting $2 for every dollar that I Put in I'm going to be very very happy in that scenario we can talk about scaling so I wouldn't even consider

scaling until I have at least at least three to five campaigns that are all consistently bringing me in a Roi or Rass or greater than one and when that does happen there's really two ways to go about scaling on YouTube ads there's the vertical approach and then there's the horizontal approach so ver the vertical approach essentially means that You are increasing the budgets that you're spending on the audiences and then the horizontal way is that you are going out there and finding new audiences for your ads and both approaches are great it really does depend

on your specific business however I will say with YouTube ads some of the easiest ways to scale is through vertical scaling methods right so you want to be increasing the budgets on the campaigns that are working and you are Going to find that there's going to be a upper limit so maybe you take a campaign that you started at let's say $10 a day you bring it to $50 to $100 to let's say $1,000 a day and then you'll start seeing okay my my performance it's starting to taper off a little bit and usually this

happens right every campaign has its upper limits and that's why you also need to be doing a little bit of horizontal scaling where you're finding these new audiences so you're Not exhausting all of your your vertical audiences right and this is why I suggest a mix of the two so what should you prioritize should you prioritize uh vertical scaling or horizontal scaling or should you have a mix of both if you are what percentage uh of budget allocation should you spend to each I can't really answer those questions without taking a look inside your ad

account and this is because every single ad account every single business every Single product or service is unique however I will say this if you are somebody that has gotten to the point that you are ready to scale you're ready to take your ad account to the next level you have a few profitable campaigns and well then that might be a great time for you to take up our team on a free strategy call down in the description of this video you will find a link that allows you to book a call with somebody on

our team we will sit Down we'll figure out what's going on in your ad account we'll tell you how to scale maybe even if you aren't successful with YouTube ads we can take a look at them see what's appropriate and we'll tell you if YouTube ads will work for your business or what are the next steps on on it this strategy call is absolutely free there's no strings attached you can book it at any time and somebody from my team will be more than happy to help you out with your business And YouTube ads and

that is essentially it for our YouTube ads masterclass SL tutorial I know this was a long one I trust me I started recording in the morning it is evening I hope you guys got a ton of value out of this if you enjoy this do me a favor please like the video consider subscribing we will be coming out with a lot more valuable content just like this one in the newer future and with that take care guys