$400,777 in 30 days Branded Dropshipping - just copy my Q4 plan

$400,000 in 30 days with branded Drop Shipping that was my best month I've done today not the highest not the lowest as obviously people doing way more than me it's a decent amount enough to give you the strategy I use to help you for this Q4 Black Friday obviously it's one of the most important times for Ecom the store that I'm showing you now is the results is a store we're working with this is a new store the results we've had this year today I think we'll probably hit between 300 to 400 top end would

be 500 but realistically probably be around 350 $400,000 for November which is sick we'll be implementing these strategies as well for this store the store I did $400,000 my best month was the store I actually exited so that was the company that I talk about that I sold last year I filmed a full video on it so if you don't believe me you can watch the video cuz people seem to just go mad don't believe anything or if you're like new to Ecom the things you say people don't understand I'll link the video below you

can watch that as well I'll also show you the results here £ 328,000 I'm pretty sure that's just a bit more than $400,000 that was the month we did it was a big profit month it was pretty high margins to be fair you can see that obviously the conversion rate is super low but the average order value was £330 which is probably £450 so that's the video I'm going to link that below you can check that out not going to lie you might as well lock into this video and get the information out of it

because it's proved to work for me even if you couldn't give a what I've got to say this could be valuable one bit of information could help you so lock in I'm giving this away for free I would appreciate if you liked comment subscribe if you want to I'm here now so you I mean I'm on YouTube there's a couple components I'm going to get into Q4 you can Prett pretty much double maybe even triple your sales and it's important right the I'm going to be telling you you can't just increase spend and make loads

of money yes if you increase spend you'll probably make a bit more money but it can cause problems so the components I'm going to be talking about in this video are backend the protection of scaling which I'll get into creating the offer emails and the sales calendar and obviously creatives these are the main pillars that we need to focus on for Q4 however the thing is time is running out you should have been doing this prep the start of this month if not August okay you need to prep these things early you need to have

the plan in place you need to have the processes in place also one super valuable thing that's going to be in here is like the email planning and the sales calendar it's super important especially for Q4 I've pretty much given you what we've done in the past and as well obviously I've had a few q4s black Fridays so the first Black Friday I have my Facebook ad account got banned and this happens to a lot of people and I explain why and how to prevent it as well because if you are scaling there's more problems

you can get banned you need to be careful for this so I'm going to break that down as well let's get into it also pretty much just written down this all on a dock it's simple it's basic information easy to digest the value could be there if the type of person that can interpret it and take it for what it is obviously before we get into the juicy bits if you have a store and you're scaling and you want us to implement the strategy ofie we can review your store etc for sort of dialing a

personalized plan for Q4 you can book a call below obviously if you're starting out you need to start a store basically now because when it gets to like November end of October November the cpms are going to be rising because everyone's going to be spending way more on paid advertising so it's actually one of the hardest times to start Ecom so if you're going to start book a CO now and you need to get something running ASAP basically otherwise you're going to have to be waiting until January so again if you want to book a

call feel fre it so let's get into this I pretty much broken down a Word document basic as but it's important the information in here is important so protection against scaling back ends show the chart so I'm going to show you the chart and why it's important these are results from the store that I scaled and sold the company I did a video on that previously where is the Q4 so these big spikes is Q4 so first Q4 didn't really know what I was doing second Q4 this is where I came into problems so I

scaled and my Facebook ad account got banned I'll explain why this one we scaled and everything was fine why do you need to have a good solid back end in Q4 this is what I learned in my first proper Black Friday that I was trying to scale right this one here when you are scaling and you have a massive increase in sales but you have not prepared the back end you can get banned and there can be a lot more problems that fall into place number one when you increase in scale let's say you have

a flat rate of a return rate of 10% this is in terms of cash flow and you double your sales or triple your sales in a singular month bear in mind everyone stops buying towards Christmas so for this niche as well so this was the home decor Niche no one is buying the home decor after the Black Friday for Christmas presents so December is a very bad month so we have a crazy month in November and we have a terrible month lower month than usual in December what does that do to the cash flow so

think about this if you get a crazy increase in sales and your return rate stays the same of 10% and then you have a really bad month of cash flow for revenue and your return rate St the same you're going to have double the amount of returns for the amount of Revenue you have you're not going to have the profits from the second month of scaling to basically substance the returns from the big crease of the month so this month you're going to be losing money so that's what we basically did that was our first

time we did it we had mad profits this month but we ear a lost loads of money the next month because of the cash flow difference I'm going to dive into the things to prepare to basically avoid this that massive drop as well caused a big influx of chargebacks because all the customers that are coming and buying on the month of November because of the bigger discount there's a lot more impulse purchases so they're not really inclined into a brand they're less sold into it they're impulse they're buying it because of the discount so you

get way more charge backs way more refunds okay from these purchases so that 10% actually increases to 15 to 20% refund rate on that month of order so the dro in revenue from the next month is going to be even more of a bigger problem I'm thinking in terms of business and prep it's not all about just paid advertising so you need to know how to prepare that's why the back end super important customer support margins I'm going to get into charge backs increasing basically the profits on the front end there's multiple things you need

to do and the Facebook feedback score and get them banned that's another thing so in this month as well our Facebook ad account got banned in the month of December with the drop in sales because we didn't prepare our customer support we weren't prepared obviously when you triple your sales in a month you're going to have triple the amount of emails you're going to have triple the amount of problems we did not prepare for that we just increased and did not prepare the backend so your team needs to be ready for the increase in work

which we didn't prepare for which means your customer support needs to be dialed you can't be slacking on emails you can't be slacking on social media you must be refunding people because the increase in sales Facebook for every five purchases or something like that I don't know if that's changed now but people who purchase Facebook does like reviews so if they purchased from an ad on Facebook they'll send a little popup saying oh you purchased from this website how' you review it that increase because we didn't prepare the back end all these new reviews we'll

get and everyone was doing bad reviews our Facebook account got banned so you need to prep the back end I'll dive into that too this second Black Friday we were fine we had a mad profit month in November and then we had a positive profit month obviously not a big profit month I think we did £125 profit in that month we did about 10K profit in December obviously a massive difference but this q1 I think we did like 4 to 50K profit in November but then we lost 20K the next month it was minus 20K

so it pretty much evened out was we didn't have a Black Friday we just had a general profit month both months so we lost the chances and I got our ad account banned so it wasn't good but we learned a lot let's get into the solutions I hope that makes sense let's talk about the fundamentals to start off with what do we need to look at prepping prior to Q4 this is two to three months before okay you need to start prepping the stuff obviously it's a little bit late now but if you you can

still prep the stuff now and it should be okay this is what I was talking about earlier Facebook had account bans increase in sales Spike increase or reviews from customers making impulse purchases more likely to charge back or give a bad review what are things we need to sort out to make sure the feedback score and the reviews are good product issues shipping customer support backend prior to scaling okay we need to monitor the feedback so number one what does Facebook score on the reviews customer support shipping times product quality they're the main ones before

you scale your product needs to be in check obviously if you've been scaling prior your customer support you're going to be picking up problems with the product unless your product perfect okay ours were not perfect we had problems defects with the problem pick these up with the supplier so if there was a common Trend we were reviewing cuz we had so many SKS right we were reviewing all right what are the biggest problems and which ones are causing the biggest return rate of our SK so we had a massive Excel spreadsheet and we were basically

tracking the responses and basically the returns rate for reasons why therefore we could basically go to the supply these are the reasons people are refunding the products we need to work on this so like for example let's say you're selling a t-shirt a lot of people were refunding it saying you're selling a t-shirt for a man the supplier was selling in the t-shirt and the the shoulders were super tight when it wasn't me to be so that's a defect in the product you need to get the supplier to change because you don't want to be

scaling with a product where it's got that problem for returning rate okay product defects and problems sort out obviously when you're Drop Shipping packaging can be a big thing like you can have bad packaging make sure you sort out these loose ends that cause returning rates okay or like let's say you're shipping from China and there bloody Chinese label it and turn it up at the customer house gone sort it out these are super important especially when you do more sales cuz you can't these foundational problems when you're doing loads of money in Revenue it

just does not work two customer support so you need to do backend Sops standard op procedures for your customer support team your Vaas also you need to think right if we're going to do double or triple the amount Revenue we got this amount of tickets or this amount of emails do we need to hire another VA that's trained prior to this Q4 month because you do not want your response rate to increase you want a good response rate 4 hours maybe 6 hours max you want like a 4 Hour customer response R so someone emails

you you're getting someone respond within 4 hours this is dialed in and it needs to be done properly the other thing is think about that this if you are going to double or triple your Revenue most of the time obviously it's Black Friday when you're increasing the spend the rowers will drop a little bit obviously it's Black Friday but the rowers will tend to drop also your margins go down because you are decreasing most likely you've got a discounted offer okay most likely so your margins are going to drop and your row as is going

to drop as well because you're increasing the spend obviously the sales are there but we need to figure out how can we increase the margins this is super important because we're going to be increasing the spend want the profit margins to be as high as possible so we maximize okay we said look Q4 is coming up we basically said look we can do this amount of sales but we're not going to be able to do it unless we increase the margin on the product so we made a deal with our supplier okay look we're going

to Triple the amount of sales however you need to give us an extra 5% off the cost of the margin of the goods to give us that leeway to scale which means they make more money cuz you're selling more Goods with them and you make more money and can scale higher so win-win situation this is important you can probably do without your supplier if you have a good relationship it's another thing to take in account so these are two apps that I found that you can Implement to basically help support these problem solving issues number

one charge flow one of the biggest problems you have when in Q4 is obviously your team needs to manually dispute chargebacks okay this can be a nightmare especially if you're doing low ticket luckily when I had my store it was high ticket basically this app gives a solution and it basically automates that process so you can take your VA teams off the charge back process this app again will Auto make the process of charge backs plus it should increase the bottom line profits by winning more chargeback cases and it's actually pretty good as well obviously

you can see on the screen as well but you only pay base if they win you a chargeback you can see here the estimated savings that you're going to get so when you're protecting on the baseline from scaling your brand you need to work on the chargeback so this is an app that would suggest it's charge flow like I said it's free to use these guys reached out to us so there is a link below if you want to use them they've got some pretty good reviews and again if it's going to increase the profit

and help you with your chargebacks and automate that response whilst reducing the task for your vas is pretty much no-brainer and it's free to trial as well so you might as well do that so click the link below the next app I found to increase profit margins obviously email marketing is a massive thing but no one really does SMS recovery so text cart they're a new company actually I've seen them on Twitter actually pop up ages ago basically tried it out so I use this for my own brand and it's good they actually reached out

to me as well which I was like dope this is perfect we use them they're good as well as charge flow we're using them now as well it's a it's a good app again increases the profit and it recovers the carts via text SMS with an AI automation so it basically text the customer and have a conversation with them and recover their cart which is sick the only things you really need to change is you need to collect their number and basically make sure on the checkout that the details are that the customer inputs their

phone number and allows for us to basically message them and then you have an AI bot reach out to them and text them to recover the car so this will increase again your Baseline revenue and profits for your brand which is another thing like I said the protection when scaling you need to increase your profits and reduce your risks of chargeback so so both these apps are really good the beautiful thing with this again is pay to play so you only pay for the money they make you and you actually get your first $1,000 in

recoveries for free you can click the link below and you can download this as well let's get into creating the offer the offer we used was up to percentage across the store so if you have a niche branded store which we had so we had like up to 24 products do an up to percentage across the store like up to 70% off obviously on your best sellers you don't discount that much but on some products that are not selling the best you discount more obviously want to keep your margin strong across the board I would

recommend do not go below 60% gross margin obviously depends what your margins are like and your aov but you want to give people a better discount than you've been running all year like obviously what some people will do is they have 20% off all year and they'll just change the Tex and Black Friday offer tend to give a bit more especially with branded Drop Shipping cuz there'll be people viewing your store throughout the year that want the bigger discount and would only purchase when it's a bit cheaper give them a reason to buy so we

did up to percentage across the store or you could do like a flat rate discount or you could like buy one get one free I would recommend either flat rate discount that's higher than normal or up two percentage across the store and you reduce the products way more I figured out what worked because I tested it prior years of the Q4 so I had two q4s before I dialed the offer in of what worked the best and for us it was a percentage of cross the source so obviously if this is a new store that

you're doing your first Q4 you're not going to know what offers the best for Q4 so look at what other brands doing or other brands have done in the past so you could actually Google internet archive and you can look at other website stores in the past so you'll be able to see their offers I think it's called internet time machine or internet archive you can view websites back in the past or what they were like so there's an idea for you so offer placing on the website what do we do where do we place

to offer so I'm going to give you an example now I got a website that sort of doing the same thing we had a sales Tim bar a lot of people are like doesn't this look scammy no it worked for us we AB tested it so we would do something like this but like Black Friday offer 24 hours less left Etc up to 70% off something like that timer bar and then as well as that what I would suggest doing that I've seen work pretty well you need to place your offer on the website where's

going to perform the most so obviously this is not a best example cuz I don't have it but what I would do is under the description I would have the offer here so you can basically have 70% off on this product now with the bar timer bar on as well there make it look professional though not scamming not like in your face in your face like minimalistic like this timer bar so it's clear and simple so you can have it under the ad to car as well right let's get into the juicy stuff now when

you are doing your Black Friday offer you need to have a sales calendar how are you going to sell when are you going to sell and how are you going to present it so let's dive into this November Bosch why are we doing this sale over the 30 days it's a good question when you're running paid ads you want to be able to optimize the ads and creatives to scale as much as you possibly can so if you release this basically sale offer early you can basically optimize and figure out what ads performing the best

to basically scale the most on Black Friday and you've got more data around to play with and you've got a big bigger time frame to maximize the sell you want to milk this Black Friday sale one month okay even a bit longer 5 weeks how do we break up the sale blue Early Access Black Friday sale this works pretty well so this is exactly what we did we're doing Early Access Black Friday sale so you call it like Early Access VIP Black Friday sale or something basically the same offer but you start early and there's

a reason to start early early access or VIP access or something like that yellow Black Friday sale one thing you could do you could have a smaller discount here bigger discount here or I would suggest just do it all the same you basically launch it then and then red is Black Friday extended sale so you can basically milk the Whole 30 days if not four to 5 weeks of this sale period you need to you definitely need to then after this you do Christmas sales calendar just before Christmas okay so You' switch all the offer

into Christmas and I'll explain how this works with the email backend this is super important you need an email calendar and you need to prep it all right so let's have a look this doesn't look complicated but it prints a lot of money especially if you got a brand with a big email list and it's super important emails are so important how do you prep the email list to basically bang and milk as much money as you can possibly from your customers in a positive way obviously but just you basically want to maximize sales as

much as you can in this 30-day period first email we're going to do obviously got emails prior but you want to be sending campaigns to your email list boom we need to warm up so on the 28th of October warm up early access Black Friday sale is is coming soon early access Black Friday sale is live tomorrow so these bits of texts these are the dates these are texts of like campaign ideas you can send don't take this for word for word but this is an idea of a structure you can follow and it worked

for us okay so basically in October end of October you want to warm up the list like look we're going to be releasing an early access VIP Black Friday sale you guys are obviously on the list it's going to be on the website it's going to be launch in November 1st boom November 1st you say sales live you don't want to be hammering sales sales sales all the time obviously we can in this time frame cuz we got a big sale on the Early Access sale is very early so let's prep the email list with

some more stuff an email of customer reviews product info email like basically talking about product obviously this is dependent on your niche as well but let's say you've got a supplement give information on product little warm-up email not sales bit of backend information for your customers little reminder Early Access sale is still live new product alert we've just launched stuff like this all bit of urgency best seller has nearly sold out we remind them on the sale don't missed the Early Access sale boom bit of urgency stock is super low let's chill out a bit

customer reviews okay this is how you deal with the email list now we've chilled out a bit obviously we're scaling the ads at this point the ad budgets are going up the ad budgets are going up because we're coming into the period of Black Friday people are looking to purchase now because the discounts are there all this time we're increasing ad spend Here We Go Again little email last chance Early Access is nearly gone okay now we let that slide okay now we start warming up for the Black Friday sale Black Friday sale live soon

we are launching Black Friday sale on Wednesday Black Friday sale live tomorrow Black Friday sale boom these emails will print a lot of cash especially this one first day of Black Friday sale this will make a lot of money like especially if you got a brand doing numbers like we will sending emails and they're producing a lot of cash now this is super important what I would advise is pretty much send an email to your email list every single day of the Black Friday offer hit the email list hard here Black Friday sale live I

don't know what to add here cuz I've just added it I forgot to add it reminder Black Friday sale is live boom urgency wow our stock has nearly sold out thank you so much customers here we go Black Friday sale ends tomorrow last chance on the last final email of Black Friday on the Monday for the weekend you'll be like look Black Friday sale ends tonight then we sit switch into we have extended our Black Friday sale so You' go basically go to extended Black Friday sale and then basically you send an email look the

Black Friday sale has been going so well we've decided to extend the sale and you keep producing these big discounts for your customers obviously I'm not really talking about Facebook ads here but basically in this period it' be increase and spend increase and spend increase and spend increase and spend spend going crazy on this yellow time and obviously reduce spend here but still going crazy Black Friday weekend you can spend a lot of money if your ads are profitable flows I didn't include this well it needs to be included but I forgot about it so

basically another thing that we did with the flows so obviously you've got all the back end automated email flows one thing we did this wasn't AB tested completely but we implemented it and obviously it works we made money Etc the Black Friday period is so short 30 days right and your email flows are basically delayed so things that we did all the automated flows like welcome flow abandoned flow customer win back all this we changed all the copy and offers to Black Friday so the welcome flow will be Black Friday the abandoned cart will be

Black Friday like the email sequences will all be focused on Black Friday with more urgency so for example in the abandoned clar email flow that flow usually would be over like maybe 7 to two weeks we would shorten the delay times between the emails for like 24 hours if they were Bandon cart they would get five emails within 7 days to maximize the chances of getting those sales within the time period of the Black Friday offer do you get what I mean so time delays between the flows and the email sequence were shortened copy on

the email sequences were return to Black Friday offer this was another thing we did it worked whether it was more profitable than what it would have been I don't know because it's hard to tell with the data but it worked so creatives this is super important so obviously this is super basic what I've said here but I'm going to explain to you what is the prep that you need to be doing for Creative so creative prep for Black Friday should be done one to 3 months beforehand you need to prep if your store is been

going for a while number one we need to review creative past data like 30 even up to a year back in back in the day and what we're going to be doing with that all as much as the data basically lifetime data of ads find all the best performing ads you've had and make variations of them so the variations could be a different offer just start retesting new ads out of all your best ads that your store has been live as well as all the best ads that have been performing put the Black Friday ofering

so new variations of the best ads of Lifetime also make Black Friday variations of the best performing ads over lifetime stuff like this so make them early make those the other thing you want to do all best performing ads again lifetime short time whatever make Black Friday versions so basically what we talk about there so basically for example if you had a best performing ad recreate that ad but put a Black Friday offer in there or if you had a best performing summer sale ad take that ad and change it to Black Friday that is

basically what you need to be doing as well as number three create blue ocean ads to test prior so you can find any more bangers so for example August October you need to test in brand new ads a lot of new ads to basically find if you can get any more winning creatives that you can put into Black Friday to scale more so the spend tips and traffic tips for like what can you do early in advance to basically make sure you win in Black Friday month okay basically what you want to be doing you

want to be increasing your traffic to your website and increasing sales prior to Black Friday so increase your Baseline sales in August September October okay obviously August kind of a bad month for Ecom generally but August September October like Q3 you want to be increasing your spend even if it's less profitable because your website's got more data you build up your email list even if you're not collecting those sales now you might collect them in Q4 okay if you scale even if it's not that profitable or less profitable than it usually is you're buying out

and bidding to auction higher than everyone else prior even though you're making less profits so when it comes to increasing spending Black Friday you're already ahead of everyone else you've got more more traffic to go off in the niche Etc and you're bidding higher than everyone else so you're above in the Facebook auction to which you can get the best sales when you scale up and again that's a little tip right everyone I hope the video was good this was super long but yeah if you want to work with us feel free to book a

call peace and love I'm definitely going to be filming more videos I've been slacking this past week but yeah I've been working on the brand I still need to film a brand update but yeah that's why I have not been filming as much cuz loads of for Q4 for the brands and stuff everyone peace appreciate it