- What's going on, everybody, it's Patrick Dang here. So in this video, I'm gonna show you my top tips when it comes to dramatically increasing your response rates when it comes to sales prospecting. This is gonna be when it comes to cold calling, cold emailing, sending LinkedIn messages, all these lessons are going to apply.
So if you're somebody who has to do a lot of sales prospecting, you wanna make sure you watch until the end, because otherwise if you're gonna be sending out these emails, you're not gonna understand why no one is responding. And so I'm gonna show you a quick fix to skyrocket these response rates. Now, before we get started, make sure to get this video a like, subscribe, and turn on notifications.
So let's go ahead and dive in. So the most important thing if you really want to improve your response rates when it comes to prospecting is you need to let go of your ego. Now, a lot of people watching this, you might think you're great at writing cold emails.
You might think you're great at talking on the phone or doing cold calls. But in reality, if you're watching this video, you probably need some more work. And no offense or anything, it's just the truth.
And a lot of times when I coach people, I feel like they have an ego where I try to teach them some techniques, some strategy, some foundations, they'll say, "Oh, I already know this Patrick, it's so basic. Give me the advanced stuff. " And it's like, "Well, if you already knew this, then you would be getting much higher responses compared to now, right?
" The problem that I see a lot of people have is that they don't let go of their ego. They just think so highly of themselves. They think they already know everything, but when you already think you're an expert, well, your learning stops there.
Some people might think I'm a sales expert, but in reality is, yes, I have some years of experience, but I'm always learning something new every day when it comes to sales, persuasion, marketing, understanding human beings. And I'm always learning these things and applying it to what I do so that I become more persuasive, in general. I'm learning, I'm watching other YouTube videos, I'm taking online courses, same as you.
Maybe I'm just a little further in my career. So similar to you guys, if you're watching this video, drop the ego, come from the perspective of a student, because I promise you that you'll learn so much more if you do that. And then the next step that I have for you is you're gonna wanna model success from other people.
And if you're watching this video, well, you're already taking the first step, meaning that you don't need to figure everything out by yourself. Sales has been around since like the dawn of human history. Thousands of years ago, someone was selling something.
All you really need to do is you need to see how other people have already done it. Copy it, understand why it works, why it doesn't work, understand the foundations, and then develop your own style. So in the beginning, if you are looking to do sales prospecting, and you want to write cold emails, literally go on YouTube and type in Patrick Dang cold email, and look at my templates, right?
Because these are the templates that I've sent and have gotten great response rate. Copy the template, change it up for your product and service, change it up for your company. If you wanna make it longer, shorter, whatever, try different things, but you wanna make sure you model off of someone's success and then do it.
If you kind of just do it on your own first, the chance of success is pretty low because you have no experience, right? But if you find templates online or templates from YouTube or, you know, whatever the case is, it really will increase your response rate. I know for me, when I started learning cold emailing, I took a few online courses, I read a couple of books before I even started.
And then I literally just copied their template, replaced their company with my company, replaced the body of the email with my specific solution, and it works. Literally, you just need to model off of other people. And then from there, you can innovate and try different things.
But you know, you need to have a solid base before you can build on top of it. Now, the next step of being successful in sales prospecting foundationally is to agitate pain and solve it, right? So I get cold emails all the time.
And people are always saying like, "Hey, Patrick, would love to work with you. We'd love to, you know, sell you my software and stuff like that. " And I read the email and I think to myself, "Damn, like, maybe if they tried a little harder, I would actually, like, respond to the email.
" And the problem that I see that most people have is that they don't agitate pain, meaning they don't empathize with the customer. They're only talking about themselves. When you talk about yourself, nobody cares.
What you want to do is you want to understand what pain somebody might have and agitate it, meaning you wanna turn that little tiny pain that they have and make it into a big deal. So let's say you're selling recruiting services. You're trying to find companies, small companies that are growing.
You want to sell your recruiting services and do head hunting for them. If you email a thousand people and say, "Hey, I can help you find talent, dah, dah, dah, dah," some people might respond, but a lot of people aren't gonna respond because they're gonna say like, "Why would I hire this person when I could do it myself? " Instead, what you wanna do, you can say like, "Hey, you know, I know a company like yours, you're growing a lot.
But as a CEO, you just don't have enough time to, like, go through this interview process, put out these ads and things like that because it's not the best use of your time. You have other things to do. You've got a business to run, so I can actually help you find the top tier talent.
Here are some of the people that I helped in the past that are similar to you. Let me know if it makes sense to talk. " That's how it goes.
Actually, this happened to me. So somebody emailed my company and they said, basically, they want with that pitch. And at that time, I was looking for people to hire.
Also at that time, I didn't really wanna spend that much time on recruiting because there are other things I need to do, right? I need to make content for you guys. I got to lead my team.
I got to create content. There's other thing I need to do. By outsourcing recruiting and having another person to do it for me, they're saving me so much time, and I'm willing to pay top dollar for that if they find me the right person.
It's all about understanding the problems, right? So, whatever it is you're selling, what is the problem the decision maker has, how do you solve it, and make sure you put it in that cold email, put it in that cold call or say it in that cold call. Please, don't just, like, pitch for the sake of pitching.
Understand the problem first, agitate it, turn it into a big problem, and people are gonna respond a lot more. Now, the next step when it comes to being good at sales prospecting is A/B test. So let's say let's use the example of solving problems or agitating pain.
So let's say email number one and email number two. You might try different variations to see which one works better. Do I talk about this pain or do I talk about this pain?
And then whichever one works better, take that one, run it again and create a new variation of the successful one. So then from there, A/B testing is just seeing which one works better because if you're sending the same email over and over, but you're not changing it up, how can you increase your response rate? You can't because you're literally sending the same thing.
If every time you send a campaign, you send two versions, base version that you know works and the other is a variation of it. You see which one works better. Whichever one works better, you move it up and then you create a variation of this one, right?
And you just keep doing that until your response rate keeps increasing and increasing. So for me, when I send cold emails, what I would do is I would actually do four versions of one email. So if I have one successful template, I'll literally create four different versions of that email and send it out to a few hundred people.
And then I'll see, okay, based on the data, which one got the best response? And then I take that email and I create four new variations for that specific email and see which one does better. And I just keep repeating that process over and over until I got, like, a magic template that just works for my industry.
A/B testing is super, super, super critical, no matter what industry you're in. And in general, it's like one of the best ways to figure out what works. I highly recommend all of you guys to try it out.
And the final step of becoming great at sales prospecting is you need to follow up. This goes for cold emailing and cold calling. For example, when you're doing cold emailing, the first email you send out, it might get like 7% response rate, right, which is okay, it's not super great, but it's okay.
But then if you follow up a few days later and say, "Hey, you know, I didn't hear back from anyone. Let me know if it still makes sense to talk about recruiting or whatever. " You might find that the second email gets another 5% response rate.
And then there are people that don't respond still, right? And so it may be a week later, you sent over another response, you get another 5%. And then another week later, two weeks later, you send another follow up and then another 5% response.
So then at the end of your campaign, if you send four emails, maybe you'll get a 20 to 30% response rate, which is pretty decent actually. The magic is in the follow up, right? Just because someone doesn't respond to the first one, it doesn't mean they're not interested.
Sometimes they're just busy. Sometimes they saw it, they were gonna respond, but then they forgot about it, and they just need a little reminder. As long as you provide value, and you're genuinely trying to help, people don't really get annoyed from you sending follow-up emails.
But if you're just spamming people and you're saying like, "Hey, buy my products and services. Hey, did you see my email? Oh, I just want you to know.
" I actually got those emails before and it's annoying. So it's all about your intent. If your intent is to help, people don't find it annoying.
If your intent is just to spam everybody, everybody will find it annoying. So just remember that. The magic is in the follow up, but make sure your foundation and intent is in the right place.
And so with that said, those are gonna be my prospecting tips. If you enjoyed this video, make sure to give this video a like, subscribe, turn on notifications if you wanna see more videos like this. My name is Patrick Dang, and I'll see you guys in the next one.
