Unveiling the Keepa Data Product Finder FULL Tutorial

finding profitable products on Amazon can be like finding a needle in a hay stack watch as I unveil a powerful tool that sifts through all that hay showing you the best opportunities and products to sell on Amazon that tool is actually the keepa data product finder now that may be a little bit confusing if you've never heard of this before but keepa. com is the most powerful tool if you're doing Arbitrage or wholesale on Amazon and it allows you to see all the data points for a successful product such as the sales rank history the price history the competition history and so much more and because of the tool of keepa. com and the Google Chrome extension that goes with it which I've made numerous videos on with this channel there's also a set of data points that Kea gives you access to with this software subscription and it is called the product finder and this allows you to enter in any amount of data points within their software to pull back all the products that meet that criteria So today we're going to be doing a deep dive a tutorial an overview of how to use the keepa DAT product finder what it is how it really works and I'm going to give you a few different sourcing methods that you can Implement today to find those needles within the hay stack that is Amazon but before we get into all of that I do want to let you know that I actually have a free keepa training guide at my website if you're looking for how to read keepa graphs on an Amazon web page so that you know if something is a good potential purchase for your business you can head over to ask jimys smith.

com keepa guide for that information all right so let's go ahead and get into this as you can see I have pulled up keepa. com on my browser and I want to make sure that I'm showing you the exact steps to even get to the data product finder if you're brand new because this is important this is the overview tutorial of everything if you're a little bit more experienced I am going to be going through some basic stuff but I also will be describing three different ways you can source with this tool on this video so be sure to stay tuned for that now to get to the data product finder you simply go to keepa. com you can see this is the home screen here and there's a bunch of different options up at the top all you have to do is click on data hence keepa data and then the product finder so keepa data product finder now there's a bunch of other options here and I've actually discussed some of these options on my channel in other videos but we're specifically going to be talking about the product finder today now whenever you click into that there is a ton of information that you see on the screen it can be extremely overwhelming in if you're not used to really what any of this means and there's luckily if you just want to come on here and and see what everything means there's these little question marks so you can hover over them and sometimes it will give a nice little description of what that particular section means on the data product finder but you can see it just continues to go there is so much data available to us through this tool and we can pull back all the products that meet whatever criteria it is that we are looking for to actually sell on the Amazon platform now a few key important points here I could go into every single line item I'm not going to do that I do recommend going here and checking out each individual one but am going to go through the important ones that I personally like to use and that I see the majority of Amazon sellers using as well but again don't get stuck in your ways this tool is really great to experiment with and to just try new things and see what products will pull back for you to potentially be able to sell on Amazon and I really love using this tool and just trying to learn more ways that we can expand our sourcing criteria each and every day now here is a very important one this is the sales rank chart now you can if you're looking in a particular category or looking for particular products you can actually search for any sales rank between a certain amount and upper limit so if you just want to see everything that is underneath 200,000 of a sales rank you can do that and it will pull back and you can actually see down here your current filter matches 127 million products that are underneath a 200,000 sales rank currently but what's really powerful with some of this Kea information is you can actually see 30-day 90day and 180-day averages and so this is a very important piece of information because we can kind of manipulate the data to show different products that may be picking up speed in how often they're selling or maybe they're slowing down in how they're selling based off of its history and so you can really start to manipulate this in the future and I'll show you some of those examples here in just a bit but just for purposes of showing you how this Works currently I cleared it out again so it's not showing any results if I go to 200,000 as the cap which is not my recommendation this is again just for example sake we can see that there are I think I may have done 2 million before this is 200,000 but we can see there's 32 million products that underneath the 200,000 sales rank and let's say that I didn't want you know the best sellers on Amazon but I'm fine with looking at products over 15,000 currently so that's going to limit my results now down to 27 million product pretty amazing that we've got that many products in between these current sales rank ranges now if I want to narrow it even further and let's just say I want to say have this have an average of always underneath the 200,000 uh sales rank Mark then I'm going to go ahead and just put this as the limits for all of these options and now we're down to 4 million products so it really narrowed that down quite a bit okay so this is how you can use the sales rank section to look for items that are selling consistently and have been selling consistently over this history of the products now you can also look for things that have no sales rank if you wanted to try to find those hidden opportunities or maybe look for things that are its lowest ever sales rank so you can see what's really picking up steam in its uh amount of sales each day the next thing is the buy box now this uh the buy box if you don't know this is what's typically shown on Amazon's sales Pages now the buybox actually rotates in different areas so this is just the best data that Kea has it may actually be different depending on where you're located in the country but the buy box is essentially the price that it's selling for and maybe you want to be able to see prices that are anywhere from $15 at a minimum up to $40 at a maximum that's what you want to see as a current buy box for example well now we went from 4 million down to 1.

5 million products and we can do the same thing and just say we want to see minimums always above 15 so that way we know that it's never going lower than that and I'm fine with keeping the prices here and now we're still at that 1 and a half million product shown now this also this next section is Amazon so we can see that Amazon is on a listing or not I personally typically will recommend for Arbitrage sellers to look for times when Amazon is out of stock so if you do that it brings it down to 1. 4 million from the 1 and a half it didn't remove too many but that is just currently out of stock this doesn't mean that they've never sold on the listing as you can see there are still averages here but we're just going to leave it as Amazon out of stock now for whatever reason you wanted to compete with Amazon or you're looking for specific opportunities where maybe Amazon you're trying to buy from Amazon and sell it at a higher price later you're doing an Amazon to Amazon flip you can use this section very creatively as well now some of these things you can also skip this is just the new price in general which takes into account the fbm price the fulfilled by Merchant as well as the FBA price you can see just the FBA prices if you wanted to also compete there and then same here you can just look at the fbm price in general if you wanted to look for fulfilled by Merchant products themselves all of these I typically will remove for Arbitrage and wholesale sources if I am looking for fbm opportunities you can use this very well same with if you're just looking for an FBA price maybe there is no buy box currently but you're looking for an FBA price between certain levels you can do that also to pull in different results also here if you're selling used products you can take a look at all these used sections I personally don't so we skip that but there's a lot of information in terms of pricing rental value eBay prices as well if you're looking for some eBay new prices to kind of compare it to so there's some interesting things that you can do with this now here's where we can get even more detailed in the keep a data product finder with the title brand and more now you can then filter these criteria so whatever you put in in this upper box let's just keep it here for now we've got 1. 4 million products well I can actually take that and go to the categories maybe I'm gated I'm a new seller and I'm gated in specific categories but I want to check out items in just home and kitchen well I can do that and it will now change that from 1.

4 million to 125,000 products that meet those criteria in the upper box but are in the home and kitchen category well what if I want to sell in grocery well I can click on that and now there's only 9,000 products that meet all those criteria from above so this is really powerful to uh hone in on your sourcing in specific categories Additionally you can I'm going to go back to all root categories so we can show this we got 1. 4 million products again you can actually go to subcategories if you want I don't typically use that but if you have a specific subcategory that you're interested in you can actually use that to hone the result even more and then the text field so with the title this is an important field that I personally love to use just in regular sourcing I've done many videos using this field and you can see if we hover over this and I try to zoom in there this title of the product actually works on a keyword basis so essentially means that the products title must contain specified strings keywords which are to be separated by a white space the search is case insensitive partial keyword matches are not supported so for example you can see here there's a first example I'll try to zoom in even more so digital camera cannon in that first example if you're just typing in those three words the title must contain all three keywords in any order or position so that does not mean that it's going to show up in the title of digital camera canon in that order every time it could be digital blah blah blah camera blah blah blah Canon right and those could be just a way for keepo to pull back any listings that have those words now the next example that they give is digital camera in quotes and and then Canon after that so in this example the title must contain the keyword digital camera together and then Canon at some other point in the title so it could be digital camera blah blah blah Canon it could be Canon blah blah blah digital camera either way digital camera has to be together if it's in quotes and then lastly you've got another example of a negative sign or Dash and then the word digital right next to it so Dash digital and then space camera so the title must not contain the keyword digital but but must contain the word camera and so that is the way that you can use negative keywords if you're looking for things that maybe aren't digital cameras in this example you're just looking for other cameras that are not digital maybe they're more film cameras right and so that's a way that you can use the title field very extensively and pull back almost exact results that you need and it's actually going to go into one of the three sourcing examples that I'm going to give here once I'm done going through this overview but you can use this to really hone in for instance if I wanted to look for Oreos as a brand I could Look up the word Oreo and that's going to pull back nine products that meet the criteria from above right which is very powerful well if I'm looking for the word Oreos that's going to change it to one product because of the way that the title was done and so this is a very impactful thing that you can do now if I wanted to look for the word Oreo cookie and it's got cookie uh in the title we're going to see Oreo in the title and cookie we've got one product that matches that criteria now if I wanted to see Oreo cookies in quote mostly likely I'm assuming there's going to be zero but let's see we've got also showing as one product currently that has Oreo cookies see if we take out the S now there's zero products so see how powerful that that can be I went from Oreo cookies uh in quotes which means the title has to contain both next to each other that one product and then if I go over here and I change it and I take away the S because it has to be Oreo cookie goes down to zero product so this is very powerful I love using the title field for multiple things you can use it for let's just say paleo items right there are 165 things that fall underneath paleo and let's look paleo and then vegan which may not make any sense but 82 products there that show up for Paleo and vegan anywhere in the title but if I were to do negative paleo but I want vegan in there then we've got 3,349 products that are vegan and don't contain the word paleo and then lastly if I were to do negative vegan let's see how that got 83 products include the word paleo but don't include vegan so very powerful field that you can use I love it and I recommend using it pretty much in almost any search that you're doing so it's very powerful now the next thing you can do is you can actually see different types of entries here you've got type so this would be you know any types of drinking cup or hat rug sticker Etc I typically don't use this too often uh product group also a bunch of different examples like shoes automotive parts and accessories and you can also say hey it's one of these things or it is none of these things that makes it really very powerful to make it more of an exact search that you're looking for different types of products whether it's one of or it's none of so you've got multiple options here or two options there to hone in on those searches for yourself now the next thing is also size you could take a look at any size if you wanted to author if you're doing books part number is important if you're dealing with things like manufactured Parts whether it's like a washing machine or refrigerator or it could be lawnmowers or any parts that go in there there's typically manufacturing numbers and you can search for those manufacturing numbers in here and just do an exact search and it'll pull back those items for you same with manufacturer maybe you're looking for not just the the Oreos and the title but you're looking for a specific manufacturer of that product you can put that in there model number addition binding so after binding you've got brand as an option if you want to put in the brand of the product sometimes the brand and the manufacturer may actually be different you may have a manufacturer such as Nabisco you may have a brand as Oreo or you may have Johnson and Johnson as a manufacturer on a different brand as one of their brands underneath their manufacturing label also you can look for color format and languages so a bunch of different ways that you can really hone in on those searches now down here gets very interesting new offer count I really like to use this is a competition that is shown in that bottom box on the keog graphs and so you can say hey you know what I don't want to see any private label products a private label product typically will have one maybe two sellers if they've got an fbm and an FBA listing on there so I also don't want to really deal with many exclusive wholesale accounts let's just say I want to see a minimum of three sellers on here now in that minimum of three we've got 11,000 products down from the 1. 4 if I clear that out again you can see we've got the 1.

42 million products and if I want to see currently three sellers on that listing as a minimum then we've got 11,000 products with three sellers at a minimum now if I want to see maybe a maximum of eight sellers I can put that currently and we can see now it went down to 10,000 products down at the bottom and you can also look at the 30-day averages you could always say that this has a minimum of fre sellers on it and that brings it down to 6,000 products so that way we kind of can hone in on those Arbitrage opportunities now since I don't do use I don't typically use this but if you're doing books or some used products then you can definitely use this option same with refurbished collectible and then the count of retrieved live offers is also very helpful too for FBA versus fbm it just gives you the option to see hey we've got FBA sellers on it versus the fbm sellers now let's just do an experiment and see all right we want a minimum of two FBA sellers on this and now brings down to 1,362 products because we've got two FBA sellers currently and we have three total Sellers as a minimum so this just gives us a little bit more ability to find those products that are more Arbitrage or wholesale opportunities now you can also say hey I don't want to see Amazon at all maybe I want a third party seller in the buy box so I'm going to click that and it leaves it as the same because we have Amazon listed as out of stock up in the top section if you remember that right here Amazon out of stock so we shouldn't have any buy box of Amazon you can leave this as all as well so it won't make any big difference and then there are some additional buybox switches do you want the buybox to be FBA do you want to be unqualified pre-order back order prime exclusive if you just want to see the FBA buy box that brought it down to 1266 products from the 1300 that we had I'm going to go back and put all there and then use seller additional buy box used I don't again do any used products so I leave these all as they are now you can actually get very specific if you want to be searching for products from one specific seller maybe you have a competitor or somebody you're trying to do some competition analysis on you can actually search for all their products with this specific section uh and you can add in multiple seller IDs if you've got maybe a list of you know 30 competitors that you would like to look at all of their listings that meet specific criteria you can put all the seller IDs in here and you can see that there is a nice little you know example or description of what that is here for you you can also take a look at the buybox percentage Amazon buybox share that they've got here same with the top seller share and then you have the buy box winner count days which is the number of sellers with the buy box ownership within the 30-day period so let's say if it's within 30 days we want to see byy box got four different people won the buy box or maybe over 90 days we want to see six people won the buy box right we can play around with these numbers that allow us to just get more specific with those searches and I'm not going to touch it I really don't use this that often but it's definitely something to be aware of you can also take a look at physical product digital products or ebooks now for our current searches we may not have many of these but I'm going to take out e books I'm going to take out digital products because we're selling Arbitrage so it did not change it at all but depending on the search it may make a difference Also let's say I don't want to do any variations I can do no variations and we bring it down to 347 products from the 1,365 that's a pretty big difference so if you don't like doing variations definitely click that or maybe you're looking specifically for variations then you can click is variation and now we have a thousand products it's nice to use depending on the types of products that you're searching for now there's image counts there's variation counts there's the last pricing change how long it's been tracking all of these different things that you can utilize you can even look for release date you know that can be helpful if you're looking for some newer products or older products and then if there's any outof stock or suppressed buy box percentages very powerful to use this stuff as well just depends on what you're looking for sales rank drops is also powerful I know a lot of sellers that look specifically for sales rank drops so maybe they don't care as much about the sales rank themselves but they want to look for things that have in the last 30 days 20 sales rank drops as a minimum and we want to see that over 90 days maybe at 60 and 180 days we're going to do 120 so that way now we have 136 products that have a good sales rank and also have a good number of sales rank drops and then bought in the past month is actually a newer feature as of the time of this recording anyway and you can see based off of Amazon search engine results Pages how much it has been purchased in the last month now there are ranges so if it's under 50 sales in the last month Amazon doesn't give that data if it's over 50 then it does so if you're looking at slower moving products that don't have that 50 amount let's say we want to say it's 49 or less it's going to bring it down to zero products because Amazon doesn't provide that data they only provide if it's over 50 so if we actually do this and we look at over 50 then we've got now 115 products if we want to say 50 to 99 now we have 62 products so we can get very specific maybe we want to see items that have over 200 as a minimum let's see if there any there's 21 products in our criteria that have over 200 sales in the last month and meet all the other things that we've also input here rating if you want to see things that are over three stars or four stars on average then you can do that review count is important because maybe it's a newer product and you're looking to see that hey the reviews have been going up maybe there's just at least one review on the product I like to make sure that there's one review typically and that didn't change it at all this is very powerful as well so you can see things that maybe getting more sales and getting more reviews over that time period so you can say hey we want to see an average review count of you know 100 reviews and then 90 days ago it was 75 and 180 days ago it was a minimum of 50 and so we're seeing an increasing amount of reviews you can do some very cool things with this section again this is overwhelming this is a lot of information this is a tutorial though to show you hey how do we think through these things what are some exciting ways to use the keep a data product finder now availability of the Amazon offer you can say hey Amazon is in stock or no Amazon offer exists it's pre- order it's unknown it's backordered or the shipping is delayed depending on what you want you can use this a lot of times I don't play around with this too often because I've really honed it in on all the other options that we've got above Pick and Pack fee can allow you to find specific items in certain sizes so if you're looking for small standard or large standard or oversized you can find those items based off the Pick and Pack fee if you'd like to use that you can same with number of items if you're looking for maybe some bundles or multi packs you can use this to really hone in on those those options as well same with package Dimensions package weight item Dimensions item weight and then if there's any coupons subscribe and save coupons and then here are some additional switches I've never used a map restriction one for a minimum adverti price you may have a use case for it so I'm going to mention it same with Launchpad if you're looking for HazMat products this is a great one to have or if you don't want Hazmat products definitely click no that actually brought it down from 21 down to 19 products so it helped adult products trade ineligible Prime eligible or buy box and then subscribe and save options and then here is one two allow products with possibly outdated price information to be included you know this is something that can as keepa shows if you sort or filter by any offer related data the results will be restricted to products with a last offer update no older than 3 days unless this check box is checked so if we're looking for things that may be a little bit more outdated let's see if that changes it much so 19 went back up to 21 so there's a two things now that have some outdated pricing information and maybe we're okay with that so let's just take a look at these results now based off of everything that we've put in uh this is pretty powerful right we can see things we did not hone it in on a particular category I don't believe but we've got a barbecue sauce two pack right here we've got uh toner cartridges we've got uh what is this salt ver gift box a caramel macchiato Deluxe frappe latte mix right here so a lot of different options now you may find some Duds here right these aren't going to be all perfect replenishable products or things that are going to be excellent for you to purchase and send into Amazon but it did hone in Millions upon millions of products down to these 21 items based off of what we had put into um the the system and actually I'm going to go right back real quick and rerun this and the reason I'm doing that is so that we can kind of see what the keepa chart looks like here so I'm going to go ahead and click on this right here we can see this keep a chart looks like it does sell well the pricing though has been dropping a little bit and so that would be a concern of mine but the thing that we'd have to do next then is go and find this product to see if it's even profitable for us to sell this but it is very powerful to use this information to find these products and it can be very helpful to see the 3 months all or even just this past year and how this is performed um and so pretty exciting that we can use this tool to filter down the millions of products into whatever else that we're looking to do now uh let's just use this for a few examples so one I do want to recommend that you play around with this as much as possible just see what pulls back I've learned a lot just by messing around with this tool you know these are just these aren't things that you have to use as a keep a data product finder to be successful these are just examples you know I could come over here and say well I want to see things currently with 50,000 minimum up to half a million or a million sales rank or maybe I want to see things that have no sales rank but also have sales this is kind of a fun thing to do as well I could go here I could click no sales rank currently I'm going to get rid of all of these and we've got one product that hits this criteria but if I scroll down to the sales rank drops we've got 20 60 and 120 maybe I take these out because there's no sales rank well now if I take those out there are nine products though that Amazon showing has had 200 Sales at a minimum in the last month but don't have a sales rank so you can use this to find a lot of items that may sell well but also don't have any sales ranks there may be less competition finding these products right that's one way you can use it you could also go back up to the top and get rid of that no sales rank option and fill it in with whatever it is that you want maybe you want 50,000 and then 200,000 as the Max and you can just find those products There's 7 products that meet that criteria so this is very powerful but that was searching option number one is you could use it to find no sales rank items now the second thing that I actually recommend is let's just re-input these filters here let me go back to what we started with 15,000 just so we can keep this consistent to 200,000 all right so now that we have our original search here we can also use this as I mentioned earlier to search by uh title for instance you may have seen this at the top of my screen we've got let's say we're sourcing at Walmart and instead of doing our manual sourcing where we go to Amazon and we try to find all the products under this brand that maybe we can sell we actually have this brand in front of us of Oreo and we can go back to the product finder input some fields that we would like to see based off of our sourcing criteria and then in the title we can come down here and just look up the word Oreo and whenever we do that we've got zero products that meet this criteria most likely because we're dealing with some of these more restrictive things that exist on our filters so I can take out 200 has bought in the past month that brought us now down to one and so if I want more results typically I recommend having less than 500 if you can get less than 250 that's best if I want more results then I can just start to get rid of some of these different options as well but keep in mind Oreo is an option as well as Oreos that brings zero products or results so we're going to just use Oreo as an option that meets these particular criteria and allows us to just search for those products we going click find products so we've got one 12pack of Oreo mini muffins that pulled up so if we had that available on Walmart. com we could really utilize this information to find the right products for us now let me take a look to see if there's anything else that we can do here that would allow it to expand the sourcing results I just want to make sure I'm going to click on all so allow some variations here let's take a look down here all there that shouldn't make a difference and let's take out lowest ever on the buy box here this now brings us to 30 products that meet these criteria of a minimum of $15 price point in these sales rank ranges Amazon is out of stock the word Oreo is in the listing we've got a minimum of three sellers on the listing as well so we're just go ahead and click find products and whenever we click on find products we've got all of these different options now they may or may not be good you may or may not have access to these things at your store but we've got a pack of three of these Oreo golden Double Stuffed sandwiches I don't know if these are going to be profitable they may not even exist in this size at the store but you can see here that the fees are pretty high so we're most likely not going to be profitable for this particular product that's interesting as to how high those fees are but this is another option right if we were actually looking at Walmart we could potentially find Golden Oreos this is 24 oz it says for party size so we'd be looking for a different size that actually met that criteria on the Amazon listing but we can start with the information of looking for asens or products that have those criteria and we can put in the brands that we're looking at on Walmart or On Target or any other store and it will hone in all of the brands that meet those criteria it's extremely powerful so that was the second method of doing brand sourcing with the keepa data product finder now before I get to this third way of sourcing with the keepa data product finder I want to remind you that I actually have a free 30-day training at my website you get 30 days of emails completely free on how to get started and grow your Amazon business you can head over to as jimys smith.