affiliate marketing has become harder and harder over the last year yes you can still rank affiliate sites using SEO and we still do but there are easier methods to make money if you're a beginner or you need to make money fast now for me the best two options right now A Parasite SEO and rank and rent and we're going to be focusing on the latter more specifically I'll be looking at it from a local SEO point of view I'll be sharing with you the exact tools that you need to make this work the approach that I take and industries that you might want to focus in on I've even got a special guest on to talk about the renting part of the rank and rent and specifically how to sell it but first of all what actually is Rank and rent well let's try and keep things simple essentially it's the act of ranking a site or page on a site and then renting out the site or page to a business owner to take the leads this is different to straight lead generation or lead gen where you might sell the leads individually rather we're selling a page or a site as a whole but essentially it is still a form of lead generation now let's break down the process to make this work you'll need to choose an industry to Target an area to focus on a domain with hosting and some form of lead tracking and then an idea of how to monetize now I will start with choosing the industry and I actually think this is the most fun part of the process and really you've got two main approaches to take here you can go for high volume volume or you can go for low volume with high ticket prices in my experience the more Niche the better now ideally we also want to pre validate the niche before we put too much time effort and money into it I recently spoke to Jacob bushmaker about this and this is what he had to say now you can either build the site and get things ranking then you have some of the real thing or what you can do is you can actually you know run some ads um for for the for the terms you want to go after which people actually prefer that you might imagine it's really quick you can actually get some leads get get an idea if it's a good Niche and all that before you take the time to build the site so that's basically step one more from Jacob on selling Rank and rent shortly for now let's go back to what I was talking about about being more sub Niche than broad Niche when it comes to what we target so let's take the example of porch Builders versus Builders there's obviously going to be more search volume for builders in a specific area versus porch Builders which is obviously the sub Niche here that we'd be looking at in a specific area but those people looking for Builders could be looking for all sorts of things anything from a brick wall up to an entire house build now that's going to be a harder harder thing to sell you're going to have to be looking to offload those leads to someone or a company that can deal with all of those things plus you're going to have leads for jobs that are going to be quite small like building a brick wall is not going to be the equivalent to to building a house whereas if we go with the idea of porch Builders yes there's going to be less search volume but those leads that come in are going to be very very specific plus it's the type of job that at least in the UK is probably going to be priced at around probably from a minimum of 5K right up to probably around 20K depending on the type of porch and the size and and all of that so that is for me a sweet spot in in terms of project size and project value so let's say we get five good leads per month for Porsche building assuming a 50% conversion by the client that could be worth anything between 12 1/2k to 50K per month in revenue and I think you probably agree that a client would happily pay 1K per month to get between 12 a half and 50k worth of Revenue each month if you could guarantee that for them on top of that the term porch Builders is going to be a lot easier to rank for than just Builders and the site is probably going to convert better because your site is going to be focused around that one particular service rather than something more generic so next let's talk about the area that we might focus on so for me the whole point of doing Rank and rent is that we can Target on local SEO so I'm always going to factor in the area into the equation now for me I'm typically going to want to go after cities or large towns if I'm working on a site that is focused specifically on that area now for this I'm going to use an exact match domain and more on that in a moment if I'm going to be wanting to to Target smaller areas then I'm probably going to go for a larger build of a website and then I'm probably going to use a partial match domain so let's talk a bit more about the domain and that brings us to you know obviously the buying the domain and the hosting as well I like to keep things as simple as possible and my recommendation for you that if this is the first time you've done Rank and rent go after one location so like I say a city or a large town and go for using an exact match domain now you won't always be able to get the exact match for the keyword and we're going to look at an example in a second just to go into this in more detail but you want to get it as close as you possibly can because this is going to to make it so much easier to rank and I can't tell you that how how much right now exact match domains work like absolute gold like they work crazy good so let's look at an example let's use our porch idea we might want to go with a domain something like this porch buers manchester. co. uk now obviously that would be targeting the city of Manchester now that might sound like a weird domain name but it probably will just rank itself in in around a month or so if you take a few extra steps now if you're going after a a a larger domain and you want to Target multiple areas then I would say to go with a partial brand and a partial match domain so something like Northwest porch builders.
co. uk and then you can build your various inner Pages which are just going to have the locations in them so you could have Manchester s Berry and so on for hosting something like sight ground will work fine just make sure you use the servers in the country that you're targeting in terms of what I do to get sites to rank I do as little as possible and that's always my Approach when it comes to local rent Rank and rent so the first step that I will take is obviously getting the site index making sure it's on search console all of that basic on page SEO stuff and then I'll build some social 2.
