DON’T Sell HighLevel Saas Until You Watch This… (Andy Audate Full Interview)

How does a genius that's so smart communicates in a way that other people can understand without feeling dumb I know I can make mistakes man but this is where I have not made a mistake the the people who can't buy at the webinar actually help increase sales speaking and just speaking and speaking and honing that skill I'm not a gambling man I'm a man of increased odds how's it going everybody welcome back to another Episode here I'm super excited to be here with Andy aate he has blown up recently in the high level community for

his unique approach to selling High Lev SAS in a one to many formats of selling through webinars and he has quite the come- up story to getting to a point where he has been as successful as he is inside of his software and coaching businesses so super excited to have you on Andy thanks for being here man Keon man it's a pleasure to be here man and Yeah kon's right essentially what we did with high level is that we sold 300 customers all through webinars and so we're able to grow pretty fast compared to to

that normal one one in one manyu because we do webinars yeah and if you know me I actually have a lot of videos where I talk about this like it doesn't make a ton of sense to be selling one to one after a certain point because you know getting your first few customers getting your hands dirty understanding The software certainly helpful but if you're only stacking on you know 200 bucks a month for each client that comes on board it's going to take you a long time to quit your job it's going to take you

a long time to build a business of substance and so one to many is one of the only ways I see sasp being a sustainable model for most people long term before we dive into the gems on how to go one to many how to scale without a massive team which I've Heard you talk about before as well and just how to live that amazing SAS lifestyle give us a bit of background what led you to where you are today at 19 years old I was the youngest T-Mobile franchise ever so so 19 years old

I had four locations with T-Mobile and I left that industry because I didn't at 19 20 years old what was more important to me was freedom and being able to travel see the world and and and so on and so forth so for example like last week actually Just two days ago today I'm in Las Vegas Nevada but just two days ago I was in the in Manila Philippines with my staff who manages my SAS and the fact that I was at the airport thinking to myself like oh shoot like I'm living the dream that

I thought at 20 years old that I wanted because I travel around the world I operate my business from my laptop and I'm able to just jump on a zoom call at any given time and do a presentation to sell my SAS get SAS customers and our Autom our onboarding is all automated our emails and followup is all automated so it keeps the customer paying monthly and if I just continue to just do this I could live whatever lifestyle that I want and I think that if we understand the formula you can live whatever lifestyle

that you want love that okay so 1920 you're doing T-Mobile you end up quitting but what's filled that Gap and you know between when you sold the T-Mobile businesses And now what were you working on how did you stumble into the high level Universe I exited I exited the cell phone space I I owned uh kiosk some of my locations were kiosk in the malls and when I was at the kiosk I was listening to motivational content getting myself pumped up to go sell more units of my of the I would sell iPhones Galaxy Samsung

Galaxies whatever and one of the specific motivational speakers that I was listening to his name was Les Brown He's a motivational speaker and I was listening to him to Prime my mindset and what I was doing also is I was leading my team to listen to his content as well because it was helping my mindset I'm like it's it's going to help yours as well to help you guys sell more phones and because in the mall people walking by and your kiosk and your job is to go and get them to come to your kiosk

and sell them a $1,000 phone they didn't walk into the mall they went to the mall To go to Macy's they went in the mall to go to JC Penney or whatever they didn't come to buy a phone but how do you condition your mind to handle the rejection that typically happens when people say no I'm not interested and it was all through that motivational content so I started listening to that content when I left that industry I kept on listening to that content and one of the things that I said is I want to

do what he does I want invite inspire People I want to motivate people so I saw an ad on Facebook for one of his one of his courses and I joined his course and the next thing you know I learned the the strategy of motivational speaking through his course however one of the things that I do say is that the opportunity is going to show up I moved so I left the industry and I moved from the East Coast which is where I'm from Roa Island small state in the country and I moved to Los

Angeles and when I Got to Los Angeles that's when I saw his ad on Facebook Facebook so I see his ad on Facebook and one of the things that I say is that opportunity is to show up so I click on his ad put in my name email and phone number and then a salesperson calls me and says do you want to join his program I said yeah but I want to come see you guys in the office so I fly down to Miami I go to meet the his salesperson at the office and Les

Brown the number one motivational speaker he's Done stages with Eric Thomas Tony Robbins and so on and so forth he happens to walk in one out of the two times in the year that he does he he happens to be there at the office and he looks at me I'm I'm dead shocked and looking at him he looks at me he says young man touching my face he says you look like me when I was younger and I'm like yo you sound like YouTube and and then he he was he was like he he chuckled

a bit and I said I'm not Leaving this office until I get a photo with him I I want to see what I can like I want to do something with him I joined his course but there's more to it if I can be around him right the course is just a bunch of videos what I want to what I want to experience is the connection in relationship so I stayed at the office and I was ear hustling which is just listening in on a conversation that he was having and he mentioned that he was

going on a National tour and this was back in 2016 and he was going on a national tour and I and I went to his right-hand man and I told him I said hey man I want to be on that tour with you and next thing you know they gave me an opportunity to be a salesperson and as a salesperson what I had to do is I had to go inside like I'm thinking I'm going to be a motivational speaker I'm going to travel across the country speaking on stages but really I had to go

and fill up the Seminars and I wasn't even there for most of the events and what what that looks like is let's say the a motivational speaker is having an event on February 1st well January 1st four weeks earlier I'm sent into the into the into the market they pay for my hotel they give me a car and so forth and my job is to go and sell tickets and I would have have to go on do one on many presentations so I would go to a car dealership and I'll speak to 60 people And

I would in Inspire them and motivate them no camera crew no social media branding like what you see today it was literally just me going to inspire people and at the end I would give them all an opportunity to buy a ticket to go and see the big speaker speak if I had a bunch of people in front of me I would sell a bunch of tickets and then you do that a few times throughout the week multiply that by four weeks you end up getting 200 people at your event And that's what I was

doing before any of the big speaker would show up so four weeks ahead of time I'm marketing when you're Marketing in person the next transition is to do online marketing and that was what it was for me to make my job and my life easier you're telling me I could run an ad and get them to a funnel and show a video sales letter that ultimately does kind of the same idea that I was doing and create a similar result so I introduced myself to Digital marketing and then that's when I found high level and

and then when I got high level Sean and the team told me about this thing called SAS and how you can sell it as your own software ironically for me I was a partner of I was a joint venture affiliate of another software company called keep or infusion soft formerly known as infusion soft and I was there number two out of their biggest other the people that they have I was number two and what I did is I Held webinars for their speaker so I took the same strategy and the skill set that I did

for Les Brown hosting other people's events and so on and so forth and I would just go to a a keep representative and we did a deal and a financial deal that was very lucrative for both of us and I said I'll fill up your web your online seminars and it started off in person and then pandemic happened and then we just transitioned to online so we Started selling a bunch of SAS sales I didn't understand I was so focused on the front end money that I didn't know about the backend money that they were

making and then Sean enlightened me with the opportunity for me to do it on my on my own so instead of having someone else do it I just did it for myself where I started hosting webinars I've done over 300 of them and I started hosting webinars for me to sell my SAS rather than selling someone else's SAS and That's how I got into the game of SAS sales on webinars because I have the background but most importantly I already found that it worked I already saw the the amazing results that it did and and

yeah that was my journey man very cool I love the Les Brown story and the inperson speaking like the the rocky cutscene of like flying to different cities and speaking and just speaking and speaking and honing that skill it's Easy to look at somebody in your position and say like oh it's easy you just create a webinar and then you sell on the webinar but you've honed these skills for years and um I think it's super important to remember that yeah some of the challenges that I had man is it it may sound easy and

and I may say the way I may speak may sound like it's easy however I've gone to events where it was complete Duds like I've gone to real estate offices where they're like You're you're in your 20s I'm not I'm still in my 20s today right they're like you're in your 20s I'm not interested in buying someone for so young I've had people with the wrong mindset that the manager is trying to make a shift in their team so they bring me in to speak and then at the end of my presentation I'm selling tickets

to the event and no one will buy no no one go ahead and buy right and so I've had those experiences I've had the nerves like I'm so nervous I am I'm so nervous to speak I remember this one time I was at a at a location and I was in the bathroom and I was like panting and I was like oh my gosh what are they going to say about me like the whole journey of speaking and presenting I've gone through every up and every down that there could possibly be in that world but

the thing that I tell someone is just do it and do the practice you do it enough times it's going to become super easy for you to Accomplish success successful wins in selling your SAS because you're going to create The Knack of it you're going to know what's valuable for them and you're also going to give an opportunity to to enough people to communicate to enough people rather than you doing it one-on-one got it so how do we get people to show up to a webinar to sell our go highle SAS but before we get

started I just want to give a quick word for our sponsor High LEL if you don't Know already high level is the top sales and marketing solution for any business but particularly agency owners or anybody that needs a software product to resell to their existing customer base it has everything you need to capture nurture and close leads for marketing clients and the best part is high level believes in not taxing the agencies on its platform so you can get unlimited clients for one low flat monthly fee the best features include a CRM funnel Website and

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help our clients with an amazingly robust software without paying hundreds of thousands of dollars in development costs I am not kidding when I say hands down high level is my favorite software of all time it has been integral to my success with my agency it helped me increase my clients's results and Retention and I use it every single day for my own business and if you sign up for high level today not only will you get a 30-day free trial which is not available on their website but you'll get all of the bonuses listed at

its keen.com slm Mastermind which gets you support templates and courses to Kickstart your highle journey and get those first few clients or scale to your next few clients if you're already a highle customer you can also get all of Those bonuses by upgrading to the next highest plan underneath my link instructions for that are also at it's keen.com slm Mastermind so the first thing that I would do is you need you need to you need to get a list so the what I've done is like like I've shared with you I've gone to the city

I've gone into the city into a local city and that's what I know how I know that there's a lot of PE gurus or people online who would say run This specific type of AD and do this specific thing I'm just that's never been my forte my forte has been build a list and the first way i' build list is I go to like eventbrite.com one of those or events.com or meetup.com and I'll whatever City that I'm in I'll just type in like business events or networking events and then I would go to that event

usually it's free and I would just go to the host and I would just say hey can I share an opportunity with uh with with Your audience and give them an opportunity to receive additional value I have an event it's called how to build a multiple sixf figureure business through social media I'm holding it in in two weeks and I would like to give everyone an opportunity the uh ticket is valued at 149 bucks but because they're here at your event I want to come in behind you and add value to your audience I'll give

it to everyone for free because they're coming through your Event the host is going to be like you give everyone a ticket to to the event for free and they're like yeah and but because it's coming from you so it already puts that host in a place of like being the value the the person of giving value so now they get on stage and they're like hey we have an amazing opportunity for you and that's because you came to my event we're going to bring in Andy our date and Andy dat is going to share

with you about how to Build a multiple sixf figureure business and he's gonna also give you an opportunity to go to his training there's actually a cost of 150 bucks but because you came to my event you doing business with me you're G to get it for free but without further Ado let's give it up for Andy date and I come up and I just tell them a few things usually one or two points and then at the end I say everyone pull out your cell phone and text a specific keyword to my phone Number

to get the link to join my event and then everyone text opt in they all opted in and it's all built inside of high level but they all opted in and then they register for my event and then at the web you do that 10 times in a two weeks time span you end up having 60 60 70 people at your presentation now and then out of that 6070 people you give them all an opportunity to learn about your SAS why it's valuable and at the end you ask them to purchase love it Okay so

you start local and you're selling the building the business versus selling the software which I really like I think it's a important distinction because there a lot of business owners that don't want to switch softwares don't want another recurring subscription and so leading with that is not a great idea tell me more about the actual presentation what do you what is the multiple six figure business that you're helping them build that is a very Valuable thing that you picked up on I don't talk if you go to the landing page like goass launch.com weinar that's

the web page goas launch.com weinar once you go to the landing page to opt-in there's nothing about the SAS there's nothing about it's all about how to generate leads on social media on the presentation I'm going to explain to them that in order to generate leads on social media there's a couple of things that you're going to need the first Thing that you're going to need is something to give away for free fre something that attracts your potential customer that's called a free be or a lead magnet so you want to have this lead magnet

that could be one of the two one is that it's going to be something that you have to create like a Google a guide or a document or so on and so forth but because I've been doing it for so many years Ken that I just communicated an even easier way that Could get someone up and running the day of I'll tell people you can actually go and down uh get a YouTube link and promote someone else's video but to get the link you have to opt in and reg you have to opt in and

register so what I'll tell what I'm educating my customer now I'm not this is not me telling people how to do webinars okay so I'm educating my end user of my white label s which is called progetta what I'm telling them is go to YouTube and for example if you're In real estate and you want to you want to tell people how to buy real estate in 2024 type in on your YouTube search bar how to buy real St 2024 you find the video that's a million views or you find a video that's a th000

views whatever the video that you like the most grab that link add it to your workflow in order to get access to that link you have to give me your name and email and phone number that's how my end user is getting leads now of people who want to Buy real estate in 2024 and they're just promoting so I'll tell my end user hey this is what you're going to do you're going to go on social media on Instagram on Facebook and so on and so forth and you're going to say hey I found an

amazing video on YouTube that explains how to buy real estate in 2024 and one of the things that I learned from it is is that the market the inflation's going up but interest rates going down and that's what's allowing The wealthy to save money I learned that in this video if you want the video send me a text message text me the word video to my phone number and when they text video to that phone number the first popup is hey I see that you want the video what's your name and then but because we

texted we already have the the phone number okay great I'll send you the video and then the next response is I'll send you the video to your email with your email and The person responds with the email and then the Automation in the automation or in the workflow the email is then sent with just the link to the YouTube video it takes what six minutes to set that up if you have a snapshot or a template and so my customer is able to go ahead and create wins the a2p get a2p registered after the a2p

registered within six minutes they're able to set up a workflow that we gave to them in a snapshot and they're going on social Social media and saying hey go watch this YouTube video that I found and then at the end of the week they're looking like oh damn I just got 70 people to download this free YouTube video but what it is is 70 contacts of people who are interested in that content which is ultimately something in alignment of what you sell so if you sell real estate you'll find a YouTube video on how to

sell real how to buy real estate if you are in Fitness coach you you'll create You'll find a YouTube video on how to lose 10 pounds doesn't even have to be your content if you're in mortgages how to get the best interest rate on your on your proper that's someone's YouTube video capture that and put it in your Automation and start generating leads and start closing deals love it I love the nobody loses in this scenario even though you're using somebody else's content and it helps the newbies get over the hump of like oh I

I don't know How to create a lead magnet so therefore I'm gonna give up and never try if if I was going to tell someone on how to get started in the SAS I would just say hey man my friend Katon like if I'm I'm scared to be behind the camera I would just say my friend Kon created an amazing video I want to send you his video text me the word Katon to my phone number and I'll send you Keaton's video kon's getting now views we're sending people Keaton's way and then also in the

Interim we got leads of people who are interested and it's a win-win for everyone Keon wins the customer wins and then we also the customer wins because they got the information we got a lead and then if we can actually provide something valuable to that customer then it's a win-win for everyone yeah it's just it's a huge focus on the list super smart so that's the first thing you teach on your webinar is this like quick win to get to Build a list and then you kind of showcase the features of the software and how

that can help them continue to sell people or what's the rest of the webinar look like so the the framework for the webinar is I start off with my pain my pain point which was I used to go around the city when I was going around the cities I had clipboards and I would have to get I would have to ask people for their name email and phone number manually my business was small Because I had ineffective systems I was making five figures a year and I was overly stressed out and what took me to

six figures is by having the right technology so then I show a picture of when I was very small and one of my events that I had like six people and then I show another picture of one of my inperson events I had 400 people so I look at if you look at these two it's like okay there's a big difference and the big difference was the systems the Technology and then I explained that what you want to do which what is different between the people who are financially successful and the people who are not

and when it comes down to online marketing is who has the biggest list because if you have 10 and I make the point if you have 10 people on your email list and I have a 100,000 people and I've I've used different scenarios I'll talk about selling chapstick I I brought up chapstick as an example and I'll say if I'm going to sell this chapstick who do you think could sell more units me sending an email list to 100,000 people and giving them all an opportunity to buy my Chapstick or you sending it to 10

people Everyone obviously is going to say Andy with the 100,000 yeah so what we found that is necessary is you need data name email phone number of your potential customers here's how you do it here's you get you get a freebie and you have them opt in And then you give them value and then you do a sales appointment that's it so you opt in we call it OVA opt in value appointment so often often to get the value you give the value which is the freebie and then you schedule a sales appointment so the

last step after we capture their name email phone number of giving them the video we then say hey that I see that you're interested in buying a house or I see that you're interested in losing Weight or I see that you're interested in whatever let's book a call to see if there's an opportunity and that's the whole presentation I don't I don't really show the features like in a 90-minute presentation I think 9 Minutes of my presentation is actually the software everything else is is around the process it's not about the actual technology itself it's

like like around this process but in order to make it all happen you're going to need the software That's why I give it to you to buy at the end and that's why it's so easy for people to go ahead and buy because they're like oh he wasn't really trying to sell me the software he was giving me this whole entire system and this whole entire process of lead magnet and sales appointment and and and so on and so forth but in order to to do all of this I I do need the software so

I'll just grab that and it makes it so easy and then we give them a course at the end a Free course that's attached to the software and then the course are 3 months long so while they're going through the course they they're still paying for the SAS and then at that point they built up the entire campaign they generated leads they're stay on the software got it so the pitch is you're going to get a course and the software comes with it or it's more like you get the software and the the course comes

with it which one are you focusing or Emphasizing more and how much does it cost the value stack is that they're getting the the software first that's the number one not the course so we give them the software first software we sell for 749 bucks then so that's $749 then we say one of the biggest questions that I typically get is Andy how do I determine what my freebie is going to be how do I go in the city and generate the leads we have an online program that is valued if I were to sell

It I would sell it for $1,495 if you decide to get the software today I'll give you the course at no additional charge now so what you have is a software and you have the a foolproof system that of coaching you then the last thing is we say hey someone on my tech someone on my team will design and build it out for you and we'll input it inside of the software so we'll give you our template version all you got to do is just change One word instead of my company name you add your

company name instead of my name my personal name you add your personal name so we'll build out all the template for you if I were to sell that I would sell it at 995 bucks I'm going to add that so now you have the software you have the course course is valued $49 5 the template itself is Val if you if I were to if you were to hire my marketing agency to build it out for you it would be 995 bucks I'm going to give you all Of that for 749 bucks which between you

and I it's a snapshot that's already pre-built it's a course that's pre-recorded that I recorded already the software is it's automatically created right so so I don't there's no fulfillment on it it's just it's just all automated the snapshot's delivered the is delivered and the sub account is is delivered so now the customer has all of this value that's worth thousands upon thousands of dollars and they can Pay their first payment of $749 with a 30-day money back guarantee okay and that's it on the stack it's the the course the snapshot and the software yeah

we don't we don't call it snapshot but yes yeah yeah okay and why the price point of$ 749 monthly do you find that you're getting more churn with that high price point or is it the opposite because it's only people that can actually afford it long term because that's not a for a software and A course and pretty much nothing with like no Live support nothing else it's a fairly high price point for other similar softwares out there there is life there is life support and there's unlimited onboarding but that's not that's not necessarily factored

in on the on the deal what what we found is that there's there's there's spread in there and there's enough spread that we can go down if necessary so we do have lower plans and one of the things is Like if I sold it if I sold the whole package at 97 bucks I mean how much lower can I go after that right for you know in the scenario so when when I sell at $749 if they're worth ever to be a challenge we can downgrade them to our 399 plan and still have profit there

if that were to not be enough then we can always downgrade it to our 199 so when I see people who are selling like hey you get this amazing software with the social plan of the courses and so on and So forth for 97 bucks it's like well if if if 97 becomes an issue where where can you go from there yeah you know how how much lower can you can you go then that's when you start playing this game of who's the closest to zero and then that's when you start playing a different game

of like okay I'll sell Lifetime and and I'll hope I'll become profitable somehow through lifetime sales so 749 gives me spread number number one number two it gives my team The the so part of the process when we do a webinar and for the people who don't buy there's something called a post-webinar interview and that post weinar interview real quick I'll just be real quick I have a I have a full training on how to do this just go to ghass launch.com and you'll see the training it's me and Paulson from go high Lev goass

launch.com however on the post webinar interview the way that is systematized ke because it sounds like You're you like the tactics that's what it sounds like you're not really into the whole idea you want the tactics right 100% so the the post-webinar interview in the beginning mind you I've done over 300 webinars in the beginning I would say let's schedule a follow-up sales call nobody showing up to that man no no no no one wants to hear do a followup sales call so what I did was I had to get creative and I had to

use I I said hey can I interview you on a Podcast can I interview you after the webinar on your experience now not necessarily a podcast that's going to go on Spotify but we'll use it as testimonials for social media so what happens is on if they don't buy the SAS or don't buy your product then what happens afterwards is that you say can I interview you and then most people are like yeah you want to interview me I'm GNA be on social media they they get ready they put on their makeup all Whatever and

they come they come on the call they come on the call ready to answer questions what was your experience on the webinar did you find it to be valuable can you give us feedback and what would you tell someone else who's interested in join our webinar and then so they start answering like oh oh do this differently do that differently and so on and so forth all right thanks that's it that's like 10 minutes now the rest of the call now is Like hey I did present a product on the the webinar I no you

didn't buy it why not you know why didn't you buy it and there's a multitude of reasons it could be I already have a software I think this this my software does the same thing and then once we do comparison the software does it and then they buy your SAS or one of my students I I have an online course called I have an online course where I teach entrepreneurs on how to fulfill this system and in his Journey his first webinar he got zero sales on the webinar but he did the post webinar interview

process where he interviewed his customer and the reason that the that one of the customers didn't buy was because they realized everything that he was teaching was do it yourself and he wanted someone to do it the customer wanted it someone to do it for them so now he was able to hire my student in a marketing agency do a $5,000 sale and get the monthly Reoccurring because he was able to overcome the objection and say hey you know what I'll do it for you I didn't know that's that's what you wanted I was trying

to teach everyone to do it yourself but I'll do it for you we just I'll just TR you five grand a month and then 297 five grand upfront and 297 a month and the customer was like that's what I needed so let's do the deal so you're able to understand why the people didn't buy but also no one wants to join A sales call but everyone wants to be interview so you do the webinar then you do the post-webinar interview the value right there by the way anyone that just heard that that's that's super legit

I love that yeah I mean we've done thousands of those man so I don't need to have like I don't need to have like add to sales calendar I was talking to someone on Instagram and Facebook and he was like I'm trying to get my cost per show up or C cost per appointment Booking less than $50 and I don't I don't have to play that game because I already got my profit on the webinar by selling a reoccurring subscription product I already I'm making my money back everything else is just gravy but then on

the back end I'm creating social media content that's going to help promote my next webinar as well as getting more people to show up at a higher rate because they're experiencing that to be an interview and then number Three I'm also getting upsells and down selles because I'm able to understand what the objection of the C of not purchasing is and I'm able to downsell them into another product or sell them into another uh product that makes more sense for them uh or just to answer their question on like you know something that they may

have interpreted that that was incorrect and answer that question on why you want to buy my SAS and then they end up doing It love it love love love love that just my head is spinning trying to figure out how we're going to implement this so super cool so are you running are you doing a webinar like once a week now and how are you getting signups for that I've been doing that for years once a month where you do one webinar every single month and then you can still have the replay but when you

do the process once a month it gives you that four-week marketing window to get as many people To the webinar now every time that someone registers here's how the backend looks like and we have a snapshot if you want the snapshot go to ghost launch.com weinar kit and we'll give you the snapshot it has the templates and everything I'm sharing with you so but here's the process you do a webinar once a month every single month for the next 12 months if I were to coach someone on how to get 100 SAS customers this is

exactly what I would tell them commit to The next 12 months because the average all you need is nine registrations nine purchases a month and you'll hit your 100 SAS customers that's how we got the Gold Award a couple months ago right nine reg nine new SAS customers is all you need so and this how you do it one webinar once per month every single month in between each webinar there's a four week 3 to four we marketing cycle for you to Market and get as many people to your webinar as possible so if Me

by Myself one of the things you brought up in the beginning of the call this podcast was doing it with a small team if it was by myself at the end of the year I'm going have a couple a couple thousand people in my sequence here's what I would do I would get my first 60 people for example by myself just hustling in the grind in the mud dming people going to local events get my first 60 70 people in the sequence when they register we're going to send them a Text message in an email

that says hey two slot two tickets just opened up who what two people do you want to invite go to this web page and register them give me your their name email on phone number and go register them so I got one person that one person is now G to be in a an affiliate to bring in two other people essentially the two other people that just registered that got registered who's coming to the event they're gonna get the same sequence and they're going To be asked to bring in two other people so if I

get my 60 it it just keep and I'm never going to stop you know I'm going to next month I'm going to go for another 60 and I'm going to do my own you know continually Market but that's exactly how we got 6,000 people like you get people to register I'm I'm in I'm out doing presentations getting as many people to register myself but then in the sequence we're asking people to register other people and it just keeps On keeps on going so that's that's one the next thing is that if they don't buy they

keep everyone gets invited to the next webinar so I just had uh my wife just saw that on on on on our our screen that there was this one repres there was one client for example she went to 12 webinars before she purchased before she purchased my sass now there's hundreds of people who go to my webinar so I'm not like micro managing per person but I looked at this Person's history and I'm like you've been tagged for the last 12 events You' you've attended all 12 events oh I love the content man I'm like

what is the same thing it's like it's it's like something new pops up every single time you know sometimes it's just a recording right sometimes just just a but it's like something new pops up for her every single time and then for this person's case she runs a HOA like a property management company right and in Texas I Guess there was a new law that passed that they needed a website in order to run a property management company that you needed to have a website with with the properties listed that you manage in her specific

County in Texas and so when it was time for her to make the decision she didn't think of GoDaddy she didn't think of Wix she didn't think of whatever platform she's like I keep getting bombarded with not bombarded but I keep getting invited to these events I Go to them quite frequently every month and I'm G to go ahead next time I go I'm going to go buy that and then she came in on the webinar as soon as I said the price the the link she bought it she didn't even care about the price

she was like I bought it because she' been hearing it for the last 12 so what you're doing is every time you host a webinar you're going to be bringing in you're going to be inviting people from past events one of my top Spenders in my In my white label Tas he went to four webinars before he purchased and he's been with us for I don't know how many years but he went to four different events before he purchased and he's on our highest tier never has credit card failure sends out a crazy amount of

text messages and emails through rebilling so we love him as a customer right and he loves us because we has a great partnership we love him as a customer he pays on time He does the rebuilding so on and so so forth and we provide him a very valuable software for his growing business life insurance business he went to four events man so it's not about getting someone to come in one time and they don't buy they're dead they keep getting invited to every single webinar so the sequence is you host one webinar a month

that's number one every single month you keep inviting every single person at the end of each webinar they're Automatically invited to do a post webinar interview as well as they're invited to go to the next webinar and as part of the sequence they're also asked to invite two more people this is a foolproof system at this point cuz CU I know I can make mistakes man but this is where I have not made a mistake and this is very this this is very lucrative my friend so what's the conversion rate on the initial webinar you

get a 100 people to Show up how many are buying the 747 10 10 12 maybe 15 and and then on the back end you get how many from the interviews six five six all right looking between 10 and 20 20 would be like a really good 20% of 100 showups let's say uh for 20 people to sign up would be like a great week 10 would be a bad week 10 would be average but 20 20 total including the the interviews on the back end oh 20 if you're including the interviews on the back

in 20 20 is on the average like 15 15 to 20 is on the average and then a good one would be like 40 okay a good one would be like 40 yeah dang okay and how many are you typically getting to show up through all the various you know you're running ads I assume you've just got list anyway you're getting the referrals we're not really running ads I mean I could if I wanted to but we did 6,000 without running a bunch of ads right and and now what my focus is on is on

the infrastructure to be able to Manage all these people that are coming in and we have additional products and services for them that some some for some of them right when you have this system that's like constantly asking people to come in the way that I found it to be easier to to drive traffic is to have joint ventures and so that's another way where I would go to people with bigger list and I would go to them and I would say hey you have a big email list like for example there's this Company I'm

not going to say their name on the on the podcast but there's this company that they host events all around the country and in order to go to that event you have to register for that event and you click a checkbox that allows other people to Market to you and so I would go to them and I would say hey do you want to send people my way and if you send people my way I'll give you this on the back end and they're like yeah sure we already have the big Email list and then

so they promote my webinars as well so you can go to other other people right and say Hey you have an email list I've gone to people who have five people on their email list and fight people who have 5,000 people on the email list and give them all opportunities to Market to my events and my webinars do you find a like I feel like the the technical marketer and me or the technical webinar people will be like Once a month like you're G to have so such a low show up rate because you're telling

people so far in advance whereas you know the weekly webinar I think if I remember correctly Russell brunson's book says don't do it more than a week because the show up rate is going to be low any thoughts on that I mean so the the thing is there's so much happening to help you Market in the the front end and the back end right so in the front end you're giving value on the email Sequence so that's why I I want to get i'll giving the the group who watches this my my Snapshot so the

link is ghass launch.com weinar kit in the front end what happens is yes Gass launch.com weinar kit and you'll be able to download it that's completely free now in the beginning it's not about just this one person showing up it's like we need them to help Market the event and register other people right in addition to that we need to give them value of Why people are coming in so when people register they're getting text messages and emails of past attendees they're getting additional value of who I am as a as a presenter so there's

an indoctrination that takes place in the beginning like this is Andy this is his background so when they come to the presentation they're like oh Andy you sent me an email oh I heard about you know this digital you know online marketing like we're we're my one of my Mentors called it seeding right like you seed the audience member on what to expect when they come to the event right it's it's like honestly maybe it's like foreplay okay like it's like that is necessary in the marketing experience in the beginning so you seed in the

beginning so that is part of the time frame plus it allows you to plus it allows you to get enough people on the on the webinar now the next thing is you want a big group if I was just starting Out today Russell Brunson was talking about running ads I know what book you're talking about right you're talking about running ads getting paid on the front end so that way you profit on the back end I was 22 years old on a tour with speakers and making just enough money to get by at the time

I didn't have $5,000 to run on ads I had to I had to formulate a process that was going to create the and I didn't have a team I Didn't have Bas I didn't have it was me in the field in whatever City I was in was a laptop and I had to figure out zapier and automations and I can make money this way so all the stuff that I'm sharing with you through pain that I didn't have the money I didn't have those resources that some of the gurus talk about in their books right

so I had to figure this out this is before I even knew who Russell Brunson was so the first four weeks Mark marketing to fill Up the event the next thing that I want to share is what is something that we call a buying unit when we look at live audiences in in the seminar space we know as the presenter we're not looking at all 100% as people who are going to buy we might say that there's actually 20 people who can actually buy the our product or or 15 people who can buy our product

out of 100 people what the other 85 people do if there's if there's 100 people in the Room and we know 15 only can actually afford and need our product the 85 people is just there to influence the 15 we're getting we're getting the other 85 who would want this amazing product if you were able to get it today all 85 is going to raise their hand so the 15 who can actually buy it is looking behind them in this is in a seminar they're looking behind them and they're like damn like you saw all

those people like yeah the presenter knows 85 can't Afford it and 85 don't need it only only go for 15 so the buying units the the the the people who can't buy at the webinar actually help increase sales they actually help increase sales so we want to get as many people so in that four-week marketing cycle not only are you seeding not only are you H having them help you promote but you're also getting as many people as you possibly can at your event to show up because they're Going to help you sell to the

20 people that actually can buy that actually have a need and have the money to go ahead and buy your product wow okay but just to play devil's advocate here I hear about the event on February 1st let's say but it's not happening until March 1st is am I much less likely to show up because of that four-week marketing cycle or how do you think about that on a you on a on a Case by case scenario the Answer is yes like if I'm I'm 100% sure that there are somebody who's going to say it's

four weeks away I'm not going to come right I'm not going to come we're going to get you regardless we're going to get you have I lost people because of that I'm sure I have right I'm sure I have but have I gotten people because because I did it within this process I'm also sure of that as well fair right because we seated them we seated them in the beginning we got them To promote it to two of their friends and two of their family members or whoever and those two helped us promote so I

got me getting one person instead of sending John to the webinar that that happens tomorrow why the instead of me getting John to the webinar that happens tomorrow I'm having John promote to two people and those two people promoted to a two another two people in that same for that same cycle it increases my odds and that's why I do it because because I'm not a gambling man I'm a man of increased odds and so it increases my odds to get as many people very smart most recently I'll share with this with you though we

started using a software called webinar core webinar core.com and in webinar core it allows my my event to play every single day I'm actually a webinar right now as we speak and it it has a chat simulator I'm sure you've seen that technology where it has a chat simulator and it makes my Customer feel like it's a live webinar where there's like a chat going on that's pre-written and my team can go inhe in and respond to the individuals that are live and present but it's a pre-recording on my past webinar and people go ahead

and buy that and that plays every single day no matter what where I'm at it plays so I do have that system going but as far as if I were to start and get my first 100 SAS customers that's who I'm talking to today I would Just do the four-week marketing cycle so that way I can Market enough I will get enough people to come to my event if you do it weekly you end up not having enough time to do the post weinar interviews as well as the the seating in the front end you

don't have enough time if you do it weekly with all the things that I share with you okay and another thing that most people I think struggle with when they're first doing a webinar is is how do I make this simple enough That people are having the light bulb moments that they need to have but they're not complex enough that they're like just running off and getting overwhelmed at the end of the the webinar I personally struggle with this quite a bit because I I got into the space with overhyped webinars with story after story

after Story instead of real value and so when I do it I'm like oh I want to do the opposite but it doesn't convert as well and so personal like Ethical struggle for me I wonder if you have any thoughts on that and then just in general for people getting into speaking webinars selling from stage or selling from online one to many areas what what advice do you have for them so from an ethical perspective I would ask this what is considered value to you and what I mean by that is the transform the transformation

doesn't take place until someone buys people pay and then they Pay attention it's not vice versa right so if my job is to transform someone's life and we know that the transformation starts once they make the transaction once they invest their money that's when they invest their time their energy and other resources to create a transformation in their life so if my job is to get people to buy it's is to transform then that what we understand is that we need to get people to buy now confused Minds do not buy it's Impossible like they're

just so confused that're they're not going to buy so so if we understand that confused Minds do not buy then we need to communicate in the most simplest way that at the end of a presentation there's no confusion at all the biggest challenge that I've seen with marketers like yourself like myself Ken is that we're so in Inver like submersed into this world and we look at certain things that are complex and We're Geniuses in our right of mind we look we look into certain things that are complex and we simplify it in our brains

and our brains look at it and we're like oh this is so simple this is so this is so this is create a create an opt-in page with a vssl with an automation sequence that that follows up for the next 30 days nurture sequence that's simple with a thank you page that could that that tracks their pixel oh that's easy that's Simple and then a plumber is looking at you like what what are those words you just said what the hell are you talking about dude what the hell you talk so what the problem the

problem that I found is how does a genius that's so smart communicate in a way that other people can understand without feeling dumb and as a as a marketer like yourself and I and and me what I found is my hardest challenge is simplifying It and but because if you see today I'm going to when you come to my webinar you're going to look at my campaign and my whole system and you're going to like be Andy you're telling me someone's going to spend $750 for one workflow one snapshot and all the snapshot is a

is one workflow for $750 I should be getting funnels email sequences opportunities board uh uh uh API integration and and and and and someone's left leg for that For 750 but the plumber who's not in this digital world for 7 $50 you're telling me the software will just respond for me so that means I don't have to pay somebody that's worth my $750 sign me up so what I found man is that and trust me I've had my own struggles as well my friend right what I found is once you get to that moment where

you're like this is so stupid that's when you start getting rich when you when you when you look at selling Something that's like this is so stupid someone could go go ahead and do this so many people have come to my events who are like like marketing Wizards or whatever and they'll be like Andy I could why would I need to buy your s for $750 I can go go to high level and and and and pay 97 bucks and or whatever and get get their set I'm like great do it but like the other

15 people that purchased today they're not marketers they're not trying to figure out and Funnel hack me and it is this $750 worth my bread if the answer is yes they buy and for me what I found is that simple thing chat automation on my webinars I don't talk about websites I don't talk about funnels no one knows what a funnel is on my trainings on my on my my webinar I don't talk about funnels I don't talk about opportunities board I don't talk about any of the memberships I don't talk about any of that

we just say conversations tab to see all your Messages and this little thing called workflow and the whole entire software is designed just to capture their name email and phone number that is it and then once they're in and they're using that three months in four months in they may say hey I'm getting a lot of leads is there a way I can track some of the some of the the the leads and then that's when we put them through a onboarding for the opportunities board and just that will blow their mind and They're like

wow this is definitely worth 750 bucks and then another three months after that they will be like man I wish I could like have a website that was connected guess what let's turn that that feature it's on you can have websites inside of your software now what I'm in baby that's that's and then after a couple of months they're like man I wish I could take payments instead of using this other system now they are a year in on my sash they spent all this Money and then we just keep on adding value with some

where someone else is like for 97 bucks you can have this whole thing and then it's confusing and no one understands how to use it and someone a s preneur who sells it who sells four units for 97 bucks they're on on all these support calls and getting giving away information on memberships and sites and funnels and so on and so forth and they're they're boggled down with four customers and they can never Scale and they're only making 400 bucks monthly you recurrent Revenue with four customers on 97 bucks a month where when I I

could sell 10 units of 750 bucks for example on one webinar and they all go through a course that teaches them on just a small feature which is we call it chat automation which is just workflow and conversation Tab and we sell 10 units so simple they get set up in a in in a in a day the next thing that they're doing is they're just marketing Their phone number and their specific keyword they're getting leads they're excited and to them it's the the the the best thing since sliced bread yeah I love that especially

the additional value for no additional cost down the line super cool all right Andy I know you got to go this was massively helpful anybody that needs to check out what Andy was talking about links will be below and follow him on socials Andy thanks again so much for coming on man K Man it was was a pleasure I'm glad to be on this deal with you you're creating so much value for the community and I acknowledge you for the work that you do every single day in your business my friend thanks man take care