in the last 33 months I grew my YouTube channel from 0 to 51,000 subscribers my Instagram from0 to 143k followers and my Tik Tok from 0 to 139,000 followers listen you can gain a massive audience without being rich without being jacked and without showing your ass and I start with this proof for you to see that what I'm about to teach you actually works I'm not like most people who teach have they haven't done themselves and listen before I got to 333k I went 7 years with no results I started posting videos to YouTube when
I was only eight my genius freep plan was make videos on interesting topics improve something with every video and hope for one video to blow up result of that plan years of wasted time no views no subscribers and definitely no money if you feel like you're following the same exact plan right now that I want you to listen carefully because I'm going to save you 7 years of your life so you can just get the gain without the pain my name is Igor Rupa I'm a 17-year-old filmmaker and entrepreneur teaching other creators how to make
money online through content creation I made my first 10K online at 16 and a lot more ever since is that cool okay let's get started the six lessons that Chang my life forever are education is King social media is not a business quality over quantity nothing is original and social media is like social life and I know that you may think that you know what those mean but trust me it's more than that so listen carefully we're going to start with the first one education is King there are two types of content you can make
there's entertainment content and there's education content the point of entertain ment is to just make people watch this is for example the video you see on the right Mr Beast type video face your biggest fear to win $800,000 now there's another type of video and the entire idea of educational videos is to make the viewer learn something and here you've got an example of Ali ABD dal's video how to invest for beginners for entrepreneurs entertainment doesn't lead to anything because people who watch entertainment content only want more entertainment and so this is a loop on
the other hand people who watch educational content want more education but this doesn't end here because if they want more education that means that they can now buy your paid product and so really the two types of people are entertainment people who will not buy anything from you and the educational people who can buy and if that's not enough people people who watch educational content are usually more intelligent they have a better attention span so they're better to be around and generally they're also more likely to be your true fan because they don't hop around
random videos that just give them the most entertainment education is King you want to make educational content now the second point is that not every good idea is a good idea let's talk about this now is this thing that you see on the right a viral idea I asked my 71-year-old Russian Grandpa controversial questions and in the thumbnail you can see a question problem with LGBT is this a viral idea yes definitely but does this attract a good audience of course not it only attracts people who are into entertainment and if you're wondering this is
actually my video that I created but never posted so remember there are two types of viewers the first the entertainment guy guys will never buy anything from you on the other hand the educational guys might so the problem with this video is that it attracts entertainment people that video will never get you any customers to your paid product the second problem is that they will never transfer to education because people who watch entertainment just want more of that and so you will not get any views on your other educational videos and on top of that
the only thing that this video would do is it would mess up the algorithm because if the viewers watch that video you gather a new audience if that audience doesn't watch your new educational video YouTube algorithm assumes that that video is not a really good video because your regular audience doesn't watch that so it just kills the reach and in the bottom right that's you crying in the corner this video has a lot of views potential this could possibly get millions of views but I didn't post it so what we can get out of that
is that views don't actually matter that's because returning to this graphic views are not created equal let's imagine two scenarios in the first one we get a million views of the people who watch entertainment content and in the other one we get 10,000 people who watch educational content let's analyze the first example for a million views on entertainment content we're going to get $1,000 from YouTube ad Revenue that's because average RPM for entertainment content is approximately $1 in addition to that we won't get any sales because those people don't buy our products and so really
we just left with the $1,000 from ad revenue and of course this is given the video gets a million views and as we all know not every video gets a million views so let's imagine the other scenario now let's imagine we get a 100 times less views but those views are only of people who watch educational content the RPM we get is $10 that's an average for educational content so we only get paid $100 from ad Revenue but that video may get us a 100 sales of our $100 product and that way we get $10,000
in sales so we're left with $10,100 so it's clearly a better scenario so views don't really matter but only if you actually do business and that brings us to the next point which is that social media is not a business on its own so the wealthiest creators which you probably recognize from this pictures have one thing in common they started their business in the past and then after that they started their social media accounts to promote that business and what most people do is they go completely the other way they start by growing on YouTube
by creating their Instagram accounts to promote what nothing and only then when they get to 10,000 100,000 subscribers or followers then they decide okay I may have to create a product to make some money now and the product obviously turns out to be [ __ ] because the first product is never the best so you have to understand that social media are just advertising platforms just like the TV is an advertising platform for multi-million dollar companies social media platforms are advertising platforms for us private entrepreneurs the correct way to go about it is to start
a business first and to create a product while you still have no subscribers and no followers and to only then start your social media accounts and to have something to promote and not the other way that all the people go where they start their social media accounts first and then they create a product don't worry if you went with the second path the point is that just create your product as early as possible when you do that you will never miss a potential sale while growing that's because imagine that random video you created without having
a product blows up what happens you get no sales because that video redirects people to nothing because your product doesn't exist on the other hand imagine how much money you would make if your video that advertises a product blew up so by setting up a business right away and by creating a product you are sure that you're never going to miss out on any money and on any dollars that's the first thing the second is that you will always know who who you should make your videos for because if you don't have a product then
you don't know exactly what kind of a topic you should cover in your videos on the other hand if you're going to have a fitness program then you're going to know that every video should be about Fitness and so you're always going to stick to your plan and you're always going to deliver your true fans what they actually want and when you do that you're going to have higher converting videos so naturally you're going to make more money we covered that so let's get to the next Point quality over quantity these are the screenshots of
my channel when I was posting 16 times per month and the other one is when I was posting two times per month what you can see is a clear difference in views and so naturally I was putting in less effort into the videos on the left and more effort into the videos on the right they took me weeks to make now just like views are not created equal videos aren't created equal neither and so what you can see is that if you make 16 videos in a month that make you $10 each then you make
$160 on the other hand if you make just two videos but they make you $800 whether it be in ad Revenue in sales or combined you now make $1,600 the only thing you need to do is you you just need to make eight times better videos and I know this may sound scary but don't worry because it doesn't take eight times the effort you need to come up with less ideas because only two instead of 16 you need to script less film less and on top of that edit less footage the only thing you have
to do is you have to put more mind into it you have to think about what you do a little bit more about every single Le idea you have about the script whether this thing's correct or not whether the shot that you're taking looks good or not it just takes a little bit more mind but that doesn't mean that it takes a lot more effort and so just by looking at this picture I hope you can tell that one good video is much better than eight 10 or 100 bad videos and the views speak for
themselves which obviously translates to subscribers and sales conversion we've covered that so our next lesson is nothing is original I want you to think about it for a second when one business releases some kind of good product like this first ever release of a smartphone what happens next its competition immediately releases a very similar product but here's my question to you do you call any smartphone a copy of an iPhone these days of course you don't then how about YouTube well nothing is original here neither because when one Creator releases some kind of good video
his competition does the exact same thing and nobody has any problems to that the best example the top creators also do that you can see the exact same two videos by Ali abdal and by Mark Tilbury and the only difference is the number of tips so why do they do that if something worked once and it was not so long ago then it is very likely that it will work again the point is that you should not reinvent the wheel but you should use it to your advantage and so if you want to create the
best performing video right now then what I want you to do is I want you to find a video that has more views than the channel subscribers and so here's an example of Jack's video which has 1.8 million views he has 500k subscribers so this is the perfect example and what I want you to do next is I want you to copy the title but make the video on your own here's an example of my video the title is literally the same unapologetically I just copied it exactly as it is but just looking at the
thumbnail and if you watched both of the videos you know that this is a completely different video covering a completely different topic so that's the point steal like an artist because nothing is original and if you do that I I promise you that your reach will Skyrocket and finally getting to our last lesson in here social media is exactly like social life listen it's called social for a reason notice that people with very large following are usually very likable just like popular people in real life at school or at work and so trying to be
the successful alpha male doesn't do you any favor because quite frankly even the most arrogant figures laugh and smile a lot so what I want you to improve a part from the video quality the scripting the filming the editing is I want you to improve your social skills and you're going to automatically become a better Creator you can improve your humor your authenticity your positivity your friendliness confidence speaking everything you would improve if you wanted to become a better person to hang around with in real life and I promise you that if you do all
that then it will pay off at least that's what I'm going to be doing we've covered all the lessons for Cent creation that changed my life but now I want to get serious for a second it's not that other types of content don't work is that everything has a cost and so the game of Entrepreneurship is figuring out the best cost to Value ratio because you only have limited resources resources you don't have an infinite amount of time money and so you have to do the best with what you have and the person who makes
the most out of his resources wins so the question I want you to ask yourself is with the resources I have how can I maximize the number of the right people to find out about my business and product the most basic principles I found online are that anything works better than nothing some things work better than others but nothing works forever and so here's what you should do you should start doing something if you never posted any kind of video you should just start with that preferably as soon as possible then once you're already going
with the flow of posting videos regularly you should see which things work better then you should just do as much of that as you can for as long as possible until it finally stops working and then you just find another thing I have to give credit to Alex hosi for this wisdom and so if you feel like I helped you even a little let me tell you that I've got a lot more free stuff that I can give you to help you grow your brand and make money online the first thing is my free community
Creator Hub which has a free Creator course inside right now we have about 400 people inside the community and the course will help you solve all of your social media and phone addiction and it will make you level up as a Creator you can join using the first link in the description apart from that another free thing is that you can just subscribe to get more of such free videos but if you're a serious Creator and if you want to take your journey to the next level then I also have a paid Community for creators
which has a bunch of courses on YouTube conton creation making money online productivity short form conton and everything else that a serious Creator will need on top of that we also have three live calls per week where I personally coach you and make videos with you so that you can achieve freedom online as soon as possible and even though I launched the community just a month ago my students are already getting sick results like my guy Simon who just hit his first 1,000 subscribers just a couple of weeks after joining one disclaimer here is that
the Creator Community only open opens once per month and so it is closed now but what you can do is you can join the free community the Creator Hub to be notified when it opens again click the first link in the description join the Creator Hub and I will see you on the side where people are sick of being consumers and where they want to be the creators of their own reality subscribe
