hello Facebook as people I'm gados and today we're going to go into my PC and I'm going to show you different accounts and how many assets you should put in the CBO campaigns for this accounts because I believe that when we cover this thing in theory some people are confused I might have covered this in a in a previous video I don't remember uh and I don't care okay CU I want to do something different today today I want to go into ad accounts I want to check different numbers over there analyze them and tell you that this is what they would do here this is what they would do here this is what they would do here if your question is about Advantage Plus you should put more than 10 if you have a very small budget like 50 per day between 5 and 10 uh ads uh because you can do only one adset and uh if you have much higher budget you can go to 20 or 30 it doesn't matter but then you have to watch my videos about Advanced plus optimization so let's go to my PC Let's see different cases I know that you like the videos that I saw uh other accounts and stuff while my editors hate it because they have to do more editing but it's okay and I hate it I hate it and uh I will see you there hi guys I would like to interrupt this video in order to talk to you about my new mentorship programs and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that is going to fit better your needs and I will hope to to see you there first of all before we start and go to show you into different uh ad accounts how many adets I would put what kind of bues and all of that I need to clarify that whatever we discuss here is for cold traffic ads from targeting ads you should not CBO because we don't want our warm traffic uh to actually compete with each other our one traffic is very specific okay and also when you are watching the numbers to calculate how many assets you should put in a CBO campaign you should not see the numbers to see your average cost per purchas based also on retargeting retargeting is another thing okay we don't discuss about the targeting here we discuss about cold traffic audiences so CBO is only for cold traffic it's not for retargeting there's no reason for you unless I guess if you do a CBO here uh for um uh for one adset which is an basically it doesn't matter but if you do a CBO with several adsets there's no point of putting for example a cold traffic audience with a retargeting audience because the cold traffic audience is going to take all the budget it's bigger audience there's no point of doing different retargeting audiences to compete with each other because retargeting audiences are not cold traffic audiences they're already warm traffic which we want to convert we don't want to lose some of them along the way uh or compete with other warm audiences they are very specific audiences so whatever we discuss here is CBO and uh it's uh CBO for for cold traffic audiences let's go on this one for example okay let's see on this month for example the average cost per that we get is 107 and uh on last 7even days it's 94 so it's getting better okay that's good so let's calculate a little bit let's take out uh this and let's calculate in this set account we can see that we are spending a significant amount of money 62k in the last 7 Days okay so let's discuss how much should we put in a CBO okay so you can pause for example and you can think with yourself and just um then see um continue the video to see what I'm saying now what I'm going to do here is first of all I'm going to have 94 okay and I'm going to multiply that uh with um five or six which means five asset that means 470 okay again this account is big account so $500 can be one campaign one campaign can be 1,500 in this for example when you do Advanced plus campaigns you can we can easily add 20 30 40 ads inside the advanced plus and have $1,000 as a budget and see the distribution uh let me see for example how much do I have on this one oh this one doesn't have a lot but let me see this one for example this one has 17 ads as you can see and and we are left after optimization with uh these over here okay so let's think a little bit about CBO because that's the topic in CBO over here what I would do is that I would say okay my budget here for example let's say that my budget is 500 so 500 divide it with uh 95 which is what I get in the last days I'm getting 5. 2 perfect I'm going to do a CBO campaign I'm going to add um six adets in side or seven if I want to make the process slower or if I want to try to improve let's say that I have a budget of 1,000 for example here okay what am I going to do I'm going to divide that with 95 and then that gives me 10. 5 can I do 11 adsets yes I can do 11 adsets on the other hand what I can do is that I can divide also this by two get 5.
2 and in that case instead of going for six go for a little bit more go for 78 okay this is what I would do I would go for 78 or I would go with 11 okay it's not a big difference 78 is more aggressive 11 is more safe let's say that we have $2,000 budget here okay then I would divide it with 94 and I would have 21 in that case for sure I wouldn't go with 21 Assets in a CBO I would divide that with two and I would go with 10. 6 or the other thing in that case I would try to go for more sales per adset over here which is more aggressive but it's much more easier to actually control it and see how it's going to work but let's discuss a little bit about a situation that we might have here let's say that we have 200 for example and then we divide this with 90 95 the result here is 2. 1 no I'm not going to do three adsets most of the times I need to have very limited budget in most of my CBO campaigns to do three adets I wouldn't even do two okay two two assets is nothing but if I have very limited budget like 50 or something or 100 especially 100 in that case okay for example if we do 100 we should put only one adset if we do that but in that case I would put three okay three is my minimum when I do CBO my bare be bare minimum but if we have here 250 for example as we said here divide it with 95 I would do 2.
6 which means three but I would do a little bit more okay I wouldn't do just three I would do four when the adets are 2 three after the uh after me dividing I'm going to do between three and five this is where I'm going to uh to stay okay so this explains how many adsets and the budg a little bit just so that you can understand now if you are having this kind of cost per result and you are not able to spend a lot of money to get it this is your fault okay because here as you can see the Ross is good we are getting uh 94 but we're getting very good row because we have a high ticket items here selling so you need to spend more so it's very typical here to do campaigns for 500 I never do a campaign which is smaller uh than $500 per day let's go in another account a much uh it's not smaller in terms of spend but it's smaller in terms of um cost per pchas and average value the average cost Pur over here is 25 this one and this one is retargeting these over here are C traffic ads okay and this is manual pitting so in this account most probably I will go on around uh 25 which is what I get also here the targeting that we have here has very very small budgets it's like uh oh no this is not retargeting this is not this is only retargeting and this one has a budget of uh $100 okay while this one is actually spending around 5K per day okay so on the last uh 7 Days uh 1.
