CPA Webin Google Ads réduire coût pub choix Display ou Discovery 20 08 2023 04 17 31

Training session! I hope you're all doing great today. I'm already getting some "ones" here in the chat, so I'm assuming that you all can listen to me loud and clear and can see my screen as well.

Great! All right, so today we're going to be talking about a, I think I can say, a different topic because we haven't covered this recently in any training session, which is Google Ads. I have some interesting things to discuss with you today.

I've actually been getting questions inside CP Evolution, and I also get emails about using Google. It's not a platform that I normally cover very frequently in my trainings, and you will understand why during this training. However, I do have some interesting things to share with you about what Google has been doing that can help us and internet marketers in general make more money.

All right, I also want to tell you to mark your calendar for next week, same day, same time. We're going to have a really nice training, and we're also going to have a very special bonus for people who attend the webinar live. So make sure to put that in your calendar and attend next week as well.

Okay, so I won't make this web introduction today too long and won't talk about the prizes, points, and all those things—you can check your emails to see all the details. So, let's dive into it and start talking about Google Ads. Well, before I even go to the next slide, let me just ask you a question: Do you know what Google Discovery is?

Give me a "yes" in the chat if you know what it is, or give me a "no" if you're not familiar with the term. Now, it doesn't matter if you have used it or not, just if you know what it is and know what it means. I'm getting mixed answers, but I'm seeing many "no's" here.

Okay, George said, "Please do not step away from the mic. " It must have been some sort of problem, actually, because I'm not doing it. I'm in the same position since I started the webinar.

I apologize if you had any issues with the audio. Okay, so most people are saying "no. " I have a few "yeses" here, but tons and tons of "no's.

" So, all right, I think that Google Discovery is something that is very important—that at least you learn about it and know that it exists, and that eventually you may be able to use it. Because in your business, there may be some situations that you should actually use it, and if you do not know what it is, of course, you're not going to do it. Also, it's something that is more, I don't know if I should say aligned, but it has more similarities with what Meta is doing with their ad platform.

Google has always been the pioneer when it comes to online advertising and PPC, but Meta probably has the most advanced, and I should say best, ad platform on the internet nowadays. It's nice to see that Google is going in the same direction because it will make their platform more interesting as well. Google has been great for certain types of businesses, like local businesses, for a long time because they have the search.

Beyond that, however, their Display Network and other features used to not be so great, but they are improving significantly. Okay, so let's start talking about this and begin going through the presentation. Google still has two different types of ads.

By the way, I'm not talking about search ads here—search would be a third one, but we're not talking about search PPC. We're talking about Google Display. Google Display is huge nowadays, but just so you understand the basics, when you go to a website and see those AdSense ads being displayed, those are Google Display ads.

Ads are displayed on Google's network of websites, but it's not only their network; there are other placements, including YouTube, as you will see during this presentation. Basically, when we talk about Discover and Display, in both cases, we're not talking about search PPC; we're not talking about putting your ad on the search engine for people to see when they search for a specific keyword or something like that. That's the first thing to understand.

Okay, so let's actually start with the number one topic here, which is their appearance. I'm going to go fast through this part because this is more about what you have to understand if you want to start running ads. You may want to take some screenshots when I show you ad dimensions and a few things here, but this is more the technical part, so I just want to go through it relatively fast.

Both of them have a very similar format; Display ads and Discovery ads have headlines, descriptions, and images. So, they're not different in this aspect. They have some other differences that we.

. . I will be talking about it in a moment, but, um, they're very similar.

So, basically, the way you're going to create the U ads is by providing that information: headline, description, and image. And, uh, Google will make those elements adapt to the different placements. So, again, um, they're starting to look more like Meta.

It's exactly what we do when we set up an ad on Facebook; Facebook has a ton of placements inside Facebook, Instagram, WhatsApp. Um, you can also run ads on Messenger, etc. So, basically, you create the ads there, and they will adapt to the different placements.

It's the same concept with Google here, okay? Uh, all right, so I’ll just give you the specs—like the specifics for the ads—just so you can maybe take screenshots or save this if you want, because then you don't have to go search for it later if you decide to run ads on Google. But, um, these are more, as I said, just technical elements.

So, Discovery ad headlines have 40 characters, and display headlines have 30 characters. So, there is a difference there; that’s for the text. And for the image, display and Discovery accept square and landscape formats as well, okay?

So, those—1:1 is the dimension, and 1. 91:1 is also accepted, okay? And Discovery accepts the portrait format as well, okay?

Again, due to Meta ads compatibility. So, you will see that Google is doing many things that are very similar to Facebook now, which is good for us. So, basically, here's the first thing and the first reason why I think that you should learn more about Discovery ads if you're running ads on social media, for example.

So, the idea that Google has with this, it seems, is to incentivize advertisers that are running ads on social media to kind of repurpose existing ad creatives and ads that they have already tested and are doing well on social media, and start using them with Google. Um, the placements—we're going to talk about the placements in a moment—but where those ads will be displayed will not be on search. As I said, they will be displayed on YouTube, on Google's feed, and on Gmail as well.

So, it's possible to do this, and if you have some campaigns that are doing well on social media, you can try them with Discovery ads. Now, before I continue to the next slides, just one thing I should mention is that I have been getting good results using this for list building, mainly for building lists in different niches—just capturing emails, promoting stuff on the back end. This is something I’ve actually been doing with Google for quite a long time.

I always considered this to be a little more advanced—or significantly more advanced—than just running ads on social media. And more recently, because of Google Discovery, it's not that advanced anymore; it's actually very similar to what we do with Meta. So, it's easier if you're a beginner.

If you're just running your first campaign, you can use Google Discovery for that, for promoting things like CPA offers and affiliate offers. Um, it is still not that simple, first because Google is very strict with that, so it's hard to get things approved and avoid issues with account bans and stuff like that. And second, because even when we manage to go through all of that and still get ads approved, it's not like, you know, my campaigns on Facebook or Instagram.

They just perform better; I just make more money with them. They're just better in terms of ROI. So, I don't think this is great for that, or at least I haven't figured out how to do that in a very efficient way yet.

So, the campaigns I run with Facebook, with native platforms, or promoting CPA offers, I do not run them necessarily with Discovery. But if I want to build a list in a certain niche, then this is a great alternative. Okay, and yes, Light is asking if it's for international use as well.

Yes, absolutely—for any language in any country. Okay, let me just continue with this specific spec here, and then we will go to the next part of the webinar. So, for video, you're not going to have that possibility yet, but you will soon.

Shopping feed—if you're into e-commerce, this may be interesting. If you want to run display ads, the shopping feed is for display; it's not for Google Discovery. So, we'll see the differences between display and Discovery in a clearer way soon, okay?

But what you will notice is that if you eventually create those ads, you'll notice that they are kind of mimicking Meta, and they are trying to create ads in a very similar format with a very similar concept. Um, I think it's a good thing because Meta ads work, so I think that Google is going in the right direction. Okay, so let's talk about the placements, because here's where the real differences start.

So, let me make something very clear for you to understand before I even dive into this: the idea of Google Display ads is to display ads, like banner ads or text ads, across different placements across their network of partners. And, you know, Google Display Network is huge. The goal of Google Discovery is to help advertisers reach people whom Google considers to be ready to connect or engage with new brands.

So, what. . .

Google does is to show your Discovery ads to people who are more likely to engage and connect with a new brand, uh, in your niche, like a brand like yours. So that's the idea of Google Discovery, and for this reason, placements are different, and um, there are a few other differences as well, as we will see during the presentation. But placements, uh, are important here, and it's different because when you, uh, while you run display ads across the Google Display Network—and I mentioned the AdSense ads before, which is where you normally see display ads, banners, text, um, and those contextual ads in general—Discovery ads, they, uh, show, um, they, they, they appear on Google properties.

So, as I said before, it's Google's feed, YouTube, and Gmail. Okay, so the Display Network consists of millions of websites and apps that generate revenue using AdSense. So basically, if you have a website, for example, with a lot of traffic, or you have an app with lots of people using that app, you can, uh, create an account with AdSense.

AdSense is for publishers, while Google Ads is for the advertisers. But, you know, it's um, it's the same, uh, network—just the two sides of it. So if you're a publisher, if you want to publish ads and get paid to display ads to your audience, to your visitors, you become part of the AdSense network and you start displaying ads.

And it's, uh, like Microsoft Audience Network, LinkedIn Audience Network, Facebook Audience Network; all those platforms also have a similar idea. And actually, AdSense is, um, probably the oldest one and one of the biggest ones among them. So that's for the Display Network, which is different than Discovery ads.

So Discovery campaigns, they will appear exclusively in three different places: YouTube, Gmail, and the Discover feed. Like the Discover feed, some people do not know what it is; in fact, let me ask you that in the chat: Do you know what Google's Discover feed is? Again, just give me a yes or no, just so I know if I have to explain this or not, necessarily.

Okay, getting lots of noes. Okay, so the Discover feed, um, for example, if you are an Android user and you grab your phone and you open your, uh, and you access your browser, Chrome, it depends on how you have your browser configured, but, um, it's possible that when you open up the browser on your phone, if it's a blank tab, you're going to have a search field there for you to search for something on Google. And right below that, you're going to have news or a feed with lots of information.

So that's the Discover feed, uh, and it appears in different places, but Chrome is a very, uh, good example. Also, uh, if you have the Google News app installed on your phone, you will see that for Android users it's very common, but for example, uh, I have an iPhone and, uh, I have Google News on my iPhone as well, so many iPhone users also have that. So it's just like, um, like a news feed—the same that we have on Facebook or most social media platforms—uh, but that's the Discover feed.

Okay, so the idea there is that you will discover new things that you might be interested in, and you can even, I don't know if you have already tried to, for example, when you open Chrome and you see that Discover feed, if you have tried to click the settings button there, and it allows you to maybe, uh, filter your interests or change things or block things that you don't like. So the idea is that that feed is going to help you discover new things. So when you're going through that, you're actually—it's different than when you're going through things that, uh, on Instagram and seeing posts from accounts that you already follow.

You already know those accounts, those people, those companies; you're following them, you're posting, you're going through their stuff on the feed. And in this case, it, uh, allows you to go through different things from different places and discover new things. So, uh, it makes sense to say that people seeing the Discovery campaigns oftentimes, they are more open to engaging with new brands because that's really the mindset.

Uh, is that sort of the same thing as all that content on the Edge homepage? Exactly, Denny, same thing. Yeah, correct.

That one is by Microsoft, but yes, it's the same idea, and it's very similar. But if you check it on Chrome with your phone, for example—uh, sorry, on your phone with Chrome—what you'll see is really a feed. Like, it's going to be like, um, it's going to look like, uh, your Facebook feed or Instagram feed, like, exactly.

Okay, all right. So, um, so yeah, the idea is that since those ads are being displayed on Google, um, on locations, they can be very accurate. Like, Google has total control over that.

It's a little bit different than display campaigns. Okay, so that's an interesting thing. Now let's talk a little bit about the targeting part.

And by the way, I'm getting some other, um, other questions and things here, comments. I sometimes read some of them; I can't check all of them, but, uh, but I'll be, uh, answering as many as possible during the Q&A. Okay, so, okay, so let's talk a little bit about targeting.

And basically, uh, Google Display campaigns, they offer a full range of Google's audience and content targeting solutions. So, um, yeah, it's pretty big, but, um, basically what you can do is target people based on placements, topics, and keywords. One important thing for you to.

. . Keep in mind that if you have never used it, maybe it's not going to make a lot of sense for you right now, but for people who have already used Google Ads, this will certainly make sense.

What Google does is use "or" instead of "and. " For example, this is actually relevant for targeting: if you add like five topics and five keywords to your ad group, your display ad will appear on any of those five topics or any of those five keywords. So it's not a combination of things.

Okay, so this is the difference that you should keep in mind for display ads. Let's talk a little bit about performance as well. It's a little bit different when you're measuring, and again, we're going to talk about something here that, if you didn't know we were talking about Google Ads, you could easily think we were talking about Meta Ads.

With Google, most people are used to those very old or traditional PPC metrics that are still relevant, such as click-through rate or cost per click, which we have used since the early days of AdWords. This is really an old thing, and these metrics are still relevant, especially when you're running search ads. These are the metrics, for example, on search PPC for you to pay attention to.

But when we go to Discovery Ads, for example, interaction rate or cost per engagement starts to become important, exactly like on Facebook, which actually uses these exact metrics to measure the quality and relevance of the ads. So, on Facebook, we're used to it, and we understand what those things mean. However, it's important to understand what they mean on Google's platform.

Just like on Facebook, if you're familiar with it, it's going to be easier to understand. On Facebook, when we check the results of an ad, an ad set, or a campaign, we see "clicks" with "all" in parentheses, so "clicks (all)" means all clicks. We have other click metrics there, and one of them is link clicks, especially if you're running a traffic campaign.

In other types of campaigns on Facebook, you're going to see link clicks. So, link clicks refer to the number of people who have actually clicked the link to go to your website, landing page, or whatever you're promoting with the ad. "Clicks (all)" includes all click types.

So if anyone clicks to go to your fan page, comments on your ad, or clicks the "read more" option to expand the description of your ad, it's a click. Any kind of click, such as a like, counts for that metric, the "clicks (all)" metric. But for link clicks, it's only clicks on your link to go to your page.

Google now has a similar idea. It's the same thing, and I'm going to give you an example in a moment so that you can differentiate them. The idea is that a click is anything, and then there are clicks to your website, which is a different thing.

Any interaction can be an interaction, and any interaction can also be a click, so any kind of action that people take there will count as an interaction. Let me give an example here; it's going to be easier to understand. If someone, for example, is a Gmail user, you may have noticed that if you go to the promo tab—depending on how you have your inbox configured—you will see the first email or the first two emails are not actually emails.

They look like emails in your inbox, but they're not; they're just sponsored messages. If you click one of them, they will open up as an email. There's going to be a literal email there, which is actually a sponsored ad.

So, of course, the advertiser is paying to have their ad displayed inside your Gmail. If you click and open the email, it's an interaction; it counts as a click and as an interaction. But it's not a paid click.

A paid click is when you click the link inside the email to actually go to the website for the offer or the thing you're promoting. The idea is that while Facebook uses clicks (all) and link clicks, Google is doing the same with interactions and clicks. They are measuring these other interactions and not only the actual clicks to your website.

This is useful for the metric. Basically, they are analyzing the relevance of the ads, and they are using those metrics on their platforms. There's also the engagement metric, so interactions, clicks, and engagements are again very similar to Meta.

The idea of engagement is when someone truly engages with one of your ads; for example, when they watch a video for more than 10 seconds, that's an engagement. It counts as an engagement. The rule that you pay only after people watch at least 30 seconds of your video is still valid for how you pay for the view, but 10 seconds already counts as an engagement.

Engagement. Okay, so, uh, you know, so, H, uh, uh, for another example, just to give you one more example: like, if those Gmail ads, if someone forwards that email to a friend—like I’ve done that once; I had, um, my brother actually was interested in buying a car and what I did was to, um, I saw an ad for a car that I thought could be a good fit for him and what he was, uh, looking for and I just forwarded that to him. So, for the advertiser, that counted as an engagement.

Okay, so just to give you, um, an example. I think that it's interesting to start paying attention to those things with Google as well. We're used to paying attention to those things with, like, um, Facebook or Instagram, or if you use other, uh, social media ads like TikTok ads or, uh, LinkedIn ads, you’re probably familiar with those things.

But now they are on Google as well. So, a good question here, I think, is when is the right moment to use, uh, which of them—like display ads or Discovery ads? So let’s see if we can, um, shed some light on that.

First, for Discovery campaigns, I think that if we think about, um, the quality of the traffic, the quality of the targeting and the placements, and the type of audiences that you see there, we can consider that Discovery ads can be more specific. Like, if you're looking for a specific action—like I gave you the example of how I have been using these ads and it's for list building—when I'm running a list-building campaign, I have a very specific action I want people to opt in for my list. So, I need very targeted traffic.

I don't want to do anything broad; I want very targeted traffic, and Google Discovery ads kind of give me some of the, some, uh, let’s say, bottom of the funnel optimization capabilities. So, the quality of the traffic is better, and it allows me to optimize the campaigns better for, um, specific actions. If I want to sell something, I haven't been selling things with these; I have been using them for list building, but if I were to sell something, I would use Google Discovery, um, instead of, uh, display ads.

Okay? And I think that, uh, display ads have broader applications; they can be used for more things, like impressions, clicks, and they have the conversion-based strategies. So just to give you an example here: for example, they can accommodate different objectives, like top of the funnel.

Like, just viewable CPN. Let's say you want to run a branding campaign. Let's say you want to run a huge campaign with very low cost to get as, uh, much exposure as possible.

And you can use those, uh, interactions to create audiences to, uh, uh, to—you know, you want to use this to start your process, and you're going to have other more targeted campaigns that will come from that first one in the future. This is used in product launches, for example, or if you're building a new brand presence on the internet with a large budget—it's a very interesting strategy. So, it's possible to do that with display ads.

Uh, you can also, uh, have manual cost per click; you can maximize, uh, for clicks, so you have kind of middle of funnel possibilities as well, and you do have bottom of funnel possibilities. You can maximize conversions with display ads as well, even though I think the quality of the traffic with Discovery is clearly superior. And, um, at the end of the day, if you want something more, more, um, if you’re willing to pay a little bit more to get higher quality traffic—like, for example, if you’re building a laser-targeted list, I would advise you to go with Discovery.

Okay, another thing that some advertisers like about the display campaigns is that you can pay per conversion. Now, this is not so simple, okay? There are many limitations and rules, and it’s not for every campaign or every product.

It's not always possible because when you're, um, paying per conversion, you are naturally kind of sharing some, uh, risk with Google. So, Google is actually taking some additional risk. They also have an additional upside as well, but, uh, you know, it’s not always possible.

But some people and some advertisers that have campaigns and offers that fit this, um, you know, they have this possibility with display, which is not available with Discovery. Okay, so the point is that it's going to depend on your goals. Okay?

Both are good; I don’t think Discovery is much better than display. It will definitely not replace display ads because they're different things. They even run on different placements; they’re displayed on different places.

One is a network of publishers; another one is Google-owned properties—so, different things. But, um, I think that it's worth checking both of them. Like, many people, they’re still just familiar with the old search PPC versus Display Network, and now we have this third option here that, to me, is the most interesting one.

Um, you know, for what I do, I’m not saying it’s necessarily better than the other two options, but it’s better for me—like, for what I do. So it may be better for some of you as well, and it’s something that’s definitely worth checking out. Okay, uh, okay, why can’t you target better with Discovery rather than display?

What the difference is, is the type of placements you’re going to be using. While display ads are going to be your ads being displayed on third-party websites and apps, with Discovery, you're going to display your ads on Google's websites—let's say like YouTube, Discover, and Gmail. So, all of them are owned by Google.

Okay, yes, we're going to have a replay. Uh, let's see, do Google display ads know if you're using AI? Do you mean like if you write your ad copy or your landing page copy with AI?

For example, Mark, it's like if you just get, let's say, ChatGPT to write something for you and you put it on an ad or a landing page; it's possible to find out that it's AI-generated content. There are tools that can kind of rewrite your content so that it's not going to be detectable, but for Google, it's not a problem. So you don't have to do that because of Google; you can use AI content on Google with no problems.

How many creatives should you create at a minimum? Yeah, that's already like the type of thing that's deeper because it depends on the campaign strategy. There are different types of campaigns and different things.

I always like to test a bunch of different ads with my campaigns, but how many ads exactly? It depends on what you're doing. I don't think there is a hard rule for that, but normally I'll start with like five to ten ads for most of my campaigns on most platforms.

If you don't have an idea on how many to start with, go with this thumb rule, but it depends on your strategy. The idea was here to talk more about the platform and what Google Discovery offers in comparison with Google Display, but then the campaign strategies that you can create for each of them are literally infinite because they're very robust platforms. What kind of campaign would you use the conversion option for?

Yeah, so for example, if you have your own app and you want to get people to install and use your app, you want to pay for installs, for example. That's a situation where you could use the conversion option. Every engagement is also an interaction, but not every interaction is an engagement, correct?

Not exactly, Clive. For example, if people watch your video for ten seconds, it's an engagement, but it's not an interaction because they haven't really interacted; they haven't clicked or done anything, but they have watched it for ten seconds. So Google considers that to be an engagement.

When starting with CPA, what is the best platform to advertise? I really like, especially if you're a beginner, Facebook and Instagram. Like, it's the same platform, so you can use any of them, and also native ad platforms like Outbrain and Taboola.

I would say those are the best two. MG is also interesting. I think that Google is still not the right place for that.

It's not that it's not possible, but it's definitely not the easiest way to start. So, if you're just getting started and you don't have any profitable campaigns up and running, in my opinion, it doesn't make sense to start with Google. For Google, Facebook, or YouTube?

Yeah, so, okay, if I—oh, being okay, I hadn't seen the options—like, among your options, I would say Facebook. Okay, will it be in the members area? Sometimes I get this question, especially from CP Evolution members.

Like, these Wealthy Minds training sessions are 100% free, so anyone can attend these webinars or register for them. They are not part of CP Evolution, and I do not make these recordings available to CP Evolution members. Just so you know, we talk about lots of interesting marketing topics here, so I always invite CP Evolution to participate.

Sometimes we talk about mindset, investing, money, and business in general, so I think they are relevant topics to anyone doing business on the internet. But for you to see recordings of Wealthy Minds training sessions, you have to go to the Wealthy Minds archive when I do a session. By the way, I'm putting the link in the chat—just a second.

When I do a training session myself, like this one, I normally make the recording available. Yeah, the link to the archives is in the chat. I make it available in the archive, and we have a replay page as well.

So I put it on the replay page, and then I move it to the archive. If we have a guest on, normally they allow a replay, but I can't put their training permanently in the archive. So you see that the archive has some unavailable sessions there; it's because we had a guest on, so I couldn't put it there right now.

One thing that's important to note is that attending live has several extra benefits. Some training sessions have bonuses that you get just for attending. It's not the case today, but even in normal sessions like this one, you always get, when you attend from start to finish, a point added to your score in our prizes area.

As your score goes up, you can unlock lots of cool things there: reports, case studies, video trainings—lots of nice things in our prizes area. So, if you go to wealthyMinds. group/prizes, you'll be able to see all the.

. . Details there also—um, we always have a cash giveaway, so we're going to do it live this time.

Sometimes it's not live, but winners are always announced on our Facebook and Telegram groups. So, if you go to Wealthy Minds Group on SLF Facebook or Telegram, you'll be able to join the groups, and um, I always announce winners there during the weekend. But today, uh, and on many occasions, uh, the cash giveaway is live, so I'm going to pick a winner in a moment.

Also, we have the Wealthy Minds Loyal Members Trainings, and those trainings are for the loyal members only. For you to become a loyal member, all you have to do is attend all the webinars in a month. So, now we're almost done with the August sessions.

If I'm not wrong, we're having the webinar this week, then we're going to have the next one next week, and then on the last Saturday of the month, I release that special training. It's going to be released not this Saturday, but the next one. So, if you missed previous sessions this month, you're not going to be able to qualify for that one.

But in September, we're going to have another special training like that one. So, if you attend all the webinars in September—of course, we have a main session and an encore—you get to choose one of the two. You don't have to attend both, but if you attend one webinar per week, you qualify for that.

Yeah, because live attendance is always very important for the Q&As when we have guests on; they want to be speaking to an audience. They don't want to be just speaking to no one, and I just tell them that some people will see the replay. So, live attendance supports the Wealthy Minds group, and my assistants and I try to support you back.

Okay, let me see—also, you always get the chance to participate in the Q&A, which is very nice. I mean, it's not always that I manage to answer all the questions, but I do my best to answer as many as possible. Any suggestions for these spy tools—for these ads?

I don't use a lot of spy tools for Google, to be honest. I really only use spy tools for native ads, and I use Facebook's ad library, which you could consider that one as a spy tool—not exactly, but it's possible to use it for a similar purpose. What is your average ROAS with display versus discovery versus others?

Okay, so ROAS—for those who are not familiar with this, it's R-O-A-S, which stands for return on ad spend. It depends on—like, the problem with doing this comparison for me is that I run different types of campaigns on different platforms. For example, on Google, as I said before, I focus on list-building campaigns.

So, in the first moment, if I compare just ROAS with my campaigns on Facebook, for example, where I promote CPA offers directly, Facebook will smash Google. But the thing is, it's not like Google or Facebook; it's the type of campaign. So, I think that the cost per subscriber, for example, would be a better metric for me to compare list-building campaigns on Facebook and Google, and it's quite similar, which is a good thing.

Because I think it’s not like I get quality subscribers for a dollar—sometimes a bit less than a dollar, more than a dollar—but, you know, a dollar is a very achievable goal for me with most campaigns. Again, there are exceptions, but in general, it's possible—let's say, a dollar to a dollar five, something like that for both Facebook and Google. I think if we're talking about high-quality, laser-targeted subscribers that will stay on your list, that will open your emails, that will interact, and eventually buy your stuff, I think it's a good price.

I mean, it's a fair price. I sell a product to flooring contractors. I like to target them specifically with discovery or display to get them to click through to my website.

Which would you recommend? Okay, K, what is your goal there? Do you want them to opt-in for the list?

Do you want them to buy your product straight away? It depends on what you want them to do. Okay, a list or buy—probably a list?

Okay, so I would go with discovery in this case, definitely. I would consider maybe Facebook ads as well; if it's a local business, even search PPC, which was not the topic here today, but that can be interesting. If it's a local business, I think more if it's not local, then I would say discovery is definitely an interesting option for you, and Facebook can be interesting as well.

Let me see, when I test something on Facebook but got no good results, should I try the same campaign on Instagram? It’s a question that’s hard to answer without actually looking at the campaign. Sometimes it can make sense, but in general, I would say no.

If I had to give you a general answer, I would say no. I would say that you should probably start with one of the two and optimize a campaign, trying to make it profitable. Let’s say you start with Facebook; if you can make a… Here’s the text with correct punctuation: "Campaign profitable on Facebook.

I think it's worth testing it with different placements and eventually even with Instagram placements. But, um, I think it makes more sense in this case. However, there are cases when a campaign is doing well, like, for example, very high engagement and very high click-through on the landing page—just maybe the offer is not converting so well.

That makes it interesting to give that campaign a try with other placements in a specific situation like that. Okay, when you do target with display, do you make most of your campaigns in English or in the local language? Some time ago, I used to go with English and then just translate the ads.

That showed some results, at least for most niches and audiences. But, uh, recently I've been going straight with the local language, and you can actually check; ChatGPT does a good job translating things to most languages. Do you need to give display a certain time to warm up and get your targeted audience?

No, I don't. That's something that makes a lot of sense on Facebook, but, uh, it can make some sense with Discovery when we talk about Google. With display, I don't think so.

Display campaigns are just like, um, you're basically putting your ads on websites, so your views will come from those websites. What you can do, not only can you, but you should do, is to continuously optimize the campaign to improve your ads, your landing pages, and your targeting as well. But I don't think that if you just let the campaign run, it will get better like sometimes it happens on Facebook.

For example, maybe there was a mistake. Carlos said when the session was announced that it would not be on the archive. Well, this one will be on the archive.

I'll definitely check that, Carlos. Sorry, it may have been a mistake. Have you released the loyal members training for July?

Yes, it's all. The bonus is like when a webinar has a bonus; it's going to be available on the replay page. So if the bonus is for live attendees only, it will still be available on the replay page.

You can go there, click the link to claim the bonus, and it's going to ask you to insert your email address. When you do that, it will check if you really attended the webinar in full, and if you have, it's going to unlock the bonus for you. But bonuses are on the replay page.

So the loyal members training, which is also a bonus, is for attending all the webinars in the month, but it's also a bonus. It's also available on the replay page. We had a delay with it for July due to an issue with our video editor, but it's been available for several days already.

I think we had like a five or six-day delay, something like that. You can go to the replay pages, and you will see this bonus specifically for a webinar session, but also you will see the last loyal members training. That's being released now; the last one is the one for July, so it's available there.

When we release the one for this month, then we're going to replace July's one with the new one. Please mention that native ad platforms again. Okay, so I think I mentioned Outbrain, Taboola, and MGID.

Okay, I'm getting many questions here. I don't think I'll be able to answer all of them, but let's do the following: I'm going to pick a cash prize winner; then I'm going to try to answer another two questions or so, and then we can wrap this up. If you still have a question or if I missed your question or couldn't answer your question, you can always ask your questions in the Facebook or Telegram groups.

So if you go to wealthy minds. group, Telegram or Facebook, you can join our groups there. Okay, so here's how the cash giveaway works.

I'm going to give you a word; you can put that word in the chat. If there's a typo or anything like that, it's not a problem. Just make sure not to put the word more than once in the chat.

Then I'm going to scroll up and down, click one of the messages, and that person wins the cash prize. If you're the winner on Saturday, you will receive an email from cpasoftwares@gmail. com, and that email is going to have all the information that you need for claiming the prize.

Make sure to check your spam box because the email has words like "Prize winner," and it can end up getting caught by the spam filters. Also, if eventually, you don't receive the email on Monday, you can send an email to the same address, cpasoftwares@gmail. com.

Okay, so the word today is "Google. " Just put "Google" in the chat. Is Jay still in the team?

Yes, Jay is still with us. Okay, getting lots of messages here. While you put your message there, I'll just pick another question here.

What is your paid program, and what do you share there? I actually have two, but one of them has not had an opening for a while now. I still do not know when the next one will be.

The one that has more frequent openings is CPA Evolution, so CPA Evolution 3. 0, and it's a. .

. " Program on CPA marketing: basically, I share all my strategies and techniques for promoting CPA offers on different ad platforms. We're not doing an opening, but what I always say to the Wealthy Minds members is that if you're interested in joining CP Evolution, you can always send an email to cpasoftwares@gmail.

com. Let me actually put that email in the chat: cpasoftwares@gmail. com.

If there's a spot available, we can let you in. We have a wait list, and sometimes we let people in even though we're not doing an opening because for doing an opening, we need to have not one, two, or three spots available—at least like 15 or 20 spots available. Okay, so I think everyone has had a chance to send the message.

Let me scroll up and down here, click a name, and see the message from Maxian. Maxian, congratulations! You just won the cash prize!

I'm going to reply to your message just so you know it was you. I'm going to send you a congratulations here. Since I don't see your last name, I'll just send it like this, okay?

Then you know it's you. Let me save your email address. Congratulations!

So, on Saturday, you're going to get an email with the instructions. Alright, let me answer one more question, and then I think we can wrap this up. Let's see.

. . how do we get to the replay page?

Okay, so when I mail a replay, it's always the replay page, but I'll put a link in the chat as well. Last week's replay is no longer available; however, if you want to check the bonuses and see if you qualified for them but haven't claimed them yet, they will still be available there. It's our previous session page.

By the way, you see that on the Wealthy Minds page, they have navigation at the top? You can go to the next session page, the previous session page, the prizes page, and the archive. There is a navigation button at the top.

Alright, so thank you everyone for attending today! I hope that you enjoyed the training, learned something new, and that it's going to help you make more money. Alright, next week, same day, same time, we're going to have a very nice training, so make sure to attend live.

Mark your calendar and attend live, and we're going to have a bonus as well—so it's going to be for live attendees only. You have to be on the webinar to qualify. Okay, so thanks again and take care.

Bye-bye! Hello everyone, William here, and welcome to another Wealthy Minds training session! I hope you're all doing great today.