okay i get it i hear you you want to know how to actually sell digital products what platform to sell them on how you actually deliver them i get it i get it okay i'm only one person but here i am to give you just that hey howdy hey y'all and welcome back to my channel if you're new here what is up my name is jessica stansberry and i am being held captive by my viewers here on youtube who want to know all the things about digital products i'm just joking i'm not being held captive
i'm willingly here doing this but when i say that y'all are showing up in the comments and you're like how do you sell it where do you sell it could you do a breakdown of how to sell it all the things i'm not exaggerating like every other comment is like how do i sell it how do i deliver it and i'd like to formally apologize i did not intentionally keep this information from you i just wasn't sure it was something you cared about so now that i know that it is in this series of videos
about digital products how to create them digital product ideas creating digital products alongside with me i bring you a video on how to actually sell digital products now our sponsor today is any task and it is probably the best sponsor i possibly could have had on this video because it ties in directly with what i'm about to tell you but i will tell you more about them in just a bit okay so when it comes to selling digital products you actually have a crap ton a craft ton of options i don't say that to be
confusing i really want you to know how many options that you have and which ones might be best for you because the way i sell digital products may not be the way you need to sell them and vice versa so i'm going to break down several of the different options i'm going to show you how you actually deliver digital products in some of these options and kind of give you an idea of which one might be best for you and the type of digital product you want to create okay in the first category of e-commerce
platforms where you can sell your digital product we're going to go with platforms that already have a market built in this is where you might want to sell if there's already an audience looking for the thing you're going to create so for example i use elementor with my wordpress site to build all of my sales pages so if i am like going out into the world to do a search on the internet for elementor templates i might go to one of these platforms first because i know there might be people there selling this type of
thing if i'm selling digital planners i might go to one of these platforms first if i'm selling something where there are actively people searching for that out in the world i might want to use one of these platforms i'm getting ready to mention which have a market built into them and actually before i go any further you could literally put your digital product on all of these there's nothing that says you can only sell your digital product in one way these first two that have a market built in are etsy and creative market they have
two very different audiences creative market is literally built for people doing creative work and who need creative tools to do their creative work so again if i'm creating templates for elementor or i have like a workbook template for canva or even like a presentation template for canva creative market might be my better bet to sell that because my people are already there and etsy is more of a consumer market it's more of a b2c type market where creative market is more of a b2b so on etsy you're getting everybody who is a consumer of anything
on the platform doing searches so this is going to be more well fit if you're selling something like a pre-made digital planner or like a pack of digital stickers or digital art etsy might be more of an option for you now both of these platforms make it really freaking easy for you to go in set up a store and create a digital product and because i have actually sold digital products on etsy before i will take you into my shop and show you how to set that up so with etsy you can sell physical goods
that you ship but you can also sell digital goods on creative market it is digital only so you definitely have a different mix in these two places but it is free to set up a store in either one now you do have to pay to list items on these platforms and you do have to give them a certain percentage of each sale it's pretty minuscule and for the search traffic that you're gonna get it might be absolutely worth it for you i never pushed my etsy store at all and for the time that my digital
planners were on the site etsy alone made me about four thousand dollars and these were people who did not know about me these were people who weren't in my audience these were people who were coming to etsy and searching for digital planners so that four thousand dollars if i would have cared that much about etsy if i would have put effort into it if i would have continued to make products for that market it would have continued to grow so you can see the potential there okay so this is actually perfect because we pulled all
of the digital planners out of my etsy store they haven't been up in a very long time and there's literally nothing in my store so once i have created an etsy shop i just come right here and click add a listing and then i will fill out all of the information so i'll need to add a photo of my image and for a digital product you just grab a screenshot or you can make up mockups like you know what it would look like on an ipad or what it would look like on a computer or
whatever and you add those as photos you can also add a video of your product and then here is where everything gets really interesting you title it and etsy really wants you to focus on keywords and there are a ton of tutorials out there in the world on how to do that but then you'll scroll down and you will see two things one renewal option do you want this to renew automatically and i always left that as a yes i don't mind for them to charge me 20 cents to renew it if it's selling every
day right but the second option and the most important is i would want to toggle this as a digital product so once i filled out all the information i gave it a title a description i told etsy that it was going to be digital i would then come down set the price and how many are available and then at the very bottom i would go ahead and upload my files now the way that i did this is my digital planners were actually interactive pdfs so if you buy a digital planner it's an interactive pdf okay
so i would go grab that it would be a file right and i would actually want to deliver it in both a pdf file and in a good notes file because both of those were options for my users i would create it i would download it and i would you know save it as the pdf it needed to be and then i would pull it into goodnotes to make it a good notes file okay and then i would have a folder in dropbox for the deliverable files i wanted people to have when they checked out
here on etsy so i would create a folder here in dropbox and i would drag all the applicable files into that folder so the pdf the goodnotes file once i created that and then i would also add a pdf download for instructions in this pdf download i would have like the actual instructions on how to use the thing i was delivering them and then there would also be links to videos to help them out along the way so if they needed to know how to actually install it on their goodnotes app i would show them
that in a video or whatever so i would put all of that in a folder and then i would zip that folder up okay just zip it do a little zippy zippy on a mac if you want to zip it you just right click if you have right click enabled or you know secondary click and you do compress and that folder so that's gonna zip it up into a zip folder okay so what i would then do in my etsy shop i would upload that zip folder but i would also upload another like jpeg or
pdf of instructions because if they don't even know how to open a zip folder then they're going to struggle with getting this product so here in the digital files i can you can add up to five different files i would add the zip folder with everything in it and then another file that was either a jpeg or a pdf that really walk them through how to open that zip file and how to get to everything that they had purchased okay so that's what would go here once i had this all set up i would literally
go down here to the bottom right hand corner and hit publish and that listing would be live now people can purchase it so i could send people there or people on the marketplace could find it creative market works very very similarly okay so next way to sell next scenario you might want to use is if you want to use your own website to sell your digital products so for instance for me i have more traffic coming to my website than i could possibly ever send to etsy because i have all of this content all my
youtube videos my instagram like everything floating out in the world that is sending people to my website on a daily basis so even when i was selling digital planners i had them listed on etsy yes but i also was selling them on my own store and still to this day any digital product that i have is usually specifically built for my audience so i'm gonna sell it on my store rather than on something like etsy so let me explain a little bit more so if i'm creating like click up templates like if i want to
create a click up template or a notion template or whatever and i want to sell it to my people right the way that people are finding that is they are seeing my youtube videos or my content in some way where i'm talking about click up or whatever so it wouldn't make a lot of sense for me to sell that on another market because then they're going to take a percentage of my sales and people aren't going to etsy and searching for click up templates so editing jessica with otis and oliver here i'm editing from my
bed tonight but i realized that maybe what i said didn't totally make sense here so i wanted to kind of clarify if i am the one driving all of the traffic to the sales of my digital products like if i'm the one who is you know creating the youtube videos and the youtube videos are driving the sales to my digital products i wouldn't want to send all that traffic to something like etsy or creative market because they take such a big percentage of sales right so i want to keep as much of that money as
i possibly can because i'm responsible for sending that traffic there whereas it's worth it sometimes to pay etsy or creative market or a platform like it when you're not sending the traffic when they're getting the traffic for you i hope that makes sense so in those type of scenarios you may want to host on your own site also if you already have a site that you've paid good money for that you've spent blood sweat and tears building you might want to host your digital products on your own site so this could be woocommerce with wordpress
which is what i use this could be shopify this could be squarespace all of these website platforms have the ability for you to sell digital products and i'll actually just take you in my woocommerce and show you how we set this up so i have woocommerce set up with wordpress so if you're using shopify or squarespace it's still very possible you can sell digitally on both of those platforms i'm just showing you woocommerce okay so what i would do is i would head in here add a new product and i would add the product name
i would add a description i would fill out all the information i need to fill out here right but down here in the bottom again just like etsy i have the ability to make it virtual and downloadable so it is a virtual product and it is downloadable so here on my own site not only can i sell virtual goods but i can make them downloadable so that when someone purchases they automatically get a download link and i don't have to send them an email with it later and i'm going to talk more about the email
thing here in a minute because i feel like that might have been confusing in some of my other videos but i'll just click virtual and downloadable it's a simple product i'll put in all the information just like i did on etsy how much it is how many times someone can download it and anything else i need to put in and then right here once i have clicked downloadable it will actually give me the option to add a file and i would do it exactly the same as i did in etsy so all of these are
different ways to sell but they all work pretty similarly so going back to the example of my digital planner if i wanted to sell that here i would again put everything in a folder i wanted the customer to have zip it up upload it here and then i would also upload some instructions so that when they went to download the thing that they just bought they would have instructions on how to use it and then they would have the ingredients let's say that i want to sell click up templates here on my website now in
order for me to sell and share a click up template i i have to share a link so just like in my like create a digital product with me where i created a notion template click up is the same way so if i want to create a click up template the only way for me to deliver that to someone is by sharing a link with them where they can then use that template and copy it the same thing goes with like a google doc or canva template you have to share a link and so if
you're looking at this and you're like well wait how would i do that because it's not a file you have a couple different options so if you're sharing something that needs a link again a canva template is a great example you really need to share a link for them to make a copy same thing with a google doc same thing with a click up template or notion you can still deliver it downloadably on something like etsy or on your own site like i just showed you but the thing you would upload in that instance would
be a pdf that has the link in it so if i was going to sell the notion template that you all saw me create the other day i would grab the link i would have the link to share it and to allow people to copy it right and i would create a pdf with just instructions and you know a welcome from me so like hi thanks for buying this thing on page two are instructions on how to install it blah blah and within those instructions i would have the link to the thing that they had
purchased so that's one way to deliver something like that where it's not necessarily downloadable but you want to deliver it in that way you can absolutely do it that way the other way and i'll just show you here on my woocommerce site is if i did not want this to be downloadable i can still sell a virtual good okay so i can sell a virtual good here on my site without it being downloadable right so what would happen in that instance is it would be virtual i would still set the price i would still do
everything like normal except i wouldn't have a file to upload so then what i would do is i would make sure that this product was hooked to my convertkit account which is my email marketing system you don't have to have convertkit but you definitely need to have an email marketing system and i have a ton of videos on my channel about that but i would hook this product to my convertkit in some way so here on woocommerce literally on the product page it asks me if i want to add it to a certain area in
convertkit so what i would do then is i would set up an automation and convert kit which is my email marketing system again right i would set up an automation there where when they got added to a form or when they got added to a tag an automation would fire that automation would send them an email and deliver the thing that they just paid for here in the virtual store i would not have a downloadable thing i would just have it be a virtual checkout and then i would add them to the appropriate form and
tag in convertkit and then convertkit would deliver it via email now this is just personal preference on what you would want to do especially with something where you needed a link to sell it or to share it but know that people might get confused if they check out for something and they're not delivered that something right away and you may get a ton of customer service emails so if you're gonna do it this way i would make sure the thank you page for this item or the thank you page in general on your store or
some kind of message that popped up after the purchase said something to the effect of the thing you just purchased will be delivered to your inbox so that you're not getting inundated by customer service request because people are going to be confused now i have two even simpler ways to deliver digital goods that i want to tell you about and one that takes the process even further okay but before i do that i need to tell you about today's sponsor any task because they could either help you create these digital products or set up a
place to sell them i told you it was like the perfect sponsor for this video any task is a freelancer platform with services starting at a dollar and over 15 000 professional freelancers with 24 7 support and 100 payment protection with any task protection you could literally go to any task and have someone who's well versed in canva or photoshop or indesign or whatever program you need them to be well-versed in and give them the criteria for the digital product you're trying to create and have them create this digital product for you the hang up
with so many people with digital products is that they don't have the skills to create and sell it and any task is a great way to kind of bypass that and get someone else to help you create these products or help you create your store or set up things i mean if i just go to any task and type in woocommerce there are so many options where for a hundred dollars or less you can get someone who already knows how to use woocommerce to set all of this up for you so that your store looks
like mine just did when you're ready to go in and set up your digital products they also have tons of graphic designers that can help you create your social media graphics do your photo editing and they even have an entire section on their website dedicated to freelancers who specialize in nfts and digital art so if that's the direction you want to go with your digital products you are set any task can be a really great way to find somebody to help you do all of this so many of you have been really interested in this
digital product idea but i also see the stress of having to create it and having to set up the shop and when you can literally log into a site and get someone to set up your woocommerce store for you for a hundred bucks i'd say it's a good deal and i think one of the coolest things is that any task has set out to help sellers or freelancers who don't have access to traditional financial means like bank accounts so you're not only getting help for the thing you're trying to get help for you're also probably
changing someone's life and that's just magically amazing okay to check it out all you have to do is go to hey jessica.com forward slash any task or hit up the link in my description below and make something great for as little as a dollar okay so i promised you two really easy ways to sell digital products and a like kind of extra way and all of that is coming now you can sell your digital products on etsy and creative market but they're going to take a cut you can go on woocommerce or shopify or squarespace
but you actually have to have those already set up and if you're really wanting to avoid having to set up a website or trying to give a percentage of your sales to a platform honestly i mean in its most basic form all you have to have is a paypal button that when someone checks out with it is linked to your email marketing system and you can deliver it just like i said a minute ago so obviously you would need somewhere for that paypal button to live but you could use something like leadpages or even just
like a google doc if you wanted to for that paypal button to live but if you wanted to set it up that way you would just go into paypal create a product within paypal in your seller account and when someone clicks that link it will charge them the appropriate amount and then you could use a system like zapier which is basically a software that links two things together two softwares that don't natively link together use zapier to say every time someone clicks this paypal button i want them added to this form or tag in my
email marketing system and that former tag will have an automation set up and will deliver it for you now is that the most efficient way to do it absolutely not is it the most professional looking way to do it absolutely not but is it an option a hundred percent now if you want to go somewhere in the middle of that and having your own website i would highly recommend a service called send owl so like send like send a letter in the mail owl as in the bird that can turn its head all the way
around okay cindell is a platform that's literally made for delivering digital downloads so you can go in and set up a send out account and set up your product and have a page for your product and have someone be able to check out and download it right there now again there are fees associated with that but honestly it's the next best thing to having your own website for this to go through and then the last option i want to tell you about is probably the most complicated but can also open up a ton of doors
for additional income and that is going to be a system like thrive cart now there are other systems besides thrive cart on the market that do a very similar thing but i love thrive cart so i can really only speak from their perspective and what i would do here thrivecart is essentially just a checkout system it's just a you know a cart system if you will but it allows you the ability to add order bumps and upsells to any products that you put on it so let's say i wanted to sell a click up template
but i didn't just want to sell a click up template i wanted them to check out for the click up template and then have the option to add 10 more click up templates to their cart for a discounted rate because that's going to increase the value of each sale right there are ways to do that if you're hosting on your own website but they're pretty convoluted and can get a little messy but through something like thrive cart i could just set it up to where you know this is the product they're purchasing i can tell
thrive cart that when once they purchase i want them added to a tag or a form and convert kit so the product could be delivered that way and then i can also set up the thrive cart checkout to where they have the ability to add things on checkout that could drastically increase your customer value per checkout and could really help you make more sales but thrivecart definitely has a yearly or monthly fee and they don't necessarily have a digital download option built in but they do have a lot of options that will again let you
send the customer to your email list and have them deliver it that way or they also have the option to send them to a url so maybe you have a url already developed to send any customers to that will give them instructions on how to download or whatever and you could even host these digital products in something like teachable or thinkific or member vault or something of that nature which are all initially built for courses but could house digital products so in that scenario something like thrivecart could automatically add that person to those platforms and
then they log in to get access so like i said it's a little bit more complicated but it could really increase your revenue and could really increase your ability to make more money with each digital product sale okay so that was a lot of options i know it was but i've listed everything i talked about below in the descriptions so if you need to find etsy or creative market or send owl or whatever it's all linked below in the description and hopefully this gave you a good idea of how you can sell these digital products
how you can actually put them in a store somewhere and have someone give you money in exchange for a digital good because trust me based on the comments that is the biggest question and i hope that this answered it now if you watched my last video you may remember that i said my next video would be me trying to learn notion but honestly after seeing all the comments on my digital product videos i felt like i needed to give this to you guys first so stay tuned because i will be learning notions soon but also
i have a few other things i want to tell you about digital products i got a comment today actually on my last video and it was a super super nice comment not like mean at all but i think it really addresses something that a lot of people have a question about and to kind of get the gist of it this person said something to the effect of i do not understand why anyone would buy a pdf checklist or even a simple template it may just be me but i would like to see a real world
example not what could be done but what has been done an actual product that sold and for how much it was sold i have the skills to make this type of product i just don't see the need for them and the potential of a hundred dollars per day per product and i have no brush y'all i have receipts i can tell you how much i've made for my digital products and i can show you how those have been super lucrative for me throughout the years so this is not something i am like fluffing up as
a way to make money that nobody can actually do so stay tuned for a video where i address that comment and i show you behind the scenes of what i have actually made from certain digital products in my career and how it truly has made me a hundred dollars a day or more actually most of them made me way more than that and my plans going forward with incorporating even more digital products into my business so if that's you too if you're like this this is impossible jessica i promise it's not and i'm going to
show you i'm going to show you more if you have other questions about digital products hit me up in the comments below and thank you again to today's sponsor any task if you want to check them out and get started getting help doing this kind of stuff for like a buck make sure you check them out below in the description or go to heyjessica.com forward slash any task and until next time bye y'all
