i'm jordan belfort and this is sales school got a great topic for today you know what i want to talk about today we'll talk about language patterns i want to talk about how much effort i really want to know how much effort have you put in to making sure that you are saying the absolute best thing possible about your company about yourself about your offer in the first 15 seconds of the sale let me tell you what i mean by that the first 50 like there's this point in the sale enough of course you know
i talked about the first four seconds right that sharpest attack enthusiast excellent expert in your field right and that's how you take control you're perceived you're judged you're ripped apart they put you back together and based on that either you're perceiving the right way right sharp on the expert or the wrong way is basically a who they don't want to listen to you because you can't help them achieve their goals and get what they want in life right they listen to you because you can help them get what they need help them get what they
want help them resolve their goals right but remember that after those first four seconds the 10 seconds or so that come after that when you say hey you know you might have heard of my company or the reason for the call today or i'm reaching out to people in your area right now because we have xyz program reaching out to homeowners like yourself okay who have you know either this product because we could save them a ton of money whatever that language pattern is let me tell you something i have written many of them over
the years for people right i've got hired by companies and i will tell you that i spend so much time on this first thing this first thing you know this first few sentences it's so crucial because it's like you know yeah you need those first four seconds or you perceive the wrong year you're done but as soon as those first four seconds are over the conscious mind now kicks in and decides whether or not you were duped in other words if you don't continue to sound awesome in those first 15 seconds if your conscious mind
says ah oh yeah nice try you know a guy has a doesn't know what he's talking about so in other words you're still in real serious judgement mode in those first 10 seconds after the first floor so why leave that up to chance it's like it's like honestly to me it baffles me how you could leave something so important up the chance like you're playing a russian roulette with your success with your closing rate because you haven't taken the time to ensure your success by making sure that that first pop out of your mouth the
first thing you say the first 15 that first pattern hey you know reason for the call today we're reaching out to homeowners in the area for x y whatever it is whatever it is that you've taken the time to make sure that the words flow like butter they sound good there's the right number of syllables in each sentence it sounds sexy it's empowering it's like listen it's like that line i wrote to the movie leo i said you know name of the company you know aerotype international it's a cutting-edge height tech firm out of the
midwest awaiting imminent patent approval on next generation of radar detectors that have both huge military and civilian applications now right remember that well you know how long it took me to write that line i worked for probably half a day for four or five hours and then looked at the next day and the next day and that i kept looking at until i made sure that that it was so perfect and so sexy and then of course people all over the world when leo read that london like oh my god like they're like this is
so awesome because it sounded good and it was very funny because they show the picture of the barn you know the empty barn but the point is is that you know sounding good like that doesn't happen by accident you think leo winged it hello leo was given perfect words to say and trained himself i trained him right on what tonality student because of that that guy was only should have won an oscar he was stolen because of you know politics you know he was where the movie wasn't about something that's politically correct like you know
like people would get if gay and have aids seriously i mean honestly you know it's like there was the dallas freaking oscar steelers club that probably there's a great video um called um what's it called something trailers uh it's a funny video on youtube like you know they call the dallas oscar steelers club because i mean listen and funny because matthew mcconaughey was awesome he could have gotten an oscar for being in the wolf of wall street too it's incredibly talented but the point is is that leo deserved it he really did he was awesome
and he was handed the exact best words to say [Music] you
