what's the most money you've made in a single month on YouTube no sponsorship just purely YouTube ad Revenue would be 380,000 what do you think is the fastest path you're going from zero to $11,000 a month right now so by far the best strategy and the best way to leverage it is just to meet Noah Morris the 21-year-old who went from a broke Minecraft Let's player to bringing in up to $400,000 per month with YouTube oh and did I mention that he works as little as one day a week sometimes so I grabbed lunch with
Noah to figure out how the heck he does it and more importantly what would he do if he was in your shoes right now and had to get back on top if you lost everything reputation brand Money Team you're back at zero how are you getting your first th000 subscribers and Beyond the problem really is is that if you enter a really big Niche there's guys like me that if I see you popping off really quickly I'll come in I'll swoop in and I'll probably make like three four channels doing the same thing and I
basically kind of take over the niche it's kind of a game of Monopoly I like to compare it to that but if you just start out especially as a beginner what I would really do is try to focus on smaller niches that could make you two to 10K a month so think about like sub niches in anime where you for example just break down characters from one specific anime the market cap might not be very big but maybe you can make one or 2K a month of that and that's a really good starting fun to
then start scating into bigger niches obviously have niches where you can do like $50,000 $100,000 examples of that would be us politics there's a lot of views in that but it's also more competitive once people discover it's possible you talked about Niche like finding nich is being a really important thing also finding specific niches firstly how do you do that and what are the requirements you look for in those small niches so basically what we look for then is areas of Interest where there is a lot of demand not so much Supply so what I
mean by that is what you'll see in those areas would be very small channels very recent channels I would say like somewhere from 3 to 6 months that on their first third fourth video immediately got 100 200 maybe a million views and that usually indicates especially if the videos are low quality that there's just a lot of viewers looking for that type of similar video and as soon as you then make a similar video the YouTube algorithm goes hey finally there's a similar video let us push this video to this audience that's been craving this
type of video right cuz they know what the audience has watched so far and if there aren't a lot of similar videos they just aren't able to push that to the audience right but all of a sudden if then is Supply then the YouTube algorithm goes all right there Supply let's push this video to that audience that's been looking for this for so long and that's really the strength of that kind of strategy is and we call it outlier channels or you can just call it a good Niche yeah right where if you have a
cluster of those small channels that blow up very quickly even with really really bad quality that's usually why that phenomenon is happening in the algorithm and that's kind of what we target but we look at the data really to kind of identify those areas when you say the data to get really nitty-gritty for people what are the stats that you would actually be looking for as a minimum on channels like so preferably what you'd be looking at is two different scores to the age of the channel and then how many views is the channel getting
and are those views consistent on average good Niche what you see is three channels that started in the last let's say four months every time they post a video most of them get above 100,000 views depending on the RPM M if you're in an anime Niche you'd want to see way more than that like half a million but if you're just in a niche where Americans get targeted 100K would be more than enough right and that's long form not short yeah those are long form it's very important you see a cluster of them cuz basically
if you only see one channel there could be so many variables that make that specific Channel work and this is also very important if you're doing outlier research for example you need to make sure that there are similar outliers on smaller channels as well cuz otherwise it could just be a fluke it's the same as if you do a data science study you can't just take a very small sample group cuz then you can have specific edge cases and you can make the wrong interpretations it's the same on YouTube you need at least like three
channels that have kind of done something very similar and very recent that have all gotten similar results so you can kind of confirm your hypothesis I think what YouTube is is primarily if you're very good at YouTube you're very good at pattern recog so finding okay what made this work across multiple channels if you're good at that type of pattern recognition you'll also be very good at YouTube let's talk about money a little bit what would you say is the most money you've made in a single month on YouTube just YouTube Revenue alone so no
sponsorship just purely YouTube ad Revenue would be 380,000 so that was actually I said like last May was the biggest month and I'll tell you what costed that there were two situation actually three situations that costed that which is first of all there was really big scandals going on in the celebrity space and I obviously own a bunch of celebrity channels so we hoped on that and then in order to get $380,000 a month of Revenue you have to realize how much volume you have to put out most people will never ever get there but
what we were doing is uploading 10 videos a day on a singular Channel those are long form videos three channels doing 10 videos a day in the same Le so that's the kind of volume it takes people often ask like how is that even possible $80,000 a month you have to keep in mind I'm uploading 30 longterm videos a day and I'm doing the same thing at jent to that in the used politics new so that would be videos like Trump just reacted to a Lincoln parity ad something like that right so someone watching this
again literally at zero and again regardless of whether they're a personal Channel or a faceless Channel what do you think is the fastest path to going from Zer to $1,000 a month right now okay so by far the best strategy and the best way to leverage it is just to be a personal camera well it isant to faces guys but a way bigger competitive Advantage as a personality YouTuber is be less attached to what needes you're going to make a channel in again if you want to get to $1,000 a month or you're just frustrated
with YouTube not working and you want to be on camera just get detached of the niche in cuz there's so many amazing niches you can get in where you can well skill way past uh $1,000 a month just by being a personality YouTuber in a niche dominated by faces channels there's so many interesting niches celebrity news for example where if you just actually had a good personality people just come back every day and you'd beat every single other faces Channel just because YouTube recognizes when viewers come back to your videos right so the satisfaction score
would be higher and you get pushed way past everyone else and if you're able to leverage the strategy I told earlier and just be a little bit less connected to the needs you make videos in and instead love the process of making videos you can scale to $11,000 a month way way faster by just following the data instead of always doing what you feel like doing right if you want to make this a business sometimes business isn't going to be fun you have to love making videos but yeah sometimes it can't be your mini golfing
hobby it's too Niche like you're never going to make 1,000 bucks a month with that if you want to make it the full-time income run it like business and then love creating videos that's the difference between people making Zer a month on YouTube and people making tens of thousands of dollars on YouTube so you're saying almost the type of content that you're creating even if you're personal brand channel is just a vehicle to sort of take you to a result and then fall in love with being a YouTuber rather than the content you're creating is
that what you're saying yeah exactly so really what it comes down to is if you just want to do it as a full-time job that's just the way to go about it if you just want to do it as a hobby sure you can do it about whatever you want but if your goal is to become a content creator the data cuz you have the biggest competitive advantage and people just don't see this they don't realize this how big the opportunity is here by just doing the same strategy as faces channels but then on a
personal brand cuz all of a sudden you have the advantage of faces channels going viral super quickly but you can drag it out in very long way so you can have a very sustainable brand afterwards which is an amazing Advantage you can have you give a lot of advice on Twitter but what's the best YouTube advice you've ever received that's a really good question I think the best ever YouTube advice I've ever received which is just double down what works I know people love to be creative and I get it but if you really want
to have a consistent income just double down what works every YouTube strategy say this but so little YouTubers actually follow it so let's say you upload a video right that got a million views just to 100 variations of that same thing trust me it doesn't really get as boring as you think as long as you're creative in the way you you are doing the variations it's still going to be a lot of fun so if Niche is working for me I'll make five channels in the same Niche I'll just double down because as YouTubers you're
often also very seasonal right you fall out of a trend or maybe your viewers are going somewhere else you have to make money when you are making money and if you don't that's when you get into financial problems and that's not the place you want to be in cuz you lose the passion for the craft you're doing right so another thing I really appreciate about you because you have so many channels and you're so Technical and tactical you know a lot of little quirks or tactics that kind of work what are some really specific actionable
tactics that maybe not a lot of people would know about but that you feel like popping off right now so more people are starting to see this but super long form videos 30 minutes to 45 minutes are actually popping off right now and of course have an amazing RPM but the reason they popping off is that there's more TV viewers and actually what YouTube is trying to do and I talked about this as well in the event is they're trying to make series that's what they're trying to compete with like cable TV so if you
can make series that are very longterm 30 to 45 minutes that TV viewers would watch that's a very great opportunity right now is there anything else that comes oneth I would probably say when you start a new channel be a bit more patient because especially in the summer months but also with recent algorithm changes YouTube just takes a longer time to push out new channels and I'll tell you for example what you'll see is that you know how they edit the verifications that where you have to show your ID or show your face and also
the monetization process takes longer nowadays the reason for that is because obviously there's a lot of 100% AI generated content and a lot of people actually think I do AI generated content none of my videos are ever AI generated nothing not the thumbnail not the script Nothing But I think what they're doing is they slowing down that monetization and pushing process to build up that trust score so in general I'd recommend just being a little bit more patient if your channels were blowing up let's say a year ago the algorithm is different nowadays especially on
new channel so it really takes a bit of time to kind of get the channel warmed up when you say a bit of time to give people sort of a minimum Benchmark to aim for if you don't want to put in the work for at least X number of months don't even bother what's the minimum criteria people should expect okay so X number of months of work is different than how long I would give a specific channel of time so at least give YouTube One half years before you expect any result I know it sounds
like crazy long time but it's like saying oh yeah why am I not a pro server after 3 months of learning how to serve you just get spit right out of them you just drop in and just smack the lip no of course not you'll be barely able to stand properly after 3 months you at least need a year of training every single day and then another very interesting thing would be when you start a new channel at least give it something 20 30 videos I see a lot of people quit before that normally if
you're starting a brand new channel they try to go at least or 30 videos before you think okay maybe I should change my strategy because sometimes it takes a longer time another really interesting fact actually when I think about it is you have to be very careful with the nuances between your video topics very slight changes in the topics of videos can result in completely different audiences recently so for example I run a ux Design Channel and we were doing redesigns and this is a really big tip I could give cuz this is a mistake
I made myself recently is I was making videos I redesigned and then X big social media platform like DUI and basically I was thinking like okay I'm going to attract a bunch of ux ass cuz I wanted to build a software or a subscription service I could them promote in that faces Channel and I thought yeah I'm going to get a bunch of those people but what I ended up attracting which is in hset is obvious is all those users from those social media platforms and even though it was about design you're still attracting people
who are just interested in the social media platform so I switched to kind of like more to how to and then obviously it gets more n even though this sounds very obvious advice I still see a lot of people making the mistakes and you should constantly survey and Community post is a very great way to kind of keep track of who you're targeting for example what's your profession what do you struggle with you ex assign or I'm just here for a fun or Community post bulying is actually super underrated so quick question on if you
don't to talk about this cuz I know it's a bit of a gray area that's okay sometimes the cold start can be a bit tricky at the moment sometimes maybe buying a channel to begin with be a bit faster do you want to talk a little bit about that yeah so that's in the face of space we call that aged YouTube channels and primarily it should be a monetized age YouTube channel and the reason we buy those is that the channel has an existing audience profile so let's say you'd want to start a YouTube channel
about football it sounds obvious but you can maybe buy a YouTube channel in NBA it doesn't have to be completely correlated but usually there's some overlap between NBA and football right by doing that the YouTube algorithm can already start experimenting with different audience profile so let's say all of a sudden on NBA channel you upload a football video and as's a group of football fans also watching NBA videos the algorithm will notice a stronger response from those football fans actually quicker than on a new channel push out those videos to a football audience and thus
we can get channels off the ground way quicker than if it's a brand new channel obviously if it's a brand new channel you also have to monetize the channel which takes extra long but only really recommend doing this if you really know what you're talking about cuz again there's a lot of things you should look at before you buy one some quick questions where do you buy these age channels what costs you normally bpark look at them for and also how big are those channels usually in terms of views and subscribers just above the requirements
so preferably you want at least a couple videos that have gone viral cuz that means the trust score is higher if there's a couple videos with 100,000 views plus that's a really really good F the channel subscriber count doesn't matter much as long as it's above maybe 2,000 subscribers and it meets the mization criteria 4,000 watch hours yeah 4,000 watch hours but yeah you'd really want to see a couple viral videos and then obviously lastly there should be any strikes or Community guidelines strikes on there and preferably you want a channel as close to the
KNE you're going after as possible cuz that really makes it so much easier to just throw a channel when do you find these channels to B them usually I find them through my own network I already find them through my Discord Community because people are buying selling channels but you have to be very of course there's a lot of scammers in the space who you will say oh yeah this is an age Channel and it's actually someone bought it like you bed the YouTube channel to make it seem an AG Channel but there are some
marketplaces but again both you have to be very careful because a lot of it is like kind of sketchy in general I've noticed the better performance on H Channel and I think a lot of people from the face space would also say so what would you like to lead people with again we're talking to small YouTubers usually people from zero What's some advice you want to leave I just think the biggest thing is become less emotionally involved with YouTube and look at it an actual business right if your ankle is making an actual business right
you should treat it as a business and not as a hobby and I think that's the biggest aspect of it and also obviously patience but that's a very obvious piece of advice and then lastly I would say networ and make a small group of people you can show your videos too cuz here's the thing with a lot of small YouTubers and it's really funny kind of like the Ben and Krueger effect they make videos and think oh my God these are the best videos ever and actually they're down here in the idiot trench their mom's
that was a really good a really good video but you need to get someone can just honestly say to you like this was the worst video I've ever watched where do you find these people you can either go on Discord there's a lot of YouTube Discord communities I have one but if you just good ones you can name you can plug your anyone yeah there's a Discord Community called YouTube faces that's more for our faces creators obviously but you can just look up like YouTube Discord or whatever they keep a bunch of communities also Twitter
is a really great place to start networking I think the first place you'd go is Twitter and just start replying to everyone and then maybe DM them like hey I'm doing this channel would you make a group chat with me maybe we can give each other feedback those are really great places to start I think if you're conly in your own bubble and you keep making the same mistakes over and over again without realizing you're stuck in a kind of an endless loop and I think that that Community feedback is going to get you out
of that Loop the fastest a man appreciate that Noah is one of the smartest people I know I feel so lucky to have met and learned so much from him if you want to learn more from Noah I'll leave links below but Noah is not the only person I learned from because I had this conversation with him at vid summer where I also got to meet people like Matt Pat Jenny hoers Tom Bilu Jordan matter and many more so if you want to see those conversations click the video on screen they share a ton of
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