Google ads to your Amazon product has been one of the hottest things on the market recently in the last couple years everybody is touting it there's softwares that are coming out such as .io um external traffic insights um there's pixel me there's so many different softwares to drive Google ads directly to your Amazon listing now I recommend using one of those softwares if you're going direct so that's what most of you guys think is the best way to drive Google ads to your Amazon listing but I'm going to show you a lot different way that's
a lot less expensive a lot more profitable and it's going to drive your owaz up and it's going to help create that moat that I always talk about on this channel around your listing when we create that mode around your listing it helps it boost your external traffic of course but it boosts your organic ranks and then increases your profit as well so I'm excited to show you the strategy because it works so incredibly well and we actually bought a business recently and one of their products is called the total liver plus and so this
is like a liver detox supplement um it helps with keeping your liver healthy it has art choke dandelion milk thistle um I'll put a link to it so I know you entrepreneurs like to have fun and like to party so uh make sure you take one of these and so like take it maybe starting a week before you go to a conference and then take it during the conference and then after the conference and you'll have a lot more energy at the conference I can guarantee it so can't guarantee it but it's G to be
good so try it out total liver I'll put a link down below to the Amazon listing and you can check it out um but it is a product that I'm going to show you today how I'm going to set up a Google ad directly to a blog post and I'll show you why here in just a little bit and then that blog post is going to go over to my Amazon listing so let me jump right in and go over this whole process with you all right I always like to map things out before I
get started so this is the map of this now I'm not going to go over everything in this this is what I call my Perpetual sales machine or you can call it the freedom flywheel whatever you want to call it it pretty much creates freedom in your business by building a whole audience and building a brand and then driving a lot of traffic to your Amazon listing what I'm going to go through today is this middle section Google ads to a blog post with an attribution link over to Amazon to purchase now the key thing
to take away from this is we're going to be focusing around what our Pro the problem our product solves so your product has to solve a problem and if your product doesn't solve a problem then you don't have a brand you just have a product opportunity and you don't really have a a brand that you can build around if you can't really solve a problem and so again we're going over the total liver plus and so we're going to figure out what problem are total liver plus solves and it's usually something to do with the
liver but I wanted to show you this Valley engine map and I'm going to be covering this middle section right here not going to go into popups and email sequences or retargeting it all in today's video so let me jump over to Google Keyword Planner and that's step one in this whole process is we got to find keywords to go after all right so here we are in Keyword Planner for Google you can just type in Keyword Planner into Google and it will pop right up and you can just click on it and then or
if you're inside your AdWords you can go to tools and Keyword Planner I'm going to click discover new keyword wordss and then what I'm going to do is just type in liver liver detox we're going to do therosis of the liver um fatty liver uh let's just try those four and just see so those are all problems that my product solves and we're just going to look at these search volumes and so what I'm looking for is a combination of low cost per click here so 8 cents 28 cents 8 cents 6 cents these are
all pretty low and then a high search volume so 110,000 21,000 165,000 49,500 and so you can see right here this has high competition these all have low competition and so what I'm going to do is go after this fatty liver one right here and we're going to make a whole blog and everything around that so I'm going to show you one other way that Keyword Planner is going to look for you and let me go over to another Keyword Planner so this is a a word that or this is a a Keyword Planner that
we have not spent any money on and so let me take these keywords oh sosis and fatty liver and so your Google Keyword Planner may look like this and you can see it just has an average monthly search volume and then it has your bid range here and your competition and everything but this looks just a little different and that's because you've never spent any money on Google ads and so once you start start spending money it will actually give you exact search volumes like this right here so you can see fatty liver stable pretty
much cross all time sorosis of the liver Peaks around February people trying to get healthy liver detoxes Peaks around January that seems pretty right and then this one liver people search for more liver in April but we're going to focus on fatty liver for this so we've decided again on the keyword fatty liver so what I'm going to do next is pull up chat GPT and what I did is I created a GPT of blog post for advertorials and it prompts you with the questions that it wants so what I'm going to do here is
put in topic then we're going to do main keyword and I'm actually going to do three best ways to deal with fatty liver disease fatty liver with a fatty liver what is the product product number one is going to be our product which is going to be Dr Barry's total liver supplement so I'm going to copy the whole thing and then I'm going to just copy all of this stuff this is all the bullets and then what is the product what is the tone and we'll want to do professional doctor tone and site sources as
you can all right so product number one's going to be that and then product number two I'm going to choose another product this one same thing so you can do one product you can do two products it's up to you two this and three best ways to deal with fatty lever fatty lever is the main keyword professional doctor tone and sight sources as you can product number one's going to be that and then we're just going to hit enter all right so now that that's created what I'm going to do is take this over to
a Google doc so then I can just kind of edit it a little bit I don't want to just use chat GPT I want to actually look at it read it and change it up here so let me show you how to do that we're going to come back over here and we're just going to open up our Google Drive open up a new Google doc come back up here we're going to call this the three best ways here's our title be your heading one and then let's go get the rest of the article grab
the references hey I'm not going to make you watch me edit this but what I'm going to do now is just kind of edit it read it and then go through that and then um we'll go into the next steps all right so now we have the blog edited and now what we're going to do is add our attribution links so what we're going to do is go into Seller Central click to campaign manager where your campaigns are managed and then come down here to measurement and Reporting and what we're going to do is we're
going to click Amazon attribution right here when we click Amazon attribution it's going to pull up this window right here we're going to go to create campaign we're going to create manually and I usually like to call it something like ppa1 and then we're going to call it the same name as the blog article might be a little long so let's just take out back end of it right there and then I'm going to add all on this page because I don't care what product they buy they can buy any product they want and I
want credit for it but this is the one we're going to focus on of course so I'm going to click on that it's going to pull up the link I'm going to get this link right here this is your canonical URL I'm going to come down here I'm just going to title it total liver plus we're going to say Google and then we're going to put that link in there once we have all that we're just going to hit create and then here's our attribution link right here so I'm going to come back here I'm
going to come back to the blog and I'm going to look up anytime they say Dr Barry and so Dr Barry's total liver supplement we're gonna link that link this and then that looks like it might be it oh right up here don't can't link that one that's the meta description then one down here at the bottom and then what I'm going to do is I'm going to grab a couple pictures from my listing so I'm going to grab this main one and then let's look at some of these other ones all natural supports deler
function I like I like this one save this image too let's call this O2 all right perfect so we got two images for it then come come back to here I'm going to go right above where we start to talk about our product I'm going to insert that image there it's good Center it then I'm going to insert another image right down here kind of like more like a advertisement Center it okay perfect and so that's it we have our article ready to go now we're going to copy and paste it over to Shopify and
we're going to go to Shopify create a blog post so we're just doing this right on our blog this is our Dr Barry's website we're going to go to add a Blog the title we're going to come back here grab it put it right there and then we're going to grab the rest of this pictures and all links and all references everything that should be good grab that bring it back over here paste it in it should be pretty well formatted from Google ads to come over here one thing I like to do is it
looks like the pictures didn't come over but we can just add those back in I like the links to go to a new window and then you want to type in right here what it's going to so let's do that real quick so Link new window edit then one more down here Link new window edit link now let's add the pictures so we're going to insert an image we are going to upload this one first click done it's going to pull the image in then grab it and Center align it and then I'm going to
put a link on it so we're going to come back over here to our attribution link put it in here new window Dr berries total liver supplement insert link we're going to come up here and we're going to put another one right here this is going to be just the image of the product same thing here and if I want to resize it I can I can just grab it make it a little smaller and then we're going to center a line link put that same Link in attribution link Dr Barry's total liver supplement for
Liver Health perfect and then one thing I like to do Under under the bottle is I like to put check price and purchase on Amazon you can do a button but I'm just going to put check price and purchase on Amazon just to call to action all right so that looks good we're now going to add a featured image um I'm actually going to leave that blank for now I'm going to change the author it's going to be eclectic living and then what we can do is liver you don't have to worry about these too
much so we got all those in there and then we're going to edit the website description so make this um Baddie Li and then this we made right up here in chat GPT right here there we go all right and that looks pretty good so we'll come up here actually I will add an image here we'll just do this one for now I'd recommend creating one though so it will look a lot nicer then click save all right we're now going to make it visible click save again so now we're live on the blog so
let's take a look at it then you can see when somebody clicks here we'll pop them over to Amazon to buy get rid of that popup and then same thing clicks here pop over to Amazon to buy let's add that same check price and purchase below the bottom picture too it's right here Center that all right great so now the blog is done we have our link right here now it's time to do a Google adword now this is where a lot of people will get mixed up so what they'll do is they'll create a
ton of keywords in this adword or in in this campaign and the key thing with this is to be as granular as possible this is a Blog talking about fatty liver we're going to do an exact and a phrase match for the word fatty liver and that is it that is it so let's do a new campaign we're going to do website traffic as our objetive Ive because we can't measure conversions and then we're going to hit continue we're going to do a search campaign we're going to put that website in and we're going to
call it the same thing we did for the Amazon attribution ppa1 continue now we're going to go to clicks we're going to click next so we're maximizing for clicks again we're just trying to drive as much traffic we're going to unclick both of these because they just waste money we've tested it a lot we're just targeting the United States then we're going to click next we're not going to do keywords it's going to try to help us here I'm going to say no create myself and the only keywords I want are these two I'm going
to put them in parenthesis because I don't want to go after broad so very very granular with our keywords so in parentheses that's phrase match in these little brackets that's exact match that's all we're going to do and you can see right here 37 cents a click 3,300 clicks per week right now 26 Cents a click now so that's getting a little better and we're going to just click fatty liver all right now we're going to make our ads so we're going to go back to our chat GPT and I'm going to put a prompt
in there that just says see if I can find it this is one of my prompts I'll put it down below in the description in addition to the above can you please make us create a list of 30 catchy headlines related to the topic and the article each headline having a maximum of 30 characters including spaces plan to use this headlines on Google ads can you create 10 catchy descriptions limited to 90 characters so we're just going to let those create while those are created I'm going to create a couple myself just based on this
so I'm going to come up here three best ways to manage natural three best ways to manage um we're going to make that a description because that's about 90 characters and this is probably too long but let's see how long it is three best ways to M it three ways let's just take away West three ways to manage fatty liver that's a good one and then let's go back to chat GPT see what it came up with beat fatty liver now heal liver naturally liver health tips three liver health tips I like to add numbers
makes people click more and we're going to fill in all 15 of these so you can see you can just keep adding these headlines Google will do these for you but I like to make them with chat GPT and choose my own keywords still and we're going to scroll a little further and we're going to get these these are your descriptions okay now what we're going to do is site links so we're going to make two site links going to create and these are going to be similar to headlines so these show up down here
and they just make your ad a little bigger and stand out more so the first one I'm going to do is an attribution link directly to so total liver total let's go liver support supplement on Amazon on Amazon okay so that one's good now we're going to do a second site link to the article so we're advertising to the article but we're going to do a site link to the article as well so we have both of those we're going to create them see them right down here and save and so now these will up
below we're going to scroll down a little bit more we're going to click more asset types because I want to add some images if I can it might not let me yet no not yet so we may have to get some history behind this to add some images so we don't have any history on this account so you can see right here that our ad strength is good and it probably is because the they don't say fatty liver as much um so let's see if we can help fix that put popular keywords okay include popular
keywords ah disease I haven't put disease in that's why there we go that popped it up so we want all these to be checked and that to be excellent so it looks good now so we're going to click next and then we're going to pick our budget so I like to start small make small bets and then go all in once you start to see success so I like to use a custom budget you're going to watch how going from $175 a day to $5 a day is going to reduce our CPC so Watch What
Happens and then we're going to publish and now you're live so now we have Google ads going to a blog post going over to Amazon but we got to do one more thing we got to track this so let me show you how we track this so this is what my tracking sheet looks like I'm tracking a couple things here I'm tracking Google ads so where we just started that new Google ad right here we're going to go back to it check out our campaigns and I'm just going to click into that campaign so when
I click into that campaign it's just going to bring me to the ad group level and it's going to tell me my costs every week so let's just say it's next week already I can't show you next week because and I can't show you the previous week because I just started this ad but if it was next week I'd look at the 14th through the 20th and when I look at the 14th through the 20th what that's going to show me is the cost and so I take this cost and then come back to my
spreadsheet I put it in right here so let's just say I was I spent $35 like we're supposed to I then will go over let me actually I will then take this link and I'll put it right here easy add access to like pull that right up Revenue with Amazon attribution so let's go to the Amazon attribution so we're going to come over here let's go back to the campaign list we're going to find ppa1 so ppa1 and three best ways to manage so it's going to be this one right here and we're going to
come into here and then let's just say total purchases was I don't know we spent 35 let's just say it was we had a really good week 350 so we're going to come over here put in 350 so then I'm going to put that link into here so we can get easier access to it I then like to link the article so I'm going to put the article right here and we're going to put it right up here we're going to put the keyword being fatty liver fatty liver disease and then one last thing we'll
put the edit Link in here in case we ever need to make some edits or Shopify I'll put that link right there that's just so you can make easy decisions let's say we got 600 clicks like talked about we'll autoc calculate six 6 cents a click let's say that 35 orders let's just say we got 300 for sake of ease um because it's $30 product we got 10 and so our CAC right now is 50 Cents and so customer acquisition cost if you're wondering what CAC is so we got a row as of 943 600
clicks 10 orders so we got a CAC of 50 cents and so that's just your cost minus your brand referral bonus because remember with these affiliate links you get uh 10% back and so our cost ended up being $5 and then $5 divided by um orders right here 10 is0 50 so can't beat that that's of course p in the sky numbers there um but then I'd take this and I would say increased budget to $10 from $5 so let's say then the following week we did $70 and then we kept our only did $300
again so we're still at a47 one row so I'm pretty happy with that but this week we got 1,200 clicks and then still got 10 orders so you can see our cost for acquisition went up quite a bit so it went up to $4 from. 50 c and so a lot of you guys would turn that back down but I'm going to keep it there for a little bit just to see if it will change at all but as long as we're above that 1.5 threshold it's pretty good and so the row as is calculated
by your ad spend or excuse me your attribution minus oh this formula is wrong actually so to calculate row as you need to do this you need to take your Revenue divided by your ad spend minus your brand referral bonus it's credit so when you do that you can see the Roos changes significantly higher and so now we can really scale this ad because we only spent $5 to make 300 which is a 60 row and that the following we still did 750 so i' continue to increase just to keep going so I hope that
all makes sense and what I have is I have my VA come in here she updates all the numbers then she shares it with me when she's done with that I look at it and I make adjustments as needed sometimes if you're not getting sales that usually means there's a miscommunication somehow so like let's say you're getting a lot of clicks over to the blog and you're getting a lot of clicks from the blog to the product there's some reason that your product is not converting maybe it's there's a lack of understanding and you're not
going after the right keywords and so I would check out your landing page check out your ad to make sure it all lines up well with your product and the problem that your product solves you don't want to be going after a problem that your product solves and it's not talked about at all on the listing so make sure you keep that in mind when you're making these if you're making a great row as scale that ad budget scale it scale it scale it to keep it going because this is external traffic Amazon loves the
external traffic so keep that in mind got to scale these because they work so well and make one of these a week if you can make one of these a week and it it's huge you just saw me it took me about an hour total to complete this yes the whole video was an hour because we fast forwarded through some parts and cut some parts but it does not take long at all to make these and so get this done you'll get a lot more clicks and the coolest part about this is you now have
them pixeled on your AUD on your website you can retarget them with Facebook ads you can try to get their email address you can do so much with traffic on your website we did this to get to 200,000 visitors to our website a month and it helped us build a multi-million dollar company which we then sold for multi-millions and it made us financially free doing this strategy one a week that's all you need to do one a month at least so let me know if you have any questions about this in this whole process but
I'll try to put the chat GPT promps Down Below in the description and then you'll also see them in the comments as well let me know if you need anything else and thanks for watching I wanted to thank you for watching this video and I picked out another video just for you so make sure you check that other video and they need to do did they need to like And subscribe like And subscribe if you enjoy
