so guys welcome to this video in this video we're gonna be talking about the number one skill that six and seven-figure agency owners must have now this skill applies if you're an agency owner or pretty much any other business owner out there and it's what I like to call Eagle Eye I'm actually wearing my ego shirt today now the Eagle has always been kind of like close to my heart where I'm from in Russia a place called Dagestan like the Eagle is kind of like a regional animal regional symbol I also have a gold I
don't know if you guys ever notice in my videos and London I have a coke I have a gold eagle statue that's why so it's always been kind of like close to my heart and it's actually I'll try and remember to leave the link down below but in my article with influences when they sat down with me to interview me for their publication I actually called it Hawkeye I meant to call Eagle Eye but yeah I called the Hawkeye by accident you know I named that as the number one skill that every single agency owner
needs to possess in order to scale now what Eagle Eye is is as an eagle would having a bird's eye view over your agency and over the operations of your agency I talked about operations lawn and I think you know I feel as though like operations is one of those words were like knowing exactly knows what it means operations is literally just about like how do you onboard you know making sure you have such a good sleek system for onboarding now obviously if you're a customer of my agency course then like you know you would
have already had the plug-and-play that I even use to stay with my agency clients you know so taking a look at something like that or looking at like reporting and what operations is like how do you do every one of those things and just finding a way to systemize it as much as possible so the more when your clients are happy number two it kind of like builds barriers around what could go wrong you know by you building these systems then you don't have to constantly think about it all the time and that really allows
you to productize your agency by that I mean when someone comes in as a client most people get so stressed like oh I have to do this this this one when I sign a client and when anyone who's a part of my courses signs a client because you know I teach them the exact same thing they're not stressed out because they know exactly what to do they have a streamlined process and operations in place for every single part of their business so as an eagle would you've got to look down over your operations ago okay
service delivery what happens when a client comes on board how do we actually deliver the service for them am i doing it myself preferably a nod do you have a team member in place if you don't have a team member in place do you have a system to reliably get new high quality contractors in place even if one leaves that you can replace them easily now if you do have one in place what's the exact step-by-step checklist you know what's the process you guys go through what's the process on the onboarding call as an agency
owner you need to have an eagle eye view over all of this stuff now this is really important I'd say as you're scaling from you know 10 to 20 30 40 50 a hundred K a month this is when this really comes into play as I said the key is always to focus on sales and operations because those are really the only two things that you can do service delivery I constantly preach get a contract to do the service delivery for you because anyone in the world can do that that doesn't have to be you
but not anyone in the world can do the sales because of the N day especially when you're an agency owner doing less than like 100 200 300 K a year in revenue unless you have like an office and 20 employees etc etc like people are expecting to talk to the owner you know people are expecting to talk to the owner of the agency so you can have someone else do that for you really and the same thing with the operations you're the one that has to set all the systems in place so that's really the
main leverage point that's why I was telling you guys try to get someone to do the service delivery for you it's important you actually understand how to do the service delivery but try to get someone to actually physically do the service delivery for you so you can focus on the most important things in your business now when it comes to having an eagle eye you need to have an eagle eye over lead flow okay how many leads are coming into your business that's number one number two is the sales process number three is client results
number four you know how the team is actually operating how its communicating how your team and your clients are communicating then things like cash flow expenses you consciously have to look at your expenses you know the beautiful thing with an agency as expenses are so low you should still constantly be looking over your expenses you know your software as your your contractors and seeing like okay could I get the same contractor for cheaper higher quality you know really the most important thing is rather than being a pianist you know and just focus on doing the
actual task you need to be an Orchestrator you know what an Orchestrator does is they leave the entire orchestra the entire team and you need to be doing the same thing unions to be looking at yourself as an agency owner rather than being like the penis who's just doing the task and going full steam ahead you need to look at yourself like the orchestrator you need to take a step back look over your current agency and identify where are you weakest right now is that service delivery are you most of the time losing clients you
know as I said if you are a grow your agency customer if you're one of the customers of my agency program then by now you already know to do 3-month minimums always but after that three month what's your churn rate like you know are you losing clients most time after that three months if that's the case you need to have an eagle eye over everything and go okay let's put all this stuff aside for now and let's focus on the service delivery or is your cash flow kind of up you know do you have to
look at your cash flow and go rather than invoicing all my clients all at once and claiming let's say 20k at the beginning of the month when I have all these expenses throughout the month maybe I should spread it out to bi-weekly or maybe I should invoice client at different times of the month so this is all really things that you need to think about as I said the most important thing as an agency owner is having that eagle eye over everything is being the orchestrator is looking at all these facets of your agency and
working on making them better you know I say this all the time I think people who love when I say it but I always say work on your business not in it now what that means is working on your business is doing something that right now brings you know ROI but in the future brings you immense ROI compared to working in your business say something like service delivery service delivery doesn't bring you any income or you know say you just sold the service and now you're doing the service delivery that's you working in the business
you know you just sold it and I have to deliver it I see so many people stuck in that circle whereas if you just spend some time finding high quality team members you're working on the business working on the business operations then you can bring on even more client load and have someone managing that for you for a small fee or percentage of the retainer so constantly constantly think am i working on the business aka am i growing the business am I thinking long term with my agency or am i working in the business right
now and each day you want to start your day by focusing on activities I call them I income-producing activities and it's funny ever since I mentioned that one of my programs everyone started saying IP is but you consciously want to focus on these IPAs these income-producing activities where the first chunk of your day should almost be working on the business aka you doing things that take the business forward long term for example sales cleaning up client on board and cleaning up client rapport and cleaning up client communication making those systems better hiring and training great
talent whether that be if you're doing Facebook Ads for someone finding a high-quality Facebook ad contractor and then not only finding one finding a second backup and a third backup in case one leaves two leaves then you have a third one that you can rely on same thing whether if you need a contractor or a graphic designer if you have a graphic designer there right now it's charging you 50 pounds per hour don't settle for that constantly be trying to find a new graphic designer that's cheaper they can do the same quality of work because
that increases your bottom line so guys as I said two main takeaways from this video constantly have this eagle eye and have this look over your business and rather than being reactive to the business okay you know I'm gonna go do this I'm gonna do go do this just sign a new client need to go deliver on the services I'm gonna go be a DHD about this thing have a long term view have an eagle eye perspective over the business where it's going where the faults are and every single day be working on the business
buy that building a system making a system better repairing a system and a different department of your agency so guys I hope you enjoyed that video and I'll see you in the next one
