5x Return on Pinterest Ad Spend

hey there we are going to talk today about Pinterest ads and organic traffic or non-paid traffic from Pinterest versus paid traffic try to say that five times fast we're going to ask the question who should be using paid ads on Pinterest who shouldn't what you should be using it for and how you can put the two together to get even more traffic if you are listening to the simple pin podcast on your player make sure you subscribe if you are watching on YouTube welcome I'm so glad you're here don't forget to like and sub subscribe

if after listening to this episode you get super curious about Pinterest ads we are here to support you in a couple of ways one you can hire us to manage your Pinterest ads for you we just take it off your plate we do everything or if you want to set it up yourself but you need a guide to walk you through then hire us to consult with you for an hour and we will help you set it up correctly and then send you on your way you can also come back and do another consult later

to look at the results or you can get our free checklist below of how to set up your Pinterest ad it is not exhaustive I just want you to know it is a checklist so if you're somewhat familiar with Pinterest ads and you want to guide to make sure you are checking all the boxes grab this freebie Below in the description and walk through setting up a Pinterest ad yourself but remember if you get stuck we are here to help so it is no mystery around the Pinterest universe that traffic from Pinterest has decreed increased

over the years in fact we saw this huge high high high in 2017 through really 2021 just to see a long decrease into 2025 and some people who have only done organic Pinterest marketing non-paid have asked themselves how do I get that traffic back in fact I think a lot of people are asking themselves those questions when it relates to any platform out there but one of the things they go to is should I rent a Pinterest ad to get traffic and I'm going to tell you why that is not a good idea but if

you want to run Pinterest ads to sell a product or drive a conversion we're going to talk about how that might be a great idea so let's start with that who is the ideal candidate for organic Pinterest marketing or what we would refer to as non-paid bloggers or content creators sellers of both physical and digital products business to business owners meaning you are marketing to other business owners and business business to Consumer owners pretty much everybody out there can leverage non-paid marketing on Pinterest it is a slower growth over time but a pin has a

shelf life of over 13 months or longer so when you start to invest in Pinterest you will actually reap the results for years to come the only time I say that Pinterest is not a good fit meaning non-paid marketing is not a good fit are those who are in local establishments think chiropractors hairdressers it's a little harder to Target people on Pinterest because it's such a global audience I would say if you're really trying to Market to your local market stick with Instagram stick with Yelp or try to find Google ads or Google business that's

really a good fit for you Pinterest is a little bit tougher now where there's that gray area is with photographers who are doing local photography that is definitely a place where you can get in front of people on Pinterest through non-paid marketing strategies okay so then who is ideal for paid marketing on Pinterest for Pinterest ads there is one key factor here that you need to put into this equation you have to be selling something or driving a conversion so here's an example if I want to grow my email list through something that I give

somebody for free so let's say I want to Target people who are interested in Pinterest ads with my free checklist that I just talked about a minute ago then I would run a Pinterest ad to this particular checklist with the hopes of getting a conversion to that now here's the key that's just step one in my quote unquote funnel right so I say quote unquote funnel because it's such a a word that's thrown around there is the Pinterest funnel there is the buying funnel so I'm going to say this is my email funnel and this

is how I drive conversions downline to either our consult or people hiring us for Pinterest ads management so I am looking to get a lead off of my Pinterest ad I have a thing that I can actually measure right or if I'm selling a particular product if I have I don't know a skincare company and I have this amazing serum and I try to sell this serum to people then you're going to kind of back your funnel up into your Pinterest ad as opposed to your email where you would Target on P interest for awareness

for conversion for consideration those are like the three levels that you can do with Pinterest ads so the person who needs to run Pinterest ads is somebody who's driving actually a conversion so who are Pinterest ads not for this is not for someone who is solely making money off of affiliate income or ad income the dollars don't line up they are better suited for non-paid organic Pinterest marketing here's why it's not a good fit is that you never know who is coming to your website from Pinterest on any given day and you can't track it

to make the same amount as your ad income it's just too many variables right and the same with affiliate income as well it's a little bit tougher even though it looks like it's driving a conversion those are two ways that I would not use Pinterest ads too many variables too out of control too hard to really get data on and also this was floating around um probably like 6 months ago a content creator had contacted Pinterest and there was through this long conversation this Pinterest rep had said something along the lines of I wouldn't even

recommend you use Pinterest if you have a lot of ads on your site it was very confusing hence why I'm saying it and you're like why does this sound so confusing cuz it was confusing this was a Pinterest ads rep who is essentially saying you don't want to run Pinterest ads to your website if you have a bunch of ads like it's too confusing for the user you're trying to drive them towards one conversion and if they get to your website they have a popup for your email they have a popup for your video they

hit the jump to recipe button and your whole site moves all over the place because there's all these different ads now what you have is a negative consumer experience and chances are they're going to click away so you lost that money that you've invested in your Pinterest ad and so what Pinterest is saying is that's not a good user experience and we don't even want to approve that ad because we know it's not going to work for you so we're actually putting in the gates that say don't waste your money it's not worth it so

this was taken to be misunderstood as Pinterest didn't want anybody to use organic traffic to drive traffic to their website which it was not it was solely in this whole thing of we want to to create a good user experience for those who are running Pinterest ads plus we want to make sure that your conversion is pretty high so that being said Pinterest will say do not run Pinterest ads to your website if you have a bunch of ads and you're trying to get ad income it's just not a good idea I feel like sometimes

that's not a good a good enough answer for people and I know there's people who have done the math in fact I was talking to somebody the other day and they said they were sketching out the math and it just doesn't work so that being said all the questions that I get should I run paid ads on Pinterest for traffic the answer is no okay well here's the sweet spot so now we've qualified those who are ready to run Pinterest ads are there selling a product or driving a conversion and those who are not going

to do paid ads are those who are doing affiliate marketing and ads on their website so we are going to take this person who is selling products driving a conversion and we are going to marry them with Organic traffic so the best way to illustrate this is I'm going to tell you a story so one of our ads clients we've been working them for over a year and in that year we have maintained a 5x on return on ad spend with over $412,000 in Revenue they have been crushing it they have a great product they

have a great funnel we have great campaigns it is set up really really well so when we pulled a report from inside conversion insights and this is inside Pinterest when you are a product seller and you set up all those details for your catalog and all of that you can get access to conversion insights and over the last 90 days we realized that they had over 28,000 reported in organic Revenue that they weren't even leveraging at all meaning well in addition they also had 61,000 in what's called assisted Revenue this is from checkouts of customers

who ended up buying after they engaged with both an ad and an organic pin so just $61,000 Al loan and Reven new when those two work together now if your brain is like slightly frying at this point here's a way to distill it we're running ads only but we surface this really awesome thing that says oh my gosh we are making money off of these people that we are not targeting with ads and we're making money off these people that we are targeting with both an ad and organic traffic but they weren't really doing a

whole lot with their non-paid organic traffic they needed some updates to their boards they needed a content strategy there was really a gap there that if we filled it this organic Revenue assisted Revenue could grow and amplify the overall amount that they were making they have a product it's a really good product in the home design space and their Pinterest audience is ideal for them in fact they started with us and then their agency convinced them that Pinterest sucked and so they left and then they came back because they realized Pinterest was so good for

them because they were getting organic traffic if you have a product on Pinterest and if you are driving a conversion and you have not leveraged paid ads on Pinterest I would highly encourage you to get curious about it in 2025 how can you marry the two together to create scalable growth and there's those Skeptics who will tell me Kate when I run a Pinterest ad all of my organic traffic goes away I have not done enough data and not enough studies on that to know if that's true that is not true in my experience but

I also know one experience doesn't dictate broad Strokes for everybody it doesn't make it true for everybody but here's what I will tell you this person who is spending money and then also leveraging organic is hitting the jackpot they are making more than they are spending and that is the goal so it is worth you testing out and seeing if that's true for you seeing if you can actually get more from Pinterest in a quicker way than you could with Organic traffic again if you've been inspired click the link below to book a call with

our team to either have a set up Pinterest ads for you or to do a consult for you so that you can set it up on your own and we can guide you through the process and give you our tips and strategies along the way that's a 1-hour call with our ads director she's amazing she's going to give you a lot of tips or our free ads checklist that you can find below just by going to simple pin media.com slads you can grab it real quick read through it see if it pequs your curiosity okay

I'm super curious you can either DM me on Instagram or you can comment on YouTube have have you tried paid ads on Pinterest have you tried Pinterest ads what was your experience what was your takeaways and before you give me your experience when did you do it because ads have changed so much in 2024 that I think if you had tried paid ads in 2021 it's a drastically different experience right now all righty thanks so much for following along don't forget to like And subscribe on YouTube and don't forget to subscribe on your podcast app