How To Run Google Ads For Local Businesses (Full Tutorial)

what's going on everybody it's your boy jordan in this video i'm gonna be teaching you how to run google ads for your local business a lot of my subscribers are marketing agency owners whether you are a marketing agency owner if you're looking to start your own marketing agency or maybe you are a business owner looking to run google ads for your own business here in 2022 i'm gonna give you the most updated tutorial video in this video alright i said video twice i don't know why but if you enjoy this type of content or enjoy

this video and you think it's so helpful please drop a thumbs up it would really help push this video for the youtube algorithms and if you haven't already you want to learn more tips tricks and how to grow your business make sure you subscribe to the channel all right let's go ahead and jump right into it so i'm gonna go ahead and share my screen here okay so the first thing that you want to do is actually you want to have a google mcc account all right and what does that mean it's just a manager

account so that you can manage multiple ad accounts under your manager account right hopefully that makes sense so it's you know it's good for if you're a marketing agency and things like that but it doesn't really matter even if you're a business owner would still work okay and it's just a lot more uh you get a lot more tools not even tools but just options okay so later on if you want to manage more ad accounts you can do so alright so it's going to be the very first link right so i just googled mcc

account it's gonna be the very first one here um from here just go ahead and create a manager's account log in sign in all that good stuff okay i already have my own uh google mcc ad account sample so i'm just going to go ahead and log into that one okay but just create your managers account and i'll see you on the inside all right so i'm going to be logging in here this is a dummy account by the way all right so here is what your uh inside of your google mcc ad account is

going to look like all right now we want to start running the campaigns we want to start running ads and we want to make sure that everything is set up correctly so that once we start running something we're going to start seeing a return on investment okay there's lots of business out there that run google ads themselves and i talk to so many of them and they're just they're like jordan i'm not getting results right and it's because you don't have it set up the right way all right so don't worry about it you're going

to learn how to do all that today all right so the first thing that we need to do is to create an ad account right so remember this is your manager's ad account right so this is not where you run ads out of you want to create an ad account so that you can run ad run ads out of right so uh whether if you're an agent marketing agency then you're going to want to create an ad account for your clients if you're a business owner and just go ahead and create one for yourself right

so uh inside the accounts right here the very first one performance you can hit the plus sign and we're just going to go ahead and create a new account okay so from here just go ahead and name whatever it is that you want so let's just say that you are a uh i don't know personal injury lawyer client okay whatever you can name it whatever it doesn't really matter and then the time zone um select whatever i'm here in los angeles time okay and then you're gonna go blah blah save and continue you don't really

need to worry about that stuff billing configuration all right so from here uh you're going to want to enter the credit card information that uh is going to be linked to this ad account okay so whatever whoever is responsible for paying the ads you're going to want to link to the credit card here right so if you are an agency owner then you want to get your business owners uh your clients credit card on here and obviously if you're a business owner just go ahead and put your own uh credit card all right so from

here just go ahead and type it in very very simple stuff all right um and that's pretty much it so from there you're just gonna hit submit and you should have your own ad account all right so i already have a dummy ad account so i'm not going to set up this billing here i don't have credit card on me but let's go ahead and exit out that right and it doesn't matter it's still going to pop up okay so once you once you create it even if you cancel out that billing it's still going

to pop up here right so so let's just go back to overview so this is what your dashboard looks like right when you first created or your mcc account if you go into accounts here you can see all your ad accounts multiple ad accounts if you've created more than one so let's go with this one right here the one that we just created okay and as you can see uh this is the dashboard of google alright now we're gonna start building campaigns and go into ad groups writing ad copy finding keywords how to uh how

to know what to bid on these keywords i'm gonna show you guys the whole nine yards right everything from a to z so like i said guys if you appreciate this tutorial please drop a thumbs up i'm dropping lots of value bombs here and you are going to just crush it with your account all right so from here you can go ahead and create a new campaign super simple right it's the only option that it gives you all right so you can also press this drop down menu by the way and it'll also pop up

all the ad accounts all right so we're gonna go ahead and create a new campaign let's just do something simple right so depends depending on what your goals are you should go ahead and select that uh in this case for a lot of um you know what we do we try to do we generate leads for businesses and if that's what you're looking to do you just go ahead and select this option right here okay um if you're looking to just get website traffic you would select this one but whatever you select google is going

to try and optimize for that goal all right so we're going to go ahead and click the leads here from here uh you know you can leave this alone for now but uh depending on what your goals are okay so if you want some form submissions if you're if you're sending traffic to like a landing page and there's a contact form on there you can go ahead and check that and then if you want phone calls coming from your ads you would just check that okay but either way i'm going to show you how to

set thing set up conversion tracking the right way all right towards the end of the video so i'm just gonna go ahead and leave that unchecked for now all right we're gonna go ahead and click continue and the best one so far is gonna be search okay so the search campaign type now if you wanna run like youtube ads this is what you wanna do go into video and performance max is a newer campaign type that google has recently just launched it's still a little iffy as far as results from what i've heard i haven't

personally used it myself um for all of our clients we use search all right we can leave all that alone we can name the campaign all right so depending on what the campaign is about we want everything to be relevant all right so google is very very they're the number one search engine okay and then they are the number one search engine because they show the most relevant uh ads to the searcher okay so in order for us to get a high quality score and for us to for google to think that we are showing

people what they want to see we want to keep everything as relevant and as pac tight as possible okay so if this campaign for example is about personal injury we're going to put personal injury all right so this is about this campaign is going to be personal about personal injury we're going to hit continue now from here bidding ideally we want to use manual um manual cpc which is manual cost per click and what that means is basically us controlling how much we want to spend per click uh when someone clicks on our ad okay

and as you can tell i mean google they're gonna try to get you to use their automated bidding strategy which isn't bad but when you leave it up to the one of the most profitable uh companies in the world they're going to you know they're going to want to they're going to spend they're going to spend a little bit more compared to if you were to be in control right so if you allow google to run your clicks and be in control of how much you're spending obviously they're gonna want you to spend a little

bit more all right so uh but ideally here if you don't you're not too worried about the automated bit strategies the best one uh to start with is to go with clicks to start and then you can always set a maximum cost per click per bid or cost per click bid limit but we don't really know that number yet until we do the keyword research right because if our let's say we don't want to spend more than a dollar we might just not get any traffic at all right because these the cost per click is

going to be a lot higher than that and then obviously if we put it like too high like let's just say it's 800 right then we might be overspending on these clicks okay so we want to do a little bit of keyword research so we know how much we need to be spending on these clicks all right so let's go ahead and click next now what i like to do is i like to uncheck display network and i like to uncheck google search partners now the reason why i unchecked both these options is because uh

from what i've seen the lead quality isn't as great right so in the beginning we want to be as target as possible especially if you are just running ads right you want to have a good start right you want to be confident what you're what you're doing so we want good uh you know we wanted to jump up to a good start get solid leads and then once later on once we're happy we want to expand things i would still not really check this i would go to just raising the budget and then once you're

like all maxed out there then that's when i would start looking at checking these things but from my own experience uh with these checked it's just uh lead quality is a lot lower um the cost per click is also cheaper but it goes with you know not as good leads right so i i just go ahead and uncheck those in the beginning especially if you're trying to generate leads for your business and let's keep it going alright so under locations right we don't want to target the whole country obviously right if you're especially if you're

a local business owner um sorry i didn't explain that part we're gonna go ahead and enter another location and then we're gonna hit advanced search all right so from here if you target a very specific location then you can just go ahead and type that in here right so for example you want to target los angeles right it's going to tell you where you're targeting there and you're going to reach about 28.4 million people okay now that might be a lot it might be a lot of a big population so let's say you want to

be just a little bit more local i guess then we would go to radius right so let's just say you only you know you only want to do like 15 miles around anaheim okay so we'll put in anaheim and we'll type in 15 and we'll target and as you can see 15 miles uh that's where we're going to be targeting now when you go and select this you want to keep in mind how big or small your city is right there's a lot of population obviously you don't want to be targeting you know 50 miles

right it's just going to be way too big and you're just going to get too many clicks and if you're a smaller populated city then you might want to expand a little bit more because you might not get enough traffic if you're if it's you know a small populated town or city or whatever it is okay so keep that in mind so from here just going to go ahead and hit save there we go we have 15 miles around anaheim okay and then you can always go back and change it later you can always you

know reduce the size you can always expand the size depending on how much traffic you're getting right there's all these adjustments and that's part of the management right and optimizing to get your campaign to get to the most return on investment all right now the the thing that gets ignored a lot here and a lot of people make this mistake so make sure you're paying attention here is under location options we want to target people in or regularly in your targeted location okay now google has this on default and they recommend it and again google

has been one of the most profitable businesses in the world and they're gonna want their advertisers to spend as much money as possible with them right but because you're watching this video and you drop a thumbs up and you're subscribed to this channel you want to go ahead and select this option because now you're only going to be targeting people um you know your most ideal customers right your most ideal leads people in our target location what does that mean that means that we're not going to get people from let's say from new york who

is interested in you know in anaheim are as not going to show to people in new york okay so that's what it's saying so we're only we only want to show our ads to people who are in anaheim all right and then we're going to want to exclude people in regularly in or who have shown interest in our excluded location right so what does that mean that means that let's say someone who is in anaheim but they're looking for somebody in new york we don't want our ads showing for that right we want somebody very

targeted we want our campaign to be super targeted so that we're not wasting any money all right so when it comes to advertising and your ad dollars we want to put our money to use to work for us right we don't want to put our army out there our soldiers out there to be wasting okay so uh just having these options alone guys is going to be um it's going to save you guys a lot of money all right so more settings add rotations we can leave it as is optimized prefer best performing ads if

you're a little bit more hands-on you want to get more data when you start split testing your ad copies uh then you can just put do not optimize rotate as indefinitely and what that's going to do is google is going to rotate all your ads equally and then so that way they get all get equal data and then from there you can go in look at the data and see which ad is truly uh performing better and then you can kind of just pause and split test new ones right so that's gonna be a little

bit more work uh but you can just leave it as optimized uh best performing ads and that's gonna work just fine all right so you can start you can have a start and end date your ad schedule now this is really really important guys because i've talked to clients and they're like yeah you know we we can run ads 24 7 you know the goaltend answering machine whatever right that's not what we want we want to run our hour our ads during the hours when there is someone available to pick up the phone and preferably

someone who is trained to do sales right guys because people who are coming from internet the internet internet traffic is way different from a warm pro a warm customer or hot customer okay so somebody that's you know that understands that back in the system that can book these internet leads into their calendar or whatever a little bit of sales skills some you know personable skills whatever it is we want that person available to pick up the phone all right so uh from here right so typically business hours is going to work just fine right so

go ahead 8 am to i don't know do you want whatever ads you want to run into right this is on a 24 hour clock uh but nonetheless once you start the campaign you can change it to 12 o'clock so it might make more sense to you i don't really go by the 24 hour clock so more settings here you can just leave the rest alone we're just gonna go hit next now guys this is where we get to start creating ad groups okay so some fun stuff for us all right so ad group number

one we get to go ahead and rename it right so this one we're going to name it personal injury injury lawyer right we're keeping everything um in uniform right because we want google to think or to know that we are trying to you know be showing our ads to the searcher exactly what they're searching for all right so really cool stuff here i mean we can enter products or services they're going to give us keyword samples we can even put in a url of a competitor or your own website and then google is going to

give us you know recommendations of keywords so let's just put type in personal injury let's see if we get any keywords out of this there we go guys look how easy that is right so we just got a bunch of uh keywords now obviously there's probably gonna be a lot of these keywords where you don't need all right so like let's just go through here like pip claim no win no fees solicitors right i mean that's not a really good keyword that's more of a that's more of like a feature and something a headline but

that's not a keyword we want to target all right criminal injuries compensation i mean if that's something you want to target personal injury attorney right so these are all really great um right so i don't know sue and emotional stuff this is something like you don't want to do painting suffering damages no wind no fee solicitors national i don't know if you want to target the whole national right this typical car accident settlement amounts this is more like infobase right so like i said we want to be as target as possible okay so make sure

you go through here and just uh we are targeting the exact one exact words okay and inside my course guys if you guys don't know i do have a course that goes way way way much more in depth with the whole google ads like i got a whole module on google ads alone that just i give you the keywords exact ad copy i give you everything i literally called my course to plug and play agency course because you can literally just copy and paste which makes things a lot easier so if you're interested in that

i'll leave that the link is in the description you want to check that out all right um so i mean this is gonna i'm just gonna scratch the surface so because i don't want to make this video a whole three to five hour long video for you guys um but there's gonna be a lot of these keywords that you don't need and at the end date you want it to be uniform okay so like for example you wouldn't want the word automatic automobile accident lawsuit okay because this ad group we wanted to be all about

personal injury lawyer right so we would want to create multiple ad groups and have very specific keywords uh that matches the ad group so everything matches okay so uh i'll just leave it as that uh but i'm not gonna go too much more deep into that because let's get to the ad section ad section pretty simple we're gonna go ahead and just uh go ahead and put in the final url so the final url is basically your website or your landing page now key note here guys and a lot of people make this mistake or

a lot of advertisers make this mistake so pay attention here um a lot of people who run ads they'll send their traffic to their home page or to their website and that is not the way to do it right guys so if you go to a store and you want to buy some basketball shoes right and you ask the the worker there where the basketball shoes you want them to lead you to the basketball shoes section right so if you ask them and they point you to the aisle down that way and you gotta walk

through you know boots you gotta walk through checking out these heels you're gonna not want to be in that section you're gonna be like never mind i don't want basketball shoes anymore okay so you especially people with uh who are searching for things on the internet they want instant gratification right that is the that is the world of the internet we are on the internet to get things instantly okay we want to watch something we search it up and we want to watch the exact video okay so it's very important that when you are sending

traffic to a page that you send it to the exact page containing the information that the searcher once is looking for all right so if they are looking for a personal injury lawyer you don't want to send them to your uh car accident page okay you don't want to send them to your your articles where you uh you know where you're so successful okay you want to send them to the personal injury all right and from there they're going to see exactly they're getting what they're exactly looking for okay that's what i'm trying to say

all right and then you can just kind of fill this out so we'll just put i don't know pi lawyer whatever we'll just fill it out as much as possible there's a lot of people that try to run ads and they really don't even fill this out okay the whole purpose of filling this out guys is so that google uh just thinks that we're as relevant as possible we're giving as much information as possible and that's going to increase our quality score and why do i keep mentioning this quality score because the higher our quality

score is where google takes a look at our campaign or how our ad account looks like and depending on how relevant we are to whatever we are advertising we get a certain quality score and the higher quality score is google is going to reward us by giving us cheaper cost per clicks right so if we can lower our costs that means our lead cost is going to drop as well and so if we're getting that lower cost per lead that means we're going to get more leads and we're going to see a higher return on

investment right so i'm saving you guys a lot of money but i'm also making you guys a lot of money by showing you guys this training here all right so please drop a thumbs up take a second if you haven't already all right so pi lawyer and then we'll put i don't know they do free consultation right so what type of free consults and you get 15 characters all right so headlines so this is from here you can start making headlines uh you know whatever fits the 30 characters so maybe we'll put i don't know

number one personal injury lawyer and why right for new york or something if you're in la if you're in los angeles right whatever it is and then we can create multiple headlines okay so let's just say this is one of our headlines our next one is going to be call for a free consultation there we go and maybe our third headline could be what's another word good uh no no when no fees or something like that okay no fees unless you win so you can create multiple headlines and the thing about this now is that

google wants to be in more control of where they place your headlines you can see they're changing that right we don't really want no like this doesn't make sense this ad right here no no fees call for every consultation okay so in order for it to make some sense here we want to pin the headlines okay uh so obviously we don't want personal injury lord to be like the third position because we want our ad to speak to our uh searcher okay so i mean if they see like no win no fees call for free

consultation they're not gonna it's not gonna make any sense to them and another thing to note is that google doesn't always show the third headline most of the time like 90 of the time i would say uh google is only going to show the first and the second headline okay so it's very important that we want to pin uh these ones all right so we we can either pin as number one or number two but probably ideally number one and we definitely probably don't want to show in any open position because now we're allowing google

to be in control right so google has been trying to [Music] i don't want to say manipulate but google is trying to be in more control of how advertisers are running their ads right so they want to be using you they want you to be using the automated bidding strategy they want to be in control of where your headlines show and yes it is helpful for the average person who just wants to run ads they don't want to worry about anything here's my money um get some type of traffic up there google handle the reps

right and so really i guess google is trying to make it as easy as possible for you but that's not going to get you the best results so if you are watching this video um you're probably alone going to be like top 10 in google ads okay so and that's not a joke either um all right so pin that's number one call for free consultation right that's a pretty important call to action so what i like to do is show that in position number two and i kind of have a formula for how i want

um my headlines to show as well and then that could be number two no when no fees right um let's talk about the template or my little ad copy template all right so the first headline i like to have it as what it what the um the searcher is looking for right because that's the first thing they see headline number one if they're looking for a personal injury lawyer boom right there headline number one that is exactly what they're looking for okay so if they're looking for the best pi lawyer uh los angeles right best

pi lawyer los angeles i'm gonna go ahead and pin that to number one okay so what happens here is that google is going to like kind of just swap these out and rotate it i guess rotate the headlines and then they're going to show the headline more often that gets the most results all right so that's what's gonna happen headline number two is where i like most of the time i like to have a call to action um or if we have a very strong offer like a unique offer that is different from competitors something

like that then that's where headline number two comes in right so call for free consultation is our um our call to action in this case uh and then maybe i don't know award winning in la or something like that okay i don't know i don't know if it's something like crazy something super unique then we can have it as headline number two um and then headline number three which is the last one which doesn't get shown often at all that's kind of like where i like to put either you know something a good feature about

the business um you know something that will add credibility authority i mean it doesn't really matter because it doesn't get shown that much but just to for good practices i don't know 500 or maybe billions billions of dollars recovered right so that's like a good one for um personal injury lawyers right so right so if you have something unique something that you are proud of something that makes you different unique from your competitors i'm gonna go ahead and pin that to number three all right so that's how it's gonna work and maybe you probably want

maybe two of each headlines right so two ones two head two twos and two threes and you can add more if you want to that way uh google has some uh some headlines to play with and they make you know they can show the best one that gets the best results all right guys so that is the ad group the campaign the ad group and the ad copy training right so we're going to go ahead and click next now from here um extensions this is where we go in really deep i'm not going to dive

in too deep into this but i will say that you want to have cycling extensions because it's going to make your ad pop out that much more it's going to take up more real estate on google so let's go ahead and search a personal injury lawyer okay so these are gonna be these are gonna be site link extensions right here as you can see there's like extra links right so it kind of stands out a little bit more um here's a location one right as you can see i typed in person injury lawyer and most

of them are going to say personal injury lawyers in a way you kind of want to also uh stand out right so maybe number one best ranked top rated personal injury lawyer in your city state whatever it is okay um so just so you can just stand out in any way all right so the next thing like i was saying setting extensions are these little links right here you can click on it or take them to the appropriate page and compare these ones they don't have it now what it seems like it's not that they

forgot to put site link extensions probably but most of the time google will include this when you are number one right if you're at the very top number one locate number one spot on google then they'll give you these this is a location extension these are just more extensions that you can add on to it all right as you can see here site links here site links are here location location site links there all right so that's what that is guys so that those are site links extensions we're not going to dive too too deep

into that uh call out extensions are just like features so just um and if you look at it i mean it's going to say add more business information to your ads because so it's kind of like just call outs more features for your business and it's not guaranteed that it'll be shown but you want to fill out as much as possible okay so i'm going to say site links extensions are really important call extensions are really important call extensions are really important all you would do is just put in your phone number and what that's

going to happen it's going to give you a phone number somewhere on the ad like right here or something they can click on it and they can call you directly alright so that's a really good extension and then you can click on more extensions to see there's any other ones but these three are gonna be the most the best ones when you're starting out and then as you start running ads more you're gonna get more extension options okay so um imagex you're going to start seeing image extension as you can see there's no location extension

here yet um and so you'll see more options and when you run ads you just want to add in as much as possible all right so you go ahead hit next and then as you can see here google is gonna automatically uh suggest what type of budget you should have and this like i said this is very helpful for someone that doesn't know how to run ads right um which is why you're probably trying to watching this video figure it out yourself but in the long term when people don't know how to run their ads

they're wasting money okay like these things that we just went over a lot of advertisers are skipping over it because they just want their ads running and that's not the way to do it and that's why there are marketing companies out there like myself we are helping business owners we work with lawyers all throughout the us we work with local businesses all throughout the us to get them a return on investment to get them results all right then from here um i mean you can do the recommended recommended uh and then you can see you

know what the costs are average cost per click whatever right um and this is oh this is this is the daily budget too so this is how much you would be spent spending on the daily right so it's for personal injury so it's actually pretty expensive right so i mean you probably don't need to be spending 500 per day if you are a smaller like business type of niche or whatever okay but you can always set your custom budget all right so whatever your custom budget is let me show you how to figure this part

out all right so um let's just say your budget is a thousand dollars okay and if you were to run ads all the whole entire month you would just divide it by 30 days then your budget would be 33 right now what i like to do is um i like to take it i like to multiply it or i like to divide it by 28 if you're uh if you are going to be running ads every single day just because i do you know seven days a week times four weeks 28 days uh some days

google might spend less or more uh but i like to do it that way it's entirely up to you if you want to buy by 28 or 30 doesn't matter but what i'm trying to get at is let's say you only want to run ads three days a week okay so three days a week times four weeks in a month that's 12. right so a thousand divide that by 12 your now your daily budget is gonna be 83 per day okay so that's how much you're gonna be spending per day and you know it's gonna

try to stay within a thousand bucks per month if you're running ads three days a week right so from there just go ahead and you and you can see google tell you right here too for the month you won't pay more than date your daily budget times the average number of days in a month some days you might spend less some days you might spend twice as much to make up for the days that you spent less right so from here just going to go ahead and click next and obviously we're going to get some

errors because we haven't set up tracking codes or anything like that and obviously there's some other things here and we can go ahead and let me see where's the publish button here [Music] keywords so we can just go back here oh that's right so we don't have a a legit url on here so i'm just gonna i'm just gonna x that out for now guys so we're gonna go back to review and we can still publish a campaign so this is just for our purposes for example purposes all right so we're gonna go ahead and

publish it all right guys so this is our campaign look at that we are campaign live and you can toggle here pause turn on you can pause and turn on anytime you want right and then once we click on here this is our ad group level and so we can see all the keywords we are targeting uh within the ad group and you can have multiple ad groups right you can have more than one campaign you can see all the keywords we're targeting uh if we go into here right we can start changing up devices

right do we want to only target mobile phones do we only want to target computer tablets how do we feel about that right so for my my personal experience mobile phones is your best converting one so let's just say you only want to target mobile users right you can just go ahead and decrease it by a hundred percent and so we won't be targeting computers at all we're only gonna be targeting mobile phones and tablets you can change the ad schedules in this uh part right here just hit the pencil button you can hit add

more days you can add the weekends you can add individual days you can change it to a 12 hour clock there you have it locations we can add more locations if we want to it's the same thing as what we were doing earlier in the settings what else are we missing here devices add schedule locations um the next thing i want to show you is actually the settings okay so the settings is where the engine is super important okay so we go into networks we can you know check the search network and display network we

want maximize clicks here so this is where we can change the bidding strategy this is where if we want to go manual this is where where it will happen this is where the magic happens okay so uh what we're going to do is click on that obviously look at that google is not going to show you but we can select a biz strategy directly and now you have more options look at that right so google tries to hide these things from you i don't know if it's for the better or the worst but nonetheless guys

uh you know ideally you want to go manual cpc that way you're in control of how much you're spending on the keywords and i'm going to show you how to do that research in a little bit here but if you want to be a little bit more hands off let google do his thing then just start off with maximize clicks it's fine or whatever we have right now right maximize clicks already um and then that that way google is going to try to get you the most clicks out of your budget and then once we

do keyword research we want to have a bid limit right we don't want google spending crazy amount on one click right so maximize click change bit strategy you can do all that uh i will say the strategy and i go more into it in depth inside my course is that we don't want to stay with maximize clicks we want to eventually end up at you see here we want to change it to maximize convergence so once we have enough data consistent data we want to go to maximize conversion and then once we get enough good

getting good results there there's going to give an up give us an option for target cpa which stands for cost for action and then we can start telling google how much we want to spend on leads right so now that we have so much data google has the algorithm to go out and they know like what's more likely to convert and they're going to try to stay within our cost per lead so it's really powerful once you get good data going um i go way more in depth inside the course so you guys want to

check that out is in the description all right so from there additional settings add rotations all that good stuff right add add copies extensions so just play around mess around with it and you should be good all right so the next thing i want to share with you is the keyword planner um go into tools under planning we're just going to go keyword planner i'm just going to go ahead and open a new tab here and what we want to do the whole purpose here this doesn't matter is we want to know how much we

should be bidding on uh how much we should be paying for these personal injury keywords right so i'm gonna go keyword ideas us and let's just say you are in los angeles a very competitive city for personal injury lawyers if you drive down the freeway there are billboards uh there's like a billboard every like a quarter mile for personal injury lawyers all right so let's type in injury lawyer let's see what pops up here personal injury maybe accident lawyer right so these are all keywords and there we have it guys look at this so for

the keyword injury lawyer right it's going to be anywhere between 48 to upwards to 405 dollars for this specific keyword right it's a very wide cast of range just because uh it's just a very competitive so it's kind of very skewed all right but for you for your niche it might be hopefully a little bit more tight all right for accident lawyers right guys is super super competitive in los angeles as you can see here the keyword is anywhere between 172 all the way upwards to 500 for one single click that means if someone accidentally

clicks on your ad you could potentially pay 500 for that one accident click all right so we want to prevent all that by making sure that we have your whole campaign set up the right way and that's why i taught you guys to teach you guys to target your most ideal uh leads in the beginning that way you're not just out here wasting money on clicks okay so it's very very important and then as you can see if you scroll down you can start seeing other keywords okay now let's let's try you know let's try

something more tight not something not as competitive all right let's start let's do something hmm what is a good uh let's go with a dentist near me i don't know is that a good one let's say you're running ads for a dentist dents is near me okay so not as bad right lots of searches 18 000 searches right so there's definitely a demand for it in los angeles so you'll be paying anywhere between you know eight dollars to 32 dollars all right so you know that you know for your maximum your maximum click you probably

don't want to spend you know give it a little bit wiggle room whatever you don't want to spend more than i don't know 32.35 if you want to be a little bit more conservative you don't want to spend you know over 25 okay so depending on how aggressive you want to be with your campaign as well all right so let's see can we find something that is a lot like just very easy i know um car detailing right car detailing guys look at that super simple right so this is what i've been looking for car

detailing if you are a car detailing business your hand car wash business right you're between a dollar and four dollars per click right dollar and three dollars right so there you go guys that is simple that is how you do your if you were to go manual cost per click you can start bidding on these specific keywords so that you tell google what not to over spend all right so that's how you do that you can start putting the numbers there and that way you know you're not overspending you know you have the exact stats

so that's a good thing that google is willing to give us this type of data all right so that's how you do that guys and um so i mean that's pretty much a lot we've covered a lot so far guys so you guys appreciate this please drop a comment um you know let me know that you guys appreciate this um i will say let's do what there's one last thing that we got to go over and i'm just going to pause this out so that's what it's going to look like when it's paused out it's

great out one last thing guys so conversions all right so this is the last thing uh ending for the video this is probably the most well they're all they're all been very important steps but this is also a very very important step right you want to set up your conversion tracking if you don't set up your conversion tracking you're not going to get any data google is not going to know what it's doing google is not going to know what to optimize for because they don't know what's working right they don't know what is a

lead or a conversion they don't know what your goal they don't know what is a goal for you right so there's two things that you want to set up converting for you want to set up one for website and you want to set one for phone calls i'm not going to go dive in way too deep but for website you can just go ahead and scan your website domain so uh not gonna do that but essentially you're gonna go ahead and just type in you know you put the domain of your landing page and then

it's going to give you instructions on where to copy and paste the codes onto your landing page so that way when people land on your landing page and they fill out the contact form they land on your thank you page it's going to tell google to count that person as a conversion and so that way google knows where what keywords uh generated that lead they're going to know what ad generated that lead what phone call everything right so that's rupert all right so that's how you do the website one and then for the phone calls

which is the last one you want to set one up for all three of them i'm just going to go ahead and go through one of them for you guys so we're going to do calls to a phone number on your website okay website landing page we hit continue we're going to go ahead and name it calls from website landing page whatever you want to name it we're not going to use a value unless the phone call is worth like something to you but probably not just go ahead and don't use a value we're going

to count it as one okay we don't want to count every phone call as a lead because one person might call in 10 times and we don't want to count that as 10 conversions right so phone numbers super simple type in your uh you know your business number ideally you have a call tracking number so that way you can track these phone calls um there's third-party software you can look it up i personally use callrail.com just get a call track a number have that on your landing page your website whatever and type it in here

all right uh call length i like to keep it at one second because in case the call drops doesn't go through or whatever i still want to count that as a conversion if you want to make sure if you if you are absolutely sure you pick up every single phone call and you want to you only want to count calls as a conversion if if it was a good call then maybe do 10 seconds so there was some type of interaction um then count that as you know 10 seconds attribution model this is new data

driven um i like to go last click i haven't really messed around with data driven too much i would think that this option would be better once you have the ads running you have solid amount of data and that's when you want to switch over to that um so maybe starting out maybe just go with last click all right so let's go ahead and just do an example number here all right create and continue here and you want to type it in the same exact way how it is displayed on your website or landing page

as well all right so i'm going to go ahead and click create and continue and go ahead and install the tag yourself so i mean this is going to be pretty similar to when you create your website one as well but essentially you want to copy this code right here and paste it on the header of your website or landing page okay so that means this is the global site tag this means that you know the these conversions tracking codes that you're creating um belongs to this so this is kind of like the universal code

that's going to cover your whole entire website all right so that's that and you only need to paste this one time in your header now your phone snippet um you're probably gonna want this on every single page as well uh because you know whatever page they land on if they call this phone number uh then we want to count that as a conversion okay so what this code is saying is it's the phone tracking code right so um if this code is on that page and they call this number then it's going to fire this

trigger and it's going to count as a conversion towards google ads or into your google ad account all right so from there just hit next hit done and it should pop up right there right guys so i mean that is a to z i just gave you guys a whole free course free training on google ads obviously i didn't go like super in depth because this video kept on going but if you do want to you know become a google master whatever or just have a better understanding of it and running it for yourself or

if you're a new marketing agency you want to offer google ads whatever it is i have a course below check it out but if you appreciate this free training in 2022 this is a solid solid google ads tutorial guys so i would really appreciate you guys drop a thumbs up let me know your thoughts in the comment section below and as always guys apprecia i mean subscribe to the channel it's your boy joining i'll see you guys in the next video peace [Music]