the best business school is being ining business ruthless truths to win at anything and notes to my younger much poor self when you move from being a worker to a leader everything changes if you want to be the boss first be the best employee most people forget this latter one ruthless truth you don't need to do an AI startup a Silicon Valley backed company a VC funded company in order to win boring businesses do not equal boring lives let me tell you this a business that cash flows lets you be with your family is simple
has great customers gives you a happy life that is actually a real unicorn CEO definition salesperson never let anybody talk you out of this truth running a company is simply prioritizing problems continuously non-stop except your ability to handle and withstand the pain from the problems becomes increased because you get used to small ones when I started out in business I would have problems that would be like I didn't close this big customer that I wanted to close I'm really upset about it I didn't hit my sales number numbers this person left the company today man
uh this product launch didn't go as good as I wanted it to those seemed like big overarching can barely breathe because they're SE my face problems then as you scale up you start to realize I'm getting sued okay again so what somebody stole money not that big of a deal we'll figure it out this entire business isn't working we need to bring in a CEO okay we can do that there's no difference really between Cody that was upset about hitting a sales goal and Cody today that doesn't even blink an eye if an entire business
is failing except that I'm so used to it I've accumulated this pain tolerance that means that those big scary things don't seem that big anymore and it goes back to what the stoics say which is don't ask for an easier life ask for the resiliency to be able to handle a difficult one in order to do what you love expect many years of doing the things that you hate number one issue for people on the internet today is this I literally get off it's pitch black like I don't have energy I don't have time for
anything and I'm like so stressed out we got chicks on the internet crying and every 5 seconds for having to go to a job because it sucks here's the truth it does suck your first job is going to feel like a pencil boring into your eyeball and you're going to sit there and wait for the clock to tick all the way to zero while you're making minimum wage or barely just above it and wondering why you don't have enough money to buy those fancy Whole Foods groceries or that bottle of wine that you want at
the end of the day to forget the day you just had two shots thing is though it doesn't stay like that your first couple jobs suck that's the truth but after a certain period of time it gets fun and you get to start figuring out what you're good at with what you like to do and what the market will pay and when you connect those three things likes good at what the market will pay for is when you get to architect your life and then somebody else who works for you can slowly bore out their
eye with the pencil it's just part of the game words mean things when you say you'll do a thing actually do the thing 90% of people will not even do this and this includes promises to yourself instead of saying that won't work change it to how could that work so small so impactful the world is run by failed employees behind every successful entrepreneur is an insufferable boss do you want to set yourself up for Success start on Sundays most people complain about early Mondays you're already going to beat them Warren Buffett doesn't optimize ready to
work wake up at 5:00 a.m. meditate work out drink 72 ounces of chloride water and stand upside down or find something you enjoy doing and get to work on it every single day for as long as humanly possible there's no substitute for just putting in the fuing hours you have anxiety because deep down you know you could be doing better these pissed the entire internet off so I thought i' tell you to them Picasso said all great art is imitation so let's steal homework from a multi-billion dollar business huh you need more customers to buy
your thing or more attention but the question is how where do you get the info that's databack to act on not just some dude behind a computer who reads a Reddit thread once so I stole from HubSpot sorry not sorry how the heck to Market AKA sell more stuff in 2024 and this thing is gold like the best social platform to use based on Roi or how much money it's going to make you which marketing Trends actually work how top companies are using Ai and chat Bots and a ton more my favorite section is HubSpot
breaking down how to launch an email campaign email is where the real money is made no cap isn't that what the kids say these days every point is backed by data from 1,400 Global B2B and b2c marketers now just because I love you you can steal from me too and download the report linked below thanks HubSpot for sponsoring this video and giving me all your secrets life hack number one you never actually have to check out of a hotel room just walk out the door they already got your credit card they don't clean and go
rush to your room the second that you leave they do it on a schedule per floor so everybody take it easy the internet is full of humans who get triggered off of something as dumb as somebody leaving a hotel room without checking out but guess what if you want to be successful every single one of those seconds counts so what do you want to do you want to be liked by nameless faces on the Internet or do you want to win and if you want to win you got to do things that other people won't
like tweet number two the people ha it immensely save a friendship get an Uber from the airport internet hated this one in fact there were articles about how much they hated this one here's my point don't hate on your friends if they're busy in build mode and can't come to the airport and pick you up don't be a lowlevel loser who needs another person to do a job that somebody else could get paid for and is trying to build something bigger and I think this is what's wrong with the Internet in a lot of places
it's like well you should do that because you're friends I take that word should and I throw it out the window you know what I'd rather should with my friends I'd rather take my friends to an incredible vacation that they've never been able to go on before because I've worked so hard that I can provide a life experience unlike any other I'd rather build a business that employs a bunch of people who get to live out their dreams because I skipped a few airport rides and guess what this isn't that popular to say but if
you want to be one of the big and not one of the many you got to make some sacrifices and apparently airport pickups major trigger point the most telling sign of your intelligence the ability to speak for the least time yet command the most attention what if your intellect is measured by how much truth you can tolerate can you be told you're wrong the dress makes you look fat you're getting older he's smart harder than you and take them all in stride Fast Tax to never fail in business start as a side project keep your
job use your salary to fund it don't use debt quit and go all in only when you have enough money to cash flow rocket science I know except Nobody Does it most people cherry-pick information to build up their own preferred version of the world they'd rather trade growth for Comfort don't be most people reading is just a diet be careful what information you consume it becomes the way you think words are heard internalized repeated and habituated so curate you let into your brain as you do your body scrolling on social media is the equivalent of
wolfing down fries every day ruthless truth short form video is destroying your focus it's destroying all of our focus a sad byproduct only 28% of Americans read a book last year if you guys say that you aren't a reader you're not going to be an earner pick up aing book read it from beginning to end if it's a good one read it again and then take action based on what's inside of it don't call yourself not a reader anybody who calls themselves not a reader means you're going to be a wage earner not an owner
the only way to change that is to have an attention span that goes longer for the 8.25 seconds which is the average attention span of a human youth in America today get focused decrease your ability to be distracted and you become a Force maybe the most important be the type of person who reaches out to other people when you don't need something in fact I was just talking to a good friend of mine who is huge business makes $130 million a year this guy told me that he helped somebody launch a product of his another
name you'd know on the internet and did it out of the kindness of his heart and ended up selling more for this guy than anyone else did then he went and asked a favor of this guy 6 months later the guy left him on unread do you think that he'll remember that the truth is yes so just be a good fcking human because it makes life easier and also it's just better for all of us if you want to get rich Master negotiation salary raise an investment business deals it doesn't matter the only thing that
matters is you actually know how to ask for the thing that you want underrated skill learn to suffer in silence 99% of your problems will never happen the other 5% you can't control anyway you need two things to win find friends who are willing to say that you're wrong and realizing that no is a full fing sentence the bigger you get the more people are going to troll you and the more you are going to want to troll back here's the truth every time you do that it's a low-level activity it basically shows that you're
not willing to get big the only way you're going to get big is by pulling somebody else down you can do it in the short term and win but longterm I can pretty much guarantee you it's going to make you look worse it's going to make you feel worse it's going to make people think less about you over time I think we've seen this again and again with the people who have fake beefs on the internet it might make them a buck or two but what did it do in the long term he's decided to
make this fight completely about my fiance and Plastering her on his social media It's s pretty they really got to do that to rep a fight do we have to hate on somebody in order to grow big and I think the answer is no it's just a lot harder to do it without a bunch of hate so every time that you can be the person building the bridge not the troll throwing rocks from underne don't give first row opinions to those with nose bled seats you will never look back and wish that you had made
more nameless faceless humans on the internet like you ose your carefully people don't care what you're doing unless you answer their real question what's in it for me fear makes fools of us all never make a decision from Fear you got to reframe who you're obsessed with the best don't obsess on those just one step ahead of them they use them for advice instead obsess on those 10 years ahead and start focusing on shortening the distance what's one thing can do to shorten the Gap right now take action you're the 1% the richest people I
know they never conform they let ideas fight based on Merit not emotion and they find the courage to act in unconformity that allows them to find Opportunities to unlock the outsized returns others never see or are likely too scared to even act on the smart have strong opinions weakly held having a strong opinion is the mark of critical thinking but the ability to change it is the mark of intelligence only politicians hold one stance forever and worry about changing their mind when more inputs come in we Mortals do better by constantly experimenting and when the
experiment changes so should your mind young entrepreneurial Cody four things you need to do find God go on more walks get to the gym most importantly raise your prices they're probably too low right now can I tell you guys an embarrassing one try listening to a little Christian rap or rock music you can have this one there's something incredible that happens when you listen to positivity as opposed to all the negativity happening in the news right now dear sweet Jesus look at the name of some of the top songs out there right [Music] now is
that going to make you go work harder only losers can't take a joke we take ourselves way too seriously he who has the deepest laugh lines wins self-care isn't a bubble bath it's actually multiple income streams one is enjoyed and one you have to work for most successful people operate with this mindset entitled to nothing willing to earn everything why is it worth taking big huge calculated swings and risks on yourself the worst thing that you could do is end up at the end of your life looking back on all the things you said you
were going to do nothing you do will matter to anyone in 2 years even less than 20 and your name will be forgotten in a 100 there's freedom and a little bit of nihilism this one's important subscribe what you feed your brain even more important than what you put into your mouth how's my wake
