hello everyone welcome to another blueit SEO series episode in this video as in every at SEO series episode we will give you three simple search engine optimization suggestion so that as an entrepreneur and also digital asset owner you can start to implement them before starting I would suggest to be connected under the communities of the holistic SEO because in every blad SEO video we give a unique suggestion it means that every suggestion is only unique to that specific video that specific real world SEO case study and to be able to understand all of them and
Implement them you will need Community Learning Experience and the holistic ASO communities we always promote the abundance mindset that's why in every holistic SEO video in a connected way we actually promote one of our members with their successes so Paul and Paul Jensen he is actually one of my friends and we are working over two years together I can tell and with this health Rel related yml Nish rehab uh and Addiction Rehab website we actually created 550% of growth with the helpful content update and broadcore algorithm update in August so we will explain how we
did it then we will give you three suggestions since it is a blue hat video and you should be seeing a blue hat at the left bottom corner it means that the suggestions will be even in a digestible way if you want to learn all the advanced things it means that you want holistic ASO mindset again come to the communities join our course program or coaching sessions or try to read all the case studies or the long case studies I can tell we have written actually over half half million vers uh in the last three
years and they published probably over maybe 80 80 different websites from various Industries regions and the languages so connect with the PA you can ask all the questions that you wondered and at the same time you can read these explanations as well the topical maps and also the semantic content Network are directly created by us so let's analyze the results here to understand this six times growth in terms of the organic uh organic search performance so first suggestion from me is when it comes to the search engine optimization and if you have a kind of
bigger picture in your mind please do not be distracted based on these type of sudden changes do not allow emotions to actually conquer and change your direction because if you see this type of common drops then a change it means that actually your website has been classified by the machine learning algorithms that it is labeled it is classified clustered then entire cluster has been ranked and at the same time these type of R rankings they don't last eventually it ends and during the same or the similar timeline you can see that actually your ranking State
might be changing and here too you can realize that the your ranking loss version and ranking win or the one version it is not saying too which means that when they actually decrease your ranking they are increasing the ranking of another group of websites and they are testing them between cluster and also inside the cluster too if you are performing better while they are processing your text understanding your content and Gathering the data while ranking you and not ranking you they decide to actually rank you higher this specific timeline so my suggestion is that whenever
you see these type of drops or this type of increases you should not feel these type of fears you can also realize that it is happening here too since the website is bigger right now you are not able to see these differences in a big level because I always tell that the drops that you the drops that make you sad at the moment one day they will be so small you even won't be realizing and remembering them that's why my suggestion to is that always focus on the bigger picture and continue to update your website
do not change what you do if you change what you do a complex adaptive system that is feed or fed by templatic patterned content you might actually break their decisions or you might decrease their confidence they should be finding the same thing on the same place across the website in a consistent way across the pages subfolders and also across the months maybe so that they can be confident imagine that they are processing your health related content to understand actually its accuracy but while doing that you actually change your content on this area and the decisions
of the previous algorithm wouldn't be able to be implemented so do not do sudden changes just because of these type of ranking changes and be like a cold blood Trader because Traders Don't Get Hype excitement they don't allow emotions to actually affect their decisions even if the price goes lower or goes higher they have a long-term plan and they stay loyal to the their own plan and when it comes to the semantic SEO as you know I formalize the topical auor as the topical coverage multiplied with the historical data the historical data can't always be
Optimum or positive about you because they will need to decrease your rankings for testing purposes here too a sudden decrease and sudden increase signal that you are classified and for the same amount of time you rank lower than you rank higher then you go inside a positive ranking State slightly then there is another break so this long-term gradual decreases and long-term gradual increases they are different from each other and here too you can realize that there is a longterm gradual increase then sudden drop then sudden let's say increase a little bit stale because if you
realize here there is another balancing in this area then they decid that it should be ranking higher one more time than they decided actually it should be decreased one more time so they are not that much sure about your website and these type of situ tion signal that you should continue to increase your overall quality consistently when it comes to do helpful content update and the broadcore algorithm update suddenly all the traffic actually jumps way much higher this shows that actually for these type of small websites or small businesses Google doesn't give all the attention
suddenly this is one of the reasons that you need longer time because every expensive algorithm can't be run on every website they won't be doing that you should deserve that cost First and in this area two as I say the first suggestion is that continue to optimize your website to not change your plan and during these specific type of drops by the way most of the drop actually happened due to the a few articles and there were some cannibalization if you check the last BL Hat video you will see the importance of context sharpening contextual
search and context specifying if you do don't do that in a proper way you will be diluting your ranking signal and eventually some of the that specific ranking signal delusion will be affecting or creating a sitewide signal once you fix it and once actually you wait in a longer amount of time search engine will be increasing your rankings if and you I will suggest you to actually read this specific article to understand ranking signal delusion context but this wasn't the article it is here sorry you should read this specific SEO case that I have written
to explain the concept of canonical query and ranking signal delusion I will put into the description but basically even if you have ranking signal delusion or consolidation wait longer time you the search engine will be processing your text so how we can help to the search engine to actually process your text in a faster way or how we can convince the search Eng to trust you in a fast faster way as well so this is the second blue head suggestion so I will explain the concept of the truth ranges here truth ranges is a concept
that I found in the context of actually antic SEO and I explain it in my actual topical Authority course as well too this is also a concept that I help seos or algorithmic aors to understand what kinds of a language structure they should be using truth range actually uses fuzzy logic if I am able to write it here maybe uses the fuz logic fuz logic is different from actually Boolean Logic for the Boolean Logic for instance something is wrong or it is true when it comes to fuzzy logic it is different actually in side the
fuzil logic multiple multiple truths actually can exist so this is one of the reasons actually uh the need for consensus so when you look at the search engines they always try to rank consensus Creator website is higher because search engine doesn't know what the truth is it is also called uncertain inference so to be able to be a kind of automatic information retrieval system you will only to create an inference system and always there will be a kind of uncertainty the uncertainty sometimes it will be creating shame or embarrassment this is something that search engines
always try to avoid and based on that search engines will always need to give actually safe answers and safe answers create the need for understanding a trot range so let me ask a question here something like this maybe let's ask about let's say what is the best sleep length for a child when I ask this question to be honest you will need a consensus because there is not a single truth here you can tell that between for instance let me write it here between it might be five and maybe nine hours the problem here is
that your range is too big and some sections of the range is actually outside of the fact five is not the best possible slip life for a child for growth so in this case your answer nearly actually is let's say 25% is actually wrong 57% accurate and this is what we call fil logic according to the Boolean logic it can be 100% truth or 100% wrong inside the fuzzle logic we need this type of Truth or let's say accuracy ranges acceptable answers safe answers these safe answers actually will be helping the search engine to rank
the websites or trust them faster because in other case any declaration or any quick or certain absolute declaration that you are giving without any kinds of alternative or any risky answer it will be causing search engine to test you even longer because all the answers that we can find on the web they will be different in the context of let's say the rehab you will realize that what is the what is the main reason of alcoholism if you ask only Main main reason the biggest reason of that every scientist will be saying something else to
be honest some says that this is genetic some says that the parents some say that it might be the just bad bad friends maybe or it might be depression but depression if say you say that depression is the main reason then what is the main reason of depression again there is another question mark here and NLP systems use actually chain reasoning which means that they are able to actually use document understanding or document level relevance understanding to use a kinds of chained reasoning to create these type of assumptions or de or let's say extractions and
whatever you do here there will be an uncertain inference your job is increasing the accuracy as much as possible by using safe Answers by staying in the truth range and aligning yourself with the consensus the second thing that you should be doing is actually adding let's say adding for for still we are in the same suggestion the second thing that you should be doing is adding opposition so if you're able to actually cover both of the both of the angles and in the last video we explain the importance of perspective richness and it's also in
another one in or one previous one because I I am recording lots of videos at the same time before going to the Hungary to be honest and but you will see the importance of perspective this is slightly different from them because when you ask these type of questions scientists or scientists oppose each other and in this case you will need to give different approaches and also researches that's actually oppose each other if you're able to give both of the angles at the same time with different type of evidences you will always actually stay in the
let's say safe Zone as much as possible and if there is a kind of opposition between the answers go with the mainstream or more consensus one first then they give the other option or the other approach as well another methodology here is adjectives so let's say one of the researchers tell that I am just making these things up since I am not the directly the expert but let's assume that um maybe maybe drinking enough water let's say decreases the alcohol effect let's say I am just making things up 17% faster I again this is a
random sample by the way so when you give this type of a kinds of Declaration with a percentage and when you give a kinds of solution to decrease the alcohol effect on the body or the conscious you will need to use some certain type of adjectives because for someone else the drinking enough level of water or amount of water might not be the best possible way for decreasing the amount of the alcohol and it might be one of the unnecessary methodologies this why you can tell that actually there there are let's say six main methods
for decreasing the effect of alcohol on human body then you can give the main ones and then you can also give their are other or minor or less preferred or still discussed methods so the word discussed in this area or less preferred or other alternative Etc all these adjectives also will be keeping you safe as well but still you can rely on these type of researches and you can continue to actually give scientific information so this is the SEC this is the second blad suggestion in this video stay in the consensus as much as possible
once you are topically topical Authority you should understand this you are the consensus and this is the gut phase of the topical alterity this is the main purpose of actual topical alterity basically telling search engine what a think is or what a thing is not if you are able to convince a search engine on for a certain type of topic directly based on your own authority for that topic it means that actually you can also affect your competitors rankings it is one of the important things there so how to be the consensus this is the
third suggestion to be able to be a consensus first you will need to increase your vocabulary richness and when it comes to the vocabulary richness in the semantic there are two different vocabulary one is VOC query vocabulary another one is the document vocabulary to understand the query document relevance a search engine has to check the matching terms between query vocabulary and also document vocabulary but in semantico it is different first of all you should understand that if someone searches for how to decrease the alcohol effect or how to get sober faster or how what are
the main reasons of let's say the alcoholism Etc when they search for these things they don't know actual topic because they are searching for the causes or let's say the reasons of the alcoholism but they don't know whether it is genetic or parents or bad friends or something that's why inside the query vocabulary you won't see the reasons you will only see the result which is alcoholism it means that if you want to actually prove that you are one of the consensus candidates you will need to include the specific result together with the causes that
won't be appearing in the query vocabulary which means that your document vocabulary will need to be richer than the query vocabulary and in this area you will need to include the unique unique Co occurrences you will need to create actually unique approaches or unique combinations and unique questions as much as possible if you're able to give new things that didn't appear before for that specific topic if you're able to include new researchers researchers as well studies angles treatment methodologies or different type of let say unique information that your competitors didn't have this section since your
document vocabulary is richer than your competitors and since there is a conceptual connection from the query Concepts to the document Concepts search and your still will accept you as relevant so in this case we should understand that from query from queries queries to the documents there are two type of connection one is phrase based the other one is concept based the phrase-based connections usually they are coming from actually basic lexical changes or morphologies like let's say lemmatization steming or synonyms for instance because it is basically about the meaning of that phrase or different versions of
that phrase when it comes to the conceptual connections or concept based connections they don't appear in the dictionary that much or the vocabulary directly it is usually coming from your expertise because here I can also put maybe something else I can even claim that just making things up by way it doesn't mean it is real I'm just making it up let's say gender maybe one gender tends to be an alcoholic more than the other gender and it might be again because of maybe genetic one more time or maybe just the occupations that the one gender
actually is choosing and also the geography probably is affecting these alcoholism statistics a little bit probably in the I am just again guessing it in the Muslim country since Islam is forbidding it it might be less or maybe the opposite maybe it is the more I I don't know I don't have the data there but basically the culture occupation genetic you can add these conceptual connections then you can justify your connection by bringing these things together inside these co-occurrences and this brings us the concept of distributional semantics to be able to convince searches in a
faster way first you will need to justify your relevance with distributional semantics and the next part will be actually sentence semantics and sometimes it's actually called sential or sential semantics when it comes to the sentence semantics it means that actually they now start to process your text but if they don't see enough level of expertise uniqueness why shall actually they trigger expensive algorithms on your website you are telling just what consensus is saying why they shall actually rank you so this is the third suggestion in this area I know that is also a bit complicated
but we are using I using the actually paint it's easy to visualize some of these things I can tell but you directly see the results here and we implemented these things let me also explain a little bit the topical map here so when it comes to the luxury rehab it is very clear that actually you want to focus on the most expensive uh addictions for instance alcohol is cheap but cocaine is not so it means that cocaine or how to write it you can be sure that no I'm not using that so uh in this
case actually you need to focus on the expensive type of uh let's say addictions more but first to be able to actually rank for a luxury rehab you will need to get the local context first which means that actually since you are a business type plus also a location you will need to create actually two different type of approaches for the local as a rehab first then for a specific type of location but your location actually has two different type of let's say contexts one is I can say it I believe one is Thailand because
we are in Thailand second one is the service area which means that you will need to mer mer the service or targeted area together with the Thailand for the local context with this specific type of business another one is the addiction to be able to be an authority for the rehab industry first you will need to Define and take all the types once you define all the types you will need to compare them to each other then you will need to go for for the treatments or you will need to go for the drugs the
causes the the tests or many other sections the rest is actually just focusing on how you can structure your macro context and the micro context and where the real magic actually is happening I can tell another thing is that since this is a business which means that since it is a local business you will definitely need entity oriented search it means that go beyond your website boundary and be existing on let's say even ugc websites forums or different type of review review websit or mentions or different places too whenever I mention the word perspective I
directly mention the ugc because when it comes to do addiction you should understand that your content can't be only about science you will need to actually focus on addiction from the angle of a husband or wife or child or from the angle of a friend for instance what you should be doing if your wife is addicted to cocaine for instance it's a very hard situation and inciter ready for him as someone might be experiencing it and his or her experience might be very much more important your scientific opinion to be honest and for these type
of things you will need to focus on these addictions from multiple type of angles as well and you will to process them for these type of situations for instance should you call the helpline or should you talk to the person whether a psycholog may be be helpful or not or if the person denies the addiction what will happen what are the stages of the denial of the addiction for instance and many other things will be existing there another thing is that when it comes to the rehab you will need to focus on the processes of
the rehab and you will need to connect them to the Thailand as much as possible so that luxury addiction luxurious addictions and luxury rehab together they can be connected to Thailand as well so this is also bringing us my first suggestion here too what I said here certain type of sources are classified and certain type of sources are ranking together in the last B had SEO video we explain you that there are visual semantics if I give you one more suggestion here maybe in a short way you should understand that if most of the luxury
rehabs if they are inside the Thailand then good you have some Advantage but if Thailand is completely irrelevant location to the luxury rehab for these service areas then you have a disadvantage which means that you are competing against other luxury rehabs in the southeast Asia but also together you are competing think the let's say luxury rehabs in Europe and USA if they realize that if the search engine realize that these type of sources are better they will actually rank them first then they will actually decide which representative ones should be even ranking higher to so
that's why I will suggest you to First go for this section and this is also called composite search Secore but it is a little bit deep so I believe since I exceeded the 200 minutes and since on this Saturday or even Sunday now I am taking lots of videos because in the next coming weeks The Budapest conference sopia conference then my engagement then my wedding then Chang my they will be a little bit killing me so I'm trying to actually take these videos as much as earlier so we can keep communicating with you in a
consistent way so I don't Deep dive into the technical ISO that much but soon we can also go for them in the context of the blad SEO if you if you want new things please or if you want different things or whatever you want just write it to the comments I will be answering your questions I love you all and see you next time
