[Music] [Applause] the admin menu is an essential tool to manage users accounts properties and data streams it's also where you manage the creation of advanced features such as custom dimensions and metrics audiences and more let's take a look at the admin section where you can manage your Google analytics account and property settings if you want employees or colleagues to access your reports and data you can add or remove users in your account on this screen you can view who has access to your account and the level permissions they have let's add a new user enter
the user's email address and then choose which level of access the user should have there's a brief description under each role the administrator role provides full control of the account including adding additional users the creator of the account has administrator access by default let's say you grant access to an analyst on your team you would choose the analyst as the role which will allow the user to create and edit dashboards and reports however they will not be able to edit account and data settings or manage user permissions next you can restrict business sensitive data like
cost and revenue metrics in this case the analyst should be able to see this data so you should leave these options unchecked and click add an administrator can always edit a user's access level or delete users at any time additionally in admin you can edit the account property and data stream settings in data stream settings you can do things like modify enhance measurement settings and configure your main tag settings there are additional data settings outside of the data stream where you can enable or disable various data collection features including data retention you can adjust the
retention period for data collected that is associated with cookies user identifiers or advertising identifiers this setting doesn't affect most standard reporting which is based on aggregated data but will affect the data used in more advanced tools like explore if at any point you want to delete a data stream property or even an entire account you can do so in the admin menu when you delete an account property or data stream it will move into the trash can where it'll be held for 35 days before being permanently deleted you can see what's scheduled to be deleted
in the trash can and you can restore anything you've deleted before the 35-day window expires you can view changes you or others have made to the account and the account change history there are many more settings found in the admin menu if you can't find what you're looking for try using the search located at the top of the page [Music]
