all right let's talk about the best books for salespeople to read i have 10 books on this list my top 10 books and so these are my favorite ones by the way i just i don't want to brag but i just want to show something this is like a first place sales competition right uh so i have done sales myself i have read a lot of a lot of sales books and these are my favorite ones so just so that you know that i'm somewhat at least knowing know what i talk about although i don't
say that i'm like the best sales person in the world or something but let's start with the list and i'll start with number 10 and go all the way to number one so i saved the best books for later number 10 is how i raised myself from failure to success in selling by the way all of these books are linked in the description if any of these interests you and i'm sure if you are in sales some of these will and you might not already have them you can just look no further than the description
all the links are there to the book depostory.com where you can order them with free shipping worldwide so this book is a shorter one it's kind of like basic stuff like uh like that you is that is good to remind yourself of like how enthusiasm is really essential like uh he frank becker realized that the really the biggest difference is not like product knowledge or anything like that how well you treasure something the most important thing is that you need to be enthusiastic and rather like even a little bit too enthusiastic than to like more
boring and not enthusiastic but he also talks about like how you need a fresh haircut and of course like have good clothes look good always because that's like you need need that advantage like of course you don't want to like have dirty clothes and some like uh clothes that don't make you look good because justin like this advantage you can want you want all the all that you can have like that can help you with making the sale so it's one of the easiest way ways is just make sure you look good now number nine
is sales bible by jeffery guitar i've read another book by him also which is called the little red book of celine so this is like yeah like the title says it's the bible of sales like there is like all the information you pretty much need to be a successful sales person he talks about like there's it's funny it's like the book of objections the book of uh cold calling the book of lamentations the book of presentations the book of questions talks about everything a little bit more in detail here and it's very helpful for people
in sales now next we have spin selling this is a really really good sales book talks about like how to ask better questions to get like more information get people to like by themselves not like you selling them because they buy true like you asking them the right kind of questions and it's this is mostly about like phone sales they did like a study actually they it says developed from research studies of 35 000 sales calls made by 10 000 sales people in 23 countries so they really did their research and like research like sales
schools and what made them successful he also talks here about like how if you weigh too much the enthusiasm or interest like drugs and like after a week you are less likely to make the sale like than right after the presentation then of course in the list has to be grant cardone as well sell or be sold how to get your way in business and in life so i actually have pretty much all of his books here the you're if you're not first your last the 10x rule the opposite or the average the closer survival
guide this is the most focused on sales and uh so yeah this is like talks about like how you need to commit to sales i love that was like go 100 percent on sales it doesn't work really otherwise if you don't really commit fully commit and like then it can really be rewarding and you can earn like big money so and also one of my favorite advice from him is as well that you want to always agree with the customer you never want to disagree because then you develop an argument and that's not helpful in
making a say that you agree as ridiculous the comment from the other person is you always agree with that and then you just say something else after that now next we have oakmandino the greatest salesman in the world and this is also a little bit of a spiritual book very like helpful this is like very short very motivational actually says let me read this quote which is here in the beginning i think so he says here where's the word it was like on the first page yeah here i will persist until i succeed i was
not delivered into this world into defeat nor does fail occurs in my veins i am not a sheep waiting to be prodded by my shepherd i am a lion and i refuse to talk to walk to sleep with the sheep the slaughterhouse of failure is not my destiny i will purchase until i succeed it kind of gives me like chills even a little bit that's so like great like motivation that's one of the most important things in sales is persistence you need to be tough and persistent to make it in sales because it can be
like really tough if you don't make any sense at some time and then you need to just purchase through next pitch anything by oren klapp this is a really great uh sales book he goes into like kind of like more advanced stuff talks about here like the re reptilian brain like how people this is like really important to know like people when you knock on their door or call them you are a stranger that's like a red flag instantly i don't know this person i have i don't know this is like it's like a fear
response i i don't know who this is he's probably trying to take something from me so that's something you need to overcome first you need to build that trust and like confidence in the other person that they can trust you you need to make friends and so you cannot really sail before you have like built that trust and there's other stuff here as well like authority like status is really important people buy from like authorities people with like higher status not people with much lower studies and he also talks a lot about like three types
of like buyers i think there's like analytic then there is the ego one who is always like like really confident and like leaning back and like like looks down at you and stuff then the third one uh was how did i forget it analytical then there's the eggo one then what's the last one from the like something months that i read this last time um i forgot what the third one was i probably remembered it in the second one uh now next is the one minute salesperson spencer johnson and larry wilson this is just such
a classic it's a shorter book as well you might want to start with something like this book uh it's like some basic stuff here you want like the basic principle here like the most important idea is pretty much that uh you don't want to focus on what you want if you give orders what they want you will get everything you want which is like goodbye sticks declarating so uh yeah that's like one of the most important things in sales thinking in terms of other people's interests also like how you want to sell them also the
way that they want to be sold you don't want to be this high-pressure sales person because you think that that's the way you will close more sales you want to make the sales presentation meeting like also nice to the other people next now this is great for sales people i wouldn't say this is a sales book but this is absolutely a must read how to win friends and influence people this has like all the basic principles of like human nature and like how people will react to you and how you deal with them like you
don't really want to like grant cardone also says you don't want to argue you don't want to like judge people or anything very important stuff then we have influence the psychology of persuasion by robert b cieldini phd this is also not like not necessarily like a sales book it doesn't say any sales or anything in the title but this is like essential for sales people but also for marketers uh this is like the seven biases that we have in the brain that we that make us like buy because we can you can really like manipulate
people with this stuff as well don't do that but if you use this ethically you can like for example likeability if you're more likable people buy from you more if you can show soft proof that other people have bought and are happy with the results they're getting with your product then you can also sell better and finally the first one of course needs to be the goat meaning jordan belfort the greatest of all time i would say way of the wolf i just really like his advice of course he did some bad stuff for fraud
his company was approached but doesn't mean that you couldn't learn from him about sales because that just makes it like more effective if you can really like even manipulate people with this stuff but of course again you don't want to do that kind of stuff you use this ethically to just make people be confident to make the right decision for them not the wrong one not stealing money from them or anything like fooling them but he talks about like body language here which is important also tonalities which is like uh it's mostly like body language
and tonality that is like that makes you an effective communicator the words are only like 10 percent of the communication the words of course cannot be like dumb dumb stuff either uh you need to have like the right words but uh they will only like help you if you have the right body language you're like a person of authority and like confident and everything and then your tonality you use those different tonalities one of my favorite of those tonalities is like the reasonable man totally i'm not going to go through all of them but he
talks about the reasonable man totally which is like uh sounds fair enough like when you want to close you ask like in a reasonable manner like why not like it's it's like i'm fair you should be fair to you like that way but this is also these are all linked in the description or from book depository dot com that's it hit thumbs up if this was helpful and again subscribe if you didn't yet i will see you next time [Music] you
