How to Create a Facebook Fanpage

alright first things first is we got to get your fan page set up so if you can what I would recommend is you watch this video and then open another tab and do this process as I show it to you it'll it'll help so pause the video do do the first part of what I'm showing you then you know restart it and go back and forth that's what I've always done to learn and to set things up without having to go through and do it a bunch of times okay so first off we're gonna go through here and I'm going to show you how to set up your page properly give you some suggestions how to optimize it make sure that it functions correctly and first and foremost before we even start a page I do not want you to start with your current brand or business as if this is your first page you've ever setup I want you to set up a dummy page something that you can test and destroy and make mistakes with and then we will get to your real page okay you don't want to put a whole bunch of time into something and realize it you set it up correctly you gave it the wrong title and all that because you can't go back and change a lot of these things most of the things you can't edit but quite a few things you cannot so let's let's go ahead and jump right into this so first things first is you're gonna have to identify who you are what you are what you proposed to do from a business standpoint and that has to do with you know you're gonna when you click on create the page to create the page is basically found up here in the top right corner under that little tiny drop-down arrow you can see that and it'll say create a page so that you know occasionally some of the stuff changes on Facebook but this this process seems to have stayed fairly stable and and consistent okay so once you've gone there and you've you've come to this page okay so we're gonna jump right in this your create a page identifying who you are you probably should already know that whether you're a ministry a local business a you know pizza shop a networker a person who's looking to you know create their own personal identity their own brand whatever it might be go through and do this and again we're doing this as a demo so just kind of come close to what your demo is going to be now I'm going to set up a dummy Church website this is this this is something will be easy and you know it'll just give you the examples of where we need to go so now that we've identified dad we're gonna click on I'm not going to consider the local business I'm going to consider it an organization so I'm gonna click on this and now that I'm with my organization it's gonna actually it's gonna ask me a few things it's gonna ask me to choose a category and you'll notice when you click the drunk dot a drop-down it's gonna give you a whole bunch of examples and me see if I can just go through here and I'm gonna just choose costs okay so we're trying to get the ministry out that's cause based initiative and that's what I'm gonna do so i'm gonna put the company name in here I think I moved my demo is gonna be a city church group okay so you just typing in whatever whatever it's gonna be and then get started okay now what I typically do or you could do ahead of time before you set your page up is do a word document or pull up something that you type with and put a lot of these things in here understand you can go back and change them so you know whatever but if you want to do that ahead of time if you're one of those real efficient people you can do that okay so let's go in here and let's set up the city church group because this is going to ask me about now real important that you understand this the more information that you put in all of these categories in these areas even if you don't know them now but eventually you will have to put them in will give you more relevance and more Facebook love is what I would like to call it because then they know that you're serious and it's a real website and it's a real group and so on big so the more detail you can put on there especially as we get to the advertising portion of this that give you more love again if you put the right relevant information so we're gonna go in here and add our description this page is about the city church group and its services okay and then I might have my own website City Church group. com put that there and then if you want you can put your it's not taken it will be on there okay and I'll click Save info and boom I'm done at that point okay now now we're just going to set up profile pictures very simple simple you can upload from computer or you can up Frodo from a website website so if you already have a website I think you can just right click or dill actually how to do that or pull some images but I'm I just uploaded from a computer and I'm just gonna pull up some of the things I made a couple ahead of time to save some time here I think this is a city church group this is going to be the profile picture profile picture is the tiny thing the tiny image that you you know the little tiny thing that's gonna go through your feeds it's not the big one on the page okay now I go to next add to favorites you can see as you can do this to add to favorites and what this would do is it would add to my favorites my my personal page Michael Healey so somebody's going there they would see that on there you can add it or not okay there's a lot of these you can skip okay and then I skip preferred audience now you know depending on who you're targeting this is real important and obviously I got some trainings out there okay I've seen some of them or haven't we can always find them for you about identifying your target audience because not everything appeals to everybody right you typically don't sell you know puppies to people that don't like dogs and stuff like that I don't know why that was the reference like you jumped in my head but anyhow identifying who your audiences is real important a so what I would do then is my audience you know could be in a location now what's what's nice is in in a lot of these areas you can see that you can put it in by let me see if I can blow this up you can add a country state region city or postal code so I live in Westerville Ohio my church is gonna be Westerville Ohio but guess dot right right and it'll give you what they might be and I click on it and then I'm gonna drop it back down and it's going to basically show that this is now here's the thing is this is just once you set this up Facebook may make suggestions based on this criteria you set up to other business to other people in that location that fits some of the criteria you're putting here and they do it for free okay so this is kind of a cool thing to Facebook will sign up for you automatically and so if I wanted to add other locations like I could but we're just going to stay within a 25-mile radius people are you know they can drive 25 miles to get to church if they need to my age category is probably gonna be in the adult range 1865 you can drop it down to 13 you know and maybe if you have a youth group or something like that I would do that genders gonna be all now interests when you click on interest and this this is kind of cool this will identify exactly what the people you're targeting may already be interested in so if I'm just there just now launching my my my church my ministry what I'm gonna do is I'm gonna maybe put in you know if it's a let's say it's a Christian ministry I'm gonna put Christian in here Chris Christianity Christianity okay see how these these automatically come out come up Christianity so you'll see that there's 28 million people that designate themselves that or have some association with Christianity if I click that that's going to help me to do that now you can continue to add other things and a lot of these have to do with pages or but mostly I guess analytics that Facebook is track now understand this that Facebook tracks everything you have no idea okay we are living in the day and age of Skynet from terminator okay but it's cool if you know how to use it properly it became it's a significant advantage instead of being afraid of it learned to embrace it and you use it you know use your powers for good as opposed to what you know they did in Terminator bite down it's real important if you go through some of this stuff you can see it so you can you can add a bunch of interests on here you can have people that like the Bible God people that like Christian music and just list list list list list and put a good one on here now this is not an ad this is just me setting up the page so I might put a take the time five minutes to go through and put everything in there that I might think is relevant now if again it offers languages too so if you're not an english-speaking Church you could put in Spanish or Korean or whatever it might be that that does does this okay so anyhow this was very simple to set this up right here Nike again you can skip it or save it but I think it's important to cover some of those things as we save it now that I've saved it my page is up I mean that's all that's all quickly you can have a page up however this is not so good right here so I'm gonna have to add a cover photo now I've already made a cover photo so I'm gonna upload one that I already have that was in my downloads city church group and I open it and I'll show you in one of the other ones how to make these images so that they're perfect all right I like this now if I if a lot of times people they don't put properly sized images in here that drives me nuts you know considering I think the what do you call it a DD ADHD or OCD or whatever it is that you know if I see one tilted or whatever base drives me nuts but you put it in here you can cancel it if you don't like this photo you can you know re-upload a new one and you can just click Save and now that you've gotten gotten it saved like this over here I would probably change that image as my profile picture because it doesn't necessarily fit I just made a screenshot of that so really that's how simple it is to get your page up okay so now our page is up we're now going to go through and give it a little bit of love to make it a little more relevant in it like I said you got to put a lot of information here okay so those are the basics you can go in here and you can go up the top here you're going to notice that it's got messages notifications insights publishing tools and settings maybe I'll do another video on some of these separately but settings let's talk about settings okay because this is maybe where you're gonna need to go fairly soon and so on okay now if you look you've got this pages not added to favourites I could add that you can go through any number of these things that you want to turn on or off okay a lot of them you can you can turn off notifications messaging okay that's if somebody's sending you messages and again if you wanted to edit page let me click on this one to edit page and you'll notice on the Edit Page button it's gonna give you a lot of different options on here on settings photos abouts like how you can manage those separate and put them in different places and so on okay but let me go back to general and I want to talk to one other one thing here is Pedro let me blow that up for you right here page rolls now what page rolls are this is probably the other thing that you're gonna need is if you have if you have a business that has maybe a few employees you're gonna maybe want to add people on here or maybe you just you're gonna outsource this you set your page up and then you get busy you're gonna go build your ministry you're gonna build your business you don't need you don't want to be on Facebook all day trying to figure this out what you do with page rolls is you can go there click on it and then you can assign people to work on your page for you they're basically become admins now you can also add them as levels of administrator to the point that you know if you look at where you can type in their information you can make them a just an editor moderator so what a moderator would be let me pull these up for you a moderator would be just somebody that you know when somebody makes a post on there they see if it's a positive post negative post they could respond to because you're out building your company or your your ministry you can hire people or do it yourself if you want to or you can do this yourself obviously any of these things if you're the full admin but let's say you hired an outside advertising agency or you want somebody just have access to that you don't want them touching your page you don't want to messin up stuff you click on advertiser and that's going to give them the access to be just an advertiser you're gonna have them to your Facebook account when it comes to advertising and so on same with an analyst that that's somebody it's going to go through and check them he's working most the time you would get somebody if they're going to look at it up to the level of editor that way they can go in and maybe make a few tweaks here and there but if it's somebody you totally trust it's a it's somebody you're that you don't want anything to do with this you want him to take over the whole thing you can make them a full-blown admin and you know they're good to go and they will have access to everything that you're seeing here and you know if there's you can you can hire admins either locally or you can you can outsource a lot of this stuff that I'm showing you two have admins go in and do that hire people there's plenty of people now that are there getting up to speed on that okay so what I would then do is so now I've kind of I got my page set up let's go take a look at it right here you can see at the top left corner we've got our page again we're gonna look at it and double check to see everything's good I like the picture I like that okay so basically our page is set up and we're up and running and we're ready to go now one other thing here let me touch on this is it says add a button okay add a button when I click on that it's gonna give me some options here of some things that I can add okay now what each one of these means is if you do this if you just roll your mouse over it it's gonna say book are certain book now start order and other options okay book our services this might be something that you've developed a fan page for that's just a service like a massage your massage service your massage business that you and you're letting people go right on there and it could click on it if they want they've found your posts they can click right on there named book your services get in touch with us this is primarily if I had a church this is the one I would look at I can have people call now contact send a message sign up send an email things like that let's say contact us so if I wanted him to go to a website and click contact us I don't think that's the relevant one call now and I would put the church's phone number there and then they're good to go and then you just say add button so we're gonna put in eight hundred seven seven seven eight nine seven or eight seven six five add the button okay and boom and you see that it actually tells it tells you what to do now what's nice about this too with these call to actions on here is if you were to look at your your fan page on a mobile device if they're scrolling down and they see the call now and they click on it almost every mobile device so if I have an iPhone like I do and I went through your page and I saw it I could just click boom right there and I got an instant action on that so it's kind of like you literally almost created your own you did create your own landing page here without having to be very technical and Facebook wants you on here okay now a couple other things and we're done with this video I try not to make each video too long but you know we're good we got to start out correctly and like I said hopefully you stopped and started ikkyu most of these are pretty self-explanatory and everything like that but the next thing you would want to do is begin to populate your page with some relevant content okay so maybe you would put in your photo let's let's say we're going to upload a photo and this photo is gonna be of our city church group okay and I would write something like so I put this in here and I'm gonna say come join us weekly services 10 a. m.

and 12 p. m. Sunday period okay so I've got that here got my image is gonna go with it I would also recommend that you always put a link in here now here's real real important something you anytime you ever put a link on on online that you want to make sure people click on it always put the HTTP colon forward slash forward slash then the web address you don't have to put WWE anymore by the way but what did I city church group.