Okay. So, you can spend your next 80 minutes, hour and a half, right? Arguing on Facebook exactly what was the right call. Was it past interference in the last football game? Or you could spend the next 79 minutes, 80 minutes and absolute lock absolutely in right now on exactly how you can build a $500,000 year wholesaling real estate business. That's right. Today, I'm going to show you exactly how you can make a half a million dollar a year wholesaling real estate business. An actual business that produces leads, finds motivated sellers, and actually gets you deals.
Right now, your wholesaling real estate business is costing you money. You're not closing anything. You ain't doing any deals. You absolutely suck at getting motivated sellers right now. I'm going to give you a system on exactly how to do it right now. Now, the truth is most wholesalers you see on YouTube, you know, all over social media, right? What they do is they absolutely force you to go spend $6,000 a month in marketing. Trust me, I've said this a lot and I'm gonna continue to keep saying this. If I wanted to have the easiest job
here on YouTube, all I would do was just say, "Oh, you're broke. Oh, you have no money. Oh, you want to get rich in wholesaling? Join my mentorship program and I'm going to teach you how to get rich." And in that mentorship program, all you need to do is spend roughly 20 grand a month in marketing and you should get a wholesale DEAL A MONTH. NOW I'M THE I'M THE BEST WHOLESALER EVER, RIGHT? I I AM THE GREATEST coach of all time. I told you to spend $10,000 a month in marketing and now you're absolutely
rich. The problem is so many people don't ever understand this. Okay? They don't understand. Of course, if you spend 20 grand of daddy's money, you could probably get a deal a month. That that is like almost guaranteed. Nobody wants to hear that, right? Like obviously everyone knows that's the key. The question is, how do I make 20 grand, you know, to go spend in marketing? That's the truth. Now, most people in here watching this, you got $0, 100 bucks, 200 bucks, maybe 500 bucks at most, right? And you actually want a real system that would
actually give you results. That is exactly what I'm doing today. I'm sharing you a stepby-step system on how I can build you as a wholesaler a $500,000 a year wholesaling business. Now, we're going to talk some truth today, okay? You know, if this is a codling hour, this is not it. Okay? I'm not going to I'm not going to hold you like a little baby and make you feel good about life. I'm going to give you the cold hearth heart cold hard truth here. You can tell we're live cuz I'm jacked up. You know, I
I I I talk to a lot of kids a lot about how they're getting into wholesaling real estate, learning from our systems inside of real.com and getting success. And there's one thing that always excites me the most and it's always the stories of people who are broke, nowhere to go, no options, and they actually end up becoming successful because those are the people that I always do these streams for. This is the type of people that I always go out here and teach this business for. People who have nothing, but if they are willing to
go out here and do the work, they will become rich and they'll become successful. If you're somebody that constantly has excuses in your life, constantly, there's always a reason why you're never going to make it in life. You're going nowhere. You're going to stay broke. You're going to just keep scrolling on these YouTube live streams hoping one day to make it big. But if I know you're watching this and you're the right person, you're somebody who knows if I take action, put my head down, and do exactly what I say, and I just follow the
system, I will make you wildly rich. I will make you wildly successful. And there's no crazy promises here. I pro the only promise I can tell you is if you work hard you will make money. This business is a beautiful business wholesaling real estate. The reason is time AND TIME AND TIME AGAIN the people who work THE HARDEST ALWAYS MAKE THE most money. It always happens. And magically the people who make excuses, complain about life, just just absolutely think the worst possible things about themselves, they always are in the bottom of the barrel, never making
anything. And so you need to make a quick decision before we get into this right now. Are you become are you going to become a winner or a loser in wholesaling? This is your choice. This is what you have to tell yourself right now. Are you going to become a winner or are you going to become a loser? Winners think like winners. Losers think like losers. Capiche comprehendo? Make sense? You must choose what you want to be. Before we get into wholesaling real estate, do you want to become a winner or do you want to
become a loser? Now, OBVIOUSLY, EVERYONE'S LIKE, "OH, I WANT TO BECOME A WINNER." OKAY. WELL, I CAN GET YOU JACKED UP ON THE STREAM TODAY, GET YOU EXCITED, READY TO go in wholesaling. But when the stream's over and you're on hour three of talking to a motivated seller, are you going to tell yourself, "I don't know if I can do it. I I don't know if this is for right for me, and this is really hard." Do winners THINK LIKE THAT? NO. THEY THINK THIS IS A PROBLEM. HOW do I get over this problem? How
do I make it work? So, we got to fix your broken mindset today. broke in mindset. Broke people have broke mindsets. Rich people have successful mindsets. So to become rich, you must think that you're rich, right? The great and late Earl Night andale Night and Dale Night andale was the nurse. Night Andale was a motivational guy, but his name was Earl Nightingale and he said something he had a really cool speech on YouTube called the strangest secret. And this was a really powerful talk. And this was a powerful talk in like the 1950s and the
'4s. And he figured out one of the biggest secrets on how to climb the corporate ladder. And this is something that you can use in any like law of life. And you don't even have to watch the video. It's like 30 minutes. I'm going to tell you exactly in two sentences what it was. He said people who thought like a winner became a winner and people who thought like a loser became a loser. So if you wanted that promotion, you started thinking like somebody who had that promotion. You would start talking more in the meetings.
You'd start talking like a leader. you'd start doing what leaders did. You ended up becoming more of a leader. And if you're a loser, you start complaining. You started not working hard. Like obviously be more of a loser. And the principles always work in wholesome real estate. So when you're talking to me and saying, "Zack, I want to be rich. I want to get success. I want to do all these things, right? We got winners after winners after winners here. We love to see that, right? $500,000 a year is a simple business to build." Oh,
Zach, these are for you. You make billions of dollars. I get it. Okay, I get it. You're currently talking to one of the most richest, youngest, tallest, most jacked, successful wholesalers of all time. And I'll be straight with you, okay? I wish I was lying about those statements. They're pretty much true. Okay? All right. So, just telling you the dang truth, okay? As somebody that has become very young and very successful in wholesaling real estate, there's a couple things that I've always learned, some universal truths, and some things I'm going to share today on how
anyone can build a half a million dollar a year wholesaling business. Now, the first part of this whole talk, the first part about exactly becoming successful and even h making half a million a year, right, is going to just be getting some deals under your belt, right? That that's always the most important part. But what I want to lay out today is really a machine that you can build that creates leads every single day. You know, every single week there's more leads coming in. But the point is you're building a business that produces leads all
the dang time. You won't be leads coming in almost every single dang day. That would be best. Then what you're going to do is create a system to start closing these leads, right? going out here and saying hi to a motivated seller and getting a deal locked up and then closing them time after time after time after time again where you're basically a machine of going out here and getting properties under contract and knowing exactly how to get them for the best discounts. Spoiler alert, we're talking about low bowling today. Then you're going to basically
be filling out those contracts and sending them to hungry buyers who are looking to buy your real estate deals and knowing exactly where and how to find the top motivated cash buyers out there in your business. Now, I'll be honest. I know we're all excited. I know we're all chomping at the bit, but let's talk about the first the elephant in the room here. Most of you guys out here do not have a nickel to rub being straight. You guys got no money. You're broke. Okay? And that's fine. There's nothing wrong about being broke. That's
literally why you got into wholesaling real estate. That's probably your biggest why of why you're trying to become successful in this business. I have no problem with that. But just understand this. If you're broke, you're going to have to work harder than people who are not broke. I know that is an uncomfortable thing to say. I know that's not fair. I know that's really dumb. I know you wish it wasn't that. But that's just the truth of life. when you were born. There are people that are born at better advantages than you. There are people
that are born taller, smarter. Maybe they're, you know, maybe they go out here and they get a lot of money growing up and their parents have money and their parents have money and then those parents had money and, you know, they're they're born in these great situations. Maybe that's the case. Now, does that always mean what you're going to be like growing up? You know, at at 30 years old, does that mean you're going to just be worse off than the other person? No. Some people in the race just end up being ahead of you
when you start. That's just how the race works. It it is not the ending though. The beginning is always going to be the beginning. So when I sit to winners and losers, if you ever look at the richest people of all time, okay, Jeff Bezos, Elon Musk, Warren Buffett, you know, Bill Gates, all these people, right? They all had I'll be straight with you, okay? If you ever look up these people, Bill Gates, Elon Musk, Warren Buffett, all these guys, they all had parents that had a little bit of money, okay? Like Warren Buffett's dad
was a businessman, congressman, right? Yellen Mus's dad was actually had some money, right? Bill Gates's dad was a lawyer, right? Jeff Bezos's dad gave him money, stepdad gave him money to start his business, right? They all had like some like parent or whatever, but they were never like 10, 30, 50 million people, right? But they all generally were generally broke starting out roughly. They weren't massively rich. And so it's not like you had like this billionaire parent that made you an extra billionaire, right? But the thing about it is they ended up being richer than
any other human being impossible. And so the ending of the race is never the same as where you're starting out. And so it's very unfair right now that you're not starting out rich and all successful like your parents don't have all this money. But here's the thing, that just makes your story so much sweeter. that makes your story so much better. So, really just understand that this is going to make your story way cooler. All right? The guy that grew up broke that ended up becoming a millionaire is way more impressive than somebody who just
got a million dollars. They turned it into 10 million, right? It just it's way more better. It's way cooler. It's just a way better story. And everybody loves that story a lot better. So, just understand if you're absolutely broke, don't be looking at people spending $30,000 a year in marketing. Don't be looking at somebody else who might have a software like X leads versus who doesn't have X leads. You're starting out in your own journey. You're the own hero in your own little journey out here. Okay? So understand this is your story and your story
only. I might be your sensei. I might be your your guide in this journey, but I am not going to be the make or break it at the reason you're rich or you're successful. Okay? You get the glory for getting the deals and getting the success. Okay? So just understand you may not have fun starting out. That's fine. But if you don't have any money, you got to understand that it is a straight grind starting out in wholesaling real estate. It is an absolute hard work scheme you got to be doing. It is going to
be extremely difficult. And if I'm going to be honest with you, and I don't care if half the people just like get off the stream right now, it doesn't really matter because I already got all my I I make a lot of money wholesaling. It doesn't really matter for me. It is going to probably be one of the hardest things you've ever done in life. I know for a fact wholesaling real estate's been by far one of the hardest things I've ever had to do in my life. Now, do I recommend what I did starting
out, working 15 hours a day for six years straight? Probably not. But I I'm just saying the truth. It is going to be one of the most difficult things you are ever going to encounter physically, spiritually, and emotionally. If you're not okay with that, then you can just get off the stream and watch some My Little Pony and, you know, be a cashier at the local grocery store. That's fine. Whatever, right? whatever you want to do. There's plenty of people that do that, okay? But if you don't turn the My Little Pony off, put some
AC/DC on and get some work right. It's going to be a grind. It's not going to be fun. It's not going to be all sugar sugar cakes and and crumpets. It's going to be a lot of just eating dirt, a lot of eating mud, right? And that's fine. But the cool part about that is that little phase of your life is only going to be about two, three, three months, four months maybe where you're absolutely just sucking and just going through all this grind. And it's very similar to I would probably say running, right? The
the the best little like analogy I can give everyone. I don't get any tangents tonight, but it's just like running. Now, quick little story about me is during 2020, I was really bored staying at home all day and I was wholesaling and virtually and doing good, but like I was I couldn't go to the gym and you know, I wanted to like do something that was like exciting me because there was nothing exciting in 2020. And so, I decided I was going to start running. I was really good at cross country in high school and
I decided I want to keep doing running. I want to try like to do something cool. And you know, the the biggest like feat someone can have is like they ran a marathon. So, I thought I was going to become a marathon runner. I was going to run one marathon without stopping. Just one marathon, not stop. Now, obviously, you just can't decide you're going to run a marathon. You got to train for it. So, I started training every single day, running eight, nine, 10 miles a day. Now, that sucked. Okay, that sucked. It was not
fun. And the first two weeks, three weeks sucked the most. But after about a month or two of training, it was really easy. My knees hurt. Okay, I start wearing tape on my chest, but it was not difficult. Like running 10 miles was like therapeutic. Okay, I'd go out here, put some rock music on, and just run for 10 miles at a time. No problem. Like, no issue at all. I had no problem. I I was I was walking, talking, I was taking calls while running. Like, it was easy. But the thing about it is
then I had to go out here to the race and then I had to go run a marathon and obviously I did it and that was very difficult. But the thing about it was the hardest part was not even the race. It was the first two weeks preparing for it. And the truth about wholesaling real estate is the first probably month, two or three months, even year is going to be the worst possible thing you're going to be going through. But that's cuz you're just conditioning your brain to work hard. My body had a condition
to keep running. My heart had to be conditioned to do all that work. Thing is, your brain's not conditioned naturally doing the type of work wholesaling real estate is. Once you start getting into it, it's it's pretty simple. It's pretty easy. So, it's a definitely a grind starting out. Now, if you got no money, this is a really simple. If you have no money, no cash, zero dollar budget, your tunnel vision, the only thing you should be looking at, honestly, like just straight up tunnel vision, Kodak Black, okay, is just going out here and getting
a wholesaling deal, finding a buyer, selling it, and making like 10 grand. Like, if you're broke, you are literally drowning. And I know you understand this, and I've been here, everyone's been here, right? You are literally drowning. Okay, you you're you're working. Your bills are the same and you go up for air to breathe. You're right. Get a little bit of money and now you're drowning again because now you have to work to get that paycheck again. And then you're you got to breathe and then boom, you now now you got to go out here
and then you got to go pay the bills and then boom, now then you're drowning. Then you're trying to like you're like you're literally drowning, right? The only possible thing to give you some help, okay, is to go out here and make 10 grand. I think we I mean I think we all agree the bottom of our heart if you are broke getting $10,000 in your bank account is going to be the best possible thing to help you out right now. Right? I think we all know this. 10 grand would make our life a lot
easier. Okay? I think we all understand this. So, if you have no money, you should really just stick to the free strategies to get wholesaling real estate deals until we can get a little bit of money and we can start putting in some more paid marketing, right? So, how do we do it? I'll be honest with you. No money, let's stick to number one, reverse rank for dollars. Just going out here, finding code violations, pre-forclosures, right? Probates, whatever it is. Grab a sticky note and just write on the sticky note, "Hey, this is Zach. I
had a quick I mean, whatever your name is, right? Hey, this is Zach. I had a quick question about your property. Please give me a call back." slap it on the door and I would just be putting them as many doors as I possibly can that are pre-foreclosures, code violations, right? Water shops, whatever it is, right? And that's going to get you a lot of inbound calls. Now, again, very common question I get is, "Zack, what do you say when someone answers the sticky note?" Right? They call you say, "OH, YEAH. YOU PUT A TICKET
STICK ON MY HOUSE. HEY, THIS IS ZACK. YEAH, me and my partner probably put a sticky note. I don't know if he did or I did it, but we're looking to buy properties in the area for cash. Are you interested in selling your house?" Simple as that. You pivot the conversation, you go get an appointment, get that property under contract, find a buyer, make your money. Now, another really simple one is just kind of grinding on Google Voice. And you can basically call on Google Voice or you can text motivate sellers on Google Voice. But
really, this is where most people grind out when you use Google Voice and just call call. You text motivated sellers. You call text call text call text call text. And you just basically call them right there. Now you basically pull pull government lists, use websites like again true people search cyberbackground checks.com and then you go call get motivated sellers get a contract close them get a deal right now increasingly and this is probably because of how massive our community has gotten. Uh as of this recording I think we're at 58,000 people in freelen.com right now.
We started freon.com last year 58,000 people in it. Absolutely insane. Uh, but basically you can just network with people. You have a map find network everywhere all across the communities and just say, "Hey, you got a deal locked up. You can't sell it." Well, I have a lot of buyers. Maybe I haven't done a deal, but I have a lot of buyers. I can go JV with you. We have JV contracts and.com. JV, I got my first deal from JV. You can do email blasting. You can post digital bandit signs. There's so many ways to
get wholesome real estate deals, but digital bandit signs, one of my favorites. You post on Facebook groups. You can go out here on Craigslist. It's an amazing way to go out here and do it, right? But really, the whole point of starting out here is you're going to do anything and everything to get a wholesale deal. Anything and everything to go get a deal. Whatever it takes to become successful. Now, again, 80% of all wholesalers get their first wholesaling real estate deal. And this is just statistics. Check the statistics, yo. But texting, calling, sticky notes.
Everybody wants to argue with me. Well, actually, Zack, I got my first deal by calling an off onmarket lead. Okay, congratulations 20%. If you found me a 100 wholesalers and they 100 wholesalers that got a wholesaling deal this year, their first one, 80% of them got their first deal from these three things. Just saying the truth. And so, everyone wants to kind of like go against the grain, right? You guys hear you see all these wholesaling ads out here saying, "Actually, the way these guys do it is stupid. All these people suck. I'm the best."
and I have the secret, you know, method of getting a deal. That's because they're trying to demonize where most people get their real estate deals and say the secret right here is the best. Not knowing that secret is very expensive. One example I always give is I saw this Facebook ad of somebody the other day saying, you know, I get I get real estate deals from this secret method that nobody knows about and it is not texting, it's not calling, it's not PPL, it's not on market, it's not SC. They basically named every single way
to get a wholesaling deal. They said, "I didn't do I don't do any of this stuff. I don't network. I don't JV. I don't do They literally named all this stuff and demonized everything they say except for this one secret." So, obviously, I went I'm like, "Okay, well, I'm going to see what this is. Maybe this guy knows something I don't know." You know, you know, Rick has always said, right, my dad, right, he always said this, and this is something true. He's like, "There is no secrets in wholesaling." Okay, I've had all these wholesome
YouTubers sick lawyers at me, give me these cease and assists, threaten to sue me because I'm revealing secret information. And every single time someone sick their lawyer at me, and they they claim that I am revealing their secret info, I will always show somebody in the wholesaling space that revealed that info in like the 1980s before they were even born, right? And you know, very very a very long time ago, a a real estate wholesaler who shall not be named tried to sue me because I did a video on how to find motivated sellers in
Facebook groups. This person claimed in 2022 that they invented they were the only ones in the history of wholesale. No, this is no joke. This person thought they were the only person in the history of wholesaling real estate to find a motivated seller from a Facebook group. All I had to do was show a screenshot of me posting in Facebook groups in 2017 to get to get real estate deals. I also showed screenshots of other wholesalers in 2018 doing the same thing. And you know, obviously the lawyers like, "Well, that was dumb. That was dumb.
I guess we can't sue Zach." They thought was a slam dunk lawsuit. I invented a way of getting I invented finding motivated sellers on Facebook on Facebook groups in 2022. Absolutely crazy. And so that was hilarious. And so, you know, everyone claims to have a secret. And this person, you know, who shall not be named, basically their whole method was YouTube ads. And I'm like, bro, YouTube ads, get out of here. And so, like, everyone claims there's a secret. I had to go through all the funnel and all these things. Dude, the guys YouTube ads.
I'm like, are you serious? YouTube ads. Oh boy. Oh boy. And everyone's like, "Well, Zach, why don't YouTube ads work?" Well, YouTube ads work for whole like, I'll be real with you. YouTube ads work well for getting motivated sellers. They work really dang well. Here's the problem. You're going to have to drop 10 grand to get a wholesale deal with a YouTube ad. I mean, it works well if you drop 10 grand. If you drop 50 bucks on YouTube ads, you ain't going to get no no motivated sellers. So, the thing is, just find a
wholesale deal. As simple as that. Go to town. The thing is, when you get your $10,000 deal, all I really need from you is about 300 bucks. Then we can start building out a real estate wholesaling business that gives you actual deals. Now, the thing is what you need to be focusing on is what we call RO. RO stands for your return on time. All right, that's what we're focusing on today. Okay, that is all we're start that's all we're focusing on. Okay, return on time. We are trying to get a RO. Now, everyone remembers
ROI, right? Return on investment, right? But your return on time when you grind, on average, you make about I think$100 to $200 an hour. Now, if we're making half a mill year, let's do the math here. So, if you make half a mill a year, let's do half a million a year, 40 hours a week divide by 52, you're about 250 an hour doing this, which is pretty dang good. You're doubling that. So, you want to work the least amount of hours to make the most amount of money in wholesaling. So, what I'm going to
tell you is do exactly what people do to get rich. So, again, you're going to hear from a ton of real estate wholesalers here. You're going to hear from a million of them. They're going to run their YouTube ads on my channel. They're going to run basically all these Facebook ads. They're going to try everything and anything to convince you that what Zach says isn't right and you need to go with me. It's like the dark side. And you know, the Jedi, right? The dark side's always trying to tell you that, you know, the good
guys are bad, whatever, right? And I'm not going to even defend myself obviously, right? Because I just think it's hilarious. But I'm just going to expose the whole entire wholesaling industry while we're at this. So, first and foremost, I've heard a lot of people tell me that everything about cold calling sucks, texting sucks, everything sucks in wholesaling except for PPC. PPC is the most motivated sellers ever. They're the greatest marketing channel of all time, and this is the only way to find a wholesaling real estate deal. This is absolutely hilarious to me. Now, does anybody
want me to to reveal some emotional damage? Let's do this. Let's do this. Let's do this. So, let me show you exactly what PPC is. So, you're going to see a bunch of ads on this and so I'm just going to reveal the truth. But right here, I'm I did an incognito tab, so I got no cookies. Okay. Who's ready to watch me dump about who who's here? Who's ready to watch somebody waste 500 bucks right now? You want to see someone waste 500 bucks in two seconds? Let me show you. This is absolutely one
of the funniest things you're ever going to see. And I'm not going to tell you to do this because that's mean, but I'm just going to expose the whole entire industry. So, if you search right here, sell my house house fast Phoenix, Arizona. Okay. If you go out here and do that, all right, sell my f house fast Phoenix, Arizona. Right. We go out here and search it. Okay. It is going to pop up a bunch of things. So, let me show you exactly what you should expect. So, if you go here, you search it,
there's going to be all these sponsored results right here, okay? Sponsored results. And these are people that spent money right here on the top to go out here and basically talk to you. Okay. Now, does anybody know in the comments how much it would cost them if I clicked on their ad right here? This is crazy. If I click on this guy's ad right here, does anybody know how much it would cost them if I click it right now? It's pay-per-click. If I click this guy, do does anybody know how much it would cost? It
would cost them maybe 60, 70, 80, 90, 100 bucks. If I click on that ad right now, it'll cost them $100, maybe 50. Really depends. But I know in Phoenix, Arizona, it's probably going to be 80, 90, some sometimes hundreds of dollars, right? So, if I decided to be a jerk, which I'm not going to because these people could probably sue me. One, two, three, four. I could drop 400 bucks right now and just waste all their money right now. There are people, and I'm not telling you this is what you should do. There are
legitimate people who would go out here and go to their competition and just drain thousands of dollars out of their bank account in an hour. That's that's the first PROBLEM WITH PPC. NOBODY WANTS TO talk about that. The first issue with PPC is you start running your own campaigns, your competition is going to start clicking on your ad, different IPs everywhere, and they'll drain three or four grand. You know why? If you ever look at these PPC GUYS, THEY GET I AM SO ANGRY. THIS GUY WASTED FOUR grand because he started doing that. So just
understand, you know, every time I click and it's called click fraud. It's called click fraud. Do you go to prison for click fraud? No. Is click fraud legal? It's frowned upon. It's probably not ethical. But is it illegal? It's not illegal. Not at all. And the truth about it is nobody wants to talk about it. It's click fraud. Unfortunately, it's not illegal to do. And so, you have to have systems really good right there. You have to block IPs. But the problem is I if you're if you're a techie guy, you know you can make
multiple IPs, right? You make multiple IP addresses, get ton of VPNs, and just go nuts. You could really drain someone's bank account doing it, right? There's bots that do it. And and so all these guys, run your own PPC campaign. Be a PPC hero. Let me be your P let me be your PPC agency type guy. You hear it all the dang time. That is first and foremost number one why I don't like PPC. Do you want to hear number two, which is pretty dang good. Okay, let's say I'm a motivated seller. I want to
sell my house in Phoenix, Arizona. I click sell my house fast Phoenix. Right. Okay. Well, guess what? Okay. Well, you know what I'm going to do? I want to get a cash offer, but I want to get the highest cash offer. Or I just want to make sure I talk to as many people as I can. Guess what happens? Okay. Click, click, click, click. I've spent I've wasted 400 bucks of everyone's money. I have filled in four different infos to get my cash offer. So, I filled the top four websites and they're all going to
give me cash offers. Now, ONE OF THOSE GUYS are probably a PPL dude. And by the way, I like PPL. I am not a a PPL hater. Actually, I don't like most PPL, but I'll be real with you. Some of those PPL companies do this where they will sell you an exclusive lead. Is it really exclusive? more or less. But they might it it will be exclusive to the platform, but some PPL companies, you know, Gene and I speed elite doesn't do this, but he's exposed this where they will go out here and run their
PP PPC campaigns and basically it'll be exclusive for like 200, 300 bucks, but you called them and said, "You're the third guy to talk to me. Why do you think that?" Not because the PPL company's reselling your lead. because the person literally filled out, okay, they literally went out here and filled out all these forms on the top. Okay, they filled out all these forms on the top. It's hilarious to me. And so when you're that guy, so like this is the most clown thing you can do. You just dropped $100 on a lead and
the person's going to talk to four other people and then you're the guy running YouTube ads saying, "Hey, PE cold calling sucks. You call them, they talk to two other people. PPC on their other hand, I spent a $100 to talk to someone who's talked to six other people today. I'd rather cold call, have a guy that talked to maybe one, two people, and spend, you know, four bucks for the lead than spend $100 for a lead that talked to the same amount of people. I mean, one's clown. So, all these PPC guys just are
like PPC supremacy. Really bad. On top of that too, I don't know how much e exposing I should do in the wholesaling industry tonight, but the cost of PPC has like doubled the past two two or three years. So, it's probably going to double again. So, everyone loves Facebook ads until you you tell everyone that, you know, Zuckerberg literally raised the price of Facebook ads by 40% year-over-year just cuz he just wanted a he just wanted a bigger yacht, I guess. I don't know. But, you know, Facebook literally just raised the prices 40% for Facebook
ads over the year. So, you're now beholden to Zuckerberg for your success. I got nothing against Mark Zuckerberg, but I don't want that guy to be the sole the sole reason I become successful or not in my life. I'm not going to leave it up to Zuck for me to become rich or successful. Okay? And a lot of Facebook guys are pivoting to these other industries because they let they got zucked. You know, that's the they got zucked. Okay? Zucked to be you. Zucks to be you. But like, so like all these people right now,
you got SEO. SEO is not bad. I honestly out of all these ones, I think SEO is probably the my favorite. If you know, if you're a genius doing your thing, most SEO guys, you got to drop three, four, five grand a month to do it. It's just too expensive. And it's actually not terrible. I I I've seen good ROIs on SEO. Next, your PPL. Now, I have been a lot nicer to PPL lately. It's not because I love PPL as an industry. I think PPL's, and I'll just be real, you can sound bite me,
but like I think PPL is probably one of the nastiest, dirtiest, grimiest industries ever in wholesaling. Like really bad. Now, I prefer one PPL company, and this company doesn't pay me any affiliates. Just letting you know, this company doesn't pay me an affiliate. They don't give me any money. It's I speed a lead. Shout out to Gene Blinkoff, right? This guy doesn't pay me any any. All you have to do is follow Jean on Facebook. He exposes PP He loves PPL, but he knows every most PPL companies are absolutely shady and terrible. He exposes PPL
companies every week. He exposes one PPL company for basically creating a lead and then selling it like two or three times, saying they sold the same lead for $100, like $200 each, like four guys, and they got exposed. And they admitted it that they did that, right? Like, so PPL literally is one of the dirtiest, griiest bit like out there, right? Call centers are really bad too. Most call centers will that I don't want to get into that right now but basically most call centers and this is why like M2M our call centers are like
very vetted very very vetted but like most call centers they'll produce the lead and then the caller who produced the lead will write the lead down on their paper and then sell them to other companies too which is crazy to me. So they give you the lead which is exclusive and then they go out here and do it right. Hilarious to me. I would tell you most PPL bad, terrible, they resell the leads multiple times. And now I'm not talking about coupon club or something like that, but most PPLs are really bad. Uh, next year
Facebook ads, I've talked about Facebook ads, 40%. Don't don't get zucked, okay? Unless you want to get all the zuck, do not get zucked. You get 40%. Radio ads, TV ads, whatever your little niche is, right? On market, right? They all they all suck. Okay? And the reason why most of these suck is you're going to get a lot of saturation. Now, there's not much saturation with the radio ads. Not much on some of these other ones. But I'll be I'll be real with you. Radio ads, TV ads, just too expensive to lead, right? By
far. You know, I'm not even going to say it. I'll be real with everyone in here, right? You want to actually build a business that works. You want to build a business actually makes you money, that gets you success, right? Let me ask you a question. Okay? Does anybody I I know you I know a lot of people in here talk to other people in industries, other community, stuff like that. If you went out here and you talked to a hundred people just in general in wholesaling, how they got their first wholesale deal or how
they made their last 100 grand, if you talk to a hundred of them, 80 out of a hundred would get would be doing most of their deals from calling and texting a and calling, texting, direct mail. Those are the main three. Just being real with you. So, if somebody's pitching something else like let's use, you know, my favorite one to make fun of is on market wholesaling. Okay, I'm not talking about Richard Taylor because he does something a little different, I think. But these wholesalers that just do these cash deals off market, right? Not creative
like Richard, but just different, right? Can anybody legitimately on this stream or in I've challenged people time and time again. Can somebody show me somebody who is making over a hundred grand a year? Can somebody show me a hundred people making over 100 grand a year that they just do off on market real estate on market on the MLS? I can probably find you a hundred people selling courses on it, but you will not find a hundred actual wholesalers doing that. Now, do you think I can find a hundred wholesalers who are doing 100 grand
a year on calling? Yes. Could you find a 100 wholesalers making over 100 grand a year texting? Yes. Can you find me a hundred wholesalers making over a hundred grand on PPC? The answer is yes. I actually know I can name off probably a hundred, but they're spending 20 30 grand a month, which you probably can't. Okay, let's keep talking. Can you do a 100 wholesalers making over 100 grand doing direct mail? Yes. Can anybody in here, and I'm saying this from the bottom of my heart, can anybody find me a hundred wholesalers who are
doing 100 grand a year on PPC or sorry, PPL? Probably not. PPL is part of it, but it's not it's it's not their only thing. You can't find 100, making over 100 grand. It doesn't happen. It just doesn't happen. So, the thing is, the majority of people get their first real estate wholesaling deals from calling and texting. Okay? There is a reason why most people get their first deals from these methods. It is the only method that will consistently produce deals for you, consistently get deals, consistently get you leads, easiest to close, easiest to sell,
and the most exclusive you can possibly get. It's the only one. And so, everybody wants to fight on me like, "Okay, so how do you go out here and build a half a million dollar wholesaling business? Calling and texting is going to be the primary building blocks. You can add PPC, you can add your PPL on top of the calling and texting. Now, this is why I have one of the largest wholesaling real estate softwares ever. It's called X Leads. Now, I literally built a software to create a system like this. It's why it's the
I think it's the number one most signed up wholesaling software probably this month. Last month, I was probably get more signups than anyone else wholesaling specific. But Xley is the second most Googled wholesaling software out there. Just just stating facts. And if you go to xleys.com, it literally can produce that. So, everyone asks, "How do you build a half a million dollar hosting business?" You go to X Leads. You start pulling lists. You start calling on the dialer. You start sending 2,000 texts a day. And for under 500 bucks, you're now producing as many leads
as you possibly want. What CRM do you use? I use X leads. Obviously, that's a CRM I use to go out here and find all of my deals from wanting to sell to sign contract. I e sign through X leads. I go into the dispro tab and I displeased. So, everyone wants to get like this this crazy advanced tutorial on how I do everything. The truth is all I do is I just run my whole I like you just call and text. You produce all of your leads through X leads. That's all you need. Right?
So, again, just showing this just saying the dang truth, right? I'll just put on the bottom. Be a lot easier. But again, everyone asks me what do I do? And I'm just going to tell you this whole video like I literally just tell you what I how I run my entire operations on here, right? You go inside X leads. You want to find motivated sellers, you go out here, you go to the lead section, you pull a list in like Columbus, Georgia, right here, right? You go pull list. You filter. It's got free unlimited skip
tracing. You pull the list. You put in a contacts. You click a button. You send 2,000 texts. Uh you throw it in the triple line dialer. Boom. You go out here. Done. Okay. You want to go out here and close the seller. You go out here. Let me show this. You go out here on the dealboard. Got all your leads on the dealboard. Got all your automations in there. Whoa. You own the deal board. Got all your leads in here. You can send a contract like doing that. You got under contract. You run them through
there. Then you need to go find a cash buyer. You go to the dispo tab. So, everyone's ask, "How do you find cash buyers?" It's pretty simple. If you have a lead in Deerfield Beach, right, you just click Deerfield Beach. All landlords pop up right there. All the flippers pop up right there. Let's just do all really quick. Let's go to landlords. Let's find all the top landlords. If I load up for a second, boom. All the top landlords right here. They're all skip trace. Skip tracing all in here. Boom. Now you got all your
buyers. I mean, you can add as many team members as you want here. Got all your automations. You can have all you can have AI. You can have X leads do the AI text. I mean, so everybody asks what do you do? Calling and texting is the answer. Reverse trying for dollars is great, too. All these things. Then you produce way too many leads. And then you use the X lead CRM. Then you find all your cash buyers on the dispo tab. So the whole point of this is now you know exactly where to find
motivated sellers, how to close them, what system, then all of the cash buyers right there. Now if you want to get more on the closing side, it's pretty simple. Again, I use a very very simple method of closing motivated sellers. Does anybody in here want to, you know, hear my exact like secrets of closing motivated sellers? It's pretty easy. You be yourself. Shocker. Shocker. You You just got to be yourself. This is the thing nobody really wants to talk about. Okay. But when you're yourself and you don't pretend to be somebody else, you end up
closing more people. So, the best way I can always describe this is how do I close motivate sales? What do I do? What if I do? What do I do? Okay. What do I do if somebody goes out here and they ask me who I am and and what I'm looking to do? Your name is Zach. You and your partner, your cash buyer, are looking to buy properties in the area for cash. That is what you're looking to do. What is difficult about this? But I'm not the buyer. No, your partner's the buyer. You assign
the deal to the buyer. So, you and your buyer are buying the property. You work with them on the transaction. You are a partner. Just being the truth. So, you like you got to remember this. So many people are getting they they really struggle closing motivated sellers. The reason they they struggle is because they're trying to be somebody who they're who they're really not. So, some people in here struggle because they're trying to be me. Now, I'll be I I'll be honest with you, right? You are not going to be as good as being Zack
Gin as Zach Gin is to be Zach Gin. I will not be good pretending to be you. I am myself. I am uniquely myself. You know, some people might not like it and some people might love it. When I talk to a motivated seller, you've hear, you've seen the hours and hours of me closing motivated sellers already, right? The dang truth is I'm just myself, okay? And I can build rapport the way that I like building rapport. I like my little jokes. I'm a little more to the point sometimes, but I always go out here
and get the deal locked up. The reason is because I'm myself. So, hey, me and my partner, we're looking at buyers in the area for cash. Tell me about your house. MCTP motivation, condition, time frame, price. Hey, Mr. Seller, why are you looking to sell the property? Hey, Mr. Seller, can you tell me more about the house? How's the roof? AC, the condition of the house. T time frame. When are you looking to sell the property? And P price, what general ballpark are you looking to sell the house for? You go to reason, you get
a little here and there, build some rapport, tell a little jokes here and there, you have a good you have a dang good time with it, and then guess what? then you're on to the next one. It's pretty dang simple. Okay, but when it comes to closing, again, my top two methods again are going to be a price anchor or reverse price anchor. So, everybody asks, "Zack, what is your top way of closing a motivated seller?" I mean, I prefer reverse price anchor. You can do a regular price anchor. Really depends on what you want
to do, but a price anchor is pretty simple. I mean, price anchors have been done for hundreds of years in every industry. when you just kind of throw off a crazy low price, but you anchor yourself to the offer. So, people blame you. I'm not a big fan of it, but it does work. So, what Rick used to do was basically, "Hey, Mr. Seller, you know, in ideal world, I would want to buy the property for $60,000." And then they get ALL MAD LIKE, "HOW DARE YOU? THAT'S WAY too low." It's like, "No, no, no.
That that's what I'd buy in the ideal world." And the person gets angry and they say, "Get out of my house." or you negotiate and that's called a price anchor. I'm not a big fan of price anchoring because you can't really shoot off a really low offer because you're still connected to that offer. Now, I do something called a reverse price anchor. Okay? It's called a reverse price anchor. Now, what a reverse price anchor is is basically you're doing a price anchoring, but you you connect that offer to somebody else, not yourself. So, that's why
it's called reverse, right? So, what I like to do is I like to blame Rick and my partner on this. You can blame anybody, you know, I guess, but basically I say, "Hey, I was telling my partner Rick about the property, and he said he wanted to buy the house for around $60,000." Show up, see their action. Usually, it's going to be super low. I always make my offers extremely extremely low, and they ALWAYS SAY, "OH MY GOSH, HOW DARE WAY TOO LOW, RIGHT?" THEY ALWAYS SCREAM AT YOU, RIGHT? HEY, I know. Hey, Rick's crazy,
right? He always wants to buy the property for the lowest price, boss. Okay. He's nuts. He is cuckoo. But that's why I'm here. I'm the real decision maker. He's my partner, but I'm the decision maker. So, obviously, I know that price won't work for you. What price works for you? I mean, you know, I got to go back to Rick, right? And I'm making a decision here, but he's going to be I'm going to get earful about that that offer. How about we just meet in the middle? Boom. Get an offer that works below the
MAO. You make some money, right? That's how you go do it the right way. Pretty dang simple, right? That's how I do it. So, that is exactly how I would build a $500,000 wholesaling real estate business on autopilot. Roughly, that's going to be around, I'd say, three or four deals every single month. Uh, so to get about four deals every single month, you should be sending maybe six six offers a month probably where you want to be at least an offer a week and a little more than that. You should close most of them if
you know what you're doing. Maybe seven or eight if you suck at closing. And then you should be doing around two I say 2,000 texts a day. And then you should be doing at least I want to be at least a thousand calls a day. That's roughly where I want to be at there. And you you have enough leads. And then you got to close the right way. Then you got to find your cash buyers and next leads. And that's all you really got to do. And so that's exactly what I say you should be