7 Pinterest Ads Tips to Boost Your Online Business

one of you asked for this video in our comment section and all I have to say is great idea because everyone talks about Facebook ads but if you're thinking about running Pinterest ads you're a real one okay because I feel like people underestimate the power of Pinterest ads today we're going to learn how powerful they are and how you can run your first Pinterest ad this is going to be the complete Pinterest ad tutorial for beginners let's [Music] go hey guys welcome or welcome back my name is Michelle Val what's up how are you guys

how's your week been my week has been well it's been absolutely crazy it's been crazy on a scale from one to Pineapple let me know in the comment section how busy your week has been what's between one and pineapple we don't know make it up get creative normal transition here Pinterest ads are a great way to get your business in front of potential customers guys Pinterest is one of the most popular social media Platforms in the world specifically amongst women so here is a step-by-step guide to get you started with Pinterest ads step one create

a business account the first thing you need to do is create a Pinterest business account this is free too and will give you access to all of the features of Pinterest ads I will leave a link in the description box so you guys can click through to make your account step two set up your billing once you have created a business account you will need to set up your billing you can choose to pay with a credit card or PayPal step three create a campaign now it's time to create your first campaign you will need

to choose a campaign objective such as driving traffic to your website or increasing brand awareness step four set your budget so you will also need to set a budget for your campaign this is the amount of money you're willing to spend on your ads step five Target your audience one of the most important steps in creating a successful Pinterest ad campaign is targeting your audience you can Target your ads by demographics interests and behaviors step six create your ads once you have targeted your audience you need to create your ads you can create promoted pins

which are kind of like organic pins that have been promoted to to show up in search results and feeds you can also create video ads step seven track your results it's important to track the results of your Pinterest ad campaign so that you can see what's working and what's not you can track your results in ad manager the easy part is setting up the campaign but the more challenging part is getting the strategy right so let's go through some ad tips that will take you from a beginner to confident start with a small budget and

gradually increase it as you see results avoid dumping a bunch of money from the jump and also avoid getting too excited and increasing your ads spending too quickly slow and steady wins the race here I'm almost sorry that I have to say this because I feel like this goes without saying but guys use high quality images and videos in your ads we don't want to see no Motorola Razor photos Okay use your iPhone guys use the back camera of your iPhone or use a professional camera write compelling ad copy that is relevant to your target

audience and this one is so crucial you want to spark curiosity so that viewers will click through to your ad now you might not get it on the first try and I encourage you to test and play with different types of AD copy what you'll probably find is that the coffee you thought would work won't and the coffee you thought was trash will absolutely smash so make sure that you test and play test different ad formats and placements to see what works best for you and the same thing goes with creative some of the formats

you can test would be infographics static images videos and user generated content use Rich pins Rich pins provide more information about your products or services such as prices reviews and availability they can help to improve your ad performance so definitely give these a whirl Pinterest users are on there looking for inspiration so your ads should be relevant to their interests fashion interior design DIY projects that kind of a thing so those were some of the Dos of running Pinterest ads but here are the don'ts avoid these common pitfalls do not use horizontal images Pinterest is

designed for vertical images so horizontal images will be cropped and people will probably just scroll past guys try not to use too much text Pinterest users are visual folks so your ads should focus on images and videos no clickbait guys do not use misleading or dis ads and no spammy or irrelevant ads either Pinterest has some pretty strict advertising guidelines so make sure to keep a kosher okay we want to play nice with Pinterest Pinterest is our friend and guys don't give up too quickly a how cute don't give up Pinterest advertising takes time and

effort to see results so don't give up if your ads aren't performing well immediately keep experimenting with different ad formats targeting options and creative elements until you find what works best for you if you're finding this video helpful so far don't forget to give us a like it is a small thing that you can do for me and for the channel because the algorithm tends to like that kind of stuff this channel that you're watching right here is called learn with Shopify it is an official Shopify channel that teaches you how to grow an e-commerce

business so if you're an entrepreneur then consider subscribing all right now back to the good stuff I know a lot of people will be wondering how much money they should be spending on their ads the ideal budget for Pinterest ads depends on several factors including your business goals and target audience for example but there are some general guidelines you can follow to determine how much to spend a good minimum budget for Pinterest ads is $5 per day this will allow you to reach a limited audience and you know start to see some results however if

you want to see more significant results you'll need to up the ante anywhere between $20 and $50 per day will give you enough room to run multiple campaigns and Target different audiences you should also consider your target audience's average order value when setting your budget if your average order value is high you can afford to spend more on ads however if your average order value is low you'll just need to be a little bit more careful with your budget some Industries have higher cpms than others by the way guys CPM stands for cost per a

th000 Impressions so for example fashion and Beauty Brands tend to have higher cpms than homegood brands also if you're running a brand awareness campaign you can afford to spend less than if you're running a conversion campaign if you really want to optimize and stretch your Pinterest ad budget here's what you should do try a variety of AD formats to find out what works and Target your audience carefully you can also use negative keywords negative keywords can help you avoid wasting money on irrelevant Impressions if you're running Pinterest ads you probably have something to sell maybe

you have an online store or maybe you're thinking of switching or maybe you don't have an online store and you want to try Shopify but either way I will leave a link for you guys in the description box so that you guys can try it out for yourself for free so guys you are now ready to start playing around with Pinterest ads I hope this video has been helpful if you have any questions about anything that we covered throughout this video and you need clarification make sure that you're leaving it in the comment section down

below and we will try to get back to you as soon as we can but yeah thank you so much for joining me this week my name is Michelle B it has been so fun and I can't wait to see you next week [Music] peace