What is Portfolio (its meaning) and what is it for? Understand why many successful professionals always work on their portfolio to be able to publicize their work in the right way. Thus, making a great impression to get good clients and jobs.
So, now understand everything you need to know about a portfolio: what it is and all its importance, its main types and how to create yours without a secret. Including a special tip on where you can create yours online for free! Do you want to receive tips and information to set up your own business.
So subscribe to this channel and stay on top of everything you need to know to open your own company. To try to make this matter clear to you, we will address the following points: 1. WHAT IS PORTFOLIO (MEANING) 2.
WHY IS IT SO IMPORTANT? 3. YOUR MAIN TYPES 4.
HOW TO CREATE YOURS THE RIGHT WAY IN 08 PRACTICAL STEPS (including a tip on where to create yours for free and online) So, let's go! 1. WHAT IS PORTFOLIO (MEANING) Basically, it is a compilation of materials or works developed by a professional or company to show: - their work - their skills - experiences - differentials - skills or qualifications - among others However, a portfolio is more than a resume.
But yes, a list or collection of the best works of the professional, company or even student, for example. In other words, it means a list or compilation of your best works. In practice, it's showing what you're capable of through samples of work you've already done.
For example: photographers often work with a portfolio to show photos taken in their work. Or professionals from advertising agencies or designers, who show the collections of work they've created throughout their careers. Or even models or artists who need to show samples of their performances in previous work.
Finally, there are several categories of portfolio that can be worked on according to the professional goals of each person. Whether to get clients as well as jobs in companies or agencies, for example. 2.
WHY IS IT SO IMPORTANT? SHOW YOUR IDENTITY Through the portfolio, it is possible to show your identity to your potential clients or companies that want to hire you. Likewise, it is possible to have an idea of what you or your company is capable of.
Literally, potential clients or companies will understand the type of work you build and how you can add to the services you can provide. VISUAL IMPACT In this way, a great visual impact is made. And that can further impress what you are able to deliver through your work.
BUILD TRUST Likewise, the portfolio makes your potential customers trust you. It is a way of guaranteeing the delivery of the work that you or your company can provide. GREATLY DECREASES REJECTION In addition, when potential clients can see your work, the chances of them hiring you increase greatly.
Literally, the portfolio makes your work more tangible to those who might be interested in hiring you. Your potential customers will be able to see your ability to do your job. PROFESSIONALISM Furthermore, the portfolio ensures that your work is always seen in a professional manner.
Believe me: a good portfolio is capable of separating qualified professionals from those who are average or below. 3. ITS MAIN TYPES Basically, there are two types of portfolios: physical and digital.
PHYSICAL This type was widely used in the past, where it was very common to find professionals who assembled their portfolio in physical folders to show their work. Literally, they printed their best work. Thus, he would take these folders to personally present to his potential clients, companies or job interviews.
Nowadays it is less common, but it is still used by professionals and companies. DIGITAL And with the advancement of technology, nowadays most portfolios are digital. Mainly because it has advantages such as: - it can be easily shared - its cost is much lower than the physical one (since it does not need to be printed and can be sent quickly through the internet) - it can be interactive - it can be assembled from your computer or even cell phone, for example , currently there are types of work that can't even be physically presented.
Since it was fully built and developed digitally. And in a practical way, the portfolio can be made in digital files. Like PDF, the kind of extension that almost everyone can open by having a PDF viewer.
This file type can contain several pages. This makes it possible to organize and present your work in a practical and professional way. At the same time, nowadays there are several platforms where you can assemble and present your portfolio online.
That way, just send the link or access URL so that your potential clients or companies can access it and find the works in your portfolio. In fact, at the end of this video, we are going to mention some platforms for you to know and analyze which one fits your profile, okay? 4.
HOW TO CREATE YOURS THE RIGHT WAY IN 08 PRACTICAL STEPS 1. DEFINE YOUR PURPOSE First, understand clearly what the main objective of your portfolio is. Will it serve you or your company to get new customers?
Or get a new job? Or simply for you to analyze the progress and evolution of all the work you carry out throughout your life? Finally, defining the objective of your portfolio will make you focus and work on what needs to be achieved.
2. DEFINE YOUR TARGET AUDIENCE The second step is to define who your target audience is. Understand well who will be the audience you want to present your portfolio.
Whether customers or companies. Once that's done, understand their preferences and customs to be able to identify ways to satisfy and impress them. Show through your portfolio that you or your company will be able to meet and exceed their expectations.
3. DEFINE THE PORTFOLIO TYPE Now, define whether your portfolio will be physical or digital. Understand the best way to present it to your target audience.
Nowadays, it is more common to use the digital version. However, there are many cases where the physical portfolio is used. Or even requested by potential customers.
4. CHOOSE YOUR BEST JOBS Now focus on your main jobs. The ones you are proud to have participated in.
Remember that the portfolio will serve to show what you or your company does best. When selecting your best works, organize them in the way that best suits your purpose. For example: separate by categories or subjects, or progress of work, results achieved, in short.
Organize it in a way that people who receive your portfolio can view it in a practical, engaging and very clear way. 5. PRESENT WHO'S WHO Showing the quality of each work is essential.
However, showing who the responsible people behind all this are is very important as well. So create a session to introduce yourself. Tell us a little about who is behind these jobs and what makes you or your company different to stand out and be chosen.
And a point here that can help you a lot is Personal Marketing. Which, in short, is marketing aimed at making you able to assign greater value to your personal image. And we have a very practical video about it, in case you want to delve deeper.
So, if you want to watch it, just click on this button up here or on the link we leave in the description. 6. BE SIMPLE Many professionals try to make their portfolios too sophisticated.
However, they end up not being simple to understand. As well as leaving it polluted, confusing and tiring. So simplicity is something that can help a lot.
This will bring objectivity and focus where it really matters. And creativity comes in right here. This will help you make your portfolio stand out and captivate your target audience.
Practically and effectively. At the same time, use quality images with good resolutions. As well as colors and text fonts that represent your visual identity.
This is very important because, despite being subtle in some cases, this care will show the quality that you or your company are always looking for. 7. HIGHLIGHT YOUR CONTACTS A basic but very important point is to highlight the ways in which your target audience can reach you or find you.
Whether email, phone, whatsapp, address, anyway. Make it clear and easy to find. Otherwise, it's no use having a great portfolio if your clients or companies can't find you for a conversation or negotiation.
8. PROMOTE YOUR PORTFOLIO Finally, promote your portfolio to your target audience. Create strategies to reach your customers or companies to present your portfolio and work.
And digital marketing can help you a lot with that. If you want to understand ways to work on this point, watch our playlist with everything you need to know about working with your digital marketing. If you want to watch it, just click on this button above or on the link we leave in the description.
And as promised, there are several platforms that help you publish your portfolio digitally and online. Even some of them are free or have their free versions. Here, we will cite just a few examples, but there are several platforms of this type.
Like: Wix, Wordpress, Medium, Behance, Contently, Adobe Portfolio and Carbonmade. Anyway, there are several platforms that serve you to publish your portfolio. Now, it's up to you to analyze each one of them and understand which one best meets your needs and expectations to achieve your goal.
In fact, some professionals prefer to create their own website to showcase their portfolio. At the same time, others prefer to use their own pages on social networks (such as Instagram, Linkedin and Youtube, for example) to present their portfolio. Anyway, understand what is the best way that meets your needs and goals to define the way you will publish your portfolio, agreed?
Did you see how the portfolio is a very strong tool for us to be able to promote our work and win clients or jobs? For sure, when well worked, it will be a great ally to achieve our goals, believe me! Also, if you want to know portfolio references to get inspired and stand out, write here in the comments and we'll be happy to put together a new video about it, okay?
And just to recap what we talked about here: 1. WHAT IS PORTFOLIO (MEANING) 2. WHY IS IT SO IMPORTANT?
3. YOUR MAIN TYPES 4. HOW TO CREATE YOURS THE RIGHT WAY IN 08 PRACTICAL STEPS We hope you enjoyed it!
And if you want to know more about how to set up and manage your own business, visit our YouTube channel, we have several videos on this subject, ok? And if you liked it, share this video with your friends and family to help them too! If you want to prepare even more, download our free e-book now with the 11 key questions to find out if you are ready to open your own business or not.
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A hug and see you next!
