LinkedIn Ads Audience Targeting Best Practices: Targeting Options, Tips, & Campaign Manager Tutorial

hey b2b marketers today we are talking about linkedin ads audience targeting best practices now this is one of my favorite topics when it comes to linkedin ads because no other platform out there has as much data on jobs and companies out there as linkedin does and the ability to target niche professionals at scale is really the true power of linkedin so now audience targeting can be both an art and a science and it's something that we see a lot of people get wrong and have lots of opportunities for optimizations to improve your performance so today

we're going to walk through the strategy and share several best practices let's go ahead and dive in so this is what we'll cover today first we'll talk about the wrong way to set up your targeting and an error that we see a lot of people make when they set it up then we'll go through the strategy and talk about how to approach it and then we'll share several different tips and best practices so you can make sure that you're setting the best settings for your campaign and then finally we'll do a walk through inside of

campaign manager so you can see what this actually looks like in action so as we dive in uh first of all you know usually when we're reviewing accounts and auditing accounts um we see the biggest issue we usually see is that people cram every possible type of industry that a company might serve and every single different type of job title who might be a potential buyer all into one campaign and then have a really big audience of all these different industries and job titles all you know smashed into one here you can see we have

just a bunch of different industries and lots of different job titles from marketing to sales to owners and it's given us an audience size of about four million people so now while all these people could be potential buyers and maybe a company sells into all these different industries you're gonna have one heck of a time creating ad creative to speak to all these different ones all in the same campaign and it's going to be a lot more um a lot more likely that you're going to miss on the matchup of your creative versus who's going

to be shown that ad so again the power of linkedin is being able to target so specifically these different types of people at these different types of companies the best approach is to segment these out now we usually see uh best practice for audience size is usually between 30 to 80 000 people of course it depends on on the specific audience and it also depends on your budget um if you're below 30 000 people your campaign your campaign might be slow to serve and it could be more expensive because you're forcing it on a smaller

group of people um and then if you're above 80 000 people then you kind of have the opportunity to add more targeting in there to get even more specific into who's most likely to be interested now you know these different job titles at different companies and especially in different industries the same job title can mean something very different in different industries so that's often why we want to separate out these different job titles into different personas and split out by industry and also importantly here is these different job titles have very different pricing associated with

them you know based on the competitive competitiveness of an audience linkedin is an auction system so the more competitive the audience uh the more expensive the bids are going to be for that audience so if you're targeting owners or upper-level people those tend to be a little bit more expensive and then if you're targeting mid-level or more junior level people those are going to be cheaper so it's also important to separate your audiences because you're going to have to set your your bids by that different audience and it's also best to match up your ad

creative for best performance if you're advertising the ceos they're going to care more about overall company performance and profit and then if you're advertising to say marketers they're going to care more about conversion rates and performance data next let's talk about the linkedin targeting strategy and as you can see here what we want to find is we want to identify the best companies to target what is the specific industry they're in and what is the specific company size that they're at and then who's that right decision maker at those companies that we want to target

what's their job title what function are they in what's what's their seniority of their role and then we want to find that match between the right companies and the right type of people because there's lots of companies out there that might not be a good fit but have that right role at their company and there might be lots of people at the right company that aren't a right fit so we want to find that match and then along with targeting we also want to exclude those not a good fits so that we don't have kind

of false positives when we're doing targeting so as we dive into this uh you know as you're setting up your campaigns most companies have several different uh customer segments that they might target you know these could be personas maybe they're different industries they serve maybe it's different buyers at a company maybe they have various different offerings so what we'll start by doing is breaking down who are those different customer segments that we might want to target in our campaign and then matching up what are the different products and offers and therefore ads that will create

that kind of speak to that that will match up with these audience segments so as you set up your campaigns you'll want to match it up so that the only you know the customer segment that's going to be interested in that potential offer you want to match those ads up and then you don't want to be advertising something that's not applicable to somebody who's not a potential buyer so what we do is we outline that and it makes it look like something like this where we're going to have our campaign and the campaigns are set

up by that customer segment and then the different customer segments depending on what are the different offers and products that they might buy that are applicable for them we would then create those ads that speak to those products and have those offers in them that associate and then this kind of sets up split testing so that as we run our campaigns we can see how campaign a versus campaign b does or in campaign b versus campaign c in terms of price and conversion rates and stuff like that and then we can see how the different

ads do you know maybe how does how does um product two perform with audience a versus how does product two perform with audience c down here and as you set up you know as you set up your customer segments and the different products and offers you're gonna make to those audiences uh it kind of starts with personas and personas are how you're gonna outline who are the different potential buyers and then really what defines those people and what defines the companies that they're at you might have several different personas and sometimes companies name these but

sometimes people get very detailed and you know different traits they might have or things that define them and you know what we want to do is we want to map as many of those into what targeting options linkedin has for us so that we can set up these campaigns and here's an example uh this one's from linkedin marketing solutions of what this could potentially look like so depending on your target customer you can map out the different fields and maybe these are actual customers or these could be hypothetical customers uh that you can just name

so that you and your marketing team can um you know have have a name to reference so you might detail out where they went to school what type of company they're at what type of job they're in maybe other things that they're interested in groups they're a part of skills they might have and then figure out the fields that are going to map to linkedin's targeting some different things you can do is if you don't have these already created you can ask your sales team usually sales people who are on the phone all day and

and know who's purchasing are great people to ask because they're going to tell you you know what are they seeing in the trends in sales you can check check your past customer trends if you have a crm and data from past customers and current customers that's that's perfect data to go analyze and then you can also research linkedin profiles up there because this is how we're going to be targeting people based on their profile so go to some some customers and go research their profiles to find you know what what are they reflecting on their

profile that you might target them based off of so next uh here's kind of the list of all the different targeting options that we have on linkedin location is you know where somebody lives uh it can also target people based on where they've been recently i'll kind of show you that when we go through the interface but location where they live um number two is company so what what defines the company that they're working at uh what industry are they in there's a whole bunch of different industries and we'll link to that list below the

video here what company size are they at are they a small startup or are they a bigger corporate enterprise level company and then an interesting field is growth rate so is it a a company that's growing a lot or are they shrinking or are they kind of like staying you know stagnant you know maybe a company that's staying stagnant you want to advertise them something about hiring and sourcing maybe companies that are growing really fast indicate that they have a lot of budget or funding next are demographics so what is the age of somebody that

you want to target and what is the gender these two are both inferred stats from linkedin where people do not actually put in their age on their profile or their gender linkedin guesses that based on their name and what year they graduated but that's also to keep in mind that if somebody does not have a does not have education listed on their profile linkedin's not going to know what their actual age is and then you know maybe somebody went back to school later in life that age could be incorrect or more likely to be incorrect

and then gender there are some some names that tend to be both you know male and female names lincoln's going to guess whether this person is a male or female so these are not perfect targeting options but there are some ways to guess so usually we only use these if it's extremely necessary but will generally avoid demographics unless it's something that you really want to target next is education so if you if there's a reason to specifically target somebody by degree that they hold field of study that they studied in or school that they attended

maybe you want to target alumni of a certain school or maybe you want to advertise an mba program to somebody who only has an undergrad next is job experience so what is the different role company that they're at now or or held in the past so i can target by job function whether it's finance or hr i can target by job seniority which could be entry level or senior or manager vp and higher and then specific job titles so you can type in specific job titles linkedin is going to auto complete a list and let

you and kind of give you some options to choose from so job title is a free text field that people type into their profile linkedin then aggregates those into one of the most popular job files out there it's going to group together similar ones so when you're going to the job title field it's going to it's going to show you a list to select from you're going to search and it's going to show you a list to select from and then you'll choose from that list next are skills skills are things that people list on

their own profile and can be endorsed by other people you can go look at the different skills that are on people's profiles and then years of experience so how long have they been in their health you know are they younger in their career or have they been around for a lot of years so maybe you want to target more senior people based on seniority or maybe you want to target somebody who's you know one year into their career with some type of career advancement opportunities next is interests and traits so what are different groups that

somebody might be a part of on linkedin there's a whole bunch of different groups out there what are different interests they might have this is a field that linkedin kind of uh guesses and well analyzes based on what somebody does on the platform what are they posting about what hashtags they follow who are some influencers they follow and various things like that they put together these understandings of interests and then there are other traits so there's a whole bunch of different options under here such as like device preference are they more of a desktop or

a mobile user and then also very interesting is like job seekers so somebody has somebody been looking for jobs on linkedin maybe they haven't listed on their profile but have they been browsing jobs on linkedin maybe if you're doing a recruiting campaign you might want to select job seekers next is you can upload contact and account lists to linkedin and they can match those and then using those lists you can create lookalike audiences based on lists that you could be bringing to linkedin maybe you say here's my customer list i want to make lookalikes based

off that and then for contact and account contact are if you have a list of individual email addresses or a list of individuals that you want to match and then accounts are a list of companies so there's a lot of different fields you can match these lists based off of but account lists are very interesting because linkedin's one of the only platforms that can do that so you can upload a list of companies to linkedin and then you can take that list and say hey here's our good list of companies that we want to target

and then we want to target these different uh people at these companies underneath this account list number nine is retargeting so there's less different retargeting options on linkedin maybe i want to retire people who have been my website or to my company page or have opened a lead form or watched the video and the number 10 is there's a lot of third-party data integrations that linkedin has with various other platforms out there there's lots of data platform that can then push lists into linkedin so there's different data platforms for abm marketing or for intent um

platforms where you might you might create your audience in one of those platforms push it into linkedin and then you can then layer additional linkedin targeting options on top of that all right so next let's jump over to campaign manager and we'll see this in action so here i'm flipping over to campaign manager i'll make this window a little bit smaller so it's easier to see and then if i want to create my new campaign create campaign and then i'll jump into the interface i'll click next and then uh objective objective does influence the cost

of your campaign different objectives have different costs associated with them so i'm going to start just by selecting a website conversions campaign and then it's going to jump me down to the audience section here next now you can start with a saved audience so if i had previously set up campaigns or have other campaigns running that i want to reuse that audience i can come down here and click the save button maybe i go to that campaign and click the save button on that audience and then i can reuse it here linkedin also has a

bunch of uh pre pre-created audiences that you can choose from sometimes it's interesting to go down this list and a lot of these have groupings of job titles in them sometimes that's interesting to see different groupings of job titles that they might have selected for corporate hr professionals and things like that so sometimes sometimes we'll use these for inspiration and then as i get into this first section here is uh location so where are the people that i want to target and by default it's set to recent or permanent location and that means a recent

location means somebody has been in that location in the last 90 days or someone's ip address has been in that location in the last 90 days so this can include business travelers um you know people that are traveling to other locations and then as far as location targeting goes uh linkedin can target by um country state city metro area around the city and then counties but linkedin cannot target by zip codes so that's important to know so if i want to target austin texas i can type in austin and then i can either target austin

texas the city i can target the whole metro area around austin texas or i can target travis county which is where austin is i can select that usually we'll start with we do see recent does tend to include or bring in some international people often so usually we'll start with permanent location and then when we want to get more once our campaign is running well and we want to get more reach out of it maybe we'll open that up into recent location i can also exclude certain locations so maybe there's a specific state you don't

sell to or a specific country you don't sell to you can then exclude those locations like this so next is going into the all the different targeting options that i have down here and i can narrow by adding filters to narrow my whole audience and then i can also exclude using this button here to exclude people from what i have selected up above so first we'll start with narrow and i'll talk through the list of all the different options here and then we'll put together an example audience so first tab here is audiences so this

is where i have lots of different options in terms of if i've uploaded a list in the past i can select this i can maybe i've uploaded a company list or a contact list company lists are cool because i can upload the list of companies and then i can layer in linkedin's targeting to find the right people at those companies lookalikes maybe i've uploaded lists in the past that i want to create a lookalike based off of and this is where linkedin is going to do some guessing to find you know based on who i've

selected or who's in this list let's find this most similar people to them uh other and third party are lists that have been pushed into linkedin from other places so there's lots of different platforms that integrate with linkedin uh they can create lists based off different um data that these other platforms have and then push that into linkedin there's some real interesting um intent signals that some of these platforms uh put together so maybe i put together a list of companies who are interested in some hr service that i'm selling and then or or in

the category of hr services that i'm selling and i push that list into linkedin and then i can take that that list of companies with search intent and then layer in additional linkedin targeting on top of that and then there's retargeting so there's lots of different things that i can retarget on linkedin i can retarget visitors to my company page uh people who have attended events people have opened or submitted my lead forms inside of linkedin people who have watched videos and then people who have been to my website so those are the kind of

the extra targeting options on linkedin now next audience attributes this is where i'm going to target people based on the different things on their linkedin profile so if i select that all the different categories i get are company demographics education job experience interests and traits so this matches up to what we talked about earlier so if i click in the company i have company category which is going to give me like fortune 500 and some pre-selected lists like this company connection so if you want to target uh followers from peop first degree connections of employees

at the companies you select company follower of company growth rate so companies that are growing faster than others you know fast growing companies can indicate a successful company it can indicate the vc funding or something like that versus if you want to target companies that have not grown much maybe you want to offer them marketing or sales solutions to help them grow faster company industries then open up a whole list of different industries that are available on linkedin you can scroll through this list or you can search in this bar here so if i want

to target the computer software you can find that and select the computer software category next is names so i can target specific specific companies so if i have a list of you know if i have a list of like 10 to 20 specific companies i want to target maybe i'll just type them in like this manually more than more than a handful maybe then we'll create a list and then upload that list into linkedin so it's more manageable that way but it is really powerful to target very specific companies you want to target and additionally

you can also exclude specific companies so competitors or current customers you might exclude from your campaigns and then company size so maybe i want to target midsize companies i can open this up and you can see all the different levels of company size note that this is by number of employees so this is head count not revenue so maybe i want to target mid-level mid-size companies again buy a headcount so i'll choose maybe these two categories you can see linkedin's trying to order these together i want to be careful to make sure i'm adding these

selections so that i get actual mid-size computer software companies because if i order these then it's any company of the size or any company the software industry which is pretty big so next is the demographics section so as i mentioned we can open up the age filter here and then there's different age brackets that we can target people based off of this is inferred by linkedin based on the year somebody graduated and then gender and this is inferred by the name somebody's typed into linkedin be careful with this because lots of names can kind of

go both ways so these filters are not perfect but these are inferred characteristics from linkedin education so maybe i want to select the specific degree that somebody has what field they studied in or the school they studied in and then job experience so this is now where we open into all the different functions so i can click into this and see the list of functions that linkedin lets me target these these are the broader umbrellas of different job titles function is inferred based on the job title somebody has typed in the linkedin so i can

scroll through this list and find say i want hr directors and select human resources and then select that job function next is job titles so i can't use both job function and job title just to show you a job title let's remove job function come back over here to job title so now it's going to start me with a search dialog here because there's so many job titles out there you know usually you want to start by searching for that specific job title and then linkedin is going to give you some recommendations or it's going

to give you a list to select from based on what you're searching from so if i type in human resources director human resource director comes up here first one on the list you can see there's a lot of different similar versions of that where it's hr director senior hr director assistant director executive director you know if i can if i just want to select this one maybe i want to select them all or you know it then gives you that granularity to select that then a pop-up will show up here so i can select people

with that current job title which is usually what you're going to want to use but maybe it's people who that previously held this this role maybe for a recruiting reason or if you want to do both you know somebody who has it now or used to be in this role i can target them based off that most of the time you're doing current um what's cool is that linkedin is also going to suggest similar job titles so often as you know an exercise is going through and typing in the different job titles seeing what else

linkedin suggests some of them might be very similar some of them might be a little bit less similar so you know have a look through this list and choose what's appropriate all right so next is member skills so i can open this up and again it's going to give me a search dialogue with some suggestions down here to start with but for my example earlier say i want to target people with hiring skills maybe i'll just type in hiring here and then hiring and recruiting so there's some pretty granular skills here as you search you

can have a look through the list and see what's available and also linkedin is going to suggest some similar ones based on what you've typed in so far so you can close that and then last category is interests and traits if i open this up i can see there's groups so maybe a specific group that someone's a member of interests are interests are inferred based on someone's activity on the platform and then member traits there's a lot of options under here if i open up groups maybe i want to target people who are a member

of a recruiting group groups will often ore with skills skills are a great way to get pretty niche into what is the what is the you know job titles can be rather vague at times so skills help you get even more niche into what is that what is the function that person is actually performing in their role and then groups are another way to show maybe something something that someone's interested in if they're joining a group it's usually because they're interested in learning more about whatever that topic is so i might select hr recruiting see

what options are out there so you can see there's a lot of options because there's so many linkedin groups out there um kind of a way to get even more you know even more niche and groups um groups are a good way to kind of expand that along with skills so i can select those and then i can also come down here into more traits interest these are the broader categories so i have general interests which are um lots of broad categories here based on general interest and then product interests are what are some different

um products that are out there that someone could be interested in maybe it means they're in market to buy so accounting software has somebody been talking about accounting software or looking at accounting software company pages or product pages on linkedin i can select that and you can see this is getting pretty small on my audience here so you also want to be keep an eye on your audience size as you're putting your audiences together back up here to interests and traits if i click on traits there's lots of different interesting categories here career changers people

who are who may be looking to switch careers to another industry useful for recruiting campaigns device preferences so if i want to target people who are desktop and laptop users most of the time or mobile users most of the time and then you can even click on this to see specifically android users or pop back up to say specifically mac users or windows users and then expat members who work in a country that is not where they were educated frequent contributors are people who post a lot frequent travelers or people who are obviously travel around

it's useful for maybe business travel campaigns job seekers are people who who are searching for jobs on linkedin whether they've indicated that in their profile or not you can see people you can advertise to people who are searching for jobs on linkedin open education open a relocation recently promoted recently relocated or recently switched jobs if you're doing a recruiting campaign you might want to exclude people who have recently switched jobs because that means they just got a new job so i'm going to take this interest off now say i want to create finish creating my

audience here for you know say i want to target hr directors in charge of hiring at mid-size software companies so right now i just have the job title for human resources director but i know at software companies it could be a lot of different people in the hr field in the hr function that's in charge of recruiting there's lots of recruiting titles but hr is often in charge of that as well so i'm going to expand this to job function human resources so you can see my audience got a lot bigger it was like 560

before that but now if i do the whole function the broader umbrella of the human resources function i'm now up to 14 000 people and now i've niched into hr people who are who have skills in hiring and recruiting making it most likely that they're in charge of that at their job maybe i want to try to find a few more people so some other skills that could be similar to recruiting or hiring um you know maybe i want to see what linkedin suggests so i'll type in hiring again we'll see what pops up college

recruiting so maybe yeah people who are recruiting kids out of college career development sourcing and there's lots of different options here so recruiting hiring talent sourcing is one hiring there's lots of different um hiring practices technical recruiting executive search is a very you know kind of a different kind of recruiting i probably wouldn't put executive search with college recruiting strategic hiring sales hiring mass hiring hiring crew so lots of different skills here you know have a look through your list and choose what's applicable for your campaign and then also i have the option to exclude

uh by all those same facets here in linkedin so maybe i want to target or maybe i want to exclude current customers or competitors i don't want competitors clicking in my ads because that's going to charge me so usually you want to exclude different competitors and then current customers they're already a customer so they don't need to see the ads so you can exclude them by typing in specific companies here so if coca-cola was already a customer i can click that and then i could exclude them that way and then maybe there was a specific

also in in job titles uh job titles because it's a free text entry field a job title can fall into multiple functions um like chief information officer is gonna fall into the it category and it's also going to fall into the business development category because it's a it's an executive level function so job sales can fall into multiple categories it can also fall into multiple seniorities if it's not clear what seniority that that job title falls into also people can have multiple jobs on their profile so while one job might fit the company size category

another job might fit the function category sometimes you want to exclude the the ones that you know are not a good fit so something that we'll do a lot is we might exclude all the different seniorities up to what we want to target so i can see we actually have not targeted any seniorities here so maybe i want to start by saying anybody in hr who is you know a senior hr director or above so i'm down to 11 000 people here you know maybe i want to stay in the tech space so maybe i

want to make this a little bit bigger and maybe i sell to say it companies that that's that can still be in the tech space boom now up to 43 000 people but then if i come back down here um you know i want to target people who are in the senior cxo level of hr but you know maybe i want to make sure i'm i'm not targeting anybody in the entry level or any interns i'll come back over here job experience seniorities and i'll exclude unpaid training or entry so you can see that didn't

really change the job size but you know that'll that'll make sure that i'm not targeting any lower level people audience expansion this this gives linkedin the ability to essentially create a lookalike based on the options you've put in up here so whatever options you put in here for your targeting enable audience expansion is going to allow linkedin to take this criteria and make a lookalike based off of it uh you know kind of what we originally started talking about is that the power of linkedin is in their specific targeting options here usually you know usually

you're typing in these different fields knowing that like i want to make sure these are hr level you know senior level or manager level hr people at these computer software companies and i know that's the only space i want to be in so usually we start with this audience expansion off once your campaign is doing really well and you just want to get more reach out of it then audience expansion could be an option to look into but you know usually the you know the power of linkedin is in the specific targeting options that you

have here so very often we're leaving this off and then if there's times when we want to get a broader reach or if you're if you do serve a more broad type of audience where you know specifics here might not matter as much then you can look at enabling audience expansion next is your ad formats you can select the different ad formats here audience network is going to show your ads off of linkedin to these people but off of linkedin on other third party sites you can choose whether you want that on or off and

then down here is your bidding so you based on your objective that you selected above and then the audience you selected uh your bid range is going to vary based off those selections there's certain objectives that are more expensive than others and then the more senior or the more competitive your audience is the more expensive your bid range is going to be here versus the more entry level or the less competitive your audience is less people bidding on it the cheaper your bids are going to be here all right so that's a lot of info

on setting up your campaign walking through campaign manager on how to do that lastly i'll show you kind of one of the best ways to do research is by going to actual people's profiles whether they're your current customers or they're your target customers maybe your your target account list doing research on them and seeing what are the different what are the different um facets that they've selected in linkedin and then then you can reverse engineer that into your targeting that you use in your campaigns we use sales navigator a lot to do that you don't

need sales navigator you can kind of just go to somebody's profile on linkedin and then you know research it i'll kind of show you how to do that but then also show you where link where sales never get it can come in handy so i just did a quick search for you know chief of hr at a software company i see barb here chief people officer at boom supersonic if i want to look more into her profile i might click view profile here and then this is going to open up in sales navigator her profile

if i'm not using sales navigator you're going to look at her kind of front end profile here and you're going to see different different things that she has listed i'm gonna jump down to the experience section so i can see she actually does have multiple profiles here so when i'm targeting you know if i was targeting chief people officers um or if i was targeting certain categories here barb can show up under many different categories because she has many different jobs here you know i don't know what this company here does or this company but

one might be in the software space one might be this is a venture capital company i can see this is in the vc space so she can show up in multiple different fields here and then if i jump down to the skills section i can see talent acquisition recruiting leadership so i can see that she does she probably does a lot of hiring in her role if i hit show more i can see that she has a lot of skills down here so i might do some research on maybe what are some other similar skills

she has here and you can see the number of how many people have endorsed her for those skills so you might want to look at the highest number ones but she could show up for any of these skills in that skills targeting because these are all listed on our profile it might also give you some insights into skills you might want to exclude so if you're seeing bad candidates or like not a fit come through your campaign you might want to go research the profile to see are there any skills here that indicate this person

is not a perfect fit that i might want to exclude so i'm checking out barb here and then i might learn some of those things then work that into my campaign where you can take this a step further is you know i can see i can see job titles here and company names i would need to click into this company to see the different categories it's in so if i click that open or click this open i can open boom supersonic so this is aviation and aerospace um 231 employees so this is gonna this is

gonna land into uh company size and industry targeting that i could be using if i jump over here this is venture capital 49 employees on linkedin another interesting thing is here you know i just search for chief of hr at software if i want to specifically check out barb a little bit further to see or if i'm researching people so i'm going to search for her name and the company she's at so i get just her in this list now if i come over here to seniority level i can see she's actually showing up in

both the cxo and the senior level category so you know if you're looking to target just cxos and you do exclude seniors because you want to make sure you're not getting lower level people you might be excluding barb because she has lower levels other jobs here that are lower level because she's just an advisor you know this is not a senior advisor or you know any judgment above that a plain advisor's title is going to be an entry level or senior level and then lastly is function so i can see the different job titles she

has listed on her profile but nowhere do i see that she's specifically in the hr function so if i'm researching and i don't know what her job title falls in i can come into sales navigator and i can see function and see that you know this this one i can you know i know that chief people officer is going to be in the hr function but if it's a vague job title that i don't really understand i can come here to see what the function is that she's showing up in so that's a lot of

info on audience targeting and best practices it's it's the it's very important when you're setting up your campaigns um it's the kind of the first thing you start with and it's the thing that linkedin does best so use some of these tips for creating your campaigns if you have any questions feel free to leave them below and if you want to talk to us further about uh getting help with your linkedin ads you can find us at speedworksocial.com my name is anthony and i'm the chief advertising officer at speedworksocial so again if you have any

questions feel free to drop them below and we'll list all the links the resources down below