according to sports Pro Caitlyn Clark is the fourth most marketable athlete in the world yeah not just female athlete not just in the United States but in the entire world did you see what Caitlyn Clark just did she didn't just sign a deal she shattered the endorsement game Clark's New $13 billion collaboration isn't just big it's revolutionary but here's where it gets really interesting while Clark is making major moves some WNBA stars are feeling the pressure you won't believe how their re reacting to this game-changing deal stick around as we dive into the drama including
AA Wilson's reaction that's shaking up women's basketball how in what way what does she sell out tens of thousands of Wilson basketballs in 40 minutes I mean what is Asia Wilson done to say that she is worth every penny and then some Wilson has teamed up with Hivey to unveil Caitlyn Clark basketballs in vibrant purple and yellow the dreamer and tribute additions are arriving just in time for the holiday season making them the perfect gift for fans this groundbreaking collaboration paired with captivating ads has everyone talking here they just had this go and this is
the hi ve Instagram account again Wilson Caitlyn Clark really smart very cool video lots of smiling faces this 13 billion collaboration shows just how sharp Wilson is at recognizing Talent while Nike fumbled the bag Wilson saw Caitlyn Clark's potential early and made a bold gamechanging move let's rewind to the moment Wilson signed Clark it was a master stroke L Clark just did something nobody has done since Michael Jordan Wilson Sporting Goods signed the WNBA star to a multi-year deal she's the first female athlete to have her own collection with Wilson and it will be built
similar to Jordan's collection in the 1980s that included those signature basketballs Wilson's signing of Caitlyn Clark isn't just any deal it's a GameChanger they took a massive risk doing something they'd only done once before with Michael Jordan himself the moment the deal dropped social media exploded everyone was talking about it Wilson had just revolutionized women's sports only athlete to have a signature basketball with Wilson other than Michael freaking Jordan Wilson's head of global partnership said we haven't done a deal of this magnitude since we did one with Michael Jordan 30 to 40 years ago then
came the releas of Clark's first basketball what happened next it sold out in minutes tens of thousands of basketballs were gone in the blink of an eye this is historic Caitlyn Clark is now only the second athlete ever to have a signature Wilson basketball joining the ranks of Michael Jordan I don't know that I could Name an athlete in recent memory that is sold at this level and there's the key folks Caitlyn Clark moves products Caitlyn Clark moves merchandise and here's what I was talking about too they mention it here in September she dropped the
first Wilson dropped the first Clark inspired basketball it sold out in under 40 minutes tens of thousands of basketballs snapped up almost instantly but Wilson's not stopping there they've got big plans for Clark seeing something in her they've only seen once before it's her skill on the court her star power her ability to connect with fans and sell products Wilson's betting big on Clark and so far it's paying off in a major way man shout out to Wilson I think we all really really appreciate what Wilson has done they seem to be the only business
the only entity that is taken Caitlyn Clark at face value for what and who she is and the opportunities that can bring fully completely embraced her been great with their marketing product drops I mean I don't even know how many different basketballs now but they've made multiple product drops with you know limited quantity I guess you could say they're s sold out right away they keep doing more and more what does this mean for women's sports it's a seismic shift we're seeing a change in how companies view women athletes how they Market to sports fans
and how they value women's sports as a whole Clark isn't just changing the game on the court she's changing it in boardrooms in marketing meetings in the entire Sports industry available apparently all of her basketballs or collabs that she's done sold out pretty quickly this Wilson deal is just the beginning Clark and Wilson are about to take things to a whole new level the impact on women's sports is going to be massive passive are you ready to see what happens next Caitlyn Clark just made a huge move with a$ 13 billion partnership but here's the
twist she didn't sign a personal contract she brought Wilson and hiy the Midwest Supermarket giant together to shake up women's sports as you can see here Caitlyn Clark lands 13 billion billion doll brand collab as WNBA Stars bond with Wilson grows deeper and that's the cool part man shout out to Wilson you might be thinking a supermarket chain but hiy isn't your average company they're a retail Powerhouse that's going all in on Caitlyn Clark and they're not just putting her face on a cereal box they're creating something totally new and exciting this is a collaboration
with supermarket chain hiy they rake in more than 13 billion annually huge huge company just in time for the holidays here's where it gets really interesting hii is releasing exclusive limited edition basketballs and guess who's back in the mix Wilson they're calling these balls the Clark dreamers and tribute Wilson basketballs it's like Clark Wilson and hiy are forming some kind of super team off the court and what this is is hiy has announced an exclusive yeah that's right an exclusive drop of Caitlyn Clark's dreamer and tribute Wilson basketballs very very cool big deal good job
Wilson you know they probably went and put this together I mean maybe hiy contacted uh Caitlyn Clark first but you know this probably something the type of thing Wilson but why is this such a big deal it's about what it represents for the future of women's Sports Marketing this kind of collaboration is groundbreaking setting a new standard for how female athletes partner with major companies keep in mind hiy has supported Caitlyn Clark from the start remember their donation to The Caitlyn Clark Foundation when she was in Iowa they've been there for her every step of
the way proving their commitment to her journey and get this Hive says it's making a donation to to the Caitlyn Clark foundation in honor of her record $3 35,6 n0 will be donated and Clark's basketball career she's scored 3569 points to beat the old record Clark isn't just signing a deal she's helping create products that tell her story Wilson says each ball represents a chapter in Clark's Journey from her days at Iowa to becoming a WNBA star it's more than marketing it's building a brand no wonder Sport Pro named her the fourth most marketable athlete
in the world and then at number four Caitlyn Clark LeBron James at three venicius Jr who is a a Brazilian soccer star and number one being Simone biles as you can see Caitlyn Clark is the only WNBA player in the top 10 and she's actually the only WWA player in the top 20 so what does this mean for the future we might start seeing more companies taking big swings like this more creative collaborations more investment in women's sports and who knows maybe the next time a female athlete signs a deal we won't be surprised by
the Numbers we'll be expecting them while strengthening the Partnerships she's already built from basketballs flying off shelves to multi-million dollar endorsements cc is at the Forefront of athlete branding Clark's got Wilson and hi Vey backing her but what about Nike you'd think they'd be all over this right well here's where things get interesting Nike signed Clark to a $28 million deal sounds amazing doesn't it but then nothing Silence from the sportswar giant fans are waiting and waiting where are the Clark Shoes the jerseys the Big Marketing push we all expected and her WNBA season has
come and gone and with that Nike has not done one thing to promote her we have not seen any commercials we have not seen any ads we have not seen any Caitlyn Clark merchandise and we for sure as hell have not seen any catlyn Clark signature shoes it is mindblowing it's not like Clark's popularity is a secret her jersey sales have skyrocketed by 500% but from Nike still nothing in the fast-paced World of Sports Marketing every day Nike doesn't capitalize on Clark star power is a day wasted fans are ready to buy but Nike's not
selling yeah where is where is Caitlyn Clark's shoe jersey sales Skyrocket by 500% this season where's the shoe folks where is IT industry experts are scratching their heads too they're saying Nike should be plastering Clark's face on billboards launching shoe lines the works but instead it's like they've put her on the bench where's the shoe folks where is it Paige Becker recently landed her own signature shoe crappy shoe but she got one and yeah you're right vocal of course why not we should be vocal absolutely ridiculous a report recently suggested that Nike wants to prioritize
AA Wilson's shoes over Caitlyn Clark's but that doesn't add up when it comes to marketability Caitlyn Clark is clearly m ahead of AA Wilson he reports Nike wants to prioritize Asia Wilson and it fears the Optics of giving a rookie a signature shoe before an already established star who just won League MVP for the third time we have talked about this multiple times on my channel is Asia Wilson currently the best player in the WNBA yes is Caitlin Clark currently the face of the WNBA yes do I think if Asia Wilson dropped a shoe and
Caitlyn Clark dropped a shoe today at the very same time that Kaitlin Clark would outsell Asia shoe by a 100 times yes I think that would be the case here's where it gets really wild while Nike sitting on their hands other companies are swooping in Wilson's selling out basketballs in minutes hive's launching exclusive products it's like everyone but Nike sees Clark's value it's an absolute and utter embarrassment Nike should be shut down simply out of Shame for the way they have treated Caitlyn Clark so what's the deal is Nike making a huge mistake with the
biggest name in women's basketball or do they know something we don't Clark's proving that women's sports can be big business but right now it seems like everyone except Nike is cashing in on that fact she had the craziest momentum that we have ever seen with any athlete in the history of ever and the fact that Nike did not capitalize on that the fact that they are the biggest athletic sportsare brand in in the world and we didn't hear a peep out of them the entire season it truly makes me wonder like if I were Caitlyn
Clark's management and again I don't know what's going on behind the scenes but I would be truly rethinking the deal that I signed up for can you imagine being in Nike's boardroom right now they've got the hottest name in basketball but they're not using her it's like having a Ferrari and leaving it in the garage but the story is not over yet and what seems like a response to Caitlyn Clark's buzzworthy New Deal a seeming jealous AA Wilson announced a six-year contract extension with Nike but the move hasn't gone unnoticed fans are speculating it's fueled
by Envy comparisons between Wilson and Clark are swirling with many questioning if this deal can truly rival Clark's unmatched Market power Asia Wilson Nike agreed a six-year contract extension after third WNBA MVP which was of course one of those participation entitlement MVPs she was awarded the MVP before the season started because of the complaint campaign that she should have gotten it the year before instead of Brianna St social media is buzzing with opinions some fans are calling Wilson's deal a pretend deal While others are defending her the WNBA Community split right down the middle why
all the fuss it's about what these deals represent in the changing landscape of women's basketball and you know a lot of the comments eh pretend deal that clutch sport T night to do cuz Asia's fragile ego can't take the fact that Caitlyn Clark and Beckers are actually liked and cares about Asia Wilson of course if anyone else got it she'd cry skin tan problem and privilege she'll be crying that when CC outd does her she's a whiny crybaby Clark's been Making Waves selling out products in minutes now everyone's wondering can other players match that kind
of impact L Duncan weighed in saying Wilson's a great player but the real question is if she can sell products like Clark it's not just about how you play anymore it's about jersey sold and fans brought in uh but here we go look L Duncan weighed in no one commented um worth every penny uh you don't know the penny and then some how in what way what does she sell out tens of thousands of Wilson basketballs in 40 minutes I mean what has Asia Wilson done to say that she is worth every penny and then
some meanwhile Clark's influence keeps growing her deals are getting bigger her fan Bas is exploding loading she's becoming a brand and that's changing everything for women's basketball in my year time of being here this is the first thing we've sold really besides like Hawkeye we sold out of like her you break it you own it shirt in like just a few days time you break it you own it and Clark number 22 have been popular for shops like the black and gold shop and right here in Rally House and they expect anything Clark l in
Indiana Fever to be just as big so what does this mean for the WNBA players are reassessing their worth teams are rethinking their marketing strategies fans are more engaged than ever the landscape of women's basketball is Shifting fast and it's not just about what happens on the court anymore we're witnessing a turning point in women's sports the game is changing both on and off the court whether you're team Clark team Wilson or somewhere in between you can't deny that things will never be the same the WNBA is entering a new era are you ready for
it this is amaz to the team store where gear is flying off the shelves you can't make the stuff up anymore Indiana officially has Caitlyn Clark fever Caitlyn Clark is changing the game of basketball and transforming women's Sports Marketing can you believe how fast things are moving it's like we're watching the whole landscape shift right before our eyes Clark's impact goes Way Beyond the court she's reshaping how companies view women athletes remember those jersey sales skyrocketing by 500% that's not just a number it's a sign of a major shift happening in the industry everyone's scrambling
to keep up with the WNBA has seen a surge in merchandise sales and they are up in terms of merch 500% year on-ear supposedly jersey sales from what I've read are up 1,000% but this isn't just about Clark it's about the future of women's sports as a whole we're seeing Brands completely rethink their approach how they Market female athletes how they value women's sports it's like the entire industry is having a wakeup call the Ripple effects of Clark's success are huge women's sports are gaining momentum like never before and it's clear this is just the
beginning the game is changing and it's changing fast are you ready for what comes next because women's sports are about to reach a whole new level
