Our AI Agent Made Us 6 Figures

I feel like we kind of need to break out of this cycle somehow because everyone's convinced that this is what everybody else is doing most AI tools oh nobody should disturb Gail right now he's he's focused on the emails I'm on the quest to basically double the productivity of everyone in the company I feel like there's just a business here you know you could do like a cro for optins like at scale using by building these kind of AI systems the reality is while we haven't talked a lot about it for the past few months

we really ramped up AI users never lying to the audience is one of our core values and I don't think you can say we really lied but we haven't been 100% truthful with you lately and today we want to come clean for our defense I have to say what we did was more of a social experiments that you get to benefit from today than a real deception but before I tell you what we have lied on I have something to say every time I open YouTube I am buried under a sea of hype videos about

AI that will tell you how to make money with it I get excited then I click and stop watching and all I see is a basic tutorial with halfast prompting prepped in 5 minutes and there's no way this kind of stuff could ever be used in a professional setting and get good results and for some reason many people seem to love this kind of content even though it's mostly spam and even though that kind of stuff will get you in trouble in the long run if you use it on a project that you care about

and if I have to be perfectly honest this kind of content doing so well has discouraged me from talking about how we use AI publicly mostly because I did not want to be assimilated with this kind of stuff that promises a lot delivers very little and promotes spam which is everything we hate but that does not mean we haven't been pushing AI forward inside our company quite the opposite actually while many are cooling off on AI we've been massively expanding its use in many areas of our business because the models are quietly getting better over

time but I knew I didn't want to be that guy that other promises and underd delivers when I get to talk about it so I had to put the proof first by using it in a real professional setting so I could show you that what we're talking about actually works unlike most of the AI content that you find on social media and that's exactly what we've done and now comes the confession if you've taken part in our recent product review profit launch which is the course that we've released recently featuring Jared and teaching you how

to scale the Amazon influencer program which hundreds of you have B well most of the content you've been through during this launch was AI created most specifically the sales page and the sales emails to our list 80 to 90% of the words that you saw there were written by clo 3.5 Sonet and these words generated six figures of Revenue in just over a week for us and that is the proof that most content creators never give you when they share their AI system on social media we've created AI content so convincing that it's not just

invisible as nobody called us out during the launch it also gets people not just to visit your site but also convinces them to the point where they swep their credit card on your site and we're not claiming that maybe it can happen we've done it without telling anyone to prove our point and that's why we had to lie to you because we had to see how robust the system was in a real setting with lots of money at stake some kind of marketing tring test if you will and in this episode we'll show you exactly

how we did it along with other gamechanging applications of AI inside our business but before we stop let me thank today's sponsor search intelligence the top tier digital PR agency that can cover all your high quality links need more about them later for now let's get started all right so let's jump in right into the episode and we're first going to talk about how we're actually using AI in a past few months because it's like we haven't talked a lot about it we've been quite critical of AI uh especially when it came out uh especially

in the way people have been using AI but the reality is while we haven't talked a lot about it for the past few months we really ramped up AI usage it's kind of funny like the market went you know from super excited about AI to like many people not giving a anymore to now for us we like we're like well it's not really good enough for production to like actually there's a lot of use cases for for AI inside our company and uh and how do we use this to I'm on a quest to basically

double the productivity of everyone in the company uh in various ways and we're going to talk about that so and while we have been using it to create content for our blog or to help us create content for our blog it's some of the other ways particularly around our our sales for a recent launch which I think are are the most interesting or certainly the most financially beneficial to us so do you want to maybe talk about how we we used it in the the launch yeah that's the thing I think it's like the blogging

is literally the shittiest use case of AI in my opinion like it's kind of useful but like it's not the best way to make money I think let's start with a big re reveal that we kind of like didn't tell anyone and nobody noticed apparently is that if you've been through our product review profit launch which is the course that we launched with Jared a few weeks ago uh on Amazon influencer which has gone really well a lot of people are doing well Etc well the interesting part of that launch is that most of the

sales page and most of the email pretty much all the emails were written by AI actually it's like I written edited by like we edited the AI output but the initial uh draft for pretty much everything you've read that was marketing material minus the ads the ads were not written by AI was was AI written kind of like this wasn't just your let's put in a prompt hey write me an email selling this product it was a little bit more complicated than that right yeah yeah yeah so it's like let's talk about that but like

yeah it's like just want to say like most marketing M and this launch did well by the way like it's not like uh it's not like it was like a downgrade or anything and that's something that I want to say with AI usage like I will only Implement AI in our company if it's actually making us do better all the same like I'm okay with the the same if it saves us time but like otherwise like um we're not downgraded anything for AI U so anyway sales page I will put some bual over here um

is is was written by AI everything on the sales page and all the emails and so it wasn't started with AI it was started with like first working on the launch itself it's like you know we made a big document of like you know what are the the problems people are trying to address when they uh buy this kind of product it's like you know they want a quick side Hustle you know they they've been dealing with Google issues uh they all the kind of like trouble that that people wanted to do like they don't

like building your website technical stuff is difficult all the objections that we've we've kind of heard over the years in our support uh when in our feedback when people comment on our ads like these these types of things so we kind of pulled it all together into a document essentially and use that and also like we also in that document we also added like how the product addresses these objections for example well if you're making uh review videos with your phone well you don't need to build a website there's no complicated Tech if you post

videos on Amazon you don't need to generate traffic uh things like that and also arguments like you know the the RPM for example that is like one of the highest compared to like YouTube or something so like we made a big document with lots of information about who it's for what other the problems people are having with running side houses online and how ESS this side hustle answers a lot of these issues so that we could ground AI when we actually writing stuff right um so like that was step one for me it's like me

myself as the operator understanding what actually we're trying to to solve and what we're trying to solell and I I can brainstorm with it like I had some chats with it like kind of like it's more like a a soundboard you know where you just kind of like give you arguments and counter arguments Etc to try to help you voice these things but the thing is like I'm good at figuring this stuff out but like I'm not I'm a nonnative speaker right so it's like uh it was it's it's sometimes difficult to articulate in a

way that makes people excited for example and that's why AI was like extremely useful so I've actually built uh I've actually built like a a Cloe sunet so I use sunet which is significantly better at writing than than chbt actually like really really a lot better and I built like a what they call a custom project but it's similar to a custom GPT right I'm going to share my screen with you so you can actually see you guys can see as well if you're watching the video If you're not watching the video I'm just going

to describe what you can see so uh what my essentially Project work like work as is like I first uh wrote a system prompt a system prompt basically tells it you know what it is your copywriter uh you will provide it with input like a test description uh and then you will get like documents company information so file blah blah blah Etc and how to Sy and then generate like generate copy uh and then yeah you know it it has a bunch of best practices and I I give it a lot of documents on how

to work so the first thing I do is I do a swi file this swi file has a ton of high quality sales pages that I curated myself that I think are good basically it's like there's no way to automate that it's just like you need to kind of like keep an eye out and build those just copy P you copy the whole whole page and paste it in word for word yeah okay yeah you can see like the file is like it's pretty messy actually if you look at it but it doesn't matter the

point is that it learns the language of good sales pages that I like there's a big text file with that I wrote a text file was like about the company so like core values who we are things like that unique selling points and I used AI to generate writing guidelines so we worked on you know who is our target audience and then how to write Etc but again that's a chart I did with AI that generated writing guidelines I'm not going to give them to you guys because they're different for every company uh what you

should know is like what you should put in there basically and now what I can do is like this with this uh this uh AI Trend I can literally take anything and I'm like or let's generate uh pas so that's program agitation solution for a product teaching you how to start a YouTube channel like that's a very generic prompt right but because it has all that training data in there it's actually probably going to give me something that's pretty relevant that I'm probably not going to copy paste directly into a sales page but because I've

built that project and it's a good writer I should get something decent you can see it's pretty slow actually clo which is uh which is not the best but let's see how it goes so you can see that the cop is coming and you you can see that because it learned from my sales Pages it's actually like it's doing a job of like a pretty good copywriter like better than maybe someone I could hire on nwork like attention YouTube Creator if you think hard work a nicer camera or hacking the YouTube algorithm will get you

more views and subscribers here's why you it will never work after helping over a thousand YouTu creators Carro at their Channel read below and learn Improvement strategy to highly engage YouTube channel with more views and subscribers in just 30 days here's the F like it's actually good you know like it's like it's a little bit cheesy but I'm I'm pretty impressed overall you know and the reason this works versus just like if you had just put that prompt in with without any of the the context that that you gave it before uh you would have

got garbage basically 90% of the time so the reason this works is because you're giving all that background information and to be honest if you're working with a highle copywriter they're probably going to make you do this anyway so it's not like the workflow is dramatically different when you're working with AI in in this context versus working with a a professional exactly it's like anyway they would ask you examples of sales Pages you like anyway they would ask you like what tone of voice you want to use anyway they would ask you all that stuff

except I get my results right away so you see I put the same prompt into CL but without the training and I'm getting something that's much more generic here something I would not necessarily be very happy with but like using my sales page copywriter uh if I go check this it's like this result is is way way more usable and would probably generate way more sales so essentially that's one of the first uses we have we we use this as a copywriter and then just basically tweak it TW what we get into uh sales pages

but we use that for email marketing the exact same way I built a swipe file of high quality emails and after that we actually uh made a plan I actually made a plan of like a schedule for emails I wrote some bullet list of like what what I want to say in each email more or less like I give it five bullets and writes me an email that's super well copyrighted if you want to see samples go check in your inbox for the emails we sent you during the for preview profit launch because pretty much

all of it is AI written and I actually AB tested some AI written emails against my emails that I write and most of the time the AI actually did a better job I I actually won against against my copyrighting which was pretty impressive and this is one of the big benefits of being able to rapidly create these types of emails is you can ab test till your heart's content right we didn't always do that in the past in previous launches and than I remember especially the one like just after New Year you were like working

furiously after between Christmas and New Year trying to get all the emails and it's like you're in that mode like nobody should disturb Gail right now he's he's focused on the emails but now it's like oh yeah I just I just generate them no problem like yeah it goes really fast so it gives you a lot of agility I guess in your business even Jared right it's like at some point Jared needed some help with feedback on his emails I was able to just take his stuff throw it in there and just have it fixed

a lot actually uh I don't know if he used it but like it was it's so easy now to just implement this and then I just need to edit the files about the company or something and I can implement this somewhere else but yeah the AB testing so powerful like for example let me show you another example of how we use this uh a so this is opin Monster right opin monster is like the optin popups we run on our website that's how we collect a lot of emails and this is like a fresh batch

of popup that we've launched yesterday like if I refresh it there's probably going to be uh more optins but the idea is that we should we know we all should test this stuff but uh it takes time and it's like I'm not necessarily very creative like I don't know what headline to test or whatever like it's it's difficult right um with AI with this same copywriter I've been able to generate lots of variations of PowerUp so you can see for example here we're testing three different ones and you can see the conversion rate is is

a big difference so you can see this one is at 2.79% opin rate well this one is at 1.9 well this one is at 1.89 uh 1.89 to 2.79 is actually a big difference it's like yeah two point yeah like uh 1.89 so like that's a 47% increase um so like just from like quickly running this and I I literally throw a screenshot of my PO up to cl to this copywriter that knows how you write I'm like make me variations I just I just and then I pick the ones I like the best and

same with this one for example look at the mobile one 4.96% of which is pretty good uh 3.28 but look at this one 594a that's really impressive yeah versus 3.28 that and it's like you know it's not a ton of numbers yet but there's still like 38 op teams already like it's it's like it's going to move but it's like it's going to win I think this one you know but like you're looking at almost double the opin rate by using this stuff and it's like yeah it figured out that this headline works best on

mobile for example and and it's super interesting uh so like that's one super strong use case for AI like would you say sorry what would you say if you have to quantify it was the financial impact of doing this in in this launch how how much extra Revenue do this generate ah it's hard to tell because it's like you know the way people buy it's like it it's not always the last touch is like they get convinced over over time Etc what I know is that over time like for example these popups like they will

have a big Financial impact on on the business because we're going to collect like 20 30% more email like I just need to set myself a task every month to just check the ab test and then just generate them in it's a it's a 20 minute task yeah um to do that uh it's like eventually we need to test designs it's a bit more work and so on like if you just test like this is just testing the headline basically like it's so fast uh with AI and then and then you give it a screenshot

and it does it but again if you just choose a generic AI where you don't train your agents you'll get generic results this is the same copywriter that wrote the sales page that did the uh the variations of this headline and that's why I did it so well for example and again like the way I actually got it to generate relevant headline is I gave it the transcript of the lead magnet video people opting for so it knows what comes in the next step completely and it extracts interesting bits in there uh and and then

it generates the ab test for you and generates like very relevant uh very relevant titles So eventually I'll when I stop getting gains on the titles I'll jump onto the the bullets and then I'll jump onto the CTA test and after that we'll AB test at completely different designs that's when it will take a bit more time um but like I can see like we could easily double our arting rate for something that used to take a lot of mental energy and now it's just one promp away basically so that that's a really really really

strong use I feel like there's just a business here you know you could do like a cro for optins like at scale using by building these kind of AI systems it's quite interesting yeah it's so powerful I'm going to stop sharing it but you get the idea like this is this is one of the main things is like for sales funnel it's insane like nobody cares like Google nobody tries to detect your AI content when you're doing a sales funnel so it's completely fine if you are actually just using a I provided the content is

quality and in this case like you know tens of thousands of people have gone through this launch and this funnel and see this popups ET nobody's asking if it's a generated or not and nobody ever mentioned that uh throughout throughout this launch it's it's it's not an issue provided you train quality agents on your own so that's the first TW of a so the thing is like that's that's how we use this for product launches which is which is cool but we also use the same process kind of for the news channel for aaka news

actually so if you're watching AO haaka news which is our other YouTube channel it's doing okay uh the first version of every single script that we read and end up making a video of is actually AI generated now how does the process work again let's talk about the process again it's manual first like you cannot just go to the AI and expect it to make a great video for you you need to first we have a news collection process we use a tool called readwise uh reader that is basically curating all the best sources that

we have decided to put in there we can flag them we can take notes these notes go directly into notion and that goes into building an outline outline process that by the way is the same one described in TAS and notor hacker Pro so if you have these courses this is still useful but except you can use AI to work with you right now once we're done with that really big outline of bullets uh we give it to AI again pre- prompted agent like it's prompted on our previous scripts pointed everything it give us you

know 80% of the words we say on camera I would say like it's it's about it's about that and the last 20% we just edit it we shoot it and that's it we have a YouTube channel that is you know partially powered by AI we still do work um but it saves a lot of time hug time sa this one yeah yeah it's great it's like and some of the editing is done by AI too actually like all the retakes Etc we actually use glink on Premiere to actually do do that as well so AI

Powers a lot of the news channel actually I want to stress though because I know there are people out there that will be like oh I can just use AI one click get everything I and then just just uh speak it out read the script without editing it it doesn't work like every time there's like several layers two or three layers of editing before it it goes out so like you are ultimately that last line of defense of of quality and and it's really important to keep that I think that's kind of how it works

like AI is kind of like in the middle of the process taking some of the time taking stuff like it's a good writer but has nothing to say basically uh it's like has nothing interesting to say unless you fit it to them so it's like you need to do the first step where you do the outlining and you come up with all the cool ideas and the cool stuff you wanted to say then it's going to use really good words to put it together like it's a really really good writer much better than pretty much

any freelance writer I've ever worked with uh and you get the results instantly and then you need to still edit because it's going to have a lot of like fluff and stuff that bloats your content uh in the final output so you you want to reedit that but provided you put that amount of work it's an amazing work partner because there's no delay as well and then you can scale it up you can make many variations like the ab test Etc it's awesome um and so now it's starting to experiment with that same process with

the blog actually uh I know it sounds a little bit scary um again we put a lot of manual walk into these the outlines Etc we put a lot of work but you can see an example like we we we're still experimenting now uh so for example we have the latest blog post on the blog now is how to get paid for Amazon reviews uh and then this is actually written by AI uh but it's full of examp is full of like real life case studies Etc and the reason why is because we've put that

into the outline we've actually fed that to the AI it didn't come up with it on its own uh and and as a result the block post is is decent I mean it's starting to rank now it's like mid-ranking it can do better we might need to optimize it but overall uh the process is sound like we we don't think the content is lower quality than when we worked with freelance writers to be honest question for you then what's changed because when we tried to do high quality AI content uh in the early days of

Chad GPT it it just wasn't really quite there yet is it just the new models that have gotten better or is it our understanding how you use it uh one is context size so context size is like how many tokens the model can have and that basically says like how much instruction you can load in for it to output and it's like you know if you output a swipe file like the Swip file is like 304,000 tokens 50,000 tokens something like this uh which is all the examples then the writing guidelines and the about the

company Etc like we're using like 60 70,000 tokens of just files for input early chpt the first CHP was 8,000 token so you could literally not input that information in there uh now GPT for all is 128,000 tokens clo 3.5 and all clo models are 200,000 and Gemini 1.5 Pro from Google is 2 million tokens actually so you could literally in put books in it and would still be able to retrieve all of it so it's like that's the first thing the second thing is yeah the models are smarter and better 3.5 sunet is a

big big upgrade uh most people don't really I mean AI people talk about it but most people that don't really follow this too closely haven't realized but it's a really good writer it's a really good coder uh and and yeah so it's like that's pretty much it and then obviously as time passes and these Technologies are like settling in we're learning how to use them better how to instruct better for example I use the clo has actually a prompting Tool uh which I can share uh I'll share my screen quickly and I I'll show you

an example the thing is like this tool it's like you basically go on consult tropic.of high quality copy that's engaging and boost sales basically I give it how to work first with my prompt then analyze documents in knowledge base then the system prom then brainstorm how to execute the task then execute the task and I tell it the output format right output the copy then the editor knows that on how you tackled all the instructions with your output so like that's an okay prom in ter of structure but it's not very well written right if

I click generate prom for example actually this tool now uses all the best kind of like uh practices to prompt and it's going generate generating a prompt that actually is going to generate much higher quality responses so now we have ai prompting itself basically and that's one of the tools that I use to generate system prompts for agents for example um so that's the kind of like stuff that has made things better I think and now for a quick word from the episode sponsor search intelligence how much do you think this digital paer campaign is

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and now back to the episode are there any resources or YouTube channels that you go to kind of like learn about this stuff or H how do you know it uh I play a lot with it like I have had inspiration so for example like marketing Against the Grain is like a podcast that like talked a lot about AI that I around marketing that was pretty good um but I've heavily deviated the stuff I've learned from there uh to what we do now it's not it's not what we they talk about like yeah it's like

it will take practice eventually pick a project learn learn how to prompt and it's like there's no technical skill needed here just Clarity in your explanations you know right let's let's talk about some of the problems with with AI content in general because that there there are certain stigmas out there and and I think the way people approach or think about AI content or prompting um is at times a little little outdated um have you heard of this saying the internet is a mile wide and an inch deep I mean I've heard the mile wide

inch deep thing but yeah it's like when I remember when we first started in like 2010 that saying was going around and it kind of feels like since AI content came out the internet's gotten a 100 miles wide but still only an inch deep because people are just churning out lots and lots of content without too much care or uh editing or like that and there's this kind of weird dynamic where as a Creator a tool Creator or an AI tool Creator or someone who has a tool already that wants to incorporate AI into it

if you go for like the lowest common denominator type of content or use cases where you know you're teaching people how to make a $100 a day with chat GPT in six seconds or something like that then 30 seconds you get more notice and people watch that people buy your tool like they want the quick hacks but it it's ultimately not doing them any good in the in the long run it's not doing the internet any any good in in the long run so I feel like we kind of need to break out of this

cycle somehow because everyone's convinced that this is what everybody else is doing successfully but I'm not sure that it is it's the same for like you know you were asking me like um what kind of content are you consuming to learn this stuff I mean it's the same like most quote and cool AI videos on YouTube Etc they're whole like it's always the same stuff there's nothing new it's boring they just show you the very very basic stuff they never get into the detail of prompting properly or really like they they teach you how to

build a giant social media thing that's going to do all your posts but they won't show you an output because the output is so terrible that it's like there's no way someone's going to engage with that content and that's my problem it's like um I think the problem is is just the kind of people who engage with this there's basically two two types of people right now there's the people who see AI as a quick shortcut to to do things without putting any work in and these people are very much into AI That's most people

uh and then there's the people who kind of like work for high quality Publications like New York time whatever big editor Etc who are like fundamentally anti- AI because quote and quote it's low quality and and it's it's kind of like threatening their way of life and uh I like to believe that we're not in either of these sites like we we like high quality but I want to adopt this stuff for high quality and I can see how like the fact that we did this launch blind and not tell anyone for me was like

a real twing test you know it was like how do you know you're you're talking to a machine or not talking to a machine it's like yeah you you've literally been interacted with machine content during this whole launch and we got many people to swipe their credit card doing that and to me that's like the ultimate proof that this can actually generate quality enough provided it's uh it's done properly uh so yeah and and and that's the problem it's like most of this content that people create like most tools are most one click article creators

most article optimizers most SEO tools Etc they're completely useless that's why you're seeing me not recommending anything like I could be making lots of commissions on this podcast recommending some tool you know uh my recommendation is don't buy any Tool uh build your own agents learn how to prompt and then build something that's so custom to your company it feels like your voice uh and I think that's that's what the big hit was with this launch for example how use the blog post you guys get go check it is that it sounds like us um

and and and because of that people people don't notice so yeah uh I think that's a problem do you think there's still a big stigma around work that's done by AI I mean if you're a writer for example there's still you you have to pay a premium to get human level content like people Society isn't really at that stage where it's just focused on the output it still cares about how it's done and it values it differently yeah the the I mean think about it right let's imagine I launch a service I'm like you know

what let me do your phunnel with AI I'll generate your Sal page I generate your Sal email generate your ads pretty easy at this point like duplicating what we have already uh it would probably take me like one or two days per business but like could generate lots of money right um if I sell that as a service pretending I'm doing it myself with my reputation who I am Etc I can probably charge lots of money potentially percentage of sales or whatever if I tell people I'm just going to use my AI but to generate

most of that cont content how much are they willing to pay probably a lot less than if I tell them I do it manually you know I guess it's it's the same as you know pretending you're the one doing it but actually farming it out you know Outsourcing it to somewhere offshore um and and it's always been the case yeah it's just now you can you can do it with AI and the the power of AI for me even more than the cost is the speed like when I give a task to a freelance writer

I usually wait like a few days before I get some back and so the the feedback loop is so slow is very difficult to progress and your head is somewhere else and something has happened ET with AI it's like you do it instantly you can just deep walk with it for 12 hours if you want and it's always here this this actually a good point because we've experience some kind of like irregularities and Randomness I guess with with even with using these these models that you've built but you you get that as well with humans

right even more so so yeah they get sick they just like like the the motivation deeps all of that like all that stuff just uh is just not happening and but like the speed the fact that I can keep my brain in the task get the output then then just be like okay no it should be like that no it should be like that like it's so difficult for me to jump back on sales page copyrighting you know two days later three days later after I've worked with someone and the context switching the cost is

so high whereas I can do everything in one go in one session I could generate an entire sales page which would never happen before whether that's me writing or whether that's someone else doing it um so yeah I think there's a stigma around AI but the stigma is because of all these lazy people who want to one click generate stuff that generate 99% of AI content because they can do large volume because of the low level of care uh and so like the 1% of people who do a good job they're almost invisible and they

kind of want to be invisible because they can preserve the value of their walk that way where people would be willing to not pay as much money for the output if they knew was it's true like even in this podcast when you're like yeah and that we wrote this article with AI on our site I'm like oh you how are people going to feel about that and yeah but people want to see as well right for sure for sure but like the fact that I'm I'm worried about it is yeah I don't know it's a

problem but like it's yeah well we put a lot of time into it like the outline of the article uh it was edited later like it's not like like it's not like we generated this article in one it still took like 4 hours to do this article like it's not like but like it took four hours of a non-native speaker um who knows the topic but doesn't write like very well it wasn't me um and and we still we got like you know if it if she had did all the human hours it would have

taken if there was no AI it would be way more than four hours like usually for one article on the site it's like you can quadruple that amount of time you know you know what's really interesting about content cre AI content creation um is that like the type of people who pre AI were just giving the writers a list of 100 keywords and saying go write these 100 articles they're the people who are you know having one sentence two sentence prompts and and just not editing it publishing it and and spamming basically uh but when

we were creating content or you know still do create content with with human writers we spent loads and loads of time like figuring out the exact structure and like how we can differentiate ourselves and what media we can add to break up the wall of text and all these things a lot of thought goes went into it and I feel like now with when you're working with AI you're kind it kind of forces you to better internalize how you want to do things because like the best way to learn something is to teach it we've

learned that by creating all these courses over the years like it's really helped us to improve our our systems and I feel like with AI you're teaching it you're you're essentially teaching someone how to do something but you need to kind of internalize it yourself better at the same time yeah it's a very smart intern that knows nothing has no experience no World experience or anything but honestly the outcome is like the content creators they still content creators with AI it's just like they never made good content they never thought about it and then they're

unable to explain it to a model and or they just don't have the taste to tell this is good content and it's like in out you know and the good people who actually take the time to do these stuff they will create stuff that they garbage garbage out is the is the phrase in English I like that sh like and and that's the truth and it's like and and the problem is like these these bad content creators they they are like it's kind of like in SEO right they're they're hooked on the tactics like they're

like oh my God like this tactic is so good I can build so many backlinks or whatever it's like it's not about the tactic it's how you execute it um it's like how how good is your arage how relevant is it to the person who receives it Etc it's the same problem it's that you need to help your standards if you want to actually make money with this stuff because if you don't like the models are going to generate that content without your help we don't need you for your shitty prompts uh if you don't

add value to that process you are going to be erased from the internet three to five years from now uh and and your capacity of curation your capacity of actually improving the response is your added value to the web and the reason why you still deserve to exist if you don't do that I'm sorry but you will not last as a content creator and we're so close like you can see this prom generator on clo like imagine if I run that as a loop against queries people make or something and it just it generates a

high quality prom based on a simple query that generates the content for them Etc like why do I need these low quality people I'm Google I can do that for them you know um so that's that's that's the the problem in my opinion AI content can be excellent it can be better than most highquality content creators do it it can edit your content it can right well if you give it the right information but 99% of people will not do that work and I think we've proven it by doing a blind launch not showing anyone

that we were using Ai and nobody noticed the sales numbers are arguably better than uh some stuff that we've done before and and and it just went through and and that was kind of like the the social experiment you know so we've gone through this process I think where AI first came out there's all this hype and then maybe it it we felt a bit let down actually it's not so great and then the hype went away a little bit and in the background it's slowly gotten better and better and better I think a bit

faster than a lot of people even realize now what does the future of this look like and how are our processes and systems using AI going to change when new models come out so there's one thing that's still frustrating is like when you put a lot of information into an agent for example quite often he going to ignore some of it it's just like kind of like chare a peck from your instructions and it's going to miss like 10 20% I think the the future models would be better retrieval and just kind of like taking

everything into consideration you you said you said um earlier this week that we might have an issue with kind of contradictory information because there's so so much detail in some of the the files yeah yeah I mean that happens too right it's like it's but it's a human problem it's not an problem it's like as you build up a lot of files with instructions you know writing guidelines brand guidelines swipe files Etc some things might contradict each other you might tell people you might tell the AI to be concise and to the point but at

the same time to have Viv details that elicit emotions for example like let's imagine that you could have this too it's like imagine giving these instructions to a WR a human writer that they probably won't give you what you want like because you're contradicting or or they'll just make a decision uh on on their own but in in this case let AI is doing exactly the same yeah so it's like that's the thing like I'm actually building a review process I'm building an assant to help me work on assistant files that reviews all the files

and highlights contradictions so we can edit the files together basically so it's like that's the kind of stuff that we're working in on internally there's no YouTube video about that nobody talks about that because it's boring uh but that's actually the stuff that that gets high quality output compared to you know one click make automation to generate a thousand blog posts you know um but yeah so I think in the future like probably you won't need to prompt as heavily you will have better retrial of information and in general it's like it's already a bit

like as I said the sounding board like quite often like so for example also when I build an agent I have a chatbot to discuss about the output of that agent and it has the files and everything I'm like oh like for example the AI article writer for the blog it was two verbos you know it was kind of like going not telling a lot with a lot of words and it's like I literally went to that chat agent I'm like okay well our agent right now we have a problem here's the answer it's way

too many words for way too little information we just want to get to the point Point people don't have time Etc it helped me reprompt the the whole thing basically and so I think like Future model will will essentially do a better job at being this partner in building the tools with you basically that's that's that's kind of the future another thing that's quite important with a as well is like you don't just build content with it you can build software with it now so clo has these uh artifacts where you can build simple calculator

tools Etc and I think like the idea of like just creating words is dated at this point and we're going to be creating interactive content the same way we've been creating blog posts almost and so it's going to take content creators to kind of like wrap their head around the idea that it's not just text and images anymore it's it's it's all of it it's the interactive web at scale for everything generated on the Fly almost um so yeah I'm pretty excited like new models coming really soon uh they're coming in probably November December we

don't know exactly but entropic said uh close 3.5 oppus which is the highend model is coming out before the end of the year so let's see what impact is that likely to have if we just switch to that um it's slower but it's smarter basically it's just like yeah it's like helping me debug these things Etc is going to be faster building the tools is going to be faster the coding is probably going to be better for example so building interactive content is going to be easier like interactive graphs Etc dashboards explaining stats and so

on like uh not just just towards describing things anymore like we we're going past that at this point if you made it this far make sure to hit the like button it really helps us to know what content you enjoy so we can make more like it and while you're down there why not smash the Subscribe Button as well so you don't miss out on the next episode all right now back to the podcast all right so that's how we use AI content and how you should consider using it but I'm curious because we have

a lot of smart people listening to this podcast how do you guys use it like go on YouTube drop us a comment and give me some ideas like I want I want to experiment more I want to do more stuff I hope you like the the the crazy social experiment of the launch it was a bit of a gamble for us to do a launch based on on AI content but so far so good I'll do it again 100% uh I'm excited for it so that's pretty much it for this podcast we hope you guys

enjoyed it and we'll see you for the next one [Music]