[COPY STEFAN] 03 - Mecanismo Exemplo Fungus

[Music] all right so we're gonna do another example of the unique mechanism this one's going to be the mechanism uh for a like fungus relief product and this is one for sales that i wrote a couple years back it never the letter never really kind of saw the light of day or had a bunch of traction but i really uh like this one and so well the mechanism especially is very cool and clear and concise and a lot of things i liked about the offer but um yeah so let me go ahead and uh and

show you and this one i'm just taking it directly from the sales letter so it's easy for you and one thing i do remember if you watched the previous video about the olive oil mechanism and where i was like uh about to make a point and i forgot the point i did remember that point was which is when you write the mechanism out the best approach or idea is that you um write it like you actually are going to want to put it in the sales letter once you have it because then as you're going

to see we just copy and paste this into the sales letter and by doing that you've already written a portion of your sales letter here on step two of the rmbc method okay so with this being a fungus offer the we need to explain the unique mechanism behind the problem so the unique mechanism behind how they got fungus or why they haven't been able to get rid of their fungus and we're talking specifically about foot fungus so here we go with this right how we get infected with fungus in the first place as you probably

already know it's pretty easy to get a fungal infection places like gyms locker rooms hot tubs saunas steam rooms and showers are all hotbeds for these types of fungal infections as are places that have warm and moist climates to make matters worse the elderly and type 2 diabetics are especially at risk of fungal infections i'll explain why in a moment plus it's not just warm and moist environments where fungus can thrive many types of fungus including things like athlete's foot jock itch and toenail fungus can be contagious and there are forms of fungal infections that

can make their way to our body through the air we breathe and the surfaces we touch meaning that pretty much everyone at earth is at risk of fungal infection should be on earth but it's okay right so what happens once you come into contact with fungus well the short answer is that it starts to spread you see fungus have long branches that are called hyphae and you can think of them as being similar to the roots of a tree once infected your fungal infection feeds off your skin your nails or your hair which in turn

allows the hyphae or roots to grow spreading further and deeper covering more of the surface of your skin hair or nails while also penetrating your skin and becoming embedded what's even creepier is the fact that these hyphae are self-replicating which means that they can continue to reproduce and create new fungal cells again and again all which makes your fungal infection increasingly difficult to kill makes sense good because this is important to understand why it's so hard to kill your fungal infection one the fungus continues to self-replicate which means it's hard to kill all of it

at once two and because the fungus burrows into your nail nails skin and hair three many surface treatments aren't effective since they don't penetrate deep enough into the infected area this explains why so many people suffer from reoccurring fungus by the way because even when their skin or nails clear up there's still fungus buried deep inside like a ticking time bomb just waiting to explode and this also explains why folks with poor circulation are more likely to get fungal infections because your white blood cells can kill foreign invaders like fungus but when circulation is bad

you don't get as many white blood cells to the infected area and your fungal infections keep digging deeper and deeper actually this last part about the circulation stuff i'm not even entirely convinced that it explains it i think i put that in there because a lot of people who have issues with foot and nail fungus also have poor circulation and they're diabetic so i want to get it for that but so i think it's fine here but really the big thing the big unique mechanism behind the problem here is that because of these um hyphae

your fungus keeps branching out like the roots of a tree right it keeps they keep growing and spreading and it's embedded it's not just a surface level problem but your fungus becomes embedded so it doesn't just spread further and further but it also goes under the skin and because of that um you know it makes your fungus infection difficult to kill because even if you do a surface level thing right many treatments maybe attempt to address the surface but they don't penetrate deep enough into the infected area and you'll notice a couple things here you'll

notice that i do stop to sum up everything like one two three because even if i've given them science or anything like that i want to make it really clear you know in case they missed it here's a very simple summary of why you can't kill your fungus and i again have it even again here this explains why so many people suffer from reoccurring fungus by the way because even when your skin or nails clear up there's still fungus very deep inside like a ticking time bomb waiting to explode so again that's really a huge

part of the mechanism of the problem there the other thing i want to quickly note is that i never assume my reader's intelligence right going back to what i said in the research component about how the average american reads at a 7th grade reading level so even where i talk about it being self-replicating let's find this here what's even creepier is the fact that these hyphae are self-replicating which means that they continue to reproduce and create new fungal cells again and again so i don't just leave it at self-replicating i explain kind of why that

matters so i think that's an important extra layer so this is the unique mechanism behind the problem for this fungus example and now we're going to look at the unique mechanism behind the solution so in this sales letter the product we're selling is something that has something called undescenic acid in it and you may remember from the research document me telling you the story about or the research uh video that went through the document telling you the story about undeclinic acid and how it was discovered during world war ii and everything so in this cell's

layer we've kind of explained the the the broad discovery of undeclinic acid but now we need to convince them that this really can address their problems and this is where the unique mechanism behind the solution comes into play so let's read through it and i started wondering if undecilanic acid could be the key to treating foot fungus today so i began researching everything i could about undeclenic acid and i was surprised to discover that many modern otc products contain this ingredient today plus through my research i also uncovered the reason why undeclinic acid is so

effective in treating fungus and it's actually pretty simple remember what i told you earlier about fungal infections how the fungus on your skin continues to self-replicate and branch out further and further while also burrowing deep inside of you meaning that even when you destroy a fungal infection on the surface it can still be embedded inside of you where it simply starts over again and continues to grow and spread well research has now shown that undyslenic acid prevents fungal cells hyphae from creating new branches which means that once you apply undeclinic acid to an infected area

the fungus on your skin can no longer continue to replicate make sure i get that little nowhere as a result once you've treated your fungal infection with undeclinic acid it slowly starts to die off restoring your skin to its clear and unblemished natural state in other words adding undisclaimed acid to your fungal infection is like cutting off all the oxygen to a fire once you do that the fire stops spreading loses strength and eventually burns out well it's the same thing with your fungal infection once you add undeclinic acid the fungal infection is starved of

the fuel it needs to spread and it stops burning and dies out and then i have some studies in proof here as well right uh this part is like not as as vital i'm going to read it to you but i wanted to stop here for a second because again really what we told them if the problem is that you've got funguses spreading and branching out and getting embedded um and that that's the problem it grows deeper and it spreads and everything like that and we're saying that the solution is that undecillinic acid stops the

fungus from self-replicating and you'll notice that by the way even in the solution here i re i remind them of the unique mechanism of the problem right remember remember what i told you earlier about fungal infections right i have that because if i tell them that once and then start talking about undeclinic acid there's a good chance a lot of people don't fully remember what i told them about the unique mechanism of mechanism of the problem so it's important for me to remind them of that before i get to the solution so again really it's

that unsink acid prevents fungal cells from creating new branches which means that once you apply undeclinic acid to an infected area the fungus on your skin can no longer continue to replicate so that's really the unique mechanism of the solution right there right it dies off and restores your skin and then we have a kind of a metaphor about how undeclinic acid you know adding it to your fungal infection is like cutting off the oxygen to a fire and we're using a metaphor to make it easier for them to understand so again unique mechanism of

the problem is fungus branching out and continuing to branch and then burrowing deep inside unique mechanism of solution is that undeclinic acid stops the branching so the fungus shrivels up and dies or it smolders out just like if you cut off the oxygen to a fire makes makes sense right and then here is just some research right that you put or that i put to kind of further support that point of the solution so i'll read that to you it's less important than what i just said but it's worth looking at i should mention that

this isn't just a theory by the way there's actually a ton of research showing that undeclinic acid can treat even severe cases of foot fungus and that it helps with ring worm jock itch and even nail fungus ii this includes the 2001 study which found that undeclinic acid is 21 more effective than the next best treatment for foot fungus and another study from 2008 where 154 patients with mild moderate and severe nail fungus disease used endocytic acid regularly for an extended period of time and was found that under undoclinic acid was 100 effective in eliminating

mild nail fungus 65 effective in eliminating moderate nail fungus and 35 effective in eliminating even the most severe cases of nail fungus in fact endoscinic acid is even approved by the fda who wrote explicitly that people selling under undeclinic acid can say that it can be used for the cure of most athlete's foot jock itch and ringworm that provides effective relief from the itching scaling cracking bumpy and chafing associated with jock itch that provides relief from the itchy scaly skin between the toes and itchy burny feet and that's even been proven effective in the prevention

of most forms of athlete athlete's foot with daily use so this is just more proof of undecilinic acid what's kind of cool here is like this is as you'll see from the citation from the fda's website of what you can say around claims for it so i took what you know are there guidelines am i putting them explicitly in here it just adds a ton of proof and so that's why i did it like that so i'm hoping you're starting to really understand the unique mechanism behind the problem and the solution now we've done two

the olive oil one and the fungus one and um yeah i'll probably do a couple more for you as well [Music]